Summary

The global Digital Advertising Solutions market size is predicted to grow from US$ 5768 million in 2025 to US$ 8784 million in 2031; it is expected to grow at a CAGR of 7.3% from 2025 to 2031.
Advertising technology (AdTech) is an umbrella term that refers to the tools and software advertisers use to reach audiences, run digital ad campaigns, and measure the effectiveness of digital ad campaigns. As the process of buying and selling digital ads has become more complex, ad tech has emerged to simplify the process. Common ad tech tools such as demand-side platforms are the integration of a set of technologies that allow advertisers to buy impressions and select audiences across numerous publisher sites. Now, ad technology enables advertisers and ad agencies to efficiently manage integrated ad campaigns. It also enables brands to get the most out of their budgets and helps maximize return on investment (ROI) on digital advertising. Ultimately, the ad tech environment enables advertisers to strategically plan and optimize their ad campaigns.
United States market for Digital Advertising Solutions is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.
China market for Digital Advertising Solutions is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.
Europe market for Digital Advertising Solutions is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.
Global key Digital Advertising Solutions players cover Adform, Adobe, AdRoll, Amazon (AWS), AT&T (WarnerMedia), etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2024.
LPI (LP Information)' newest research report, the “Digital Advertising Solutions Industry Forecast” looks at past sales and reviews total world Digital Advertising Solutions sales in 2024, providing a comprehensive analysis by region and market sector of projected Digital Advertising Solutions sales for 2025 through 2031. With Digital Advertising Solutions sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Digital Advertising Solutions industry.
This Insight Report provides a comprehensive analysis of the global Digital Advertising Solutions landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Digital Advertising Solutions portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Digital Advertising Solutions market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Digital Advertising Solutions and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Digital Advertising Solutions.
This report presents a comprehensive overview, market shares, and growth opportunities of Digital Advertising Solutions market by product type, application, key players and key regions and countries.
Segmentation by Type:
On-Premise
Cloud-Based
Segmentation by Application:
Ads Setting
Data Analytics
Yield Management
Others
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Adform
Adobe
AdRoll
Amazon (AWS)
AT&T (WarnerMedia)
CAKE
Choozle
Criteo
Google
LiveIntent
Marin Software
MediaMath
Quantcast
Singapore Telecommunications (Amobee)
Sovrn
The Search Monitor
The Trade Desk
Verizon (Verizon Media)
Verve

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Table of Contents

1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Digital Advertising Solutions Market Size (2020-2031)
2.1.2 Digital Advertising Solutions Market Size CAGR by Region (2020 VS 2024 VS 2031)
2.1.3 World Current & Future Analysis for Digital Advertising Solutions by Country/Region (2020, 2024 & 2031)
2.2 Digital Advertising Solutions Segment by Type
2.2.1 On-Premise
2.2.2 Cloud-Based
2.3 Digital Advertising Solutions Market Size by Type
2.3.1 Digital Advertising Solutions Market Size CAGR by Type (2020 VS 2024 VS 2031)
2.3.2 Global Digital Advertising Solutions Market Size Market Share by Type (2020-2025)
2.4 Digital Advertising Solutions Segment by Application
2.4.1 Ads Setting
2.4.2 Data Analytics
2.4.3 Yield Management
2.4.4 Others
2.5 Digital Advertising Solutions Market Size by Application
2.5.1 Digital Advertising Solutions Market Size CAGR by Application (2020 VS 2024 VS 2031)
2.5.2 Global Digital Advertising Solutions Market Size Market Share by Application (2020-2025)
3 Digital Advertising Solutions Market Size by Player
3.1 Digital Advertising Solutions Market Size Market Share by Player
3.1.1 Global Digital Advertising Solutions Revenue by Player (2020-2025)
3.1.2 Global Digital Advertising Solutions Revenue Market Share by Player (2020-2025)
3.2 Global Digital Advertising Solutions Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Digital Advertising Solutions by Region
4.1 Digital Advertising Solutions Market Size by Region (2020-2025)
4.2 Global Digital Advertising Solutions Annual Revenue by Country/Region (2020-2025)
4.3 Americas Digital Advertising Solutions Market Size Growth (2020-2025)
4.4 APAC Digital Advertising Solutions Market Size Growth (2020-2025)
4.5 Europe Digital Advertising Solutions Market Size Growth (2020-2025)
4.6 Middle East & Africa Digital Advertising Solutions Market Size Growth (2020-2025)
5 Americas
5.1 Americas Digital Advertising Solutions Market Size by Country (2020-2025)
5.2 Americas Digital Advertising Solutions Market Size by Type (2020-2025)
5.3 Americas Digital Advertising Solutions Market Size by Application (2020-2025)
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Digital Advertising Solutions Market Size by Region (2020-2025)
6.2 APAC Digital Advertising Solutions Market Size by Type (2020-2025)
6.3 APAC Digital Advertising Solutions Market Size by Application (2020-2025)
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
7 Europe
7.1 Europe Digital Advertising Solutions Market Size by Country (2020-2025)
7.2 Europe Digital Advertising Solutions Market Size by Type (2020-2025)
7.3 Europe Digital Advertising Solutions Market Size by Application (2020-2025)
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Digital Advertising Solutions by Region (2020-2025)
8.2 Middle East & Africa Digital Advertising Solutions Market Size by Type (2020-2025)
8.3 Middle East & Africa Digital Advertising Solutions Market Size by Application (2020-2025)
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Global Digital Advertising Solutions Market Forecast
10.1 Global Digital Advertising Solutions Forecast by Region (2026-2031)
10.1.1 Global Digital Advertising Solutions Forecast by Region (2026-2031)
10.1.2 Americas Digital Advertising Solutions Forecast
10.1.3 APAC Digital Advertising Solutions Forecast
10.1.4 Europe Digital Advertising Solutions Forecast
10.1.5 Middle East & Africa Digital Advertising Solutions Forecast
10.2 Americas Digital Advertising Solutions Forecast by Country (2026-2031)
10.2.1 United States Market Digital Advertising Solutions Forecast
10.2.2 Canada Market Digital Advertising Solutions Forecast
10.2.3 Mexico Market Digital Advertising Solutions Forecast
10.2.4 Brazil Market Digital Advertising Solutions Forecast
10.3 APAC Digital Advertising Solutions Forecast by Region (2026-2031)
10.3.1 China Digital Advertising Solutions Market Forecast
10.3.2 Japan Market Digital Advertising Solutions Forecast
10.3.3 Korea Market Digital Advertising Solutions Forecast
10.3.4 Southeast Asia Market Digital Advertising Solutions Forecast
10.3.5 India Market Digital Advertising Solutions Forecast
10.3.6 Australia Market Digital Advertising Solutions Forecast
10.4 Europe Digital Advertising Solutions Forecast by Country (2026-2031)
10.4.1 Germany Market Digital Advertising Solutions Forecast
10.4.2 France Market Digital Advertising Solutions Forecast
10.4.3 UK Market Digital Advertising Solutions Forecast
10.4.4 Italy Market Digital Advertising Solutions Forecast
10.4.5 Russia Market Digital Advertising Solutions Forecast
10.5 Middle East & Africa Digital Advertising Solutions Forecast by Region (2026-2031)
10.5.1 Egypt Market Digital Advertising Solutions Forecast
10.5.2 South Africa Market Digital Advertising Solutions Forecast
10.5.3 Israel Market Digital Advertising Solutions Forecast
10.5.4 Turkey Market Digital Advertising Solutions Forecast
10.6 Global Digital Advertising Solutions Forecast by Type (2026-2031)
10.7 Global Digital Advertising Solutions Forecast by Application (2026-2031)
10.7.1 GCC Countries Market Digital Advertising Solutions Forecast
11 Key Players Analysis
11.1 Adform
11.1.1 Adform Company Information
11.1.2 Adform Digital Advertising Solutions Product Offered
11.1.3 Adform Digital Advertising Solutions Revenue, Gross Margin and Market Share (2020-2025)
11.1.4 Adform Main Business Overview
11.1.5 Adform Latest Developments
11.2 Adobe
11.2.1 Adobe Company Information
11.2.2 Adobe Digital Advertising Solutions Product Offered
11.2.3 Adobe Digital Advertising Solutions Revenue, Gross Margin and Market Share (2020-2025)
11.2.4 Adobe Main Business Overview
11.2.5 Adobe Latest Developments
11.3 AdRoll
11.3.1 AdRoll Company Information
11.3.2 AdRoll Digital Advertising Solutions Product Offered
11.3.3 AdRoll Digital Advertising Solutions Revenue, Gross Margin and Market Share (2020-2025)
11.3.4 AdRoll Main Business Overview
11.3.5 AdRoll Latest Developments
11.4 Amazon (AWS)
11.4.1 Amazon (AWS) Company Information
11.4.2 Amazon (AWS) Digital Advertising Solutions Product Offered
11.4.3 Amazon (AWS) Digital Advertising Solutions Revenue, Gross Margin and Market Share (2020-2025)
11.4.4 Amazon (AWS) Main Business Overview
11.4.5 Amazon (AWS) Latest Developments
11.5 AT&T (WarnerMedia)
11.5.1 AT&T (WarnerMedia) Company Information
11.5.2 AT&T (WarnerMedia) Digital Advertising Solutions Product Offered
11.5.3 AT&T (WarnerMedia) Digital Advertising Solutions Revenue, Gross Margin and Market Share (2020-2025)
11.5.4 AT&T (WarnerMedia) Main Business Overview
11.5.5 AT&T (WarnerMedia) Latest Developments
11.6 CAKE
11.6.1 CAKE Company Information
11.6.2 CAKE Digital Advertising Solutions Product Offered
11.6.3 CAKE Digital Advertising Solutions Revenue, Gross Margin and Market Share (2020-2025)
11.6.4 CAKE Main Business Overview
11.6.5 CAKE Latest Developments
11.7 Choozle
11.7.1 Choozle Company Information
11.7.2 Choozle Digital Advertising Solutions Product Offered
11.7.3 Choozle Digital Advertising Solutions Revenue, Gross Margin and Market Share (2020-2025)
11.7.4 Choozle Main Business Overview
11.7.5 Choozle Latest Developments
11.8 Criteo
11.8.1 Criteo Company Information
11.8.2 Criteo Digital Advertising Solutions Product Offered
11.8.3 Criteo Digital Advertising Solutions Revenue, Gross Margin and Market Share (2020-2025)
11.8.4 Criteo Main Business Overview
11.8.5 Criteo Latest Developments
11.9 Google
11.9.1 Google Company Information
11.9.2 Google Digital Advertising Solutions Product Offered
11.9.3 Google Digital Advertising Solutions Revenue, Gross Margin and Market Share (2020-2025)
11.9.4 Google Main Business Overview
11.9.5 Google Latest Developments
11.10 LiveIntent
11.10.1 LiveIntent Company Information
11.10.2 LiveIntent Digital Advertising Solutions Product Offered
11.10.3 LiveIntent Digital Advertising Solutions Revenue, Gross Margin and Market Share (2020-2025)
11.10.4 LiveIntent Main Business Overview
11.10.5 LiveIntent Latest Developments
11.11 Marin Software
11.11.1 Marin Software Company Information
11.11.2 Marin Software Digital Advertising Solutions Product Offered
11.11.3 Marin Software Digital Advertising Solutions Revenue, Gross Margin and Market Share (2020-2025)
11.11.4 Marin Software Main Business Overview
11.11.5 Marin Software Latest Developments
11.12 MediaMath
11.12.1 MediaMath Company Information
11.12.2 MediaMath Digital Advertising Solutions Product Offered
11.12.3 MediaMath Digital Advertising Solutions Revenue, Gross Margin and Market Share (2020-2025)
11.12.4 MediaMath Main Business Overview
11.12.5 MediaMath Latest Developments
11.13 Quantcast
11.13.1 Quantcast Company Information
11.13.2 Quantcast Digital Advertising Solutions Product Offered
11.13.3 Quantcast Digital Advertising Solutions Revenue, Gross Margin and Market Share (2020-2025)
11.13.4 Quantcast Main Business Overview
11.13.5 Quantcast Latest Developments
11.14 Singapore Telecommunications (Amobee)
11.14.1 Singapore Telecommunications (Amobee) Company Information
11.14.2 Singapore Telecommunications (Amobee) Digital Advertising Solutions Product Offered
11.14.3 Singapore Telecommunications (Amobee) Digital Advertising Solutions Revenue, Gross Margin and Market Share (2020-2025)
11.14.4 Singapore Telecommunications (Amobee) Main Business Overview
11.14.5 Singapore Telecommunications (Amobee) Latest Developments
11.15 Sovrn
11.15.1 Sovrn Company Information
11.15.2 Sovrn Digital Advertising Solutions Product Offered
11.15.3 Sovrn Digital Advertising Solutions Revenue, Gross Margin and Market Share (2020-2025)
11.15.4 Sovrn Main Business Overview
11.15.5 Sovrn Latest Developments
11.16 The Search Monitor
11.16.1 The Search Monitor Company Information
11.16.2 The Search Monitor Digital Advertising Solutions Product Offered
11.16.3 The Search Monitor Digital Advertising Solutions Revenue, Gross Margin and Market Share (2020-2025)
11.16.4 The Search Monitor Main Business Overview
11.16.5 The Search Monitor Latest Developments
11.17 The Trade Desk
11.17.1 The Trade Desk Company Information
11.17.2 The Trade Desk Digital Advertising Solutions Product Offered
11.17.3 The Trade Desk Digital Advertising Solutions Revenue, Gross Margin and Market Share (2020-2025)
11.17.4 The Trade Desk Main Business Overview
11.17.5 The Trade Desk Latest Developments
11.18 Verizon (Verizon Media)
11.18.1 Verizon (Verizon Media) Company Information
11.18.2 Verizon (Verizon Media) Digital Advertising Solutions Product Offered
11.18.3 Verizon (Verizon Media) Digital Advertising Solutions Revenue, Gross Margin and Market Share (2020-2025)
11.18.4 Verizon (Verizon Media) Main Business Overview
11.18.5 Verizon (Verizon Media) Latest Developments
11.19 Verve
11.19.1 Verve Company Information
11.19.2 Verve Digital Advertising Solutions Product Offered
11.19.3 Verve Digital Advertising Solutions Revenue, Gross Margin and Market Share (2020-2025)
11.19.4 Verve Main Business Overview
11.19.5 Verve Latest Developments
12 Research Findings and Conclusion