このレポートでは、デジタルコンテンツ市場を包括的に評価し、マネタイズモデル、支払い方法、新興コンテンツカテゴリーに関する戦略的提言を提供します。また、主要なデジタルコンテンツの指標や、デバイスごとのデジタルコンテンツの平均消費額の5年間の予測を行っています。

 

Report Description

Juniper Research’s Digital Content Monetisation research provides a comprehensive assessment of the digital content market; providing strategic recommendations on monetisation models, payment methods and emerging content categories. It includes 5-year forecasts for key digital content metrics, as well as average digital content spend per device, including:

This research suite includes:

KEY FEATURES

Market Outlook: An evaluation of key market drivers, monetisation opportunities and strategic recommendations for key digital content areas:

Emerging Opportunities Analysis: An assessment of emerging areas of digital content; offering strategic recommendations for digital content platforms on how to capitalise on the growth. Areas assessed include:

Content Consumption Evaluation: An in-depth analysis of the modes of consumption of digital content; assessing device-level demand for digital content and spend per device on content. Devices analysed include:

Juniper Research Leaderboard: Key player capability and capacity assessment of 12 leading digital content payment vendors, including:

KEY QUESTIONS

COMPANIES REFERENCED

Interviewed: Bango, Boku, Centili, Telecoming.

 

Digital Content Player Analysis: Amazon, Apple, Facebook, Google, Netflix.

 

Included in Juniper Research Leaderboard: Bango, Boku, Centili, Digital Virgo, DIMOCO, DOCOMO Digital, Fortumo, Infomedia, mGage, NTH Mobile, Telecoming, txtNation

 

Mentioned: A1, Activision Blizzard, Adyen, Afonbladet, Airtel, Alphabet, ALSA, ALTBalaji, Apigate, App Annie, AT&T, Badoo, BANDAI NAMCO Entertainment Europe, Base, Beeline, Benfica FC, BIGO LIVE, BlackBerry, Blendle, BossBabe, Bouygues, BritBox, BT, Business of Apps, busuu, ByNoGame, Calm, CareGame, Celcom, Claro Peru, ClickAttack, Clubhouse, Coursera, Create & Cultivate, DailyMotion, Danal, Deutsche Telekom, Disney, DocuBay, EA Deezer, EA Mobile, EasyPark, Elisa, EMI (Electronic Money Institution), Epic Games , EpicOn, ePlus, Etisalat, Everything Everywhere, FIIT, Fission, FMA, Fortnite, Gameloft, Girlboss, Global Collect, Globe, Goldman Sachs, GSMA, HBO, Headspace, Hopster.com, Huawei, IBERIA, iflix, Indosat Ooreddo, Instagram, IrokoTV, Jio, JOOX, KDDI, Kinguin, KJM (Kommission fu?r Jugendmedienschutz), KPN, Kyivstar, LINE Payments, LMT, Locker Room, London Stock Exchange, Lookout, Mastercard, MasterClass, Maxis, McAfee , Microsoft, Mobifone, Mobiilimaksu, Mobileview, Molotov, mopay, Movistar, Mozilla, Mpulse, M-Tel, MTN, Mydala, National Express, Neomobile, Nextdoor, NFL, Niantic, Noom, NTT, O2, Oath, Oculus, OnDemand Media, Onebip, Ooredoo, Optus, Orange, Pandora, Paris Saint Germain FC, Patreon, PayPal, Peloton, Play, Playwing, PSG, Quebecell, Quibi, Rakuten, Real Madrid, Revue, Rheinische Post, Riot Games, Rouge, Royal Bank of Canada, Samsung, Schibsted, Scribd, Shoal Games, SignalFire, Singtel, Sky, Smarcom AG, Smartfren, Snap, Snapchat, Softbank, Sonera, Sony, Spellflix, Spotify, Substack, Swisscom, Tele2, Telefonica, Telekom, Telenor, Telia, Telly, Tencent, TfL (Transport for London), The Economist, The New York Times, The Times of London, The Trade Desk, TikTok, T-Mobile , Tre, Tri, TrueMove H, Turkcell, Twitch, Twitter, UMobile, Universal, Valve, Verizon, ViaPlay, VICE Media, Vietnamobile, Vinaphone, VIPnet, Visa, Vivial, Vodacom, Vodafone, Wargaming.net, Warner Bros, Wondery, WorldPay, WW (Weight Watchers), WWE, WyWallet, XL Axiata, YouTube, Zain.

 

 

• Argentina
• Australia
• Brazil
• Canada
• China
• Colombia
• Croatia
• Czech Republic
• Denmark
• France
• Germany
• India
• Italy
• Japan
• Mexico
• Netherlands
• Norway
• Poland
• Portugal
• Russia
• Saudi Arabia
• Singapore
• South Africa
• South Korea
• Spain
• Sweden
• UK
• US

• Total Users of Digital Content
• Average Revenue per Digital Content User
• Total Digital Content Revenue

• Total Users of Digital Video Services
• Total Subscriptions to Digital Video Services
• Total Subscription Revenue from Digital Video Services
• Total Digital Video Users Who Purchase Digital Content
• Total Revenue from Digital Video Content Purchases
• Total Advertising Spend on Digital Video Services

• Total Users of Digital Music Services
• Total Subscriptions to Digital Music Services
• Total Subscription Revenue from Digital Music Services
• Total Digital Music Users Who Purchase Digital Content
• Total Revenue from Digital Music Content Purchases
• Total Advertising Spend on Digital Music Services

• Total Users of Digital Games
• Total Digital Games Monetised via Pay-per-Download
• Total Revenue from Digital Games that Are Pay-per-Download
• Total Digital Games Monetised via In-app Purchases
• Total Revenue from Digital Games In-App Purchases
• Total Advertising on Digital Games
• Total Cloud-based Digital Games Subscriptions

• Connected TVs
• Immersive Reality Devices
• PCs & Desktops
• Smartphones
• Smart Speakers
• Tablets

Regions:8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East

 

Countries:Argentina, Australia, Brazil, Canada, China, Colombia, Croatia, Czech Republic, Denmark, France, Germany, India, Italy, Japan, South Korea, Mexico, Netherlands, Norway, Portugal, Russian Federation, Saudi Arabia, Singapore, South Africa, Spain, Sweden, UK, USA

1. Deep Dive Strategy & Competition Table of Contents

 

1. Digital Content Monetisation: Future Market Outlook

1.1 Introduction.6

1.2 Market Summary for 2021 .6

Figure 1.1: Total Users of Digital Content in 2021, Split by 8 Key Regions .6

1.2.1 Diverse Content Consumption .7

1.2.2 The Professionalisation of the ‘Creator Economy’.7

1.2.3 Building on COVID-19 Content Consumption Momentum.7

1.3 Digital Content Market Ecosystem.7

1.3.1 OTT Platforms .8

1.3.2 Social Media Platforms.8

1.3.3 Payment Providers .8

1.3.4 Digital Music & Audio (Including Podcasts).8

Figure 1.2: Global Number of Users Accessing Digital Music Content in 2021 and 2026 (m).9

1.3.5 Digital Video & OTT TV Streaming .10

1.3.6 Digital Subscription Services .12

1.3.7 Digital Fitness & Wellbeing Services.13

1.4 Impact of Digital Content Consumption on Fixed and Mobile Wireless Networks.14

1.5 Digital Content Player Analysis.14

1.5.1 Facebook .14

1.5.2 Amazon.15

1.5.3 Apple.16

1.5.4 Netflix.16

1.5.5 Google .17

1.6 COVID-19 Impact .17

2. Modes of Consumption and Payment Mechanisms

2.1 Modes of Content Consumption .19

Figure 2.1: Global Devices Capable of Accessing Digital Content (m), 2021-2026. 19

2.1.1 Smartphones.19

2.1.2 Tablets .21

2.1.3 PCs, Desktops & Laptops.21

2.1.4 Connected TVs .22

2.1.5 Voice Assistants.23

2.1.6 Immersive Reality Devices (Augmented & Virtual Reality).23

Payment Mechanisms .24

2.1.7 Card Payments .24

2.1.8 Carrier Billing.24

2.1.9 Digital Wallets .25

3. Emerging & Disruptive Content Models

3.1 Mobile Digital Content Consumption .28

3.2 ? Emerging Areas of Interest .28

3.2.1 Production on Demand and Personalised Content.28

Figure 3.1: Amazon Prime Video .29

3.2.2 User-generated Content .29

Figure 3.2: TikTok Screenshots .29

3.2.3 Local Content (Location-based Content) .30

Figure 3.3: Nextdoor App Screenshots .30

3.2.4 eSports.31

Figure 3.4: Overwatch League Logo.31

3.2.5 Fitness & Wellbeing.31

Figure 3.1: Peloton Screenshot .32

3.2.6 Cooking & Healthy Eating.32

Figure 3.6: Noom App Screenshots .32

3.2.7 Edutainment (Educational Entertainment) .33

Figure 3.7: MasterClass Screenshot.33

3.2.8 Content Related to Female Empowerment.33

Figure 3.8: BossBabe Screenshot .34

4. Digital Content Monetisation Competitive Landscape

4.1 Introduction.36

4.2 Vendor Analysis.36

4.2.1 Vendor Assessment Criteria.36

Figure 4.1: Juniper Research Leaderboard Digital Content Monetisation Scoring Criteria .37

Figure 4.2: Juniper Research Leaderboard: Digital Content Monetisation.38

Table 4.3: Juniper Research Leaderboard: Digital Content Monetisation Scoring Heatmap.39

4.3 Vendor Groupings .40

i. Established Leaders. 40

ii. Leading Challengers. 40

iii. Disruptors & Emulators. 41

4.3.2 Limitations & Interpretation.42

4.4 Vendor Profiles .43

4.4.1 Bango .43

i. Corporate. 43

ii. Geographic Spread . 43

iii. Key Clients & Strategic Partnerships .44

iv. High-level View of Offerings . 44

v. Juniper Research’s View: Bango Key Strengths & Strategic Development

Opportunities . 44

4.4.2 Boku.45

i. Corporate. 45

ii. Geographic Spread . 46

iii. Key Clients & Strategic Partnerships . 46

iv. High-level View of Offerings . 47

v. Juniper Research’s View: Boku Key Strengths & Strategic Development

Opportunities . 47

4.4.3 Centili.48

i. Corporate. 48

ii. Geographic Spread . 48

iii. Key Clients & Strategic Partnerships .48

iv. High-level View of Offerings . 48

v. Juniper Research’s View: Centili Key Strengths & Strategic Development

Opportunities .49

4.4.4 Digital Virgo .49

i. Corporate .49

ii. Geographic Spread.49

iii. Key Clients & Strategic Partnerships .49

iv. High-level View of Offerings .49

4.4.5 DIMOCO .50

i. Corporate .50

ii. Geographic Spread.51

iii. Key Clients & Specific Partnerships.51

iv. High-level View of Offerings .51

v. Juniper Research’s View: DIMOCO Key Strengths & Strategic Development Opportunities.52

4.4.6 DOCOMO Digital .52

i. Corporate .52

ii. Geographic Spread.53

iii. Key Clients & Strategic Partnerships .53

iv. High-level View of Offerings .54

v. Juniper Research’s View: DOCOMO Digital Key Strengths & Strategic Development Opportunities .54

4.4.7 Fortumo .55

i. Corporate .55

ii. Geographic Spread.55

iii. Key Clients & Strategic Partnerships .55

iv. High-level View of Offerings .56

v. Juniper Research’s View: Key Strengths & Strategic Opportunities .57

4.4.8 Infomedia.58

i. Corporate .58

ii. Geographic Spread.58

iii. Key Clients & Strategic Partnerships . 58

iv. High-level View of Offerings . 59

v. Juniper Research’s View: Infomedia Key Strengths & Strategic Development Opportunities . 59

4.4.9 mGage .59

i. Corporate. 59

ii. Geographic Spread . 59

iii. Key Clients & Strategic Partnerships . 60

iv. High-level View of Offering . 60

v. Juniper Research’s View: mGage Key Strengths & Strategic Development Opportunities . 60

4.4.10 NTH Mobile.61

i. Corporate. 61

ii. Geographic Spread . 61

iii. Key Clients & Strategic Partnerships . 61

iv. High-level View of Offerings . 62

v. Juniper Research’s View: NTH Mobile Key Strengths & Strategic Development Opportunities . 62

4.4.11 Telecoming.63

i. Corporate. 63

ii. Geographic. 63

iii. Key Clients & Strategic Partnerships . 63

iv. High-level View of Offerings . 63

v. Juniper Research’s View: Telecoming Key Strengths & Strategic Development Opportunities . 64

4.4.12 txtNation and MessageCloud .64

i. Corporate. 64

ii. Geographic Spread.65

iii. Key Clients & Strategic Partnerships .65

iv. High-level View of Offering.65

v. Juniper Research’s View: txtNation Key Strengths & Strategic Development Opportunities.65

 

2. Deep Dive Data & Forecasting Table of Contents

1. Digital Content Monetisation

1.1 Introduction.4

Figure 1.1: Digital Content Monetisation: Key Areas .4

1.1.1 Total Users of Digital Content .5

Figure & Table 1.2: Total Users of Digital Content (m), Split by 8 Key Regions, 

2021-2026 .5

1.1.2 Total Digital Content Revenue.6

Figure & Table 1.3: Total Digital Content Revenue ($m), Split by 8 Key Regions, 

2021-2026 .6

Table 1.4: Total Digital Content Revenue ($m) Split by 3 Key Markets 2021-20266

1.1.3 Total Digital Content Revenue ($m), Split by Device.7

Figure & Table 1.5: Total Digital Content Revenue ($m), Split by 6 Device 

Categories, 2021-2026 .7

2. Digital Video: Market Forecasts & Key Takeaways

2.1 Introduction to Digital Video.9

2.1.1 SVOD.9

2.1.2 TVOD & PPV .9

Figure 2.1: Digital Video Forecast Methodology.11

2.1.3 Total Users of Digital Video Services .12

Figure & Table 2.2: Total Users of Digital Video Services (m), Split by 8 Key 

Regions, 2021-2026 .12

2.1.4 Total Number of Video Subscriptions.13

Figure & Table 2.3: Total Number of Digital Video Subscriptions (m), Split by 8 

Key Regions, 2021-2026 .13

2.1.5 Total Revenue from Digital Video Subscriptions.14

Figure & Table 2.4: Total Revenue from Digital Video Subscriptions ($m), Split by 

8 Key Regions, 2021-2026. 14

2.1.6 Total Revenue from Digital Video Content Purchases .15

Figure & Table 2.5: Total Revenue from Digital Video Content Purchases ($m), 

Split by 8 Key Regions, 2021-2026 . 15

2.1.7 Total Ad Spend on Digital Video Content .16

Figure & Table 2.6: Total Ad Spend on Digital Video Content ($m), Split by 8 Key 

Regions, 2021-2026. 16

3. Digital Music: Market Forecasts & Key Takeaways

3.1 Introduction to Digital Music .18

3.1.1 Forecast Methodology .18

Figure 3.1: Digital Music Forecast Methodology. 19

3.1.2 Total Users of Digital Music Services.20

Figure & Table 3.2: Total Users of Digital Music Services (m), Split by 8 Key 

Regions, 2021-2026. 20

3.1.3 Total Number of Digital Music Service Subscribers .21

Figure & Table 3.3: Total Number of Digital Music Service Subscribers (m), Split 

by 8 Key Regions, 2021-2026. 21

3.1.4 Total Revenue from Digital Music Subscriptions.22

Figure & Table 3.4: Total Revenue from Digital Music Subscriptions ($m), Split by 

8 Key Regions, 2021-2026. 22

3.1.5 Total Revenue from Digital Music Acquisitions .23

Figure & Table 3.5: Total Revenue from Digital Music Content Purchases ($m), 

Split by 8 Key Regions, 2021-2026 . 23

3.1.6 Total Ad Spend over Digital Music Services.24

Figure & Table 3.6: Total Ad Spend on Digital Music Content ($m), Split by 8 Key 

Regions, 2021-2026. 24

4. Digital Games: Market Forecasts & Key Takeaways

4.1 Introduction to Digital Games.26

4.1.1 Forecast Methodology.26

Figure 4.1: Digital Games PPD Forecast Methodology .27

Figure 4.2: Digital Games IAP Forecast Methodology.28

Figure 4.3: Digital Games Advertising Forecast Methodology .29

4.1.2 Total Number of Mobile Games Downloaded per annum .30

Figure & Table 4.4: Total Number of Mobile Games Played per annum (m), Split

by 8 Key Regions, 2021-2026.30

4.1.3 Total Number of Digital Games Subscriptions .31

Figure & Table 4.5: Number of Mobile Games Service Subscriptions per annum 

(m), Split by 8 Key Regions, 2021-2026.31

4.1.4 Total Revenue from Pay-per-Download Games.32

Figure 4.6: Total Revenue from Pay-per-Download Games ($m), Split by 8 Key 

Regions, 2021-2026 .32

4.1.5 Mobile Games In-app Purchase Revenue per annum .33

Figure & Table 4.7: Total Mobile Games In

-app Purchase Revenue per annum 

($m), Split by 8 Key Regions, 2021-2026.33

4.1.6 Total Advertising Spend over Mobile Games.34

Figure & Table 4.8: Total Advertising Spend on Mobile Games ($m), Split by 8 

Key Regions, 2021-2026 .34

4.1.7 Total Mobile Games Subscription Revenue.35

Figure & Table 4.9: Total Mobile Games Subscription Revenue per annum ($m), 

Split by 8 Key Regions, 2021-2026.35