Summary

The global hair and body mist market size reached US$ 8.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 14.7 Billion by 2032, exhibiting a growth rate (CAGR) of 6.55% during 2024-2032. The increasing awareness about personal hygiene, rising demand for natural and organic products, growing social media penetration and endorsements by influencers, and the introduction of new fragrances represent some of the key factors driving the market.

Hair and body mists are cosmetic products designed to impart a pleasant fragrance to both the hair and the body. They are lightweight, sprayable solutions that provide a refreshing and subtle scent. Hair and body mists are a popular alternative to heavier perfumes and colognes, offering a more delicate and versatile fragrance experience. They typically consist of a blend of water, alcohol, and a mixture of essential oils, fragrance oils, or aromatic compounds. These fragrant ingredients are carefully selected and combined to create appealing scents, ranging from floral and fruity to woody or musky. The alcohol content in the mists helps to disperse the fragrance evenly when sprayed. The application of hair and body mist involves spraying mists onto the hair or skin from a distance, focusing on pulse points such as the wrists, neck, and behind the ears. It can also be spritzed onto clothes or hair for a long-lasting scent. Nowadays, with the introduction of new and exotic fragrances, individuals are becoming inclined toward hair and body mists.

Hair and Body Mist Market Trends:
One of the primary factors driving the market is the changing consumer preferences as individuals are nowadays gravitating toward lighter and more subtle fragrances. The lightweight nature of the mist allows for quick touch-ups and reapplication whenever desired, making it suitable for on-the-go lifestyles. Additionally, manufacturers are developing innovative packaging, such as portable spray bottles, making them easy to carry and apply throughout the day. Other than this, the increasing demand for personal grooming products is another factor contributing to the market growth. Furthermore, the growing interest of consumers toward self-care and personal hygiene has accelerated the product adoption to enhance their personal grooming routines. Moreover, with the increasing awareness about the harmful effects of synthetic products, consumers are seeking products that are free from harsh chemicals and artificial additives, making natural and organic hair and body mists a preferred choice. Moreover, the rising influence of social media and celebrity endorsements is promoting and endorsing hair and body mist products, thus creating a positive market outlook.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global hair and body mist market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on the type and distribution channel.

Type Insights:

Body Mist
Hair Mist

The report has provided a detailed breakup and analysis of the hair and body mist market based on the type. This includes body mist and hair mist. According to the report, body mist represented the largest segment.

Distribution Channel Insights:

Online
Offline

A detailed breakup and analysis of the hair and body mist market based on the distribution channel has also been provided in the report. This includes online and offline. According to the report, offline accounted for the largest market share.

Regional Insights:

North America
United States
Canada
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for hair and body mist. Some of the factors driving the North America hair and body mist market included changing consumer preferences and lifestyle trends, growing focus on natural and organic products, and influence of social media and celebrity endorsements.

Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the global hair and body mist market. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Bath & Body Works Inc., Chanel Limited, L’Oreal S.A., The Estée Lauder Companies Inc., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report:
How has the global hair and body mist market performed so far, and how will it perform in the coming years?
What are the drivers, restraints, and opportunities in the global hair and body mist market?
What is the impact of each driver, restraint, and opportunity on the global hair and body mist market?
What are the key regional markets?
Which countries represent the most attractive hair and body mist market?
What is the breakup of the market based on the type?
Which is the most attractive type in the hair and body mist market?
What is the breakup of the market based on the distribution channel?
Which is the most attractive distribution channel in the hair and body mist market?
What is the competitive structure of the global hair and body mist market?
Who are the key players/companies in the global hair and body mist market?

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Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Hair and Body Mist Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 Body Mist
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Hair Mist
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Distribution Channel
7.1 Online
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Offline
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Region
8.1 North America
8.1.1 United States
8.1.1.1 Market Trends
8.1.1.2 Market Forecast
8.1.2 Canada
8.1.2.1 Market Trends
8.1.2.2 Market Forecast
8.2 Asia-Pacific
8.2.1 China
8.2.1.1 Market Trends
8.2.1.2 Market Forecast
8.2.2 Japan
8.2.2.1 Market Trends
8.2.2.2 Market Forecast
8.2.3 India
8.2.3.1 Market Trends
8.2.3.2 Market Forecast
8.2.4 South Korea
8.2.4.1 Market Trends
8.2.4.2 Market Forecast
8.2.5 Australia
8.2.5.1 Market Trends
8.2.5.2 Market Forecast
8.2.6 Indonesia
8.2.6.1 Market Trends
8.2.6.2 Market Forecast
8.2.7 Others
8.2.7.1 Market Trends
8.2.7.2 Market Forecast
8.3 Europe
8.3.1 Germany
8.3.1.1 Market Trends
8.3.1.2 Market Forecast
8.3.2 France
8.3.2.1 Market Trends
8.3.2.2 Market Forecast
8.3.3 United Kingdom
8.3.3.1 Market Trends
8.3.3.2 Market Forecast
8.3.4 Italy
8.3.4.1 Market Trends
8.3.4.2 Market Forecast
8.3.5 Spain
8.3.5.1 Market Trends
8.3.5.2 Market Forecast
8.3.6 Russia
8.3.6.1 Market Trends
8.3.6.2 Market Forecast
8.3.7 Others
8.3.7.1 Market Trends
8.3.7.2 Market Forecast
8.4 Latin America
8.4.1 Brazil
8.4.1.1 Market Trends
8.4.1.2 Market Forecast
8.4.2 Mexico
8.4.2.1 Market Trends
8.4.2.2 Market Forecast
8.4.3 Others
8.4.3.1 Market Trends
8.4.3.2 Market Forecast
8.5 Middle East and Africa
8.5.1 Market Trends
8.5.2 Market Breakup by Country
8.5.3 Market Forecast
9 Drivers, Restraints, and Opportunities
9.1 Overview
9.2 Drivers
9.3 Restraints
9.4 Opportunities
10 Value Chain Analysis
11 Porters Five Forces Analysis
11.1 Overview
11.2 Bargaining Power of Buyers
11.3 Bargaining Power of Suppliers
11.4 Degree of Competition
11.5 Threat of New Entrants
11.6 Threat of Substitutes
12 Price Analysis
13 Competitive Landscape
13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players
13.3.1 Bath & Body Works Inc
13.3.1.1 Company Overview
13.3.1.2 Product Portfolio
13.3.1.3 Financials
13.3.1.4 SWOT Analysis
13.3.2 Chanel Limited
13.3.2.1 Company Overview
13.3.2.2 Product Portfolio
13.3.3 L'Oréal S.A.
13.3.3.1 Company Overview
13.3.3.2 Product Portfolio
13.3.3.3 Financials
13.3.3.4 SWOT Analysis
13.3.4 The Estée Lauder Companies Inc.
13.3.4.1 Company Overview
13.3.4.2 Product Portfolio
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
List of Figures
Figure 1: Global: Hair and Body Mist Market: Major Drivers and Challenges
Figure 2: Global: Hair and Body Mist Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Hair and Body Mist Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 4: Global: Hair and Body Mist Market: Breakup by Type (in %), 2023
Figure 5: Global: Hair and Body Mist Market: Breakup by Distribution Channel (in %), 2023
Figure 6: Global: Hair and Body Mist Market: Breakup by Region (in %), 2023
Figure 7: Global: Hair and Body Mist (Body Mist) Market: Sales Value (in Million US$), 2018 & 2023
Figure 8: Global: Hair and Body Mist (Body Mist) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 9: Global: Hair and Body Mist (Hair Mist) Market: Sales Value (in Million US$), 2018 & 2023
Figure 10: Global: Hair and Body Mist (Hair Mist) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 11: Global: Hair and Body Mist (Online) Market: Sales Value (in Million US$), 2018 & 2023
Figure 12: Global: Hair and Body Mist (Online) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 13: Global: Hair and Body Mist (Offline) Market: Sales Value (in Million US$), 2018 & 2023
Figure 14: Global: Hair and Body Mist (Offline) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 15: North America: Hair and Body Mist Market: Sales Value (in Million US$), 2018 & 2023
Figure 16: North America: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 17: United States: Hair and Body Mist Market: Sales Value (in Million US$), 2018 & 2023
Figure 18: United States: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 19: Canada: Hair and Body Mist Market: Sales Value (in Million US$), 2018 & 2023
Figure 20: Canada: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 21: Asia-Pacific: Hair and Body Mist Market: Sales Value (in Million US$), 2018 & 2023
Figure 22: Asia-Pacific: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 23: China: Hair and Body Mist Market: Sales Value (in Million US$), 2018 & 2023
Figure 24: China: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 25: Japan: Hair and Body Mist Market: Sales Value (in Million US$), 2018 & 2023
Figure 26: Japan: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 27: India: Hair and Body Mist Market: Sales Value (in Million US$), 2018 & 2023
Figure 28: India: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 29: South Korea: Hair and Body Mist Market: Sales Value (in Million US$), 2018 & 2023
Figure 30: South Korea: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 31: Australia: Hair and Body Mist Market: Sales Value (in Million US$), 2018 & 2023
Figure 32: Australia: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 33: Indonesia: Hair and Body Mist Market: Sales Value (in Million US$), 2018 & 2023
Figure 34: Indonesia: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 35: Others: Hair and Body Mist Market: Sales Value (in Million US$), 2018 & 2023
Figure 36: Others: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 37: Europe: Hair and Body Mist Market: Sales Value (in Million US$), 2018 & 2023
Figure 38: Europe: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 39: Germany: Hair and Body Mist Market: Sales Value (in Million US$), 2018 & 2023
Figure 40: Germany: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 41: France: Hair and Body Mist Market: Sales Value (in Million US$), 2018 & 2023
Figure 42: France: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 43: United Kingdom: Hair and Body Mist Market: Sales Value (in Million US$), 2018 & 2023
Figure 44: United Kingdom: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 45: Italy: Hair and Body Mist Market: Sales Value (in Million US$), 2018 & 2023
Figure 46: Italy: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 47: Spain: Hair and Body Mist Market: Sales Value (in Million US$), 2018 & 2023
Figure 48: Spain: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 49: Russia: Hair and Body Mist Market: Sales Value (in Million US$), 2018 & 2023
Figure 50: Russia: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 51: Others: Hair and Body Mist Market: Sales Value (in Million US$), 2018 & 2023
Figure 52: Others: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 53: Latin America: Hair and Body Mist Market: Sales Value (in Million US$), 2018 & 2023
Figure 54: Latin America: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 55: Brazil: Hair and Body Mist Market: Sales Value (in Million US$), 2018 & 2023
Figure 56: Brazil: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 57: Mexico: Hair and Body Mist Market: Sales Value (in Million US$), 2018 & 2023
Figure 58: Mexico: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 59: Others: Hair and Body Mist Market: Sales Value (in Million US$), 2018 & 2023
Figure 60: Others: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 61: Middle East and Africa: Hair and Body Mist Market: Sales Value (in Million US$), 2018 & 2023
Figure 62: Middle East and Africa: Hair and Body Mist Market: Breakup by Country (in %), 2023
Figure 63: Middle East and Africa: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 64: Global: Hair and Body Mist Industry: Drivers, Restraints, and Opportunities
Figure 65: Global: Hair and Body Mist Industry: Value Chain Analysis
Figure 66: Global: Hair and Body Mist Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Hair and Body Mist Market: Key Industry Highlights, 2023 & 2032
Table 2: Global: Hair and Body Mist Market Forecast: Breakup by Type (in Million US$), 2024-2032
Table 3: Global: Hair and Body Mist Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
Table 4: Global: Hair and Body Mist Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 5: Global: Hair and Body Mist Market: Competitive Structure
Table 6: Global: Hair and Body Mist Market: Key Players