世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い

インドのパンマサラ市場レポート：タイプ別（タバコ入りパンマサラ、プレーンパンマサラ、フレーバーパンマサラ、その他）、価格別（プレミアム、ノンプレミアム）、包装別（パウチ、缶、その他）、州別 2024-2032


Pan Masala Market in India Report by Type (Pan Masala with Tobacco, Plain Pan Masala, Flavored Pan Masala, and Others), Price (Premium, Non-Premium), Packaging (Pouch, Cans, and Others), and State 2024-2032

インドのパンマサラ市場規模は2023年に44,973.0インドルピーに達した。IMARC Groupは、2032年には62,067.7インドルピーに達し、2024～2032年の成長率（CAGR）は3.8%になると予測している。多様なフレーバーやバリ... もっと見る

　

　

出版社 出版年月 電子版価格 ページ数 言語
IMARC Services Private Limited.
アイマークサービス 		2024年1月30日 US$2,699
シングルユーザライセンス
ライセンス・価格情報
注文方法はこちら 		121 英語

日本語のページは自動翻訳を利用し作成しています。


　

サマリー

インドのパンマサラ市場規模は2023年に44,973.0インドルピーに達した。IMARC Groupは、2032年には62,067.7インドルピーに達し、2024～2032年の成長率（CAGR）は3.8%になると予測している。多様なフレーバーやバリエーションの増加、流通網の急速な拡大、メーカーによる製品プロモーションの増加、消費者の可処分所得の増加が、市場成長を促進する主な要因のひとつである。

パン・マサラはインドの伝統的な噛みタバコ製品で、アレカナッツ、消石灰、カテキュー、甘いまたは香ばしい香料、さまざまな芳香スパイスで構成されている。少量ずつ口に含み、噛んだり吸ったりして風味を出し、唾液分泌を促すのが一般的だ。パン・マサラは、食後や社交の場で、爽やかで香り高い口中清涼剤として提供されることが多い。しかし、パン・マサラ、特にタバコやアレカ・ナッツを含むパン・マサラの消費は、様々な健康リスクと関連しており、口腔の健康問題や中毒の問題と関連する可能性があるため、保健当局によって推奨されていないことに注意する必要がある。

伝統的な噛みタバコ製品としてのパン・マサラの文化的意義が、インドにおけるパン・マサラの普及に寄与している。パン・マサラは社会習慣の一部とみなされることが多く、社交の場や祝祭の際にもてなしのジェスチャーとして提供される。さらに、可処分所得の増加やライフスタイルの変化により、便利で風味豊かな口中清涼剤への需要が高まり、都市部や農村部の消費者の間でパン・マサラの消費量が増加している。これとは別に、パン・マサラを普及させ、より幅広い消費者層にリーチするためのメーカーによる積極的なマーケティング活動や製品プロモーションが、市場の成長を後押ししている。さらに、消費者を惹きつける革新的で多様なフレーバーやバリアントが登場し、消費者の味の嗜好の進化に対応していることも、成長を促す大きな要因となっている。その他、様々なeコマース・プラットフォームで簡単に製品を入手できることや、主要企業による継続的な製品革新も市場をさらに牽引すると予想される。

インドのパンマサラ市場の動向/促進要因
ライフスタイルの変化と可処分所得の増加

インドの消費者のライフスタイルが進化するにつれ、利便性と嗜好性への嗜好の変化が顕著になっている。可処分所得が増加するにつれ、人々は手軽で楽しい体験を提供する製品を求めるようになった。パン・マサラは、幅広いフレーバーと入手のしやすさで、こうした消費者パターンの変化に的確に対応している。忙しい日常生活や社交の場で、手っ取り早くリフレッシュしたい人に便利で爽やかな選択肢を提供する。さらに、消費者の豊かさが増すにつれて消費力も拡大し、さまざまな種類のパン・マサラなど、さまざまな製品を試してみることができるようになった。ライフスタイルの変化と消費者の支出能力の上昇が相まって、インドのパン・マサラ市場の持続的成長に大きく寄与している。

インドにおけるパン・マサラの文化的意義の増大

インドにおけるパン・マサラの文化的意義には、深く根付いた伝統と習慣がある。パン・マサラは単なる製品ではなく、社会的交流、宗教的慣習、祝祭に不可欠なものである。客人にパン・マサラをふるまうことは、もてなしと尊敬のジェスチャーであり、社会的な絆を育み、文化的価値を強化するものと考えられている。パン・マサラの消費は何世代にもわたって受け継がれ、さまざまなコミュニティとその生活様式に固有のものとなってきた。その結果、人々はパン・マサラを大切な思い出、共有された経験、伝統的な習慣と結びつけるため、パン・マサラの文化的関連性が市場の需要を牽引し続け、国内で人気の高い商品となっている。

パン・マサラ産業のセグメンテーション
IMARC Groupでは、インドのパンマサラ市場の各セグメントにおける主要動向の分析と、2024年から2032年までの国別・州別の予測を掲載しています。当レポートでは、市場をタイプ、価格、パッケージに基づいて分類しています。

タイプ別内訳

タバコ入りパンマサラ
プレーンパンマサラ
フレーバー・パン・マサラ
その他

タバコ入りパンマサラは、最も広く使用されているタイプである。

本レポートでは、市場をタイプ別に詳細に分類・分析している。これには、タバコ入りパンマサラ、プレーンパンマサラ、フレーバーパンマサラ、その他が含まれる。報告書によると、タバコ入りパンマサラは最大のセグメントである。

タバコ入りパンマサラは伝統的な人気と文化的重要性により、インドのパンマサラ市場で大半のシェアを占めている。タバコの消費に伴う健康リスクに対する認識が高まっているにもかかわらず、タバコ入りパン・マサラの需要は特定の層に根強い。タバコ入りパン・マサラは、独特の風味が強く、独特の感覚を味わえることから好まれている。

加えて、タバコには中毒性があるため、持続的な消費につながり、これが製品の普及率を加速させている。メーカー各社は、消費者を魅了する新しいフレーバーやパッケージを継続的に革新・導入することで、こうした需要に対応しており、これが市場の成長を後押ししている。さらに、タバコ入りパンマサラの手頃な価格が、価格に敏感な消費者の人気に貢献しており、インド市場での需要をさらに促進している。

価格別内訳

プレミアム
ノンプレミアム

ノンプレミアムがシェアの大半を占める

本レポートでは、価格別に市場を詳細に分類・分析している。これにはプレミアムとノンプレミアムが含まれる。レポートによると、ノンプレミアムが最大の市場シェアを占めている。

ノンプレミアムの価格セグメントはインドのパンマサラ市場を牽引する重要な役割を果たしている。多様で価格に敏感な市場であるため、消費者のかなりの部分が、味や品質に妥協することなく手頃な価格の選択肢を好む。非高級品価格セグメントはこの需要に対応し、幅広い消費者層に支持される手頃な価格のパン・マサラ製品を幅広く提供している。これらの製品は、低所得層や農村部の消費者など、より幅広い層が利用できる。さらに、ノンプレミアム・セグメントのメーカーが採用する積極的なマーケティングと販売促進戦略は、製品の認知度を高め、価格に敏感なバイヤーを引き付けている。こうした製品が手ごろな価格で入手可能であることが消費を刺激し、インドのパン・マサラ市場全体の成長に大きく貢献している。

パッケージ別の内訳：

パウチ
缶
その他

パウチがトップシェア

本レポートでは、包装に基づく市場の詳細な分類と分析も行っている。これにはパウチ、缶、その他が含まれる。報告書によると、パウチが最大の市場シェアを占めている。

パウチ包装はインドのパンマサラ市場を牽引する重要な役割を果たしている。パウチ包装へのシフトは、利便性と携帯性を求める現代の消費者にアピールするのに役立っている。パウチは実用的で衛生的な方法でパンマサラを持ち運び、消費することができ、外出先での消費と保存を容易にする。また、パウチはコンパクトで軽量であるため、都市部のライフスタイルや旅行にも理想的である。さらに、パウチ包装はメーカーに製品差別化の機会を提供し、多様な消費者の嗜好に応えるために様々な味やサイズを導入することを可能にする。魅力的なパウチ・デザインの視覚的な魅力と使いやすさは、消費者の全体的な体験をさらに高め、パウチ包装のパン・マサラ製品の採用増加につながっている。このようなパッケージの革新は、消費者のライフスタイルの変化と合致し、インドにおけるパンマサラの持続的な人気に貢献することで、市場成長の重要な原動力となっている。

州別の内訳

ウッタル・プラデーシュ州
ビハール州
マハラシュトラ州
マディヤ・プラデシュ州
オディシャ
ジャールカンド州
デリー
その他

ウッタル・プラデーシュ州は市場シェアで明確な優位を示す

本レポートでは、ウッタル・プラデーシュ州、ビハール州、マハラシュトラ州、マディヤ・プラデーシュ州、オディシャ州、ジャールカンド州、デリーなど、主要な地域市場についても包括的に分析している。報告書によると、ウッタル・プラデーシュ州はインド最大のパン・マサラ市場である。

ウッタル・プラデーシュ州は、パン・マサラ製品の主要な生産拠点であり消費市場のひとつである。同州の地理的位置と文化的嗜好が、同産業における同州の優位性に寄与している。人口が多く、多様な消費者層を抱えるウッタル・プラデーシュ州は、パン・マサラ・メーカーにとって重要な市場であり、地元ブランドとナショナル・ブランドの両方を惹きつけている。同州の恵まれたビジネス環境とインフラは、生産と流通を促進し、パン・マサラ製品の全国的な安定供給を保証している。さらに、ウッタル・プラデーシュ州の豊かな伝統と文化遺産は、パン・マサラが口中清涼剤や伝統的な製品として住民に愛用されていることにも貢献している。その結果、生産者としても消費者としても同州の存在感が強く、インドのパン・マサラ市場の成長とダイナミクスを牽引している。

競争環境：
業界各社は、ニコチンフリーやタバコフリーのパン・マサラ製品を発売し、従来のタバコに代わる製品を求める健康志向の消費者に対応している。これらの革新的な製剤は、有害成分を排除しながらパン・マサラの伝統的な風味を模倣した成分を含んでおり、より多くの消費者にとって魅力的な選択肢となっている。さらに、主要企業は環境問題に対処し、より環境に優しい製品に対する需要の高まりに対応するため、環境に優しく持続可能なパッケージング・ソリューションに投資している。さらに、高度な食品加工技術を取り入れることで、パン・マサラ製品の品質と一貫性を高め、均一な風味と食感を保証している。こうした技術革新は、健康志向や環境意識の高い消費者を惹きつけるだけでなく、消費者の嗜好の変化に適応し、競争の激しいインドのパン・マサラ市場の成長を推進するという業界のコミットメントを反映している。

本レポートでは、市場の競合状況を包括的に分析している。主要企業の詳細なプロフィールも掲載している。対象となる企業には以下のようなものがある：

ディネッシュ・パウチズ・プライベート・リミテッド
DSグループ
マニクチャンド・グループ
パン・バハール・プロダクツ・プライベート・リミテッド
パン・パラグ・インディア社
レッドローズ・グループ
シカールグループ

本レポートでお答えする主な質問

1.2023年のインドのパンマサラ市場規模は？
2.インドのパンマサラ市場における主な促進要因は？
3.インドのパンマサラ市場の主要な業界動向は？
4.インドのパンマサラ市場のタイプ別内訳は？
5.インドのパンマサラ市場の価格別内訳は？
6.インドのパンマサラ市場のパッケージ別の内訳は？
7.インドの主な地域別パンマサラ市場は？

ページTOPに戻る


目次

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Pan Masala Industry
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Country
6 Indian Pan Masala Industry
6.1 Market Overview
6.2 Market Performance
6.3 Impact of COVID-19
6.4 Market Breakup by State
6.5 Market Breakup by Type
6.6 Market Breakup by Price
6.7 Market Breakup by Packaging
6.8 Top Pan Masala Importing Countries from India
6.9 Key Ingredients used by Major Pan Masala Manufacturers
6.10 Price Analysis
6.10.1 Key Price Indicators
6.10.2 Price Structure
6.10.3 Price Trends
6.11 Market Forecast
6.12 SWOT Analysis
6.12.1 Overview
6.12.2 Strengths
6.12.3 Weaknesses
6.12.4 Opportunities
6.12.5 Threats
6.13 Value Chain Analysis
6.13.1 Input Suppliers
6.13.2 Raw Material Procurement
6.13.3 Manufacturers
6.13.4 Marketing
6.13.5 Exports
6.13.6 Whole Sellers
6.13.7 Retailers
6.14 Porter’s Five Forces Analysis
6.14.1 Overview
6.14.2 Bargaining Power of Buyers
6.14.3 Bargaining Power of Suppliers
6.14.4 Degree of Competition
6.14.5 Threat of New Entrants
6.14.6 Threat of Substitutes
6.15 Key Market Drivers and Challenges
6.16 Success Factors for Manufacturers
7 Market Breakup by State
7.1 Uttar Pradesh
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Bihar
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Maharashtra
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Madhya Pradesh
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Odisha
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Jharkhand
7.6.1 Market Trends
7.6.2 Market Forecast
7.7 Delhi
7.7.1 Market Trends
7.7.2 Market Forecast
7.8 Others
7.8.1 Market Trends
7.8.2 Market Forecast
8 Market Breakup by Type
8.1 Pan Masala with Tobacco
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Plain Pan Masala
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Flavored Pan Masala
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 Market Breakup by Price
9.1 Premium
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Non-Premium
9.2.1 Market Trends
9.2.2 Market Forecast
10 Market Breakup by Packaging
10.1 Pouch
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Cans
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Others
10.3.1 Market Trends
10.3.2 Market Forecast
11 Competitive Landscape
11.1 Market Structure
11.2 Market Breakup by Key Players
12 Pan Masala Manufacturing Process
12.1 Product Overview
12.2 Detailed Process Flow
12.3 Various Types of Unit Operations Involved
12.4 Mass Balance and Raw Material Requirements
13 Project Details, Requirements and Costs Involved
13.1 Land Requirements and Expenditures
13.2 Construction Requirements and Expenditures
13.3 Plant Layout
13.4 Plant Machinery
13.5 Machinery Pictures
13.6 Raw Material Requirements and Expenditures
13.7 Raw Material and Final Product Pictures
13.8 Packaging Requirements and Expenditures
13.9 Transportation Requirements and Expenditures
13.10 Utility Requirements and Expenditures
13.11 Manpower Requirements and Expenditures
13.12 Other Capital Investments
14 Loans and Financial Assistance
15 Project Economics
15.1 Capital Cost of the Project
15.2 Techno-Economic Parameters
15.3 Product Pricing and Margins Across Various Levels of the Supply Chain
15.4 Taxation and Depreciation
15.5 Income Projections
15.6 Expenditure Projections
15.7 Financial Analysis
15.8 Profit Analysis
15.9 Rules and Regulations on Pan Masala Products
15.9.1 General Rules and Regulations
15.9.2 Rules and Regulations Related to Packaging Machinery
15.10 Procedures, Times and Associated Costs for Plant Set-Up
16 Key Player Profiles
16.1 Dinesh Pouches Private Limited
16.2 DS Group
16.3 Manikchand Group
16.4 Pan Bahar Products Private Limited
16.5 Pan Parag India Limited
16.6 Red Rose Group of Companies
16.7 Shikhar Group

List of Figures

Figure 1: India: Pan Masala Market: Major Drivers and Challenges
Figure 2: India: Pan Masala Market: Value Trends (in INR Crores), 2018-2023
Figure 3: India: Pan Masala Market: Consumption Breakup by Type (in %), 2023
Figure 4: India: Pan Masala Market: Breakup by State (in %), 2023
Figure 5: India: Pan Masala Market: Breakup by Price (in %), 2023
Figure 6: India: Pan Masala Market: Breakup by Packaging (in %), 2023
Figure 7: India: Pan Masala Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 8: India: Pan Masala Market: Export Value Breakup by Country (in %)
Figure 9: India: Pan Masala Market: Breakup by Key Players (in %), 2023
Figure 10: India: Pan Masala Industry: SWOT Analysis
Figure 11: India: Pan Masala Industry: Value Chain Analysis
Figure 12: India: Pan Masala Industry: Porter’s Five Forces Analysis
Figure 13: India: Pan Masala (with Tobacco) Market: Value Trends (in INR Crores), 2018 & 2023
Figure 14: India: Pan Masala (with Tobacco) Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 15: India: Pan Masala (Plain) Market: Value Trends (in INR Crores), 2018 & 2023
Figure 16: India: Pan Masala (Plain) Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 17: India: Pan Masala (Flavored) Market: Value Trends (in INR Crores), 2018 & 2023
Figure 18: India: Pan Masala (Flavored) Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 19: India: Pan Masala (Other Types) Market: Value Trends (in INR Crores), 2018 & 2023
Figure 20: India: Pan Masala (Other Types) Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 21: India: Pan Masala (Premium) Market: Value Trends (in INR Crores), 2018 & 2023
Figure 22: India: Pan Masala (Premium) Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 23: India: Pan Masala (Non-Premium) Market: Value Trends (in INR Crores), 2018 & 2023
Figure 24: India: Pan Masala (Non-Premium) Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 25: India: Pan Masala (in Pouch Packaging) Market: Value Trends (in INR Crores), 2018 & 2023
Figure 26: India: Pan Masala (in Pouch Packaging) Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 27: India: Pan Masala (in Can Packaging) Market: Value Trends (in INR Crores), 2018 & 2023
Figure 28: India: Pan Masala (in Can Packaging) Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 29: India: Pan Masala (Other Packaging Types) Market: Value Trends (in INR Crores), 2018 & 2023
Figure 30: India: Pan Masala (Other Packaging Types) Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 31: Uttar Pradesh: Pan Masala Market: Value Trends (in INR Crores), 2018 & 2023
Figure 32: Uttar Pradesh: Pan Masala Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 33: Bihar: Pan Masala Market: Value Trends (in INR Crores), 2018 & 2023
Figure 34: Bihar: Pan Masala Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 35: Maharashtra: Pan Masala Market: Value Trends (in INR Crores), 2018 & 2023
Figure 36: Maharashtra: Pan Masala Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 37: Madhya Pradesh: Pan Masala Market: Value Trends (in INR Crores), 2018 & 2023
Figure 38: Madhya Pradesh: Pan Masala Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 39: Odisha: Pan Masala Market: Value Trends (in INR Crores), 2018 & 2023
Figure 40: Odisha: Pan Masala Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 41: Jharkhand: Pan Masala Market: Value Trends (in INR Crores), 2018 & 2023
Figure 42: Jharkhand: Pan Masala Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 43: Delhi: Pan Masala Market: Value Trends (in INR Crores), 2018 & 2023
Figure 44: Delhi: Pan Masala Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 45: Others: Pan Masala Market: Value Trends (in INR Crores), 2018 & 2023
Figure 46: Others: Pan Masala Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 47: Pan Masala Manufacturing: Detailed Process Flow
Figure 48: Pan Masala (Flavored) Manufacturing Process: Conversion Rate of Feedstocks
Figure 49: Pan Masala Manufacturing: Breakup of Capital Costs (in %)
Figure 50: Pan Masala Industry: Profit Margins at Various Levels of the Supply Chain
Figure 51: Pan Masala Production: Manufacturing Cost Breakup (in %)

List of Tables

Table 1: India: Pan Masala Market: Key Industry Highlights, 2023 and 2032
Table 2: India: Pan Masala Market Forecast: Breakup by State (in INR Crores), 2024-2032
Table 3: India: Pan Masala Market Forecast: Breakup by Type (in INR Crores), 2024-2032
Table 4: India: Pan Masala Market Forecast: Breakup by Price (in INR Crores), 2024-2032
Table 5: India: Pan Masala Market Forecast: Breakup by Packaging (in INR Crores), 2024-2032
Table 6: India: Pan Masala Manufacturing: Key Ingredients used by Major Manufacturers
Table 7: Pan Masala Manufacturing Plant: Rental Costs (in INR)
Table 8: Pan Masala Manufacturing Plant: Costs Related to Civil Works (in INR)
Table 9: Pan Masala Manufacturing Plant: Costs Related to Machinery (in INR)
Table 10: Pan Masala Manufacturing Plant: Raw Material Requirements (in Tons/Year)
Table 11: Pan Masala Manufacturing Plant: Costs Related to Utilities (in INR)
Table 12: Pan Masala Manufacturing Plant: Costs Related to Salaries and Wages (in INR)
Table 13: Pan Masala Manufacturing Plant: Costs Related to Other Capital Investments (in INR)
Table 14: Details of Financial Assistance Offered by Financial Institutions
Table 15: Pan Masala Manufacturing Plant: Capital Costs (in INR)
Table 16: Pan Masala Manufacturing Plant: Techno-Economic Parameters
Table 17: Pan Masala Manufacturing Plant: Taxation and Depreciation
Table 18: Pan Masala Manufacturing Plant: Income Projections (in INR)
Table 19: Pan Masala Manufacturing Plant: Expenditure Projections (in INR)
Table 20: Pan Masala Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability
Table 21: Pan Masala Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability
Table 22: Pan Masala Manufacturing Plant: Profit and Loss Account
Table 23: Pan Masala Packaging Machines: Capacity Determination Rules (No. of Pouches per Packing Machine per Month)
Table 24: Pan Masala Packaging Machines: Rules for Duty Collection (In INR for Per Packing Machine per Month)
Table 25: Procedures, Times and Associated Costs to Set-Up a Manufacturing Plant

　

ページTOPに戻る


　

Summary

The pan masala market in India size reached INR 44,973.0 Crore in 2023. Looking forward, IMARC Group expects the market to reach INR 62,067.7 Crore by 2032, exhibiting a growth rate (CAGR) of 3.8% during 2024-2032. The rising availability of diverse flavors and variants, rapid expansion of distribution networks, increasing product promotions by manufacturers and inflating consumer disposable incomes, are among the key factors driving the market growth.

Pan masala is a traditional Indian chewable tobacco product that consists of areca nut, slaked lime, catechu, sweet or savory flavorings, and various aromatic spices. It is commonly consumed by placing a small quantity in the mouth, and the user may chew or suck on it to release the flavors and stimulate salivation. Pan masala is often offered as a refreshing and aromatic mouth freshener after meals or during social gatherings. However, it is essential to note that the consumption of pan masala, especially those containing tobacco or areca nut, has been associated with various health risks and is discouraged by health authorities due to its potential links to oral health problems and addiction issues.

The cultural significance of pan masala as a traditional chewable tobacco product, has contributed to their uptake in India. It is often considered a part of social customs and is offered as a gesture of hospitality during social gatherings and festivities. Moreover, the increasing disposable incomes and changing lifestyle choices have augmented the demand for convenient and flavorful mouth fresheners, contributing to the higher consumption of pan masala among urban and rural consumers. Apart from this, aggressive marketing activities and product promotions by manufacturers for popularizing pan masala and reaching a broader consumer base are propelling the market growth. Additionally, the introduction of innovative and diverse flavors and variants attracting consumers, catering to their evolving taste preferences is another major growth-inducing factor. Other factors, including the easy product availability across various e-commerce platforms and continual product innovations by key players, are also anticipated to drive the market further.

Pan Masala Market in India Trends/Drivers:
Changing Lifestyles and Rising Disposable Income

With the evolving lifestyles of consumers in India, there has been a noticeable shift in their preferences for convenience and indulgence. As disposable income rises, people seek products that offer a quick and enjoyable experience. Pan masala, with its wide range of flavors and easy availability, caters precisely to these changing consumer patterns. It provides a convenient and refreshing option for those looking for a quick pick-me-up during their busy routines or social gatherings. Additionally, the increasing affluence of consumers has expanded their spending power, allowing them to explore and experiment with various products, including different varieties of pan masala. The combination of changing lifestyles and rising consumer expenditure capacities has significantly contributed to the sustained growth of the pan masala market in India.

Increasing Cultural Significance of Pan Masala in India

The cultural significance of pan masala in India holds deep-rooted traditions and customs. It is not just a mere product but an integral part of social interactions, religious practices, and festivities. Serving pan masala to guests is considered a gesture of hospitality and respect, fostering social bonds and reinforcing cultural values. The consumption of pan masala has been passed down through generations, becoming an inherent part of various communities and their way of life. As a result, the cultural relevance of pan masala continues to drive its market demand, as people associate it with cherished memories, shared experiences, and traditional practices, making it a sought-after product in the country.

Pan Masala Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the pan masala market in India, along with forecasts at the country and state levels from 2024-2032. Our report has categorized the market based on type, price and packaging.

Breakup by Type:

Pan Masala with Tobacco
Plain Pan Masala
Flavored Pan Masala
Others

Pan masala with tobacco represents the most widely used type

The report has provided a detailed breakup and analysis of the market based on the type. This includes pan masala with tobacco, plain pan masala, flavored pan masala and others. According to the report, pan masala with tobacco represented the largest segment.

Pan masala with tobacco accounts for the majority share in the pan masala market in India due to its traditional popularity and cultural significance. Despite the growing awareness of the health risks associated with tobacco consumption, the demand for pan masala with tobacco persists among certain segments of the population. This variant is favored for its strong and distinctive flavor, offering a unique sensory experience.

Additionally, the addictive properties of tobacco contribute to sustained consumption, which has accelerated the product adoption rate. Manufacturers are catering to this demand by continuously innovating and introducing new flavors and packaging to attract consumers, which in turn is driving the market growth. Furthermore, the affordability of pan masala with tobacco is contributing to its popularity among price-sensitive consumers, further fueling its demand in the Indian market.

Breakup by Price:

Premium
Non-Premium

Non-premium accounts for the majority of the market share

A detailed breakup and analysis of the market based on price has also been provided in the report. This includes premium and non-premium. According to the report, non-premium accounted for the largest market share.

The non-premium price segment plays a crucial role in driving the pan masala market in India. As a diverse and price-sensitive market, a significant portion of consumers prefer affordable options without compromising on taste and quality. The non-premium price segment caters to this demand, offering a wide range of budget-friendly pan masala products that resonate with a vast consumer base. These products are accessible to a broader audience, including lower-income groups and rural consumers. Additionally, aggressive marketing and promotional strategies employed by manufacturers in the non-premium segment enhance product visibility and attract price-conscious buyers. The affordability and availability of these offerings stimulate consumption and contribute substantially to the overall growth of the pan masala market in India, making it a driving force in sustaining the industry's expansion and catering to the varied preferences of consumers across the country.

Breakup by Packaging:

Pouch
Cans
Others

Pouch holds the largest share in the market

A detailed breakup and analysis of the market based on the packaging has also been provided in the report. This includes pouch, cans and others. According to the report, pouch accounted for the largest market share.

Pouch packaging plays a significant role in driving the pan masala market in India. The shift towards pouch packaging has been instrumental in appealing to modern consumers seeking convenience and portability. Pouches offer a practical and hygienic way to carry and consume pan masala, making it easy for on-the-go consumption and storage. The compact and lightweight nature of pouches also makes them ideal for urban lifestyles and travel. Moreover, pouch packaging provides manufacturers with opportunities for product differentiation, allowing them to introduce various flavors and sizes to cater to diverse consumer preferences. The visual appeal of attractive pouch designs and the ease of use further enhance the overall consumer experience, leading to increased adoption of pan masala products in pouch packaging. This packaging innovation has become a key driver in the market growth, aligning with changing consumer lifestyles and contributing to the sustained popularity of pan masala in India.

Breakup by State:

Uttar Pradesh
Bihar
Maharashtra
Madhya Pradesh
Odisha
Jharkhand
Delhi
Others

Uttar Pradesh exhibits a clear dominance in the market share

The report has also provided a comprehensive analysis of all the major regional markets that include Uttar Pradesh, Bihar, Maharashtra, Madhya Pradesh, Odisha, Jharkhand, Delhi, and others. According to the report, Uttar Pradesh was the largest market for pan masala in India.

Uttar Pradesh is one of the major production hubs and consumer markets for pan masala products. The state's geographical location and cultural preferences contribute to its prominence in the industry. With a large population and diverse consumer base, Uttar Pradesh presents a significant market for pan masala manufacturers, attracting both local and national brands. The state's favorable business environment and infrastructure facilitate production and distribution, ensuring a steady supply of pan masala products across the country. Moreover, Uttar Pradesh's rich tradition and cultural heritage contribute to the popularity of pan masala as a favored mouth freshener and traditional product among its residents. As a result, the state's strong presence as a producer and consumer drives the growth and dynamics of the pan masala market in India.

Competitive Landscape:
Manufacturers in the industry have introduced nicotine-free and tobacco-free pan masala variants, catering to health-conscious consumers seeking alternatives to traditional tobacco-based products. These innovative formulations contain ingredients that mimic the traditional flavors of pan masala while eliminating harmful components, making them a more appealing choice among a wider audience. Additionally, key players are investing in eco-friendly and sustainable packaging solutions to address environmental concerns and align with the growing demand for greener products. Moreover, the incorporation of advanced food processing technologies enhances the quality and consistency of pan masala products, ensuring uniform flavors and textures. These innovations not only attract health-conscious and environmentally conscious consumers but also reflect the industry's commitment to adapt to changing consumer preferences and propel growth in the competitive pan masala market in India.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the companies covered include:

Dinesh Pouches Private Limited
DS Group
Manikchand Group
Pan Bahar Products Private Limited
Pan Parag India Limited
Red Rose Group of Companies
Shikhar Group

Key Questions Answered in This Report

1. What was the Indian pan masala market size in 2023?
2. What are the major drivers in the pan masala market in India?
3. What are the key industry trends of the Indian pan masala market?
4. What is the breakup by type of the Indian pan masala market?
5. What is the breakup by price of the Indian pan masala market?
6. What is the breakup by packaging of the Indian pan masala market?
7. What are the major regional pan masala markets in India?



ページTOPに戻る


Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Pan Masala Industry
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Country
6 Indian Pan Masala Industry
6.1 Market Overview
6.2 Market Performance
6.3 Impact of COVID-19
6.4 Market Breakup by State
6.5 Market Breakup by Type
6.6 Market Breakup by Price
6.7 Market Breakup by Packaging
6.8 Top Pan Masala Importing Countries from India
6.9 Key Ingredients used by Major Pan Masala Manufacturers
6.10 Price Analysis
6.10.1 Key Price Indicators
6.10.2 Price Structure
6.10.3 Price Trends
6.11 Market Forecast
6.12 SWOT Analysis
6.12.1 Overview
6.12.2 Strengths
6.12.3 Weaknesses
6.12.4 Opportunities
6.12.5 Threats
6.13 Value Chain Analysis
6.13.1 Input Suppliers
6.13.2 Raw Material Procurement
6.13.3 Manufacturers
6.13.4 Marketing
6.13.5 Exports
6.13.6 Whole Sellers
6.13.7 Retailers
6.14 Porter’s Five Forces Analysis
6.14.1 Overview
6.14.2 Bargaining Power of Buyers
6.14.3 Bargaining Power of Suppliers
6.14.4 Degree of Competition
6.14.5 Threat of New Entrants
6.14.6 Threat of Substitutes
6.15 Key Market Drivers and Challenges
6.16 Success Factors for Manufacturers
7 Market Breakup by State
7.1 Uttar Pradesh
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Bihar
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Maharashtra
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Madhya Pradesh
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Odisha
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Jharkhand
7.6.1 Market Trends
7.6.2 Market Forecast
7.7 Delhi
7.7.1 Market Trends
7.7.2 Market Forecast
7.8 Others
7.8.1 Market Trends
7.8.2 Market Forecast
8 Market Breakup by Type
8.1 Pan Masala with Tobacco
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Plain Pan Masala
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Flavored Pan Masala
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 Market Breakup by Price
9.1 Premium
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Non-Premium
9.2.1 Market Trends
9.2.2 Market Forecast
10 Market Breakup by Packaging
10.1 Pouch
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Cans
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Others
10.3.1 Market Trends
10.3.2 Market Forecast
11 Competitive Landscape
11.1 Market Structure
11.2 Market Breakup by Key Players
12 Pan Masala Manufacturing Process
12.1 Product Overview
12.2 Detailed Process Flow
12.3 Various Types of Unit Operations Involved
12.4 Mass Balance and Raw Material Requirements
13 Project Details, Requirements and Costs Involved
13.1 Land Requirements and Expenditures
13.2 Construction Requirements and Expenditures
13.3 Plant Layout
13.4 Plant Machinery
13.5 Machinery Pictures
13.6 Raw Material Requirements and Expenditures
13.7 Raw Material and Final Product Pictures
13.8 Packaging Requirements and Expenditures
13.9 Transportation Requirements and Expenditures
13.10 Utility Requirements and Expenditures
13.11 Manpower Requirements and Expenditures
13.12 Other Capital Investments
14 Loans and Financial Assistance
15 Project Economics
15.1 Capital Cost of the Project
15.2 Techno-Economic Parameters
15.3 Product Pricing and Margins Across Various Levels of the Supply Chain
15.4 Taxation and Depreciation
15.5 Income Projections
15.6 Expenditure Projections
15.7 Financial Analysis
15.8 Profit Analysis
15.9 Rules and Regulations on Pan Masala Products
15.9.1 General Rules and Regulations
15.9.2 Rules and Regulations Related to Packaging Machinery
15.10 Procedures, Times and Associated Costs for Plant Set-Up
16 Key Player Profiles
16.1 Dinesh Pouches Private Limited
16.2 DS Group
16.3 Manikchand Group
16.4 Pan Bahar Products Private Limited
16.5 Pan Parag India Limited
16.6 Red Rose Group of Companies
16.7 Shikhar Group

List of Figures

Figure 1: India: Pan Masala Market: Major Drivers and Challenges
Figure 2: India: Pan Masala Market: Value Trends (in INR Crores), 2018-2023
Figure 3: India: Pan Masala Market: Consumption Breakup by Type (in %), 2023
Figure 4: India: Pan Masala Market: Breakup by State (in %), 2023
Figure 5: India: Pan Masala Market: Breakup by Price (in %), 2023
Figure 6: India: Pan Masala Market: Breakup by Packaging (in %), 2023
Figure 7: India: Pan Masala Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 8: India: Pan Masala Market: Export Value Breakup by Country (in %)
Figure 9: India: Pan Masala Market: Breakup by Key Players (in %), 2023
Figure 10: India: Pan Masala Industry: SWOT Analysis
Figure 11: India: Pan Masala Industry: Value Chain Analysis
Figure 12: India: Pan Masala Industry: Porter’s Five Forces Analysis
Figure 13: India: Pan Masala (with Tobacco) Market: Value Trends (in INR Crores), 2018 & 2023
Figure 14: India: Pan Masala (with Tobacco) Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 15: India: Pan Masala (Plain) Market: Value Trends (in INR Crores), 2018 & 2023
Figure 16: India: Pan Masala (Plain) Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 17: India: Pan Masala (Flavored) Market: Value Trends (in INR Crores), 2018 & 2023
Figure 18: India: Pan Masala (Flavored) Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 19: India: Pan Masala (Other Types) Market: Value Trends (in INR Crores), 2018 & 2023
Figure 20: India: Pan Masala (Other Types) Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 21: India: Pan Masala (Premium) Market: Value Trends (in INR Crores), 2018 & 2023
Figure 22: India: Pan Masala (Premium) Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 23: India: Pan Masala (Non-Premium) Market: Value Trends (in INR Crores), 2018 & 2023
Figure 24: India: Pan Masala (Non-Premium) Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 25: India: Pan Masala (in Pouch Packaging) Market: Value Trends (in INR Crores), 2018 & 2023
Figure 26: India: Pan Masala (in Pouch Packaging) Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 27: India: Pan Masala (in Can Packaging) Market: Value Trends (in INR Crores), 2018 & 2023
Figure 28: India: Pan Masala (in Can Packaging) Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 29: India: Pan Masala (Other Packaging Types) Market: Value Trends (in INR Crores), 2018 & 2023
Figure 30: India: Pan Masala (Other Packaging Types) Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 31: Uttar Pradesh: Pan Masala Market: Value Trends (in INR Crores), 2018 & 2023
Figure 32: Uttar Pradesh: Pan Masala Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 33: Bihar: Pan Masala Market: Value Trends (in INR Crores), 2018 & 2023
Figure 34: Bihar: Pan Masala Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 35: Maharashtra: Pan Masala Market: Value Trends (in INR Crores), 2018 & 2023
Figure 36: Maharashtra: Pan Masala Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 37: Madhya Pradesh: Pan Masala Market: Value Trends (in INR Crores), 2018 & 2023
Figure 38: Madhya Pradesh: Pan Masala Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 39: Odisha: Pan Masala Market: Value Trends (in INR Crores), 2018 & 2023
Figure 40: Odisha: Pan Masala Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 41: Jharkhand: Pan Masala Market: Value Trends (in INR Crores), 2018 & 2023
Figure 42: Jharkhand: Pan Masala Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 43: Delhi: Pan Masala Market: Value Trends (in INR Crores), 2018 & 2023
Figure 44: Delhi: Pan Masala Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 45: Others: Pan Masala Market: Value Trends (in INR Crores), 2018 & 2023
Figure 46: Others: Pan Masala Market Forecast: Value Trends (in INR Crores), 2024-2032
Figure 47: Pan Masala Manufacturing: Detailed Process Flow
Figure 48: Pan Masala (Flavored) Manufacturing Process: Conversion Rate of Feedstocks
Figure 49: Pan Masala Manufacturing: Breakup of Capital Costs (in %)
Figure 50: Pan Masala Industry: Profit Margins at Various Levels of the Supply Chain
Figure 51: Pan Masala Production: Manufacturing Cost Breakup (in %)

List of Tables

Table 1: India: Pan Masala Market: Key Industry Highlights, 2023 and 2032
Table 2: India: Pan Masala Market Forecast: Breakup by State (in INR Crores), 2024-2032
Table 3: India: Pan Masala Market Forecast: Breakup by Type (in INR Crores), 2024-2032
Table 4: India: Pan Masala Market Forecast: Breakup by Price (in INR Crores), 2024-2032
Table 5: India: Pan Masala Market Forecast: Breakup by Packaging (in INR Crores), 2024-2032
Table 6: India: Pan Masala Manufacturing: Key Ingredients used by Major Manufacturers
Table 7: Pan Masala Manufacturing Plant: Rental Costs (in INR)
Table 8: Pan Masala Manufacturing Plant: Costs Related to Civil Works (in INR)
Table 9: Pan Masala Manufacturing Plant: Costs Related to Machinery (in INR)
Table 10: Pan Masala Manufacturing Plant: Raw Material Requirements (in Tons/Year)
Table 11: Pan Masala Manufacturing Plant: Costs Related to Utilities (in INR)
Table 12: Pan Masala Manufacturing Plant: Costs Related to Salaries and Wages (in INR)
Table 13: Pan Masala Manufacturing Plant: Costs Related to Other Capital Investments (in INR)
Table 14: Details of Financial Assistance Offered by Financial Institutions
Table 15: Pan Masala Manufacturing Plant: Capital Costs (in INR)
Table 16: Pan Masala Manufacturing Plant: Techno-Economic Parameters
Table 17: Pan Masala Manufacturing Plant: Taxation and Depreciation
Table 18: Pan Masala Manufacturing Plant: Income Projections (in INR)
Table 19: Pan Masala Manufacturing Plant: Expenditure Projections (in INR)
Table 20: Pan Masala Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability
Table 21: Pan Masala Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability
Table 22: Pan Masala Manufacturing Plant: Profit and Loss Account
Table 23: Pan Masala Packaging Machines: Capacity Determination Rules (No. of Pouches per Packing Machine per Month)
Table 24: Pan Masala Packaging Machines: Rules for Duty Collection (In INR for Per Packing Machine per Month)
Table 25: Procedures, Times and Associated Costs to Set-Up a Manufacturing Plant

　

ページTOPに戻る

ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

webからのご注文・お問合せはこちらのフォームから承ります

本レポートと同分野（小売・卸売業）の最新刊レポート

IMARC Services Private Limited.社の小売り分野での最新刊レポート

本レポートと同じKEY WORD（）の最新刊レポート

  • 本レポートと同じKEY WORDの最新刊レポートはありません。

よくあるご質問


IMARC Services Private Limited.社はどのような調査会社ですか?


インドに調査拠点を持つ調査会社。幅広い分野をカバーしていますがケミカルに特に焦点を当てています。 もっと見る


調査レポートの納品までの日数はどの程度ですか?


在庫のあるものは速納となりますが、平均的には 3-４日と見て下さい。
但し、一部の調査レポートでは、発注を受けた段階で内容更新をして納品をする場合もあります。
発注をする前のお問合せをお願いします。


注文の手続きはどのようになっていますか?


1)お客様からの御問い合わせをいただきます。
2)見積書やサンプルの提示をいたします。
3)お客様指定、もしくは弊社の発注書をメール添付にて発送してください。
4)データリソース社からレポート発行元の調査会社へ納品手配します。
5) 調査会社からお客様へ納品されます。最近は、pdfにてのメール納品が大半です。


お支払方法の方法はどのようになっていますか?


納品と同時にデータリソース社よりお客様へ請求書（必要に応じて納品書も）を発送いたします。
お客様よりデータリソース社へ（通常は円払い）の御振り込みをお願いします。
請求書は、納品日の日付で発行しますので、翌月最終営業日までの当社指定口座への振込みをお願いします。振込み手数料は御社負担にてお願いします。
お客様の御支払い条件が60日以上の場合は御相談ください。
尚、初めてのお取引先や個人の場合、前払いをお願いすることもあります。ご了承のほど、お願いします。


データリソース社はどのような会社ですか?


当社は、世界各国の主要調査会社・レポート出版社と提携し、世界各国の市場調査レポートや技術動向レポートなどを日本国内の企業・公官庁及び教育研究機関に提供しております。
世界各国の「市場・技術・法規制などの」実情を調査・収集される時には、データリソース社にご相談ください。
お客様の御要望にあったデータや情報を抽出する為のレポート紹介や調査のアドバイスも致します。



詳細検索

このレポートへのお問合せ

お問合せはこちらから

03-3582-2531

電話お問合せもお気軽に

 

2024/11/22　10:26

155.52 円

163.34 円

198.56 円

ページTOPに戻る

株式会社 データリソース　Data Resources, Inc.
東京都港区赤坂1-14-5　アークヒルズエグゼクティブタワー N313

電話：03-3582-2531
FAX：03-3582-2861
Eメール：office@dri.co.jp

FAQ サイトマップ プライバシーポリシー お問合せ

関連会社:
株式会社ユーディーアール

COPYRIGHT(C) 2011-2023　DATA RESOURCES, Inc. ALL RIGHTS RESERVED.