Summary

Market Overview:

The global skin lightening products market size reached US$ 9.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 14.8 Billion by 2028, exhibiting a growth rate (CAGR) of 7.23% during 2023-2028. The growing demand for skin lightening products among the masses, the emergence of innovative product formulations and advanced technologies, and the development of effective and safer skin lightening products represent some of the key factors driving the market.

Skin lightening products comprise cosmetics used to change the color and tone of the skin by lowering the production of melanin, the pigment in charge of giving our skin its natural color. They are commonly referred to as skin bleaching or whitening products and are formulated to lighten dark spots, even out skin tone, and achieve a lighter complexion. They frequently include active chemicals, including hydroquinone, kojic acid, arbutin, retinoids, and vitamin C, which function by preventing the development of melanin or by encouraging the exfoliation of the top layers of skin to expose lighter, younger skin cells beneath. While some individuals may choose to use skin lightening products to address specific skin concerns, such as hyperpigmentation or melasma, others may use them to achieve a lighter skin tone due to cultural or societal influences. Moreover, the societal pressure to conform to certain beauty standards perpetuates colorism and reinforces harmful notions of superiority associated with lighter skin tones.

Skin Lightening Products Market Trends:
The escalating demand for skin lightening products among the masses majorly drives the global market. This can be supported by the changing beauty standards, cultural preferences for lighter skin tones, and the desire to attain a flawless complexion. Along with this, the skincare industry has witnessed a rise in innovative product formulations and advanced technologies, which is significantly supporting the market. In addition, numerous manufacturers are focusing on developing more effective and safer skin lightening products, incorporating natural ingredients, botanical extracts, and antioxidants to cater to the rising consumer demand for safer and more sustainable options. This trend aligns with the rising awareness and preference for clean, organic, and eco-friendly beauty products, as consumers seek efficacious products aligned with their sustainability and environmental consciousness values, thus impacting the market. Besides this, the growing influence of social media and the internet on beauty trends and product awareness is also contributing to the market. Also, the widespread adoption of online platforms as powerful marketing channels to reach a wider audience and create targeted campaigns is driving the demand for skin lightening products. Furthermore, the increasing visibility and accessibility of skin lightening products are creating a positive market outlook. Some of the other factors driving the market include rapid urbanization and inflating disposable income levels of the masses.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global skin lightening products market, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on product, nature, gender, and distribution channel.

Product Insights:

Creams
Cleanser
Mask
Others

The report has provided a detailed breakup and analysis of the skin lightening products market based on the product. This includes creams, cleanser, mask, and others. According to the report, creams represented the largest segment.

Nature Insights:

Synthetic
Natural
Organic

A detailed breakup and analysis of the skin lightening products market based on the nature has also been provided in the report. This includes synthetic, natural, and organic. According to the report, synthetic accounted for the largest market share.

Gender Insights:

Men
Women

The report has provided a detailed breakup and analysis of the skin lightening products market based on the gender. This includes men and women. According to the report, women represented the largest segment.

Distribution Channel Insights:

Hypermarkets and Supermarkets
Specialty Stores
Pharma and Drug Stores
Online Sales Channel
Others

A detailed breakup and analysis of the skin lightening products market based on the distribution channel has also been provided in the report. This includes hypermarkets and supermarkets, specialty stores, pharma and drug stores, online sales channel, and others. According to the report, hypermarkets and supermarkets accounted for the largest market share.

Regional Insights:

North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific was the largest market for skin lightening products. Some of the factors driving the Asia Pacific skin lightening products market included the changing beauty standards, inflating disposable income levels, rapid urbanization, etc.

Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the global skin lightening products market. The detailed profiles of all major companies have been provided. Some of the companies covered include Avon Products Inc. (Natura & Co), Beiersdorf AG, E.T. Browne Drug Co. Inc., Kao Corporation, L'Oréal S.A., Lotus Herbals Pvt. Ltd., Procter & Gamble Company, Shiseido Co. Ltd., The Estée Lauder Companies Inc., Unilever plc, VLCC Health Care Limited, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report:
How has the global skin lightening products market performed so far, and how will it perform in the coming years?
What are the drivers, restraints, and opportunities in the global skin lightening products market?
What is the impact of each driver, restraint, and opportunity on the global skin lightening products market?
What are the key regional markets?
Which countries represent the most attractive skin lightening products market?
What is the breakup of the market based on the product?
Which is the most attractive product in the skin lightening products market?
What is the breakup of the market based on the nature?
Which is the most attractive nature in the skin lightening products market?
What is the breakup of the market based on the gender?
Which is the most attractive gender in the skin lightening products market?
What is the breakup of the market based on the distribution channel?
Which is the most attractive distribution channel in the skin lightening products market?
What is the competitive structure of the global skin lightening products market?
Who are the key players/companies in the global skin lightening products market?

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Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Skin Lightening Products Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product
6.1 Creams
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Cleanser
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Mask
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Nature
7.1 Synthetic
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Natural
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Organic
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by Gender
8.1 Men
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Women
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Distribution Channel
9.1 Hypermarkets and Supermarkets
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Specialty Stores
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Pharma and Drug Stores
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Online Sales Channel
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Others
9.5.1 Market Trends
9.5.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia-Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 Drivers, Restraints, and Opportunities
11.1 Overview
11.2 Drivers
11.3 Restraints
11.4 Opportunities
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Avon Products Inc. (Natura & Co)
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.2 Beiersdorf AG
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.2.3 Financials
15.3.2.4 SWOT Analysis
15.3.3 E.T. Browne Drug Co. Inc.
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.4 Kao Corporation
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.4.3 Financials
15.3.4.4 SWOT Analysis
15.3.5 L'Oréal S.A.
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.5.3 Financials
15.3.5.4 SWOT Analysis
15.3.6 Lotus Herbals Pvt. Ltd.
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.7 Procter & Gamble Company
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.7.3 Financials
15.3.7.4 SWOT Analysis
15.3.8 Shiseido Co. Ltd.
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.8.3 Financials
15.3.8.4 SWOT Analysis
15.3.9 The Estée Lauder Companies Inc.
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.10 Unilever plc
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.10.3 Financials
15.3.11 VLCC Health Care Limited
15.3.11.1 Company Overview
15.3.11.2 Product Portfolio

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

List of Figures

Figure 1: Global: Skin Lightening Products Market: Major Drivers and Challenges
Figure 2: Global: Skin Lightening Products Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Skin Lightening Products Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Skin Lightening Products Market: Breakup by Product (in %), 2022
Figure 5: Global: Skin Lightening Products Market: Breakup by Nature (in %),2022
Figure 6: Global: Skin Lightening Products Market: Breakup by Gender (in %), 2022
Figure 7: Global: Skin Lightening Products Market: Breakup by Distribution Channel (in %), 2022
Figure 8: Global: Skin Lightening Products Market: Breakup by Region (in %), 2022
Figure 9: Global: Skin Lightening Products (Creams) Market: Sales Value (in Million US$), 2017 & 2022
Figure 10: Global: Skin Lightening Products (Creams) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 11: Global: Skin Lightening Products (Cleanser) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Skin Lightening Products (Cleanser) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Global: Skin Lightening Products (Mask) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Skin Lightening Products (Mask) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Global: Skin Lightening Products (Other Products) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Skin Lightening Products (Other Products) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: Global: Skin Lightening Products (Synthetic) Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Skin Lightening Products (Synthetic) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: Global: Skin Lightening Products (Natural) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: Global: Skin Lightening Products (Natural) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: Global: Skin Lightening Products (Organic) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: Global: Skin Lightening Products (Organic) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: Global: Skin Lightening Products (Men) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: Global: Skin Lightening Products (Men) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: Global: Skin Lightening Products (Women) Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: Global: Skin Lightening Products (Women) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: Global: Skin Lightening Products (Hypermarkets and Supermarkets) Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: Global: Skin Lightening Products (Hypermarkets and Supermarkets) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: Global: Skin Lightening Products (Specialty Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: Global: Skin Lightening Products (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: Global: Skin Lightening Products (Pharma and Drug Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: Global: Skin Lightening Products (Pharma and Drug Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: Global: Skin Lightening Products (Online Sales Channel) Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: Global: Skin Lightening Products (Online Sales Channel) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: Global: Skin Lightening Products (Other Distribution Channels) Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: Global: Skin Lightening Products (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: North America: Skin Lightening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: North America: Skin Lightening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: United States: Skin Lightening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: United States: Skin Lightening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 41: Canada: Skin Lightening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 42: Canada: Skin Lightening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: Asia-Pacific: Skin Lightening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: Asia-Pacific: Skin Lightening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 45: China: Skin Lightening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 46: China: Skin Lightening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 47: Japan: Skin Lightening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 48: Japan: Skin Lightening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 49: India: Skin Lightening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 50: India: Skin Lightening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 51: South Korea: Skin Lightening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 52: South Korea: Skin Lightening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 53: Australia: Skin Lightening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 54: Australia: Skin Lightening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 55: Indonesia: Skin Lightening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 56: Indonesia: Skin Lightening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 57: Others: Skin Lightening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 58: Others: Skin Lightening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 59: Europe: Skin Lightening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 60: Europe: Skin Lightening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 61: Germany: Skin Lightening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 62: Germany: Skin Lightening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 63: France: Skin Lightening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 64: France: Skin Lightening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 65: United Kingdom: Skin Lightening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 66: United Kingdom: Skin Lightening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 67: Italy: Skin Lightening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 68: Italy: Skin Lightening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 69: Spain: Skin Lightening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 70: Spain: Skin Lightening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 71: Russia: Skin Lightening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 72: Russia: Skin Lightening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 73: Others: Skin Lightening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 74: Others: Skin Lightening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 75: Latin America: Skin Lightening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 76: Latin America: Skin Lightening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 77: Brazil: Skin Lightening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 78: Brazil: Skin Lightening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 79: Mexico: Skin Lightening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 80: Mexico: Skin Lightening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 81: Others: Skin Lightening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 82: Others: Skin Lightening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 83: Middle East and Africa: Skin Lightening Products Market: Sales Value (in Million US$),2017 & 2022
Figure 84: Middle East and Africa: Skin Lightening Products Market: Breakup by Country (in %),2022
Figure 85: Middle East and Africa: Skin Lightening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 86: Global: Skin Lightening Products Industry: Drivers, Restraints, and Opportunities
Figure 87: Global: Skin Lightening Products Industry: Value Chain Analysis
Figure 88: Global: Skin Lightening Products Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Skin Lightening Products Market: Key Industry Highlights, 2022 & 2028
Table 2: Global: Skin Lightening Products Market Forecast: Breakup by Product (in Million US$), 2023-2028
Table 3: Global: Skin Lightening Products Market Forecast: Breakup by Nature (in Million US$), 2023-2028
Table 4: Global: Skin Lightening Products Market Forecast: Breakup by Gender (in Million US$),2023-2028
Table 5: Global: Skin Lightening Products Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
Table 6: Global: Skin Lightening Products Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 7: Global: Skin Lightening Products Market: Competitive Structure
Table 8: Global: Skin Lightening Products Market: Key Players