Summary

The global household care wipes market is set to experience robust growth, expanding at a CAGR of 6.40% from 2025 to 2032. Valued at US$5.62 billion in 2025, the market is anticipated to reach US$8.73 billion by the end of 2032, driven by increasing awareness of health and hygiene and a growing demand for convenient cleaning solutions.

Household care wipes are versatile cleaning products designed for efficient and user-friendly application across various domestic settings. Pre-moistened with cleaning solutions, these wipes often include fragrances, disinfectants, and other specialized formulations. Widely used for cleaning surfaces, appliances, and hands, these wipes provide a practical and time-efficient alternative to traditional cleaning methods.

The market is witnessing significant growth due to heightened consumer awareness of hygiene and the convenience offered by household care wipes. Manufacturers are continually innovating to meet evolving consumer preferences for multifunctional and sustainable cleaning products.

Market Insights

Key Growth Drivers:

1.Emphasis on Health and Hygiene:

oThe heightened prioritization of cleanliness, particularly post-pandemic, has driven the demand for efficient and practical cleaning solutions.

oHousehold care wipes offer an immediate and effective means to maintain hygiene in fast-paced lifestyles.

2.Urbanization and Lifestyle Changes:

oIncreasing urbanization and the prevalence of dual-income households are fueling the demand for time-efficient cleaning products.

3.Technological Advancements:

oInnovations in formulations, including antimicrobial agents and eco-friendly materials, are enhancing the functionality and appeal of household care wipes.

Market Challenges:

1.Sustainability Concerns:

oEnvironmental concerns related to the disposal and packaging of household care wipes present challenges for manufacturers.

oAddressing these concerns through sustainable packaging and biodegradable materials is essential for market growth.

2.Supply Chain Disruptions:

oGlobal supply chain disruptions and raw material shortages can impact production costs and availability.

Business Opportunities

Technological Advancements and Product Innovation:

•Advancements in material science and manufacturing processes enable the development of wipes with superior cleaning capabilities and eco-friendly attributes.

•Integration of IoT-enabled packaging solutions offers enhanced product differentiation.

E-Commerce Expansion:

•The rapid growth of e-commerce provides an opportunity for manufacturers to reach a broader consumer base.

•Strategic partnerships with online retailers and direct-to-consumer platforms can enhance product visibility and accessibility.

Regional Analysis

North America:

•North America dominates the market due to its robust retail infrastructure, high consumer awareness, and preference for convenient cleaning solutions.

•The presence of key market players and ongoing product innovations further bolster regional growth.

South Asia and Oceania:

•These regions are experiencing the fastest growth, driven by rising disposable incomes, population growth, and increased emphasis on hygiene practices.

•Urbanization and changing consumer preferences for convenient cleaning products contribute to market expansion.

Europe, Latin America, and Middle East & Africa:

•Steady growth is expected in these regions due to increased adoption of advanced cleaning products and a focus on sustainability.

Competitive Analysis

Key Market Players:

•Edana

•Diamond Wipes International Inc.

•Medline Industries

•The Honest Company, Inc.

•Procter & Gamble Co.

•Edgewell Personal Care Co.

•Johnson & Johnson Services, Inc.

•Pluswipes

•Rockline Industries

•KCWW

Market Segmentation

By Product Type:

•Floor Wipes

•Cleaning/Disinfectant Wipes

•Electrostatic Wipes

•Mops

•Glass & Furniture Wipes

•Others

By Sales Channel:

•Hypermarkets & Supermarkets

•Specialty Stores

•Multi-brand Stores

•Online Stores

•Independent Small Stores

By Region:

•North America

•Europe

•Asia Pacific

•Latin America

•Middle East & Africa

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Table of Contents

1. Executive Summary
1.1. Global House-Hold Care Wipes Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value and Volume, 2025
1.5. Analyst Recommendations
2. Market Overview
2.1. Market Definitions and Segmentations
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter’s Five Forces Analysis
2.5. COVID-19 Impact Analysis
2.5.1. Supply
2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
2.7.1. World Economic Projections
2.8. PESTLE Analysis
3. Price Analysis, 2025
3.1. Global Average Price Analysis, by Product, US$ Per Unit, 2019 - 2023
3.2. Prominent Factor Affecting House-Hold Care Wipes Prices
3.3. Global Average Price Analysis, by Region, US$ Per Unit
4. Global House-Hold Care Wipes Market Outlook, 2019 - 2032
4.1. Global House-Hold Care Wipes Market Outlook, by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
4.1.1. Key Highlights
4.1.1.1. Floor Wipes
4.1.1.2. Cleaning or Disinfectant wipes
4.1.1.3. Electrostatic wipes
4.1.1.4. Mops
4.1.1.5. Glass & furniture wipes
4.1.1.6. Others
4.2. Global House-Hold Care Wipes Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
4.2.1. Key Highlights
4.2.1.1. Hypermarket & Supermarket
4.2.1.2. Speciality Stores
4.2.1.3. Multi-brand Stores
4.2.1.4. Online stores
4.2.1.5. Independent Small Stores
4.3. Global House-Hold Care Wipes Market Outlook, by Region, Value (US$ Bn) and Volume (Units), 2019 - 2032
4.3.1. Key Highlights
4.3.1.1. North America
4.3.1.2. Europe
4.3.1.3. Asia Pacific
4.3.1.4. Latin America
4.3.1.5. Middle East & Africa
5. North America House-Hold Care Wipes Market Outlook, 2019 - 2032
5.1. North America House-Hold Care Wipes Market Outlook, by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
5.1.1. Key Highlights
5.1.1.1. Floor Wipes
5.1.1.2. Cleaning or Disinfectant wipes
5.1.1.3. Electrostatic wipes
5.1.1.4. Mops
5.1.1.5. Glass & furniture wipes
5.1.1.6. Others
5.2. North America House-Hold Care Wipes Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
5.2.1. Key Highlights
5.2.1.1. Hypermarket & Supermarket
5.2.1.2. Speciality Stores
5.2.1.3. Multi-brand Stores
5.2.1.4. Online stores
5.2.1.5. Independent Small Stores
5.2.2. BPS Analysis/Market Attractiveness Analysis
5.3. North America House-Hold Care Wipes Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019 - 2032
5.3.1. Key Highlights
5.3.1.1. House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
5.3.1.2. House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
5.3.1.3. Canada House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
5.3.1.4. Canada House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
5.3.2. BPS Analysis/Market Attractiveness Analysis
6. Europe House-Hold Care Wipes Market Outlook, 2019 - 2032
6.1. Europe House-Hold Care Wipes Market Outlook, by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.1.1. Key Highlights
6.1.1.1. Floor Wipes
6.1.1.2. Cleaning or Disinfectant wipes
6.1.1.3. Electrostatic wipes
6.1.1.4. Mops
6.1.1.5. Glass & furniture wipes
6.1.1.6. Others
6.2. Europe House-Hold Care Wipes Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.2.1. Key Highlights
6.2.1.1. Hypermarket & Supermarket
6.2.1.2. Speciality Stores
6.2.1.3. Multi-brand Stores
6.2.1.4. Online stores
6.2.1.5. Independent Small Stores
6.2.2. BPS Analysis/Market Attractiveness Analysis
6.3. Europe House-Hold Care Wipes Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.3.1. Key Highlights
6.3.1.1. Germany House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.3.1.2. Germany House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.3.1.3. U.K. House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.3.1.4. U.K. House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.3.1.5. France House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.3.1.6. France House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.3.1.7. Italy House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.3.1.8. Italy House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.3.1.9. Turkey House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.3.1.10. Turkey House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.3.1.11. Russia House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.3.1.12. Russia House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.3.1.13. Rest of Europe House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.3.1.14. Rest of Europe House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.3.2. BPS Analysis/Market Attractiveness Analysis
7. Asia Pacific House-Hold Care Wipes Market Outlook, 2019 - 2032
7.1. Asia Pacific House-Hold Care Wipes Market Outlook, by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.1.1. Key Highlights
7.1.1.1. Floor Wipes
7.1.1.2. Cleaning or Disinfectant wipes
7.1.1.3. Electrostatic wipes
7.1.1.4. Mops
7.1.1.5. Glass & furniture wipes
7.1.1.6. Others
7.2. Asia Pacific House-Hold Care Wipes Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.2.1. Key Highlights
7.2.1.1. Hypermarket & Supermarket
7.2.1.2. Speciality Stores
7.2.1.3. Multi-brand Stores
7.2.1.4. Online stores
7.2.1.5. Independent Small Stores
7.2.2. BPS Analysis/Market Attractiveness Analysis
7.3. Asia Pacific House-Hold Care Wipes Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.3.1. Key Highlights
7.3.1.1. China House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.3.1.2. China House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.3.1.3. Japan House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.3.1.4. Japan House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.3.1.5. South Korea House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.3.1.6. South Korea House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.3.1.7. India House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.3.1.8. India House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.3.1.9. Southeast Asia House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.3.1.10. Southeast Asia House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.3.1.11. Rest of Asia Pacific House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.3.1.12. Rest of Asia Pacific House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.3.2. BPS Analysis/Market Attractiveness Analysis
8. Latin America House-Hold Care Wipes Market Outlook, 2019 - 2032
8.1. Latin America House-Hold Care Wipes Market Outlook, by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
8.1.1. Key Highlights
8.1.1.1. Floor Wipes
8.1.1.2. Cleaning or Disinfectant wipes
8.1.1.3. Electrostatic wipes
8.1.1.4. Mops
8.1.1.5. Glass & furniture wipes
8.1.1.6. Others
8.2. Latin America House-Hold Care Wipes Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
8.2.1. Key Highlights
8.2.1.1. Hypermarket & Supermarket
8.2.1.2. Speciality Stores
8.2.1.3. Multi-brand Stores
8.2.1.4. Online stores
8.2.1.5. Independent Small Stores
8.2.2. BPS Analysis/Market Attractiveness Analysis
8.3. Latin America House-Hold Care Wipes Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019 - 2032
8.3.1. Key Highlights
8.3.1.1. Brazil House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
8.3.1.2. Brazil House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
8.3.1.3. Mexico House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
8.3.1.4. Mexico House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
8.3.1.5. Argentina House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
8.3.1.6. Argentina House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
8.3.1.7. Rest of Latin America House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
8.3.1.8. Rest of Latin America House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
8.3.2. BPS Analysis/Market Attractiveness Analysis
9. Middle East & Africa House-Hold Care Wipes Market Outlook, 2019 - 2032
9.1. Middle East & Africa House-Hold Care Wipes Market Outlook, by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.1.1. Key Highlights
9.1.1.1. Floor Wipes
9.1.1.2. Cleaning or Disinfectant wipes
9.1.1.3. Electrostatic wipes
9.1.1.4. Mops
9.1.1.5. Glass & furniture wipes
9.1.1.6. Others
9.2. Middle East & Africa House-Hold Care Wipes Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.2.1. Key Highlights
9.2.1.1. Hypermarket & Supermarket
9.2.1.2. Speciality Stores
9.2.1.3. Multi-brand Stores
9.2.1.4. Online stores
9.2.1.5. Independent Small Stores
9.2.2. BPS Analysis/Market Attractiveness Analysis
9.3. Middle East & Africa House-Hold Care Wipes Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.3.1. Key Highlights
9.3.1.1. GCC House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.3.1.2. GCC House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.3.1.3. South Africa House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.3.1.4. South Africa House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.3.1.5. Egypt House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.3.1.6. Egypt House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.3.1.7. Nigeria House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.3.1.8. Nigeria House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.3.1.9. Rest of Middle East & Africa House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.3.1.10. Rest of Middle East & Africa House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.3.2. BPS Analysis/Market Attractiveness Analysis
10. Competitive Landscape
10.1. Company Market Share Analysis, 2025
10.2. Competitive Dashboard
10.3. Company Profiles
10.3.1. Edana
10.3.1.1. Company Overview
10.3.1.2. Product Portfolio
10.3.1.3. Financial Overview
10.3.1.4. Business Strategies and Development
10.3.2. Diamond Wipes International Inc.
10.3.2.1. Company Overview
10.3.2.2. Product Portfolio
10.3.2.3. Financial Overview
10.3.2.4. Business Strategies and Development
10.3.3. Medline Industries
10.3.3.1. Company Overview
10.3.3.2. Product Portfolio
10.3.3.3. Financial Overview
10.3.3.4. Business Strategies and Development
10.3.4. The Honest Company, Inc.
10.3.4.1. Company Overview
10.3.4.2. Product Portfolio
10.3.4.3. Financial Overview
10.3.4.4. Business Strategies and Development
10.3.5. Procter and Gamble Co.
10.3.5.1. Company Overview
10.3.5.2. Product Portfolio
10.3.5.3. Financial Overview
10.3.5.4. Business Strategies and Development
10.3.6. Edgewell Personal Care Co.
10.3.6.1. Company Overview
10.3.6.2. Product Portfolio
10.3.6.3. Financial Overview
10.3.6.4. Business Strategies and Development
10.3.7. Johnson & Johnson Services, Inc
10.3.7.1. Company Overview
10.3.7.2. Product Portfolio
10.3.7.3. Financial Overview
10.3.7.4. Business Strategies and Development
10.3.8. Pluswipes
10.3.8.1. Company Overview
10.3.8.2. Product Portfolio
10.3.8.3. Financial Overview
10.3.8.4. Business Strategies and Development
10.3.9. Rockline Industries
10.3.9.1. Company Overview
10.3.9.2. Product Portfolio
10.3.9.3. Financial Overview
10.3.9.4. Business Strategies and Development
10.3.10. KCWW
10.3.10.1. Company Overview
10.3.10.2. Product Portfolio
10.3.10.3. Financial Overview
10.3.10.4. Business Strategies and Development
11. Appendix
11.1. Research Methodology
11.2. Report Assumptions
11.3. Acronyms and Abbreviations