Summary

The ad-supported video on demand market is experiencing notable growth, driven by the rising demand for original video content and live streaming services. Key players are increasing investments in original content production to attract new viewers and retain existing ones. The shift from traditional TV to OTT platforms for live sports and events is contributing significantly to the market's expansion.

The increasing popularity of AVOD services is further fueled by advancements in video quality and accessibility across various devices. As live video streaming continues to evolve, broadcasters are focusing on original and premium content, enhancing brand visibility and expanding their reach. Key industry players are capitalizing on this trend by investing heavily in production to meet the rising demand for video-on-demand services.

Drivers of Growth

1.Rising Demand for Live Streaming: The availability of live video content across multiple devices has enticed viewers who traditionally relied on television for live sports and events to shift towards OTT platforms, offering them flexibility and convenience.

2.Adoption of High-Speed Internet: Enhanced Internet services, especially with the deployment of 5G in many developed countries, are driving the growth of video-on-demand services by providing a seamless streaming experience.

3.Technological Advancements in Video Quality: Demand for higher resolution content, such as UHD or 4K, is gaining momentum, creating opportunities for operators to provide superior service quality. This trend is facilitated by increased smartphone and tablet adoption, which support these advanced video formats.

Business Opportunities

The surge in mobile video consumption, combined with advancements in 4G and 5G networks, presents new avenues for operators. The market is ripe for growth as streaming companies leverage the increasing demand for high-quality video content, particularly 4K. Moreover, research in ultra-high-speed networks, such as 6G in Japan, is expected to bolster video-on-demand services, extending the average session length for users and enabling richer content experiences.

Regional Analysis

East Asia emerged as a dominant player in the ad-supported video on demand market in 2023, with smartphones driving video streaming adoption across the region. Combined, East Asia and South Asia & Pacific are expected to account for almost 50% of the global AVOD market share in 2020. Additionally, Europe shows strong growth potential as rising Internet penetration and demand for video-on-demand services, especially in education and training, bolster market expansion.

Impact of COVID-19 Pandemic

The COVID-19 pandemic has accelerated AVOD market growth, with streaming consumption witnessing a 70% year-over-year increase. Lockdowns and restrictions on public gatherings prompted a shift toward video streaming services for entertainment. Viewers increasingly prefer AVOD, subscription video on demand (SVOD), and transaction video on demand (TVOD) to access media, movies, and TV shows, as seen by Amazon's ad-supported streaming audience, which grew from 20 million in January 2020 to over 40 million in July 2020. This shift highlights the pandemic’s transformative impact on consumer preferences.

Key Market Players

The competitive landscape of the AVOD market includes major players actively investing in content expansion and partnerships. Leading companies include:

•Tubi, Inc.

•Muvi LLC

•PopcornFlix

•Hulu

•Roku

•Amazon.com, Inc.

•iQIYI

•Disney+ Hotstar

•MX Player

•Youku Tudou Inc.

Ad-Supported Video on Demand Market: Segmentation

Fairfield Market research study on the global ad-supported video on demand market offers a detailed market taxonomy, wherein, key segments have been discussed in detail. The segmentation of the ad-supported video on demand market has been offered on the basis of content, streaming device, and region. Every segment has been analyzed in detail, and data pertaining to the growth of each segment has been included in the study.

By Content

•Media & Entertainment

•Travel & Tourism

•Sports

•Others

By Streaming Device

•Smart TVs

•Laptops & Desktops

•Smartphones & Tablets

•Other OTT Devices

By Region

•North America

•Latin America

•Europe

•East Asia

•South Asia & Pacific

•Middle East and Africa

ページTOPに戻る

Table of Contents

1. Executive Summary
1.1. Global Ad Supported Video on Demand Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2024
1.5. Analyst Recommendations
2. Market Overview
2.1. Market Definitions and Segmentations
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter’s Five Forces Analysis
2.5. COVID-19 Impact Analysis
2.5.1. Supply
2.5.2. Demand
2.6. Economic Overview
2.7. PESTLE Analysis
3. Global Ad Supported Video on Demand Market Outlook, 2019-2031
3.1. Global Ad Supported Video on Demand Market Outlook, by Content, Value (US$ Bn), 2019-2031
3.1.1. Key Highlights
3.1.1.1. Media & Entertainment
3.1.1.2. Travel & Tourism
3.1.1.3. Sports
3.1.1.4. Others
3.2. Global Ad Supported Video on Demand Market Outlook, by Streaming, Value (US$ Bn), 2019-2031
3.2.1. Key Highlights
3.2.1.1. Smart TVs
3.2.1.2. Laptops & Desktops
3.2.1.3. Smartphones & Tablets
3.2.1.4. Other OTT Devices
3.3. Global Ad Supported Video on Demand Market Outlook, by Region, Value (US$ Bn), 2019-2031
3.3.1. Key Highlights
3.3.1.1. North America
3.3.1.2. Europe
3.3.1.3. Asia Pacific
3.3.1.4. Latin America
3.3.1.5. Middle East & Africa
4. North America Ad Supported Video on Demand Market Outlook, 2019-2031
4.1. North America Ad Supported Video on Demand Market Outlook, by Content, Value (US$ Bn), 2019-2031
4.1.1. Key Highlights
4.1.1.1. Media & Entertainment
4.1.1.2. Travel & Tourism
4.1.1.3. Sports
4.1.1.4. Others
4.2. North America Ad Supported Video on Demand Market Outlook, by Streaming, Value (US$ Bn), 2019-2031
4.2.1. Key Highlights
4.2.1.1. Smart TVs
4.2.1.2. Laptops & Desktops
4.2.1.3. Smartphones & Tablets
4.2.1.4. Other OTT Devices
4.2.2. BPS Analysis/Market Attractiveness Analysis
4.3. North America Ad Supported Video on Demand Market Outlook, by Country, Value (US$ Bn), 2019-2031
4.3.1. Key Highlights
4.3.1.1. U.S. Ad Supported Video on Demand Market by Content, Value (US$ Bn), 2019-2031
4.3.1.2. U.S. Ad Supported Video on Demand Market by Streaming, Value (US$ Bn), 2019-2031
4.3.1.3. Canada Ad Supported Video on Demand Market by Content, Value (US$ Bn), 2019-2031
4.3.1.4. Canada Ad Supported Video on Demand Market by Streaming, Value (US$ Bn), 2019-2031
4.3.2. BPS Analysis/Market Attractiveness Analysis
5. Europe Ad Supported Video on Demand Market Outlook, 2019-2031
5.1. Europe Ad Supported Video on Demand Market Outlook, by Content, Value (US$ Bn), 2019-2031
5.1.1. Key Highlights
5.1.1.1. Media & Entertainment
5.1.1.2. Travel & Tourism
5.1.1.3. Sports
5.1.1.4. Others
5.2. Europe Ad Supported Video on Demand Market Outlook, by Streaming, Value (US$ Bn), 2019-2031
5.2.1. Key Highlights
5.2.1.1. Smart TVs
5.2.1.2. Laptops & Desktops
5.2.1.3. Smartphones & Tablets
5.2.1.4. Other OTT Devices
5.2.2. BPS Analysis/Market Attractiveness Analysis
5.3. Europe Ad Supported Video on Demand Market Outlook, by Country, Value (US$ Bn), 2019-2031
5.3.1. Key Highlights
5.3.1.1. Germany Ad Supported Video on Demand Market by Content, Value (US$ Bn), 2019-2031
5.3.1.2. Germany Ad Supported Video on Demand Market by Streaming, Value (US$ Bn), 2019-2031
5.3.1.3. U.K. Ad Supported Video on Demand Market by Content, Value (US$ Bn), 2019-2031
5.3.1.4. U.K. Ad Supported Video on Demand Market by Streaming, Value (US$ Bn), 2019-2031
5.3.1.5. France Ad Supported Video on Demand Market by Content, Value (US$ Bn), 2019-2031
5.3.1.6. France Ad Supported Video on Demand Market by Streaming, Value (US$ Bn), 2019-2031
5.3.1.7. Italy Ad Supported Video on Demand Market by Content, Value (US$ Bn), 2019-2031
5.3.1.8. Italy Ad Supported Video on Demand Market by Streaming, Value (US$ Bn), 2019-2031
5.3.1.9. Turkey Ad Supported Video on Demand Market by Content, Value (US$ Bn), 2019-2031
5.3.1.10. Turkey Ad Supported Video on Demand Market by Streaming, Value (US$ Bn), 2019-2031
5.3.1.11. Russia Ad Supported Video on Demand Market by Content, Value (US$ Bn), 2019-2031
5.3.1.12. Russia Ad Supported Video on Demand Market by Streaming, Value (US$ Bn), 2019-2031
5.3.1.13. Rest of Europe Ad Supported Video on Demand Market by Content, Value (US$ Bn), 2019-2031
5.3.1.14. Rest of Europe Ad Supported Video on Demand Market by Streaming, Value (US$ Bn), 2019-2031
5.3.2. BPS Analysis/Market Attractiveness Analysis
6. Asia Pacific Ad Supported Video on Demand Market Outlook, 2019-2031
6.1. Asia Pacific Ad Supported Video on Demand Market Outlook, by Content, Value (US$ Bn), 2019-2031
6.1.1. Key Highlights
6.1.1.1. Media & Entertainment
6.1.1.2. Travel & Tourism
6.1.1.3. Sports
6.1.1.4. Others
6.2. Asia Pacific Ad Supported Video on Demand Market Outlook, by Streaming, Value (US$ Bn), 2019-2031
6.2.1. Key Highlights
6.2.1.1. Smart TVs
6.2.1.2. Laptops & Desktops
6.2.1.3. Smartphones & Tablets
6.2.1.4. Other OTT Devices
6.2.2. BPS Analysis/Market Attractiveness Analysis
6.3. Asia Pacific Ad Supported Video on Demand Market Outlook, by Country, Value (US$ Bn), 2019-2031
6.3.1. Key Highlights
6.3.1.1. China Ad Supported Video on Demand Market by Content, Value (US$ Bn), 2019-2031
6.3.1.2. China Ad Supported Video on Demand Market by Streaming, Value (US$ Bn), 2019-2031
6.3.1.3. Japan Ad Supported Video on Demand Market by Content, Value (US$ Bn), 2019-2031
6.3.1.4. Japan Ad Supported Video on Demand Market by Streaming, Value (US$ Bn), 2019-2031
6.3.1.5. South Korea Ad Supported Video on Demand Market by Content, Value (US$ Bn), 2019-2031
6.3.1.6. South Korea Ad Supported Video on Demand Market by Streaming, Value (US$ Bn), 2019-2031
6.3.1.7. India Ad Supported Video on Demand Market by Content, Value (US$ Bn), 2019-2031
6.3.1.8. India Ad Supported Video on Demand Market by Streaming, Value (US$ Bn), 2019-2031
6.3.1.9. Southeast Asia Ad Supported Video on Demand Market by Content, Value (US$ Bn), 2019-2031
6.3.1.10. Southeast Asia Ad Supported Video on Demand Market by Streaming, Value (US$ Bn), 2019-2031
6.3.1.11. Rest of Asia Pacific Ad Supported Video on Demand Market by Content, Value (US$ Bn), 2019-2031
6.3.1.12. Rest of Asia Pacific Ad Supported Video on Demand Market by Streaming, Value (US$ Bn), 2019-2031
6.3.2. BPS Analysis/Market Attractiveness Analysis
7. Latin America Ad Supported Video on Demand Market Outlook, 2019-2031
7.1. Latin America Ad Supported Video on Demand Market Outlook, by Content, Value (US$ Bn), 2019-2031
7.1.1. Key Highlights
7.1.1.1. Media & Entertainment
7.1.1.2. Travel & Tourism
7.1.1.3. Sports
7.1.1.4. Others
7.2. Latin America Ad Supported Video on Demand Market Outlook, by Streaming, Value (US$ Bn), 2019-2031
7.2.1. Key Highlights
7.2.1.1. Smart TVs
7.2.1.2. Laptops & Desktops
7.2.1.3. Smartphones & Tablets
7.2.1.4. Other OTT Devices
7.2.2. BPS Analysis/Market Attractiveness Analysis
7.3. Latin America Ad Supported Video on Demand Market Outlook, by Country, Value (US$ Bn), 2019-2031
7.3.1. Key Highlights
7.3.1.1. Brazil Ad Supported Video on Demand Market by Content, Value (US$ Bn), 2019-2031
7.3.1.2. Brazil Ad Supported Video on Demand Market by Streaming, Value (US$ Bn), 2019-2031
7.3.1.3. Mexico Ad Supported Video on Demand Market by Content, Value (US$ Bn), 2019-2031
7.3.1.4. Mexico Ad Supported Video on Demand Market by Streaming, Value (US$ Bn), 2019-2031
7.3.1.5. Argentina Ad Supported Video on Demand Market by Content, Value (US$ Bn), 2019-2031
7.3.1.6. Argentina Ad Supported Video on Demand Market by Streaming, Value (US$ Bn), 2019-2031
7.3.1.7. Rest of Latin America Ad Supported Video on Demand Market by Content, Value (US$ Bn), 2019-2031
7.3.1.8. Rest of Latin America Ad Supported Video on Demand Market by Streaming, Value (US$ Bn), 2019-2031
7.3.2. BPS Analysis/Market Attractiveness Analysis
8. Middle East & Africa Ad Supported Video on Demand Market Outlook, 2019-2031
8.1. Middle East & Africa Ad Supported Video on Demand Market Outlook, by Content, Value (US$ Bn), 2019-2031
8.1.1. Key Highlights
8.1.1.1. Media & Entertainment
8.1.1.2. Travel & Tourism
8.1.1.3. Sports
8.1.1.4. Others
8.2. Middle East & Africa Ad Supported Video on Demand Market Outlook, by Streaming, Value (US$ Bn), 2019-2031
8.2.1. Key Highlights
8.2.1.1. Smart TVs
8.2.1.2. Laptops & Desktops
8.2.1.3. Smartphones & Tablets
8.2.1.4. Other OTT Devices
8.2.2. BPS Analysis/Market Attractiveness Analysis
8.3. Middle East & Africa Ad Supported Video on Demand Market Outlook, by Country, Value (US$ Bn), 2019-2031
8.3.1. Key Highlights
8.3.1.1. GCC Ad Supported Video on Demand Market by Content, Value (US$ Bn), 2019-2031
8.3.1.2. GCC Ad Supported Video on Demand Market by Streaming, Value (US$ Bn), 2019-2031
8.3.1.3. South Africa Ad Supported Video on Demand Market by Content, Value (US$ Bn), 2019-2031
8.3.1.4. South Africa Ad Supported Video on Demand Market by Streaming, Value (US$ Bn), 2019-2031
8.3.1.5. Egypt Ad Supported Video on Demand Market by Content, Value (US$ Bn), 2019-2031
8.3.1.6. Egypt Ad Supported Video on Demand Market by Streaming, Value (US$ Bn), 2019-2031
8.3.1.7. Nigeria Ad Supported Video on Demand Market by Content, Value (US$ Bn), 2019-2031
8.3.1.8. Nigeria Ad Supported Video on Demand Market by Streaming, Value (US$ Bn), 2019-2031
8.3.1.9. Rest of Middle East & Africa Ad Supported Video on Demand Market by Content, Value (US$ Bn), 2019-2031
8.3.1.10. Rest of Middle East & Africa Ad Supported Video on Demand Market by Streaming, Value (US$ Bn), 2019-2031
8.3.2. BPS Analysis/Market Attractiveness Analysis
9. Competitive Landscape
9.1. Company Market Share Analysis, 2024
9.2. Competitive Dashboard
9.3. Company Profiles
9.3.1. Tubi, Inc.
9.3.1.1. Company Overview
9.3.1.2. Therapy Portfolio
9.3.1.3. Financial Overview
9.3.1.4. Business Strategies and Development
9.3.2. Muvi LLC
9.3.2.1. Company Overview
9.3.2.2. Therapy Portfolio
9.3.2.3. Financial Overview
9.3.2.4. Business Strategies and Development
9.3.3. PopcornFlix
9.3.3.1. Company Overview
9.3.3.2. Therapy Portfolio
9.3.3.3. Financial Overview
9.3.3.4. Business Strategies and Development
9.3.4. Hulu
9.3.4.1. Company Overview
9.3.4.2. Therapy Portfolio
9.3.4.3. Financial Overview
9.3.4.4. Business Strategies and Development
9.3.5. Roku
9.3.5.1. Company Overview
9.3.5.2. Therapy Portfolio
9.3.5.3. Financial Overview
9.3.5.4. Business Strategies and Development
9.3.6. Amazon.com, Inc.
9.3.6.1. Company Overview
9.3.6.2. Therapy Portfolio
9.3.6.3. Financial Overview
9.3.6.4. Business Strategies and Development
9.3.7. iQIYI
9.3.7.1. Company Overview
9.3.7.2. Therapy Portfolio
9.3.7.3. Financial Overview
9.3.7.4. Business Strategies and Development
9.3.8. Disney+ Hotstar
9.3.8.1. Company Overview
9.3.8.2. Therapy Portfolio
9.3.8.3. Financial Overview
9.3.8.4. Business Strategies and Development
9.3.9. MX Player
9.3.9.1. Company Overview
9.3.9.2. Therapy Portfolio
9.3.9.3. Financial Overview
9.3.9.4. Business Strategies and Development
9.3.10. Others
9.3.10.1. Company Overview
9.3.10.2. Therapy Portfolio
9.3.10.3. Financial Overview
9.3.10.4. Business Strategies and Development
10. Appendix
10.1. Research Methodology
10.2. Report Assumptions
10.3. Acronyms and Abbreviations

List of Region/Countries

• North America
o U.S.
o Canada
• Europe
o Germany
o U.K.
o France
o Italy
o Turkey
o Russia
o Rest of Europe
• Asia Pacific
o China
o Japan
o South Korea
o India
o Southeast Asia
o Rest of Asia Pacific
• Latin America
o Brazil
o Mexico
o Rest of Latin America
• Middle East & Africa
o GCC
o South Africa
o Rest of Middle East & Africa