Summary

Dog food recorded positive growth in both volume and current value terms in 2023, following the sluggish performance of the previous year. While value growth was driven partially by price increases, premiumisation and specialisation trends also played a key role in boosting sales. Despite a backdrop of inflationary pressures and ongoing economic uncertainty, most consumers were unwilling to compromise on the quality of the food they fed to their dogs...

Euromonitor International's Dog Food in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dog Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

Dog Food in Austria
Euromonitor International
April 2023

List Of Contents And Tables

DOG FOOD IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Improved performance in 2023, thanks to growing demand for premium offerings with specific health or convenience benefits
Dog treats constitute key driver of growth
Mars maintains its lead, amid growing competition from private label
PROSPECTS AND OPPORTUNITIES
Premiumisation trend is expected to prevail
Mars will retain its lead, despite the growing presence of private label and niche players
Pet shops and superstores will continue to be valued by consumers
CATEGORY INDICATORS
Table 1 Dog Owning Households: % Analysis 2018-2023
Table 2 Dog Population 2018-2023
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2018-2023
CATEGORY DATA
Summary 1 Dog Food by Price Band 2023
Table 4 Sales of Dog Food by Category: Volume 2018-2023
Table 5 Sales of Dog Food by Category: Value 2018-2023
Table 6 Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 7 Sales of Dog Food by Category: % Value Growth 2018-2023
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2018-2023
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2018-2023
Table 10 NBO Company Shares of Dog Food: % Value 2018-2022
Table 11 LBN Brand Shares of Dog Food: % Value 2019-2022
Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2019-2022
Table 13 Distribution of Dog Food by Format: % Value 2018-2023
Table 14 Forecast Sales of Dog Food by Category: Volume 2023-2028
Table 15 Forecast Sales of Dog Food by Category: Value 2023-2028
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2023-2028
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2023-2028
PET CARE IN AUSTRIA
EXECUTIVE SUMMARY
Pet care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 18 Pet Populations 2018-2023
MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2018-2023
Table 20 Sales of Pet Care by Category: Value 2018-2023
Table 21 Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 22 Sales of Pet Care by Category: % Value Growth 2018-2023
Table 23 NBO Company Shares of Pet Food: % Value 2018-2022
Table 24 LBN Brand Shares of Pet Food: % Value 2019-2022
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2018-2022
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2019-2022
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2018-2023
Table 28 Distribution of Pet Care by Format: % Value 2018-2023
Table 29 Distribution of Pet Care by Format and Category: % Value 2023
Table 30 Distribution of Dog and Cat Food by Format: % Value 2018-2023
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2023
Table 32 Forecast Sales of Pet Food by Category: Volume 2023-2028
Table 33 Forecast Sales of Pet Care by Category: Value 2023-2028
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources