Summary

The performance of hot drinks in Kazakhstan continues to be determined by the most popular hot drink, tea. Loose black tea, which holds the largest market share in both volume and value terms, continued to see stable volume sales in 2023; however, the category is very mature as the tea culture is highly developed. The coffee market, meanwhile, expanded further in 2023 as a result of the growing coffee culture due to the increasing presence of coffee shops in the country, especially in urban area...

Euromonitor International's Hot Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table of Contents

Hot Drinks in Kazakhstan
Euromonitor International
January 2024

List Of Contents And Tables

HOT DRINKS IN KAZAKHSTAN
EXECUTIVE SUMMARY
Hot drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 3 Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 4 Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN KAZAKHSTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Coffee benefits from lower price growth and growing coffee culture in the country
Increasing availability and sales of coffee machines boosts at-home fresh coffee consumption
Multinational players continue to dominate in 2023
PROSPECTS AND OPPORTUNITIES
Further moderate growth and dominance of instant coffee
Ongoing expansion of fresh coffee
No significant changes in the competitive landscape
CATEGORY DATA
Table 25 Retail Sales of Coffee by Category: Volume 2018-2023
Table 26 Retail Sales of Coffee by Category: Value 2018-2023
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 28 Retail Sales of Coffee by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Coffee: % Retail Value 2019-2023
Table 30 LBN Brand Shares of Coffee: % Retail Value 2020-2023
Table 31 Forecast Retail Sales of Coffee by Category: Volume 2023-2028
Table 32 Forecast Retail Sales of Coffee by Category: Value 2023-2028
Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2023-2028
Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2023-2028
TEA IN KAZAKHSTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Tea culture supports further growth
New flavours maintain consumer interest
Four large players dominate sales
PROSPECTS AND OPPORTUNITIES
Slow volume growth of a mature market
Potential of functional teas and private label
Development of niche product areas
CATEGORY DATA
Table 35 Retail Sales of Tea by Category: Volume 2018-2023
Table 36 Retail Sales of Tea by Category: Value 2018-2023
Table 37 Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 38 Retail Sales of Tea by Category: % Value Growth 2018-2023
Table 39 NBO Company Shares of Tea: % Retail Value 2019-2023
Table 40 LBN Brand Shares of Tea: % Retail Value 2020-2023
Table 41 Forecast Retail Sales of Tea by Category: Volume 2023-2028
Table 42 Forecast Retail Sales of Tea by Category: Value 2023-2028
Table 43 Forecast Retail Sales of Tea by Category: % Volume Growth 2023-2028
Table 44 Forecast Retail Sales of Tea by Category: % Value Growth 2023-2028
OTHER HOT DRINKS IN KAZAKHSTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Chocolate-based drinks dominate
Growth hampered by strong tea culture and rising popularity of coffee
Nestlé maintains its clear lead in 2023
PROSPECTS AND OPPORTUNITIES
High birth rate and population growth supports future growth
Nesquik set to maintain its lead
Other plant-based drinks will remain niche and fragmented
CATEGORY DATA
Table 45 Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 46 Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 47 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 48 Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023
Table 49 NBO Company Shares of Other Hot Drinks: % Retail Value 2019-2023
Table 50 LBN Brand Shares of Other Hot Drinks: % Retail Value 2020-2023
Table 51 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2023-2028
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Value 2023-2028
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2023-2028
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2023-2028