Summary

Overview
Global Backpack Market reached US$ 16.8 billion in 2023 and is expected to reach US$ 33.1 billion by 2031, growing with a CAGR of 8.9% during the forecast period 2024-2031.
The global backpack market is expanding rapidly due to several factors, including increased outdoor activities, urbanization, rising disposable incomes and shifting customer preferences for durable and multipurpose products. Within this market, North America contributing significant growth potential, owing to the increased popularity of hiking.
Product introductions of backpacks designed exclusively for hiking have played a critical role in propelling the North American backpack market. The backpacks include advanced features including ergonomic designs, lightweight materials, extensive storage compartments, hydration systems and increased durability to handle harsh outdoor settings.
For instance, on October 10, 2023, in the Technical Line 2024, Osprey Packs has revealed sustainable design and dynamic performance products which includes Pro Series and Tempest Velocity. The company is assisting all explorers in improving, expanding and enjoying their outdoor activities with products like the Tempest Velocity and Pro Series and Extended Fit additions. Therefore, the recent product developments in U.S. contribute significantly to the growth of the North American market capturing more than 3/4th of the market share.
Dynamics
Tech-Integrated Smart Backpacks
Technology integration into backpacks is a growing trend in the industry. Features like integrated USB ports, wireless charging and Bluetooth connectivity are standard on smart backpacks. With a seamless blend of elegance and practicality, this tech-savvy approach meets the expectations of contemporary consumers who depend on electronic devices.
Smart backpacks are popular with consumers with advanced technology who appreciate connectivity, innovation and ease of use in their routine products. Smart backpacks appeal to millennials and Gen Z in particular because of their modern features and seamless integration of technology. The need for smart backpacks is anticipated to increase as technology becomes more and more ingrained in daily life, as this demographic groups account for a significant portion of the consumer market.
Rise of Anti-Theft Features
The popularity of security-focused features in the backpack market is increasing, to address concerns about theft and unauthorized access. Backpacks implied to prevent theft include concealed zippers, RFID-blocking compartments and cut-resistant textiles. As a result of this trend, personal belongings are safer, especially for people who are traveling or navigating congested urban areas.
Anti-theft features give consumers increased security for their things, helping them feel more assured and comfortable while traveling or commuting. As safety concerns become more common, particularly in urban areas and tourist sites, the demand for backpacks with strong anti-theft measures develops. Therefore, the expansion of anti-theft features resolves consumer concerns about security and protection, which is driving the global backpack market.
Price Sensitivity and Market Saturation
Intense competition between producers and retailers to provide the most competitive pricing might result from price sensitivity in the backpack market. Therefore, if companies lower prices to appeal to price-sensitive consumers, profit margins might be strained. Price wars between businesses can further diminish profitability and prevent investment in product innovation, marketing and expansion initiatives in highly competitive sectors.
Companies might discover themselves compelled to reduce prices or provide discounts to stay competitive in price-sensitive and crowded marketplaces. Reduced profit margins could result from companies compromising profitability to hold onto market share or get rid of extra inventory. Reduced profit margins have the potential to limit company's potential for long-term growth by making it more difficult for them to spend on marketing campaigns, R&D and expansion projects.
Segment Analysis
The global backpack market is segmented based on product, material, distribution channel and region.
Growing Demand for Durable and Functional Gear
Campers and hikers need equipment that is functional and long-lasting, able to endure rough terrain, fluctuating weather and prolonged use in isolated areas. Hiking and camping-specific backpacks come with ergonomic designs, padded straps, adjustable suspension systems, lots of storage compartments, compatibility with hydration systems and lightweight materials. The characteristics meet the unique needs of outdoor enthusiasts by improving comfort, convenience and functionality.
The rapidly growing engagements in outdoor activities make it necessary to have dependable equipment that can endure the difficulties posed by the environment. Hikers and campers seek equipment that can withstand rugged terrain, changing weather conditions and extended use in remote regions. Therefore, hiking/camping segment dominates the global market with majority of the market share.
Geographical Penetration
New Backpack Introductions Impacts the Regional Market
New backpack introductions frequently urge existing backpack owners to contemplate upgrading or replacing their current backpacks with the most recent versions. Newly introduced backpacks may appeal to consumers due to their improved features, increased practicality and modern styles. The replacement purchasing pattern promotes recurring sales and long-term market expansion.
For instance, in July 2022, Skybags unveiled a new #BackToCool campaign. The campaign emphasizes the excitement of returning to normal life and introduced the 2022 Skybags backpack range. The brand launched the #BackToCool campaign, introducing its new rucksack line and highlighting its features to commemorate people's desire to return to regular life. Therefore, Asia-Pacific captures the majority of the global market shares.
COVID-19 Impact Analysis
The epidemic changed consumer tastes and behavior, which influenced the kinds of backpacks that people were looking for. Travel and commuting backpack demand decreased as lockdowns and travel restrictions were implemented. Furthermore, consumers who enjoyed outdoor activities such as hiking, camping and leisure travel made a greater demand for outdoor and leisure backpacks. The change reflects customers' increasing interest in local experiences and outdoor activities.
The travel and tourist industry, a main market for travel backpacks, suffered a significant impact or slowdown as a result of travel restrictions and border closures enacted to stem the spread of the virus. The drop in foreign travel drastically lowered demand for travel backpacks, resulting in lower sales and revenue for bag manufacturers and stores serving the travel industry.
Russia-Ukraine War Impact Analysis
The conflict between Russia and Ukraine might affect Europe's tourism sector more broadly, especially in nations that border Ukraine. The demand for travel backpacks and related accessories may reduce in the event of decreased tourism and travel, which would result in a drop in sales within the European bag market.
Supply chains for backpack producers in Ukraine or those who depend on Ukrainian suppliers for production or raw materials may be affected by the economic downturn. Supply chain disruptions may cause production delays, inventory shortages and higher production costs for backpack manufacturers throughout Europe and the world.

By Product
● Travel
● Hiking/Camping
● Others
By Material
● Nylon
● Polyester
● Leather
● Others
By Distribution Channel
● E-Commerce
● Specialty Stores
● Wholesale and Distributors
● Sports Shops
● Others
By Region
● North America
o U.S.
o Canada
o Mexico
● Europe
o Germany
o UK
o France
o Italy
o Russia
o Rest of Europe
● South America
o Brazil
o Argentina
o Rest of South America
● Asia-Pacific
o China
o India
o Japan
o Australia
o Rest of Asia-Pacific
● Middle East and Africa
Key Developments
● In November 2023, Skybags has announced an intriguing partnership with the Netflix original film "The Archies." Skybags' 'The Archies Backpack Collection' is a line of brand-new backpacks that not only honors the eagerly awaited Gen-Z-focused film but also redefines youth style and innovation standards.
● In October, 2023, in the Technical Line 2024, Osprey Packs has revealed sustainable design and dynamic performance products which includes Pro Series and Tempest Velocity.
● In July 2022, Skybags launched their 2022 backpack line with a revolutionary new campaign called #BackToCool.
Competitive Landscape
The major global players in the market include Adidas AG, Under Armor Inc., Patagonia Inc., Puma, Wildcraft, SAMSONITE IP HOLDINGS S.AR.L, Dakine Inc., Deuter Sport GmbH, Safari and Columbia Sportswear.
Why Purchase the Report?
● To visualize the global backpack market segmentation based on product, material, distribution channel and region, as well as understands key commercial assets and players.
● Identify commercial opportunities by analyzing trends and co-development.
● Excel data sheet with numerous data points of backpack market-level with all segments.
● PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
● Product mapping available as excel consisting of key products of all the major players.
The global backpack market report would provide approximately 61 tables, 55 figures and 191 Pages.
Target Audience 2024
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

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Table of Contents

Table of Contents
1. Methodology and Scope
1.1. Research Methodology
1.2. Research Objective and Scope of the Report
2. Definition and Overview
3. Executive Summary
3.1. Snippet by Product
3.2. Snippet by Material
3.3. Snippet by Distribution Channel
3.4. Snippet by Region
4. Dynamics
4.1. Impacting Factors
4.1.1. Drivers
4.1.1.1. Tech-Integrated Smart Backpacks
4.1.1.2. Rise of Anti-Theft Features
4.1.2. Restraints
4.1.2.1. Price Sensitivity and Market Saturation
4.1.3. Opportunity
4.1.4. Impact Analysis
5. Industry Analysis
5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion
6. COVID-19 Analysis
6.1. Analysis of COVID-19
6.1.1. Scenario Before COVID
6.1.2. Scenario During COVID
6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion
7. By Product
7.1. Introduction
7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
7.1.2. Market Attractiveness Index, By Product
7.2. Travel*
7.2.1. Introduction
7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Hiking/Camping
7.4. Others
8. By Material
8.1. Introduction
8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
8.1.2. Market Attractiveness Index, By Material
8.2. Nylon*
8.2.1. Introduction
8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Polyester
8.4. Leather
8.5. Others
9. By Distribution Channel
9.1. Introduction
9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. E-Commerce*
9.2.1. Introduction
9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Specialty Stores
9.4. Wholesale and Distributors
9.5. Sports Shops
9.6. Others
10. By Region
10.1. Introduction
10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
10.1.2. Market Attractiveness Index, By Region
10.2. North America
10.2.1. Introduction
10.2.2. Key Region-Specific Dynamics
10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
10.2.6.1. U.S.
10.2.6.2. Canada
10.2.6.3. Mexico
10.3. Europe
10.3.1. Introduction
10.3.2. Key Region-Specific Dynamics
10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
10.3.6.1. Germany
10.3.6.2. UK
10.3.6.3. France
10.3.6.4. Italy
10.3.6.5. Russia
10.3.6.6. Rest of Europe
10.4. South America
10.4.1. Introduction
10.4.2. Key Region-Specific Dynamics
10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
10.4.6.1. Brazil
10.4.6.2. Argentina
10.4.6.3. Rest of South America
10.5. Asia-Pacific
10.5.1. Introduction
10.5.2. Key Region-Specific Dynamics
10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
10.5.6.1. China
10.5.6.2. India
10.5.6.3. Japan
10.5.6.4. Australia
10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
10.6.1. Introduction
10.6.2. Key Region-Specific Dynamics
10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
11. Competitive Landscape
11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis
12. Company Profiles
12.1. Adidas AG*
12.1.1. Company Overview
12.1.2. Product Portfolio and Description
12.1.3. Financial Overview
12.1.4. Key Developments
12.2. Under Armor Inc.
12.3. Patagonia Inc.
12.4. Puma
12.5. Wildcraft
12.6. SAMSONITE IP HOLDINGS S.AR.L
12.7. Dakine Inc.
12.8. Deuter Sport GmbH
12.9. Safari
12.10. Columbia Sportswear
LIST NOT EXHAUSTIVE
13. Appendix
13.1. About Us and Services
13.2. Contact Us