Summary

Overview
Global Latex Ink Market reached US$ 19.2 billion in 2023 and is expected to reach US$ 25.0 billion by 2031, growing with a CAGR of 3.3% during the forecast period 2024-2031.
Companies with headquarters in U.S. are actively engaged in the creation and marketing of latex printers that incorporate cutting-edge technology. American companies are leading the way in the development of highly sophisticated latex ink formulas. The developments frequently center on preserving eco-friendly qualities while improving print quality, color brightness and adhesive features.
For instance, on September 19, 2023, with the introduction of the HP Latex 630 printer series, HP Inc. expanded its Latex product line and enabled Print Service Providers of all sizes to utilize white ink technology. Users can produce attention-grabbing campaigns for end-users by using white ink to develop a more impactful selection of signs and décor works with superb image quality and colors that jump off the page. Therefore, U.S. market place accounts for the majority of the market shares in the North American latex inks market.
Dynamics
Increased Awareness of Latex Technology
Growing awareness brings attention to latex inks' environmentally beneficial qualities. Water-based latex inks are a more environmentally friendly choice since they emit fewer volatile organic compounds (VOCs) than conventional solvent-based inks. The longevity and adaptability of latex ink on a variety of substrates, including textiles, paper and vinyl, are becoming known to stakeholders. Understanding how latex inks can be used for a variety of printing purposes increases their marketability. Increased acceptance results from printers and end-users realizing the benefits of utilizing a single ink type for a variety of printing applications.
Understanding of latex inks' appropriateness for wide-format printing uses, including banners, graphics and signage. Due to their many uses, latex inks are increasingly preferred by print service providers and large-format printing sectors, which fuels market expansion. For instance, as per report by the ITMF (International Textile Manufacturers Federation), the global textile industry has been growing, with a rise in textile production year over year. The growth is indicative of the market potential for textile digital printing.
Technological Advancements and Sustainability
Since latex printing ink is damage-resistant and environmentally friendly, it is the ideal option for products that are used both indoors and outdoors. The market has seen a steady increase in latex ink sales due to its distinct water-based formula and constantly advancing commercial print technology. The wide-format product market now offers unprecedented degrees of printing freedom because of these latest developments.
The need for latex inks is directly impacted by technological developments in printing equipment, such as large-format printers and digital printing machines. Latex inks' ability to work with contemporary printing technology enables high-quality, effective printing processes that satisfy the expanding needs of a variety of industries.
For instance, in February 2021, HP has unveiled their new line of Latex printers, which offers exceptional printing sustainability and versatility. With the new HP Latex 700 and 800 printers, printers can adapt to the ever-changing needs of the market.
Digitalization and Industry 4.0
Digitalization makes printing operations more automated and efficient. Printing equipment may be monitored and controlled in real-time thanks to Industry 4.0 concepts like the integration of smart sensors and Internet of Things (IoT) devices. Through the reduction of manual intervention and the minimization of errors, this improved automation enhances the total production efficiency in latex ink printing.
Industry 4.0 introduces artificial intelligence and data analytics-based smart printing technology. By utilizing real-time data, latex ink printers that are linked with these technologies can improve color accuracy, anticipate maintenance requirements and optimize print settings, all of which result in higher-quality prints.
Competition from Alternative Inks
Eco-solvent inks offer a balance between print durability and environmental concerns. Applications for wide-format printing frequently use these inks. The competition between latex inks and eco-solvent inks frequently revolves around aspects such as drying time, colour vibrancy and substrate compatibility.
Though there are other types of water-based inks as well, latex inks are one kind of them. In this category, competition may come from various formulations like pigment inks or aqueous dyes. The decision to use latex or another type of water-based ink may be influenced by variables such as price, print quality and substrate compatibility.
Segment Analysis
The global latex ink market is segmented based on type, application, technology, end-user and region.
Water-Based Latex Ink Revolutionizes Printing and Packaging
A special blend of water, colors and latex polymer particles is used to create water-based latex ink. The latex particles serve as the binder, offering superior durability and adherence on a range of substrates. Water-based latex ink is an environmentally acceptable substitute for solvent-based inks because it doesn't contain any hazardous volatile organic compounds (VOCs).
Keeping up with current trends is essential in the quick-paced world of packaging and printing. Water-based latex ink was developed in response to the growing need for high-quality, environmentally friendly prints. Professionals in the packaging and printing industries will find this innovative solution to be highly advantageous compared to conventional inks. Therefore, the water-based latex ink captures the majority of the total global segmental shares.
Geographical Penetration
China's Economic Growth and E-Commerce Boom Propel Latex Ink Market Expansion in Asia-Pacific
Strong economic growth in China has raised consumer demand for a wide range of goods, particularly in the e-commerce industry. Due to the increase in packaging needs for shipping and delivery of goods brought about by the growth of e-commerce, there is a need for premium printing supplies, such as latex inks.
The need for printed materials has grown across a number of industries, including retail, packaging and advertising, as a result of China's steady economic expansion and fast urbanization. The need for printed products is rising, which propels the use of latex inks and fuels the market's expansion in the Asia-Pacific. Therefore, the China is growing at a highest CAGR during the forecasted period.
COVID-19 Impact Analysis
Global supply networks were thrown off balance by the pandemic, which had an impact on the transportation and manufacture of raw ingredients needed to make latex ink. Manufacturers of latex ink may have encountered manufacturing issues as a result of supply chain delays and shortages.
The implementation of lockdowns and limits resulted in a decline in the market for a variety of printed publications, particularly those pertaining to the advertising, events and physical retail sectors. The market for latex ink may have been impacted by this drop in printed material demand since fewer orders from historically printing-dependent industries may have had an effect on total sales.
Russia-Ukraine War Impact Analysis
Economic instability brought on by geopolitical crises frequently affects consumer and company confidence. Uncertainty in the economy might lead to lower expenditure, which would impact printing-dependent sectors like packaging and advertising.
Currency exchange rates are subject to variations based on geopolitical events. The cost of imported supplies and, thus, the total cost of production for latex inks could be impacted by the war if it affects the stability of the local currency. The conflict might have a more noticeable effect on the nearby area, which would affect the latex ink industry there. It could be difficult for businesses in the impacted areas to continue operating normally and satisfy consumer demand.
By Type
● Water-based Latex Inks
● Solvent-based Latex Inks
● UV-curable Latex Inks
By Application
● Printing
● Signage
● Decorative Printing
● Labels and Packaging
● Others
By Technology
● Thermal Inkjet
● Piezoelectric Inkjet
By End-User
● Printing Agencies
● Advertising and Marketing Agencies
● Textile Manufacturers
● Packaging Manufacturers
● Others
By Region
● North America
o U.S.
o Canada
o Mexico
● Europe
o Germany
o UK
o France
o Italy
o Russia
o Rest of Europe
● South America
o Brazil
o Argentina
o Rest of South America
● Asia-Pacific
o China
o India
o Japan
o Australia
o Rest of Asia-Pacific
● Middle East and Africa
Key Developments
● On September 19, 2023, with the introduction of the HP Latex 630 printer series, HP Inc. expanded its Latex product line and enabled Print Service Providers of all sizes to utilize white ink technology.
● In June 2023, HP uses 1500 square meters of sustainable latex prints to adorn the Cannes Film Festival. H2O, a nearby print service business situated just outside of Cannes, designed and built the prints.
● In February 2021, HP has unveiled their new line of Latex printers, which offers exceptional printing sustainability and versatility.
Competitive Landscape
The major global players in the market include HP Inc., Epson Corporation, Canon Inc., Roland DG Corporation, Mimaki Engineering Co., Ltd., Seiko Epson Corporation, DuPont de Nemours, Inc., Agfa-Gevaert N.V., Fujifilm Holdings Corporation and Sun Chemical Corporation.
Why Purchase the Report?
● To visualize the global latex ink market segmentation based on type, application, technology, end-user and region, as well as understand key commercial assets and players.
● Identify commercial opportunities by analyzing trends and co-development.
● Excel data sheet with numerous data points of latex ink market-level with all segments.
● PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
● Type mapping available as excel consisting of key products of all the major players.
The global latex ink market report would provide approximately 69 tables, 69 figures and 192 Pages.
Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

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Table of Contents

1. Methodology and Scope
1.1. Research Methodology
1.2. Research Objective and Scope of the Report
2. Definition and Overview
3. Executive Summary
3.1. Snippet by Type
3.2. Snippet by Application
3.3. Snippet by Technology
3.4. Snippet by End-User
3.5. Snippet by Region
4. Dynamics
4.1. Impacting Factors
4.1.1. Drivers
4.1.1.1. Increased Awareness of Latex Technology
4.1.1.2. Technological Advancements and Sustainability
4.1.2. Restraints
4.1.2.1. Competition from Alternative Inks
4.1.3. Opportunity
4.1.3.1. Digitalization and Industry 4.0
4.1.4. Impact Analysis
5. Industry Analysis
5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion
6. COVID-19 Analysis
6.1. Analysis of COVID-19
6.1.1. Scenario Before COVID
6.1.2. Scenario During COVID
6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion
7. By Type
7.1. Introduction
7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
7.1.2. Market Attractiveness Index, By Type
7.2. Water-based Latex Inks*
7.2.1. Introduction
7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Solvent-based Latex Inks
7.4. UV-curable Latex Inks
8. By Application
8.1. Introduction
8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
8.1.2. Market Attractiveness Index, By Application
8.2. Printing*
8.2.1. Introduction
8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Signage
8.4. Decorative Printing
8.5. Labels and Packaging
8.6. Others
9. By Technology
9.1. Introduction
9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
9.1.2. Market Attractiveness Index, By Technology
9.2. Thermal Inkjet*
9.2.1. Introduction
9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Piezoelectric Inkjet
10. By End-User
10.1. Introduction
10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
10.1.2. Market Attractiveness Index, By End-User
10.2. Printing Agencies*
10.2.1. Introduction
10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Advertising and Marketing Agencies
10.4. Textile Manufacturers
10.5. Packaging Manufacturers
10.6. Others
11. By Region
11.1. Introduction
11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
11.1.2. Market Attractiveness Index, By Region
11.2. North America
11.2.1. Introduction
11.2.2. Key Region-Specific Dynamics
11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
11.2.7.1. U.S.
11.2.7.2. Canada
11.2.7.3. Mexico
11.3. Europe
11.3.1. Introduction
11.3.2. Key Region-Specific Dynamics
11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
11.3.7.1. Germany
11.3.7.2. UK
11.3.7.3. France
11.3.7.4. Italy
11.3.7.5. Russia
11.3.7.6. Rest of Europe
11.4. South America
11.4.1. Introduction
11.4.2. Key Region-Specific Dynamics
11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
11.4.7.1. Brazil
11.4.7.2. Argentina
11.4.7.3. Rest of South America
11.5. Asia-Pacific
11.5.1. Introduction
11.5.2. Key Region-Specific Dynamics
11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
11.5.7.1. China
11.5.7.2. India
11.5.7.3. Japan
11.5.7.4. Australia
11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
11.6.1. Introduction
11.6.2. Key Region-Specific Dynamics
11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
12. Competitive Landscape
12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis
13. Company Profiles
13.1. HP Inc.*
13.1.1. Company Overview
13.1.2. Type Portfolio and Description
13.1.3. Financial Overview
13.1.4. Key Developments
13.2. Epson Corporation
13.3. Canon Inc.
13.4. Roland DG Corporation
13.5. Mimaki Engineering Co., Ltd.
13.6. Seiko Epson Corporation
13.7. DuPont de Nemours, Inc.
13.8. Agfa-Gevaert N.V.
13.9. Fujifilm Holdings Corporation
13.10. Sun Chemical Corporation
LIST NOT EXHAUSTIVE
14. Appendix
14.1. About Us and Services
14.2. Contact Us