Summary

Overview
Global Multistrain Probiotics Market reached US$ 73 billion in 2022 and is expected to reach US$ 137.1 billion by 2030, growing with a CAGR of 8.2% during the forecast period 2023-2030.
Multiple bacterial strains are present in multistrain probiotics. Regular consumption keeps the gut in a healthy state. Because it is a safe product that provides a therapeutic and protective barrier against diseases and infectious agents, the use of multistrain probiotics is growing in popularity. Due to the synergy and additive effects between the various isolates, multistrain probiotics are also significantly healthier than single-strain probiotics.
The market for multistrain probiotics is likely to maintain its momentum in the coming years because they suggest a wider spectrum of efficacy and synergistic effects. In addition, there is a rising need for multistrain probiotics due to growing knowledge about their effects on immunity, the digestive system, and overall wellness. Leading probiotics manufacturers are working to increase the profitability of sales of their wide range of multistrain probiotics by taking advantage of consumers' rising disposable income and increasing dietary awareness.
Asia Pacific dominated the global multistrain probiotics market with revenue share of 46.5% in the year 2022. The Asia-Pacific multistrain probiotics market is driven by rising consumer demand, media attention, and awareness of new technology. Growing probiotic awareness in China and India is anticipated to accelerate the growth of the regional market.
Dynamics
Increasing Awareness About Health
The demand for multistrain probiotics is anticipated to increase as consumer awareness of gut health increases. As maintaining a healthy gut becomes more crucial to consumers, major players have actively offered probiotic food, drinks, and supplements in recent years. Probiotic demand is anticipated to rise in the coming years as more consumers accept the connection between gut health and physical health, weight management, and energy maintenance. The production and marketing of food with specific health claims by manufacturers is prompted by rising trends towards healthier diets and growing awareness of the impact of nutrition on health. Western markets, where consumers adopt a holistic approach to healthy living, are seeing an increase in probiotic consumption.
To provide consumers with high-quality probiotic products, manufacturers are experimenting with the formulation and production of probiotics with the added immunity benefits. Work is being done on multi-strain formulations, strain-specific formations, etc. For instance, the probiotic beverage and supplement company GoodBellyProbiotics unveiled its new Immune Support product line in August 2022, which includes quart beverages and shots. The pineapple, passionfruit, lemon, ginger, and turmeric flavours of the GoodBellyImmune Support Shots contain the same probiotic strains that the quarts do.
International Organisations' Involvement in Probiotic Products Research and Development
The health advantages of multistrain probiotics for both humans and animals are acknowledged on a global scale. International organisations like the WHO, IPA, and the International Scientific Association for Probiotics and Prebiotics are raising awareness about probiotics due to their growing benefits. The regulation and investment policies for probiotic R&D are drafted by associations in collaboration with national governments, which in turn drives the multistrain probiotics market. Additionally, there have been significant advancements in probiotic research, which have improved the understanding of the workings of various strains and their potential health advantages. The probiotic industry is increasingly interested in using scientific advancements to create strains with particular characteristics and capabilities.
High R&D Costs for Developing New Probiotic Strains
The development of the multistrain probiotics market is hindered by significant investments in R&D activities, laboratories, research equipment, and the high cost of hiring qualified employees. International food regulations are followed in the development and production of probiotic strains and products. Due to the high cost of production, the price of the finished product is high. Different channels of distribution are used for marketing and distributing probiotic products. They come in various packaging as well. Thus, these factors raise the cost of the product, making it more expensive, which in turn restrains consumer purchasing behaviour and presents a challenge for industry players.
Segment Analysis
The global multistrain probiotics market is segmented based on application, end-user and region.
Enzymes and Probiotics are Being Added to Food and Beverage Products by Manufacturers More Frequently
The segment is anticipated to grow as a result of rising consumer demand for food products with higher nutrient and fibre contents. Probiotics and othеr digеstivе ingrеdiеnts arе frеquеntly usеd in fish oil and yoghurt to lowеr thе risk of issuеs with gut hеalth. Probiotics havе bеcomе morе popular among consumеrs as a rеmеdy for thеir hеalth problеms as a rеsult of rising disposablе incomеs and a growing awarеnеss of ways to improvе quality of lifе. Duе to thе rising dеmand for probiotics in foods and drinks, manufacturеrs arе growing thеir opеrations. For instance, Korea's Hy Co, formerly known as Korea Yakult, announced in August 2022 that it would be expanding into probiotic business categories to offer a wider range of products.
Geographical Penetration
In Asia Pacific, Disposable Incomes are Rising, Standards of Living are Rising, and Acceptance of Functional Foods is Growing
Duе to growing awarеnеss of fitnеss and maintaining good digеstivе hеalth, consumеrs in this rеgion arе bеcoming morе and morе intеrеstеd in hеalthy products. In addition, thеrе is a growing markеt for products that support a hеalthy gut microbiomе duе to thе growing significancе of gut hеalth in ovеrall wеllbеing. Multistrain probiotic supplеmеnts arе bеcoming morе and morе wеll-likеd among thе rеgion's hеalth-conscious consumеrs bеcausе thеy arе thought to bе an еasy and еfficiеnt way to add bеnеficial bactеria to thе gut. Thе dеmand for multistrain probiotics in infant formula has bееn еxtrеmеly high in China and is еxpеctеd to continuе to risе ovеr thе nеxt fеw yеars. Duе to an agеing population, a growing awarеnеss of thе valuе of prеvеntivе hеalthcarе, and numеrous studiеs dеmonstrating thе advantagеs of thеsе products for immunity, cognitivе hеalth, and skincarе, thе markеt in Asia Pacific has еxpеriеncеd significant growth.
COVID-19 Impact Analysis
The COVID-19 pandemic has increased understanding of the value of a robust immune system. To support their immune systems, many consumers have turned to dietary supplements, such as multistrain probiotics. The marketing of some multistrain probiotics as immune-boosters has increased demand. Furthermore, the significance of overall health and wellness has been emphasised by COVID-19. Customers are more likely to spend money on products that support overall health, which includes gut health. Multistrain probiotics have benefited from this development because of their potential to support immune and digestive health.
Russia-Ukraine War Impact Analysis
Supply chains were disrupted by geopolitical tensions and economic sanctions, which had an impact on where raw materials were sourced and how multistrain probiotics were produced. Supply issues result from suppliers or manufacturers being situated in regions that are directly impacted by the conflict. Additionally, the economic unpredictability brought on by the war caused some consumers to cut back on discretionary spending, including on dietary supplements. The sales of multistrain probiotics were impacted by this.
By Application
• Food and Beverages
• Animal Feed
• Dietary Supplements
By End-User
• Humans
• Animals
By Region
• North America
o U.S.
o Canada
o Mexico
• Europe
o Germany
o UK
o France
o Italy
o Spain
o Rest of Europe
• South America
o Brazil
o Argentina
o Rest of South America
• Asia-Pacific
o China
o India
o Japan
o Australia
o Rest of Asia-Pacific
• Middle East and Africa
Key Developments
• In March 2023, The FX-856 strain, which lessens the symptoms of diarrhoea, constipation, bloating, and ulcerative colitis, was introduced by the English pharmaceutical company FERRYX Ltd.
• In May 2023, Roquette unveiled PEARLITOL ProTec, a cutting-edge excipient made with the intention of improving the stability of probiotic supplements.
• In April 2023, an improved quality specification for the well-known probiotic bacteria LifeinU L. Rhamnosus GG was introduced by Lesaffre's Gnosis.
Competitive Landscape
The major global players in the market Yakult Honsha Co., Ltd., Deerland Enzymes, Inc., Protexin, Danisco, BioGaia, Chr. Hansen, Daflorn Ltd., Lallemand Inc., Probi AB and Innovix Labs
Why Purchase the Report?
• To visualize the global multistrain probiotics market segmentation based on application, end-user, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of multistrain probiotics market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.
The global multistrain probiotics market report would provide approximately 53 tables, 46 figures and 186 Pages.
Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

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