Summary

Market Overview
The India tile adhesive market reached US$ XX million in 2021 and is expected to record significant growth by reaching up to US$ XX million by 2029, growing at a CAGR of YY% during the forecast period (2022-2029).
Tile adhesives are specially prepared dry powder which, when mixed with water or epoxies, forms an adhesive paste capable of adhering tiles to various surfaces. Tile adhesives come in many different forms and depending on the components and manufacturing processes used to create them; they vary in composition and quality. Normal shrinkage and drying of cement mixes leave a void underneath the tiles after they are set up. The corresponding fact makes the tile and cement less cohesive, producing aesthetic problems such as cracking delicate spots and boosting the demand for tile adhesives.
Market Dynamics
Rapid urbanization and modernization in India are the pivotal factors driving the demand for tile adhesives in the India market. However, complications of improper tile adhesive use on the surface material could be a major market restraint.
Rapid urbanization and modernization
India's urban population reached a high of 475 million in 2021. In 2021, it saw an increase of 2.2% from the year before. India's urban population grew by 7.1% between 2018 and 2021. Between 2018 and 2021, India's urban population reached its peak of 475 million people in 2021 and its lowest point of 443 million in 2018. In 2021, India's urbanisation rate was 1.34%. In 2021, India's urbanization rate climbed 1.5% year over year. The indicator climbed by 19.6% from 2010 to 2021. Between 2010 and 2021, India's urbanization rate was at its highest in 2021 and lowest in 2010.
The urban population contributes 75% of GDP (63% now) and 68 Indian cities are expected to have more than 1 million. In India, 250 subsectors make up the building industry and are connected. There will be a demand for 25 million extra mid-range and inexpensive housing units by 2030 when more than 40% of the population (compared to 33% presently) is predicted to reside in urban India. India has a US$1.4 trillion infrastructure investment budget under the NIP, with 24% going toward renewable energy, 19% toward roads and highways, 16% toward urban infrastructure and 13% toward railroads. By 2025, India's construction industry is projected to generate $1.4 Tn.
As the construction sector grows due to rapid urbanization and modernization, the demand for tile adhesives will also rapidly rise in India. Therefore, the respective fact is a major market driver for the India tile adhesives market.
The complications of improper tile adhesive use on the surface material
Tile adhesives are sensitive and require a proper application for proper adhesion. For instance, a trowel notch that is heavier than what was recommended by the adhesive or resilient material manufacturer may deposit too much glue, leaving a film of adhesive that is just too thick. This thick layer tends to move when subjected to foot or rolling-load traffic.
Similarly, within days of its installation, adhesives can experience damage from moisture issues. Most of the time, a moisture issue will arise within 48 hours, although it can take more than five days to cure the glue properly. Thus, the adhesive may re-emulsify and ooze due to a moisture condition. Adhesives are created to have an available time, with very few exceptions. The glue can develop the body and lose part of its moisture when exposed to air. Professional installers must be able to determine the ideal open period according to specific job-related factors such as temperature, humidity and substrate absorbency.
Residues on the substrate's surface can bring on issues with de-bonding, discoloration and adhesive deterioration. Any residue left on the substrate's surface introduces another factor that could lead to an adhesive failure.
As a result of the aforementioned factors, many installers still opt for cement to fit tiles instead of tile adhesives. Since the improper application and its impact on the surface could decrease the demand for tile adhesives and make installers opt for substitutes, the respective fact could be recognized as a significant market restraint for the India tile adhesives market.
COVID-19 Impact Analysis
The COVID-19 epidemic affected almost all commercial, economic and social activities. Like other sectors, the economic crisis also affects the engineering and construction sectors. Because the coronavirus is contagious, construction work has temporarily been halted to prevent the disease's spread while also considering the worries of the industry's workers. Construction industries, as a result, are only experiencing losses, which affects the Indian economy. Due to the financial crisis, many construction companies are experiencing, many employees are being let go.
As per statistics, In Q1FY21, India's GDP shrank by 23.9%. In India, the building industry contributes 8% of the country's GDP (at constant prices). The cost of the Coronavirus on India's building sector is estimated to be Rs 30,000 crore daily. Further, the pandemic also caused a decrease in investment in the Indian building industry by 13 to 30%, which will likely impact gross value added and employment. As the construction and building industry is the primary end user of India tile adhesives, the decrease in construction activities and the overall downfall of the industry have negatively affected the respective market.
Further, the transportation system has also been affected, which has affected the flow of supplies, raw materials and final products. Which also hampered the growth of the India tile adhesives market. Nonetheless, due to the natural increase in population, commercialization, female fertility rates, birth rates, death rates, healthcare facilities, industrialization, emigration and immigration rates, education and other social and cultural variables, India's urban population is expected to grow. As a result, the construction industry is expected to recover in the future, thereby catalyzing the Inda tile adhesives market's growth.
Segment Analysis
The India tile adhesive market is classified based on chemistry, polymer, end-user and region.
The excellent resistance against moisture and dust, as well as the environmentally friendly nature of acrylic polymers, allow it to dominate the polymer segment of the India tile adhesives market
Tile adhesives frequently contain acrylic polymers to increase abrasion resistance and resistance to fungi and algae. All construction materials adhere to one another with excellent quality thanks to acrylic. According to Adhesives Magazine, the demand for acrylic adhesives is one of the India market categories that is expanding the fastest.
Manufacturers are also interested in creating green products, such as tile adhesives that are solvent-free and based on organic starch, water, vegetable oils and soy. As a result, the acrylic market segment for tile adhesives is expanding. Manufacturers are launching new solutions to assist their clients in achieving their performance and environmental objectives. For instance, in 2021, Covestro created Decovery SP-8310, an acrylic resin that contains up to 37% bio-based materials. The resin's low dirt pick-up, UV and water resistance and long-lasting outdoor durability make it perfect for industrial and architectural applications. Due to its broad adhesion profile, the product is suitable for a more comprehensive range of substrates and application locations.
Competitive Landscape
The India tile adhesive market is enormous and is becoming increasingly competitive due to the presence of significant players such as Simcrete, Sika AG, Saint Gobain, Fosroc International Limited, BASF SE, Berger, 3M, Henkel AG & Co KgaA, Pidilite Industries and Weber. The market is fragmented and market players employ market tactics such as mergers, acquisitions, product launches, contributions and collaborations to gain a competitive advantage and recognition.
On February 22, 2021, Laticrete unveiled Glass Tile Adhesive Lite, a premium adhesive mortar for glass and mosaic tile featuring submerged applications. The company claims that the product's improved lightweight formula, greater bond strength, huge open time and non-sag performance make it simpler to transport and manage on job sites.
Sika AG
Overview: Sika AG is a producer and developer of specialty chemicals that holds a top position in the development and manufacture of products and systems for bonding, sealing, dampening, strengthening and preserving in the building and automotive industries. Sika AG owns over 300 plants and has subsidiaries in 101 nations. In 2021, the company had more than 27,000 workers and generated yearly sales of US$9.96 billion (CHF 9.3 billion).
Product Portfolio:
• Sika Tilofix: Sika Tilofix is a polymer-modified, cementitious, floor and wall tile adhesive with regular setting and self-curing properties. The product is Suitable for attaching absorbent building material substrates to fully and partially porous ceramic and vitrified tiles.
Key Development:
• Sika AG unveiled their brand-new No-Slake tile adhesives on January 24, 2022. Professional tile installers can save numerous hours on every installation project by combining No-Slake technology with Dustless Technology from SikaTile.
Why Purchase the Report?
• To visualize the India tile adhesive market segmentation based on chemistry, polymer and end-user, as well as understand key commercial assets and players.
• Identify commercial opportunities in the India tile adhesive market by analyzing trends and co-development.
• Excel data sheet with numerous tile adhesive market-level data points with four segments.
• PDF report consisting of cogently put together market analysis after exhaustive qualitative interviews and in-depth market study.
• Product mapping available as excel consisting of key products of all the major market players
The India tile adhesive market report would provide approximately 39 tables, 30 figures and almost 131 pages.
Product Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

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