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コンシューマーエレクトロニクスの世界市場:製品別(テレフォニー、コンピューティング、テレビ、ラジオ、マルチメディア、テレビ周辺機器、ドローン)、用途別(パーソナル、プロフェッショナル)、地域別の分析とCOVID-19の影響と動向、2028年までの予測


Global Consumer Electronics Market: Analysis By Product (Telephony, Computing, TV, Radio, and Multimedia, TV Peripheral Devices and Drones), By Application (Personal and Professional), By Region Size and Trends with Impact of COVID-19 and Forecast up to 2028

2022年の世界の家電市場は9,978億9,000万米ドルで、2028年には1兆3,800億米ドルに達する見込みである。コンシューマー・エレクトロニクスとは、消費者が個人的に使用するために設計・製造された電子機器やガジェ... もっと見る

 

 

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2022年の世界の家電市場は9,978億9,000万米ドルで、2028年には1兆3,800億米ドルに達する見込みである。コンシューマー・エレクトロニクスとは、消費者が個人的に使用するために設計・製造された電子機器やガジェットの幅広いカテゴリーを指す。スマートフォン、コンピューター、テレビ、オーディオシステム、ゲーム機、ウェアラブル機器、家電製品などを含むこれらの製品は、通信、娯楽、生産性、利便性のニーズに対応している。これらの製品には、ワイヤレス接続、タッチスクリーン、人工知能などの先進技術が組み込まれている。

近年、5Gネットワークの出現やモノのインターネットの台頭により、家電製品に対する需要は拡大している。新しいトレンドとして、消費者の期待に応えるために持続可能な事業を選択するメーカーが見られる。消費者の嗜好が変化するにつれて、家電市場は特定のニッチ分野での提供を深めていくと予想される。ソーシャルコマースの台頭とともに、新しいマーケティング手法と先進的なイノベーションが、今後数年間で家電市場をさらに押し上げるだろう。また、コネクテッドでインテリジェントな家庭を目指す傾向が強まっていることから、新しいスマートデバイスが市場に導入され、引き続き市場成長の原動力となっている。コンシューマー・エレクトロニクス市場はすでに成熟しているが、新技術の採用が台数の伸びを支えることが予想される。世界の家電市場は、2023~2028年の予測期間中にCAGR 6.23%で成長すると予測される。

市場細分化分析:

製品別:製品に基づき、コンシューマーエレクトロニクスの世界市場は5つのセグメントに区分される:テレフォニー、コンピューティング、テレビ、ラジオ、マルチメディア、テレビ周辺機器、ドローンである。2022年には、様々な技術やサービスの採用により、テレフォニー分野がコンシューマーエレクトロニクス市場を支配した。さらに、5Gネットワークの展開は、特にモバイル通信において、より速いデータ速度、遅延の減少、通話品質の向上を提供することにより、テレフォニーに革命をもたらすことを約束している。2023~2028年の予測期間中、TV周辺機器が最も急成長している分野である。同市場の成長は、テレビ解像度の技術進歩、スマートテレビにおけるOTTコンテンツの人気上昇、オンライン販売の隆盛など、いくつかの要因によってもたらされる。Netflix、Amazon Prime Video、Hulu、Disney+などのストリーミング・サービスの台頭は、ストリーミング・デバイスの需要を促進している。そのため、テレビ周辺機器市場は今後数年間で大きな成長を遂げるだろう。

アプリケーション別:本レポートでは、用途別に家電市場を分析している:パーソナルおよびプロフェッショナル。パーソナル・アプリケーション分野は最大のシェアを占めており、予測期間において最も急成長する分野となる見込みである。コンシューマーエレクトロニクスは、コミュニケーション、エンターテインメント、生産性、健康、その他様々なニーズに対応し、現代の個人生活に欠かせないものとなっている。プロフェッショナル用途でも、スマートフォン、タブレット、ノートパソコンは、プロフェッショナルが同僚、顧客、パートナーとのつながりを保ち、コミュニケーションを図るために不可欠なツールとなっている。

地域別:本レポートによると、世界の家電市場は大きく5つの地域に分けられる:アジア太平洋(中国、インド、日本、韓国、その他のアジア太平洋地域)、欧州(ドイツ、英国、フランス、その他の欧州地域)、北米(米国、カナダ、メキシコ)、中南米、中東・アフリカである。アジア太平洋地域は、世界の家電市場で最大のシェアを占めている。東南アジア地域には、世界でも有数の経済力がある。彼らは20年以上にわたって世界の技術変化をリードしてきた。中国、インド、日本、韓国は、コンシューマー・エレクトロニクスの製造と供給の世界的な独占的貢献国である。中国は、コンピューター、携帯電話、その他の家電製品の生産で世界をリードしており、世界のエレクトロニクス産業の主要部品供給国となっている。日本は、東芝、パナソニック、ソニー、ニコン、日立製作所など、世界の家電市場における大企業の本拠地として有名だ。一方、インドの家電業界は非常に楽観的で、メイク・イン・インディアの下、新技術の採用や現地生産に意欲的だ。これらすべての要因が、コンシューマー・エレクトロニクス市場の繁栄に大きなチャンスをもたらしている。

欧州のコンシューマー・エレクトロニクス市場は、強力な研究開発インフラ、強力な政府支援、重要な産業アプリケーションを特徴としている。さらに、英国にはエレクトロニクス、エンジニアリング、製造における革新と研究の強い伝統があり、これが新製品と新技術の開発に競争力を与えている。

コンシューマー・エレクトロニクスの世界市場ダイナミクス:

成長の原動力:世界のコンシューマー・エレクトロニクス市場は、スマートフォンの過度な需要に牽引されている。新たな技術の進歩や、スマートフォン内蔵の新機能の魅力により、家電製品の市場シェアが急速に拡大している。スマートフォンは、通信以外にも幅広い機能と特徴を提供している。ポータブル・コンピューター、カメラ、ゲーム機器、音楽プレーヤー、GPSナビゲーション・システムなどの役割を果たす。その結果、スマートフォンはステータスシンボルとなり、消費者の行動に影響を与える文化現象となっている。可処分所得の増加、電子商取引の拡大、ウェアラブルの人気上昇、人工知能の採用、住宅部門の成長、有利な政府の取り組み、スマートスピーカーの使用増加など、その他の推進要因も家電市場に大きな影響を与えている。

課題:模倣品は家電業界にとって深刻な脅威である。不正な販売業者から購入された電子機器や製品は危険である。偽物は消費者の健康や経済状態を大きく危険にさらす可能性がある。その結果、消費者は特定のブランドに対する信頼を失い、最終的に市場基盤を縮小させる傾向がある。さらに、インフラの欠如や電力インフラの制約が、後発開発途上国における家電製品の普及を妨げている。これらの国々では、家電製品の操作に必要な主要要素であるデジタルリテラシーも不足している。

市場動向:コンシューマー・エレクトロニクス市場は、5Gネットワークの出現とともに進化している。スマートフォン、タブレット、ノートパソコンは5Gネットワークを吸収し、消費者にとってより有利に見える。その大幅な高速化(4Gの10倍から100倍)により、5Gはモバイル通信に革命を起こし、日常生活の多くの新しい側面のデジタル化を可能にする態勢を整えている。大量のデータを転送できる5Gは、スマートデバイスの普及に必要な接続性を実現する。モノのインターネット(IoT)の台頭、ソーシャルコマースの人気の高まり、AR/VRの進歩、持続可能性、E-モビリティなど、市場のさらなるトレンドが予測期間中にコンシューマー・エレクトロニクス市場を成長させると考えられている。

COVID-19の影響分析と今後の展望:

コロナウイルス(COVID-19)の大流行は、家電製品の販売に広範な影響を与えた。パンデミックの経済的影響により、特に非必需品に対する消費支出が減少した。このため、一部の家電製品、特に高級ノートパソコンやスマートフォンなどの高額商品の売上が一時的に減少した。人々が自宅で過ごす時間が長くなったため、ホーム・エンターテインメント、フィットネス、個人の生産性が重視されるようになった。リモートワークや在宅時間の増加に後押しされて家電需要が堅調に伸びた後、マクロ経済環境の悪化によって市場は現在、正常化局面を迎えている。

コビド後の企業は、消費者のニーズの変化に対応するため、機器の性能、接続性、機能の向上に注力してきた。COVID以降、5Gネットワークの展開が勢いを増し、より高速、低遅延、接続性の向上を実現している。

競争環境と最近の動向:

世界のコンシューマー・エレクトロニクス市場は、上位4社でほぼ75%の市場シェアを占めるなど、統合が進んでいる。数十年にわたる力強い成長の後、コンシューマー・エレクトロニクス市場はより成熟した段階に達し、新製品、技術革新、消費者支出によって成長のサイクルが決定されるようになった。論理的には、この部門は現在、統合の段階にあり、主要プレーヤーは規模の経済を生み出すことによって収益を伸ばそうとしている。世界のコンシューマー・エレクトロニクスの主要プレーヤーは以下の通り:

アップル
パナソニック株式会社
マイクロソフト株式会社
サムスン電子株式会社
LG株式会社
デルテクノロジーズ
華為投資控股有限公司株式会社東芝
株式会社東芝
株式会社日立製作所
ヒューレット・パッカード・エンタープライズ
キヤノン株式会社
フィリップス
ソニー株式会社

同市場における主要プレイヤーの戦略には、新規投入と事業拡大がある。例えば、サムスンはNeo Quantum Processor Proを搭載したOdyssey G9 OLEDゲーミングモニターの2023年ラインアップを発表した。


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目次

1. Executive Summary

2. Introduction

2.1 Consumer Electronics: An Overview
2.1.1 Introduction to Consumer Electronics
2.1.2 Types of Consumer Electronics

2.2 Consumer Electronics Segmentation: An Overview
2.2.1 Consumer Electronics Segmentation

3. Global Market Analysis

3.1 Global Consumer Electronics Market: An Analysis

3.1.1 Global Consumer Electronics Market: An Overview
3.1.2 Global Consumer Electronics Market by Value
3.1.3 Global Consumer Electronics Market by Product (Telephony, Computing, TV, Radio, and Multimedia, TV Peripheral Devices and Drones)
3.1.4 Global Consumer Electronics Market by Application (Personal and Professional)
3.1.5 Global Consumer Electronics Market by Region (Asia Pacific, Europe, North America, Latin America and Middle East and Africa)

3.2 Global Consumer Electronics Market: Product Analysis

3.2.1 Global Consumer Electronics Market by Product: An Overview
3.2.2 Global Telephony Consumer Electronics Market by Value
3.2.3 Global Computing Consumer Electronics Market by Value
3.2.4 Global TV, Radio, and Multimedia Consumer Electronics Market by Value
3.2.5 Global TV Peripheral Devices Consumer Electronics Market by Value
3.2.6 Global Drones Consumer Electronics Market by Value

3.3 Global Consumer Electronics Market: Application Analysis

3.3.1 Global Consumer Electronics Market by Application: An Overview
3.3.2 Global Personal Consumer Electronics Market by Value
3.3.3 Global Professional Consumer Electronics Market by Value

4. Regional Market Analysis

4.1 Asia Pacific Consumer Electronics Market: An Analysis

4.1.1 Asia Pacific Consumer Electronics Market: An Overview
4.1.2 Asia Pacific Consumer Electronics Market by Value
4.1.3 Asia Pacific Consumer Electronics Market by Region (China, India, Japan, South Korea and Rest of Asia Pacific)
4.1.4 China Consumer Electronics Market by Value
4.1.5 India Consumer Electronics Market by Value
4.1.6 Japan Consumer Electronics Market by Value
4.1.7 South Korea Consumer Electronics Market by Value
4.1.8 Rest of Asia Pacific Consumer Electronics Market by Value

4.2 Europe Consumer Electronics Market: An Analysis

4.2.1 Europe Consumer Electronics Market: An Overview
4.2.2 Europe Consumer Electronics Market by Value
4.2.3 Europe Consumer Electronics Market by Region (Germany, UK, France and Rest of the Europe)
4.2.4 Germany Consumer Electronics Market by Value
4.2.5 UK Consumer Electronics Market by Value
4.2.6 France Consumer Electronics Market by Value
4.2.7 Rest of Europe Consumer Electronics Market by Value

4.3 North America Consumer Electronics Market: An Analysis

4.3.1 North America Consumer Electronics Market: An Overview
4.3.2 North America Consumer Electronics Market by Value
4.3.3 North America Consumer Electronics Market by Region (The US, Canada and Mexico)
4.3.4 The US Consumer Electronics Market by Value
4.3.5 Canada Consumer Electronics Market by Value
4.3.6 Mexico Consumer Electronics Market by Value

4.4 Latin America Consumer Electronics Market: An Analysis

4.4.1 Latin America Consumer Electronics Market: An Overview
4.4.2 Latin America Consumer Electronics Market by Value

4.5 Middle East and Africa Consumer Electronics Market: An Analysis

4.5.1 Middle East and Africa Consumer Electronics Market: An Overview
4.5.2 Middle East and Africa Consumer Electronics Market by Value

5. Impact of COVID-19

5.1 Impact of COVID-19 on Global Consumer Electronics Market
5.2 Post COVID-19 Impact on Global Consumer Electronics Market

6. Market Dynamics

6.1 Growth Drivers
6.1.1 Growing Demand for Smartphones
6.1.2 Rising Disposable Income
6.1.3 E-Commerce Expansion
6.1.4 Rising Popularity of Wearables
6.1.5 Adoption of Artificial Intelligence
6.1.6 Growth in Residential Sector
6.1.7 Favorable Government Initiatives
6.1.8 Increasing Use of Smart Speakers

6.2 Challenges
6.2.1 Counterfeit Products
6.2.2 Low Penetration in Less Developed Countries

6.3 Market Trends
6.3.1 Emergence of 5G Networks
6.3.2 Rise of Internet Of Things (IoT)
6.3.3 Increasing Popularity of Social Commerce
6.3.4 Advancement in AR/VR
6.3.5 Sustainability
6.3.6 E-Mobility

7. Competitive Landscape

7.1 Global Consumer Electronics Players by Market Share

8. Company Profiles

8.1 Apple Inc.
8.1.1 Business Overview
8.1.2 Operating Segments
8.1.3 Business Strategy

8.2 Panasonic Corporation
8.2.1 Business Overview
8.2.2 Operating Segments
8.2.3 Business Strategy

8.3 Microsoft Corp.
8.3.1 Business Overview
8.3.2 Operating Segments
8.3.3 Business Strategy

8.4 Samsung Electronics Co., Ltd.
8.4.1 Business Overview
8.4.2 Operating Segments
8.4.3 Business Strategy

8.5 LG Corporation
8.5.1 Business Overview
8.5.2 Operating Segments
8.5.3 Business Strategy

8.6 Dell Technologies Inc.
8.6.1 Business Overview
8.6.2 Operating Segments
8.6.3 Business Strategy

8.7 Huawei Investment & Holding Co. Ltd.
8.7.1 Business Overview
8.7.2 Operating Segments
8.7.3 Business Strategy

8.8 Toshiba Corporation
8.8.1 Business Overview
8.8.2 Operating Segments
8.8.3 Business Strategy

8.9 Hitachi, Ltd.
8.9.1 Business Overview
8.9.2 Operating Segments
8.9.3 Business Strategy

8.10 Hewlett Packard Enterprise
8.10.1 Business Overview
8.10.2 Operating Segments
8.10.3 Business Strategy

8.11 Canon Inc.
8.11.1 Business Overview
8.11.2 Operating Segments
8.11.3 Business Strategy

8.12 Koninklijke Philips NV
8.12.1 Business Overview
8.12.2 Operating Segments
8.12.3 Business Strategies

8.13 Sony Corporation
8.13.1 Business Overview
8.13.2 Operating Segments
8.13.3 Business Strategy

List of Figures

Figure 1: Types of Consumer Electronics
Figure 2: Consumer Electronics Segmentation
Figure 3: Global Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 4: Global Consumer Electronics Market by Value; 2023-2028 (US$ Trillion)
Figure 5: Global Consumer Electronics Market by Product; 2022 (Percentage, %)
Figure 6: Global Consumer Electronics Market by Application; 2022 (Percentage, %)
Figure 7: Global Consumer Electronics Market by Region; 2022 (Percentage, %)
Figure 8: Global Telephony Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 9: Global Telephony Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 10: Global Computing Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 11: Global Computing Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 12: Global TV, Radio, and Multimedia Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 13: Global TV, Radio, and Multimedia Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 14: Global TV Peripheral Devices Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 15: Global TV Peripheral Devices Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 16: Global Drones Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 17: Global Drones Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 18: Global Personal Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 19: Global Personal Consumer Electronics Market by Value; 2023-2028 (US$ Trillion)
Figure 20: Global Professional Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 21: Global Professional Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 22: Asia Pacific Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 23: Asia Pacific Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 24: Asia Pacific Consumer Electronics Market by Region; 2022 (Percentage, %)
Figure 25: China Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 26: China Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 27: India Consumer Electronics Market by Value; 2018-2022 (US$ billion)
Figure 28: India Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 29: Japan Consumer Electronics Market by Value; 2018-2022 (US$ billion)
Figure 30: Japan Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 31: South Korea Consumer Electronics Market by Value; 2018-2022 (US$ billion)
Figure 32: South Korea Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 33: Rest of Asia Pacific Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 34: Rest of Asia Pacific Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 35: Europe Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 36: Europe Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 37: Europe Consumer Electronics Market by Region; 2022 (Percentage, %)
Figure 38: Germany Consumer Electronics Market by Value; 2018-2022 (US$ billion)
Figure 39: Germany Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 40: UK Consumer Electronics Market by Value; 2018-2022 (US$ billion)
Figure 41: UK Consumer Electronics Market by Value; 2023-2028 (US$ billion)
Figure 42: France Consumer Electronics Market by Value; 2018-2022 (US$ billion)
Figure 43: France Consumer Electronics Market by Value; 2023-2028 (US$ billion)
Figure 44: Rest of Europe Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 45: Rest of Europe Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 46: North America Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 47: North America Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 48: North America Consumer Electronics Market by Region; 2022 (Percentage, %)
Figure 49: The US Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 50: The US Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 51: Canada Consumer Electronics Market by Value; 2018-2022 (US$ billion)
Figure 52: Canada Consumer Electronics Market by Value; 2023-2028 (US$ billion)
Figure 53: Mexico Consumer Electronics Market by Value; 2018-2022 (US$ billion)
Figure 54: Mexico Consumer Electronics Market by Value; 2023-2028 (US$ billion)
Figure 55: Latin America Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 56: Latin America Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 57: Middle East and Africa Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 58: Middle East and Africa Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 59: The US Number of Smartphone Users; 2016-2023 (Billion)
Figure 60: Global GDP per Capita; 2016-2022 (US$ Thousand)
Figure 61: Global Consumer Electronics Share of Online Sales by Region; 2019-2022 (Percentage, %)
Figure 62: Global Wearables Device Shipments by Product Category; 2021-2026 (Millions)
Figure 63: Global AI Revenue; 2023-2030 (US$ Billion)
Figure 64: Global 5G Subscriptions; 2023-2028 (Billion)
Figure 65: Global Active IoT Connections (Installed Base); 2015-2027 (Billion)
Figure 66: Global Social Commerce Revenue; 2022-2030 (US$ Billion)
Figure 67: Global Consumer Electronics Players by Market Share; 2022 (Percentage, %)
Figure 68: Apple Inc. Net Sales by Segment; 2022 (Percentage, %)
Figure 69: Panasonic Corporation Net Sales by Segments; 2022 (Percentage, %)
Figure 70: Microsoft Corp. Revenue by Segment; 2022 (Percentage, %)
Figure 71: Samsung Electronics Co., Ltd. Net Revenue by Segments; 2022 (Percentage, %)
Figure 72: LG Electronics Sales by Segments; 2022 (Percentage, %)
Figure 73: Dell Technologies Inc. Net Revenue by Segments; 2022 (Percentage, %)
Figure 74: Huawei Investment & Holding Co. Ltd. Revenue by Segments; 2022 (Percentage, %)
Figure 75: Toshiba corporation Net Sales by Segment; 2022 (Percentage, %)
Figure 76: Hitachi, Ltd. Revenue by Segments; 2022 (Percentage, %)
Figure 77: Hewlett Packard Enterprise Net Revenue by Operating Segments; 2022 (Percentage, %)
Figure 78: Canon Inc. Sales by Segments; 2022 (Percentage, %)
Figure 79: Koninklijke Philips NV Sales by Segment; 2022 (Percentage, %)
Figure 80: Sony Corporation Sales by Segments; 2023 (Percentage, %)

 

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Summary

The global consumer electronics market in 2022 stood at US$997.89 billion, and is likely to reach US$1.38 trillion by 2028. Consumer electronics refers to a broad category of electronic devices and gadgets that are designed and manufactured for personal use by consumers. These products, including smartphones, computers, televisions, audio systems, gaming consoles, wearable devices, and home appliances, cater to communication, entertainment, productivity, and convenience needs. They incorporate advanced technologies like wireless connectivity, touchscreens, and artificial intelligence.

In recent years, the demand for consumer electronics has been growing, driven by the emergence of 5G networks and rise in Internet of Things. A new trend displays manufacturers opting for sustainable practices into their business to meet consumer expectations. As the consumer preferences changes, the consumer electronics market is expected to deepen its offering in specific niche. New marketing techniques and advanced innovations along with rise in social commerce would further boost the consumer electronics market in the forthcoming years. Also, the growing trend towards a connected and intelligent home has led to the introduction of new smart devices to the market and continues to drive market growth. Although the consumer electronics market has already matured, it is anticipated that the adoption of new technologies would support volume growth. The global consumer electronics market is projected to grow at a CAGR of 6.23% during the forecast period of 2023-2028.

Market Segmentation Analysis:

By Product: Based on the product, the global consumer electronics market can be segmented into five segments: Telephony, Computing, TV, Radio, and Multimedia, TV Peripheral Devices and Drones. In 2022, Telephony segment dominated the consumer electronics market, owing to the adoption of various technologies and services. Additionally, the deployment of 5G networks promises to revolutionize telephony by offering faster data speeds, reduced latency, and improved call quality, especially for mobile communication. During the forecasted period of 2023-2028, TV peripheral devices is the fastest growing segment. The growth of the market is driven by several factors, including technological advances in TV resolution, the rising popularity of OTT content in smart TV, and the growing prominence of online sales. The rise of streaming services like Netflix, Amazon Prime Video, Hulu, and Disney+ is fueling the demand for streaming devices. Therefore, the market for TV peripheral devices would foresee immense growth in the upcoming years.

By Application: The report provides the consumer electronics market analysis based on the application: Personal and Professional. Personal application segment has the largest share and is expected to be the fastest-growing segment in the forecasted period. Consumer electronics have become an integral part of modern personal life, catering to communication, entertainment, productivity, health, and various other needs. Even for professional application, smartphones, tablets, and laptops are essential tools for professionals to stay connected and communicate with colleagues, clients, and partners.

By Region: According to this report, the global consumer electronics market can be divided into five major regions: Asia Pacific (China, India, Japan, South Korea and Rest of the Asia Pacific), Europe (Germany, The UK, France and Rest of the Europe), North America (the US, Canada, and Mexico), Latin America and Middle East and Africa. Asia Pacific holds the largest share of the global consumer electronics market. The Southeast Asia region is home to some of the strongest economies in the world. They have been leading the technological change worldwide for more than two decades. China, India, Japan and South Korea are the exclusive contributors to the manufacturing and supply of consumer electronics globally. China is the world’s leading producer of computers, mobile phones, and other consumer electronics, and has become a major supplier of components for the world’s electronics industry. Japan is famous for being the home of many of the big names in the global consumer electronics market such as Toshiba, Panasonic, Sony, Nikon and Hitachi. On the other hand, the Indian consumer electronics industry is very optimistic and has desire to adopt new technology and manufacture locally under Make-in-India. All these factors opens up greater opportunities for consumer electronics market to flourish.

The European consumer electronics market is characterized by strong research and development infrastructure, robust governmental support, and significant industry applications. Furthermore, UK has a strong tradition of innovation and research in electronics, engineering and manufacturing, which gives it a competitive edge in developing new products and technologies.

Global Consumer Electronics Market Dynamics:

Growth Drivers: The global consumer electronics market is driven by the excessive demand for smartphones. New technological advancements and attracting new features in built-in smartphones are rapidly increasing the market share of consumer electronics. Smartphones offer a wide range of features and functions beyond communication. They serve as portable computers, cameras, gaming devices, music players, GPS navigation systems, and more. Consequently, smartphones have become a status symbol and a cultural phenomenon, influencing consumer behavior. Other drivers such as rising disposable income, e-commerce expansion, rising popularity of wearables, adoption of artificial intelligence, growth in residential sector, favorable government initiatives, increasing use of smart speakers, etc. are significantly influencing the consumer electronics market.

Challenges: Counterfeit products pose a serious threat to the consumer electronics industry. Any electronic device or a product purchased from an unauthorized seller can be dangerous. Fakes can endanger a consumer’s health and financial status at large. As a result, consumers tend to lose trust in the specific brand which eventually reduces the market base. Additionally, lack of infrastructure and electricity infrastructure constraints hinder the adoption of consumer electronics in less developed economies. These countries also lack digital literacy, a key component required to operate consumer electronics.

Market Trends: The consumer electronics market is evolving with the emergence of 5G networks. Smartphones, Tablets, Laptops imbibe 5G networks and appear more lucrative to consumers. With its significantly increased speed (10x to 100x faster than 4G), 5G is poised to revolutionize mobile communications and enable the digitalization of many new aspects of everyday life. Its ability to transfer massive amounts of data will enable the connectivity required to increase the adoption of smart devices. More trends in the market are believed to grow the consumer electronics market during the forecasted period, which may include, rise of Internet of Things (IoT), increasing popularity of social commerce, advancement in AR/VR, sustainability, E-Mobility, and many more.

Impact Analysis of COVID-19 and Way Forward:

The coronavirus (COVID-19) pandemic had a wide-ranging impact on sales of consumer electronics. The economic impact of the pandemic has resulted in reduced consumer spending, especially on non-essential items. This has led to a temporary decline in sales of certain consumer electronics products, particularly high-priced items such as premium laptops and smartphones. With people spending more time at home, there has been greater emphasis on home entertainment, fitness, and personal productivity. After solid growth in consumer electronics demand, fuelled by remote work and increased time spent at home, the market has now entered a normalization phase, intensified by the deterioration of the macroeconomic environment.

Post-Covid Companies have focused on improving devices' performance, connectivity, and features to meet the changing needs of consumers. The rollout of 5G networks has gained momentum post-COVID, offering faster speeds, lower latency, and improved connectivity.

Competitive Landscape and Recent Developments:

The global consumer electronics market is consolidated as top four players held almost 75% market share. After decades of strong growth, the consumer electronics market has reached a more mature stage, with cycles of growth dictated by new products, innovation, and consumer spending. Logically, the sector is now undergoing a consolidation phase, with leading players looking to grow earnings by generating economies of scale. The key players in the global consumer electronics are:

Apple Inc.
Panasonic Corporation
Microsoft Corp.
Samsung Electronics Co., Ltd.
LG Corporation
Dell Technologies Inc.
Huawei Investment & Holding Co. Ltd.
Toshiba Corporation
Hitachi, Ltd.
Hewlett Packard Enterprise
Canon Inc.
Koninklijke Philips NV
Sony Corporation

Some of the strategies among key players in the market are new launches and expansion. For instance, Samsung unveiled the 2023 line-up of Odyssey G9 OLED Gaming Monitors powered by Neo Quantum Processor Pro.



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Table of Contents

1. Executive Summary

2. Introduction

2.1 Consumer Electronics: An Overview
2.1.1 Introduction to Consumer Electronics
2.1.2 Types of Consumer Electronics

2.2 Consumer Electronics Segmentation: An Overview
2.2.1 Consumer Electronics Segmentation

3. Global Market Analysis

3.1 Global Consumer Electronics Market: An Analysis

3.1.1 Global Consumer Electronics Market: An Overview
3.1.2 Global Consumer Electronics Market by Value
3.1.3 Global Consumer Electronics Market by Product (Telephony, Computing, TV, Radio, and Multimedia, TV Peripheral Devices and Drones)
3.1.4 Global Consumer Electronics Market by Application (Personal and Professional)
3.1.5 Global Consumer Electronics Market by Region (Asia Pacific, Europe, North America, Latin America and Middle East and Africa)

3.2 Global Consumer Electronics Market: Product Analysis

3.2.1 Global Consumer Electronics Market by Product: An Overview
3.2.2 Global Telephony Consumer Electronics Market by Value
3.2.3 Global Computing Consumer Electronics Market by Value
3.2.4 Global TV, Radio, and Multimedia Consumer Electronics Market by Value
3.2.5 Global TV Peripheral Devices Consumer Electronics Market by Value
3.2.6 Global Drones Consumer Electronics Market by Value

3.3 Global Consumer Electronics Market: Application Analysis

3.3.1 Global Consumer Electronics Market by Application: An Overview
3.3.2 Global Personal Consumer Electronics Market by Value
3.3.3 Global Professional Consumer Electronics Market by Value

4. Regional Market Analysis

4.1 Asia Pacific Consumer Electronics Market: An Analysis

4.1.1 Asia Pacific Consumer Electronics Market: An Overview
4.1.2 Asia Pacific Consumer Electronics Market by Value
4.1.3 Asia Pacific Consumer Electronics Market by Region (China, India, Japan, South Korea and Rest of Asia Pacific)
4.1.4 China Consumer Electronics Market by Value
4.1.5 India Consumer Electronics Market by Value
4.1.6 Japan Consumer Electronics Market by Value
4.1.7 South Korea Consumer Electronics Market by Value
4.1.8 Rest of Asia Pacific Consumer Electronics Market by Value

4.2 Europe Consumer Electronics Market: An Analysis

4.2.1 Europe Consumer Electronics Market: An Overview
4.2.2 Europe Consumer Electronics Market by Value
4.2.3 Europe Consumer Electronics Market by Region (Germany, UK, France and Rest of the Europe)
4.2.4 Germany Consumer Electronics Market by Value
4.2.5 UK Consumer Electronics Market by Value
4.2.6 France Consumer Electronics Market by Value
4.2.7 Rest of Europe Consumer Electronics Market by Value

4.3 North America Consumer Electronics Market: An Analysis

4.3.1 North America Consumer Electronics Market: An Overview
4.3.2 North America Consumer Electronics Market by Value
4.3.3 North America Consumer Electronics Market by Region (The US, Canada and Mexico)
4.3.4 The US Consumer Electronics Market by Value
4.3.5 Canada Consumer Electronics Market by Value
4.3.6 Mexico Consumer Electronics Market by Value

4.4 Latin America Consumer Electronics Market: An Analysis

4.4.1 Latin America Consumer Electronics Market: An Overview
4.4.2 Latin America Consumer Electronics Market by Value

4.5 Middle East and Africa Consumer Electronics Market: An Analysis

4.5.1 Middle East and Africa Consumer Electronics Market: An Overview
4.5.2 Middle East and Africa Consumer Electronics Market by Value

5. Impact of COVID-19

5.1 Impact of COVID-19 on Global Consumer Electronics Market
5.2 Post COVID-19 Impact on Global Consumer Electronics Market

6. Market Dynamics

6.1 Growth Drivers
6.1.1 Growing Demand for Smartphones
6.1.2 Rising Disposable Income
6.1.3 E-Commerce Expansion
6.1.4 Rising Popularity of Wearables
6.1.5 Adoption of Artificial Intelligence
6.1.6 Growth in Residential Sector
6.1.7 Favorable Government Initiatives
6.1.8 Increasing Use of Smart Speakers

6.2 Challenges
6.2.1 Counterfeit Products
6.2.2 Low Penetration in Less Developed Countries

6.3 Market Trends
6.3.1 Emergence of 5G Networks
6.3.2 Rise of Internet Of Things (IoT)
6.3.3 Increasing Popularity of Social Commerce
6.3.4 Advancement in AR/VR
6.3.5 Sustainability
6.3.6 E-Mobility

7. Competitive Landscape

7.1 Global Consumer Electronics Players by Market Share

8. Company Profiles

8.1 Apple Inc.
8.1.1 Business Overview
8.1.2 Operating Segments
8.1.3 Business Strategy

8.2 Panasonic Corporation
8.2.1 Business Overview
8.2.2 Operating Segments
8.2.3 Business Strategy

8.3 Microsoft Corp.
8.3.1 Business Overview
8.3.2 Operating Segments
8.3.3 Business Strategy

8.4 Samsung Electronics Co., Ltd.
8.4.1 Business Overview
8.4.2 Operating Segments
8.4.3 Business Strategy

8.5 LG Corporation
8.5.1 Business Overview
8.5.2 Operating Segments
8.5.3 Business Strategy

8.6 Dell Technologies Inc.
8.6.1 Business Overview
8.6.2 Operating Segments
8.6.3 Business Strategy

8.7 Huawei Investment & Holding Co. Ltd.
8.7.1 Business Overview
8.7.2 Operating Segments
8.7.3 Business Strategy

8.8 Toshiba Corporation
8.8.1 Business Overview
8.8.2 Operating Segments
8.8.3 Business Strategy

8.9 Hitachi, Ltd.
8.9.1 Business Overview
8.9.2 Operating Segments
8.9.3 Business Strategy

8.10 Hewlett Packard Enterprise
8.10.1 Business Overview
8.10.2 Operating Segments
8.10.3 Business Strategy

8.11 Canon Inc.
8.11.1 Business Overview
8.11.2 Operating Segments
8.11.3 Business Strategy

8.12 Koninklijke Philips NV
8.12.1 Business Overview
8.12.2 Operating Segments
8.12.3 Business Strategies

8.13 Sony Corporation
8.13.1 Business Overview
8.13.2 Operating Segments
8.13.3 Business Strategy

List of Figures

Figure 1: Types of Consumer Electronics
Figure 2: Consumer Electronics Segmentation
Figure 3: Global Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 4: Global Consumer Electronics Market by Value; 2023-2028 (US$ Trillion)
Figure 5: Global Consumer Electronics Market by Product; 2022 (Percentage, %)
Figure 6: Global Consumer Electronics Market by Application; 2022 (Percentage, %)
Figure 7: Global Consumer Electronics Market by Region; 2022 (Percentage, %)
Figure 8: Global Telephony Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 9: Global Telephony Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 10: Global Computing Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 11: Global Computing Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 12: Global TV, Radio, and Multimedia Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 13: Global TV, Radio, and Multimedia Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 14: Global TV Peripheral Devices Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 15: Global TV Peripheral Devices Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 16: Global Drones Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 17: Global Drones Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 18: Global Personal Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 19: Global Personal Consumer Electronics Market by Value; 2023-2028 (US$ Trillion)
Figure 20: Global Professional Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 21: Global Professional Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 22: Asia Pacific Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 23: Asia Pacific Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 24: Asia Pacific Consumer Electronics Market by Region; 2022 (Percentage, %)
Figure 25: China Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 26: China Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 27: India Consumer Electronics Market by Value; 2018-2022 (US$ billion)
Figure 28: India Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 29: Japan Consumer Electronics Market by Value; 2018-2022 (US$ billion)
Figure 30: Japan Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 31: South Korea Consumer Electronics Market by Value; 2018-2022 (US$ billion)
Figure 32: South Korea Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 33: Rest of Asia Pacific Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 34: Rest of Asia Pacific Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 35: Europe Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 36: Europe Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 37: Europe Consumer Electronics Market by Region; 2022 (Percentage, %)
Figure 38: Germany Consumer Electronics Market by Value; 2018-2022 (US$ billion)
Figure 39: Germany Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 40: UK Consumer Electronics Market by Value; 2018-2022 (US$ billion)
Figure 41: UK Consumer Electronics Market by Value; 2023-2028 (US$ billion)
Figure 42: France Consumer Electronics Market by Value; 2018-2022 (US$ billion)
Figure 43: France Consumer Electronics Market by Value; 2023-2028 (US$ billion)
Figure 44: Rest of Europe Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 45: Rest of Europe Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 46: North America Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 47: North America Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 48: North America Consumer Electronics Market by Region; 2022 (Percentage, %)
Figure 49: The US Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 50: The US Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 51: Canada Consumer Electronics Market by Value; 2018-2022 (US$ billion)
Figure 52: Canada Consumer Electronics Market by Value; 2023-2028 (US$ billion)
Figure 53: Mexico Consumer Electronics Market by Value; 2018-2022 (US$ billion)
Figure 54: Mexico Consumer Electronics Market by Value; 2023-2028 (US$ billion)
Figure 55: Latin America Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 56: Latin America Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 57: Middle East and Africa Consumer Electronics Market by Value; 2018-2022 (US$ Billion)
Figure 58: Middle East and Africa Consumer Electronics Market by Value; 2023-2028 (US$ Billion)
Figure 59: The US Number of Smartphone Users; 2016-2023 (Billion)
Figure 60: Global GDP per Capita; 2016-2022 (US$ Thousand)
Figure 61: Global Consumer Electronics Share of Online Sales by Region; 2019-2022 (Percentage, %)
Figure 62: Global Wearables Device Shipments by Product Category; 2021-2026 (Millions)
Figure 63: Global AI Revenue; 2023-2030 (US$ Billion)
Figure 64: Global 5G Subscriptions; 2023-2028 (Billion)
Figure 65: Global Active IoT Connections (Installed Base); 2015-2027 (Billion)
Figure 66: Global Social Commerce Revenue; 2022-2030 (US$ Billion)
Figure 67: Global Consumer Electronics Players by Market Share; 2022 (Percentage, %)
Figure 68: Apple Inc. Net Sales by Segment; 2022 (Percentage, %)
Figure 69: Panasonic Corporation Net Sales by Segments; 2022 (Percentage, %)
Figure 70: Microsoft Corp. Revenue by Segment; 2022 (Percentage, %)
Figure 71: Samsung Electronics Co., Ltd. Net Revenue by Segments; 2022 (Percentage, %)
Figure 72: LG Electronics Sales by Segments; 2022 (Percentage, %)
Figure 73: Dell Technologies Inc. Net Revenue by Segments; 2022 (Percentage, %)
Figure 74: Huawei Investment & Holding Co. Ltd. Revenue by Segments; 2022 (Percentage, %)
Figure 75: Toshiba corporation Net Sales by Segment; 2022 (Percentage, %)
Figure 76: Hitachi, Ltd. Revenue by Segments; 2022 (Percentage, %)
Figure 77: Hewlett Packard Enterprise Net Revenue by Operating Segments; 2022 (Percentage, %)
Figure 78: Canon Inc. Sales by Segments; 2022 (Percentage, %)
Figure 79: Koninklijke Philips NV Sales by Segment; 2022 (Percentage, %)
Figure 80: Sony Corporation Sales by Segments; 2023 (Percentage, %)

 

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