Summary

The Middle East and Africa Meat Snacks Market is carving out a distinctive place in the global snack industry, driven by a growing demand for high-protein, portable snack options across diverse and culturally rich regions. The market was first introduced through traditionally preserved meats, such as dried beef and lamb, which were common in many parts of the Middle East and North Africa (MENA) region. These snacks evolved from simple preservation methods to more sophisticated production processes over time, incorporating advanced drying, smoking, and seasoning techniques. The use of animal flesh like beef, lamb, and goat remains predominant in the region, although poultry and exotic meats are also gaining popularity. As food technologies advanced, innovations like vacuum sealing, dehydration, and high-pressure processing (HPP) improved the quality and shelf life of these snacks, meeting the increasing demand for safe and fresh products. These developments have made meat snacks more appealing to health-conscious consumers, offering a high-protein, low-carb alternative to traditional snacks. In addition, the demand for certifications such as HACCP and ISO 22000 ensures that production meets the highest safety and quality standards. Factors affecting the market include the region’s growing interest in protein-rich diets, the increasing popularity of convenient on-the-go snacks, and cultural preferences for meat-based foods.

According to the research report, "Middle East and Africa Meat Snacks Market Outlook, 2030," published by Bonafide Research, the Middle East and Africa Meat Snacks market is anticipated to add to more than USD 830 Million by 2025–30. This growth is fueled by several key factors, including rising disposable incomes, changing consumer lifestyles, and the growing trend of snacking throughout the day. Technological advancements in manufacturing, such as automated processing and enhanced preservation techniques, have improved the efficiency and quality of meat snack production. Additionally, companies are investing in innovative packaging solutions, such as vacuum-sealed packs and modified atmosphere packaging (MAP), to extend shelf life and preserve the freshness of meat snacks. Marketing and promotional efforts, particularly through social media and digital platforms, are also playing a significant role in expanding the market, as brands target younger, more health-conscious consumers. The pricing of meat snacks has become more competitive, with a wide range of products available at different price points, making them accessible to a broader audience. Consumer adaptability is growing, particularly in urban areas, as more people embrace meat snacks as a convenient, protein-packed alternative to traditional snacks. Opportunities in the market lie in the increasing demand for halal-certified products, as well as the introduction of innovative flavors and exotic meat varieties, such as camel and ostrich, to cater to regional tastes. Government initiatives aimed at improving food safety standards and promoting local food production have also contributed to the growth of the market.


Market Drivers

• Growing Demand for Halal-Certified Meat Snacks: With a predominantly Muslim population in the Middle East and parts of Africa, the demand for halal-certified meat snacks is increasing. Consumers seek products that meet Islamic dietary laws, and manufacturers are responding by ensuring compliance with halal certification bodies. The availability of halal beef, poultry, and lamb-based snacks is expanding across retail stores and online platforms, creating opportunities for both local and international brands to tap into this growing segment.
• Expansion of Modern Retail and Convenience Stores: The rapid growth of supermarket chains, hypermarkets, and convenience stores in urban centers is enhancing the accessibility of packaged meat snacks. Countries such as the UAE, Saudi Arabia, and South Africa are witnessing a surge in modern retail infrastructure, making it easier for consumers to explore ready-to-eat protein snacks. The rise of e-commerce and quick commerce platforms further strengthens distribution, allowing meat snack brands to reach a broader audience with home delivery options.

Market Challenges

• Religious and Cultural Food Preferences: While halal meat snacks are in demand, certain products, such as pork-based jerky, face limited acceptance in Islamic-majority countries. Additionally, variations in dietary traditions across different regions impact product choices. In some African nations, fresh meat consumption is preferred over packaged options, limiting the penetration of processed meat snacks. To succeed, brands must carefully navigate cultural sensitivities and tailor their product offerings accordingly.
• Limited Consumer Awareness: Unlike in North America and Europe, where meat snacks are well-established, awareness remains relatively low in parts of the Middle East and Africa. Many consumers still associate meat primarily with full meals rather than on-the-go snacking. Additionally, concerns regarding preservatives and processed foods can impact purchasing decisions. Education campaigns, sampling promotions, and targeted marketing strategies are necessary to build consumer trust and familiarity with meat snacks.

Market Trends

• Rise of Spiced and Seasoned Meat Snacks: Middle Eastern and African culinary traditions are rich in bold spices and seasonings, influencing the flavors of emerging meat snack products. Popular regional flavors such as harissa, sumac, za’atar, and peri-peri are increasingly incorporated into meat snacks to cater to local taste preferences. These unique seasoning profiles differentiate products from traditional Western-style jerky, attracting adventurous consumers.
• Growing Interest in Air-Dried and Natural Meat Snacks: As consumers become more health-conscious, there is a shift toward minimally processed, preservative-free meat snacks. Air-dried options like South African biltong and Middle Eastern dried lamb strips are gaining traction due to their natural preservation methods and rich flavors. These products align with the preference for clean-label, high-protein snacks while offering a regional twist on traditional jerky-style products.


Jerky is leading the product type in the Middle East and Africa meat snacks market because it offers a long shelf life, high portability, and a convenient, protein-packed snack option that aligns with the busy lifestyles of consumers in the region.

With busy urban environments and a rising demand for snacks that can be easily carried and consumed on the go and easy to carry , jerky fits perfectly into the needs of modern consumers. Jerky's traditional methods of preparation, which involve drying and curing meat, make it an ideal snack for long-term storage, an important factor in a region where food security and convenience are essential. Jerky is highly adaptable to various flavor profiles, which is important in a region with a diverse and rich culinary heritage. Whether spiced with local herbs and seasonings or infused with bold, international flavors, jerky can be customized to meet different taste preferences. It also provides a high-protein alternative to other snack options like chips or cookies, which is increasingly appealing as health-conscious consumers look for nutritious and satisfying snacks. This aspect is particularly beneficial in regions where food security is a concern, as jerky provides a reliable protein source that does not spoil quickly. Jerky fits this demand perfectly, offering a high-protein alternative to carbohydrate-heavy snacks. The growing health-conscious population is another factor driving jerky’s popularity, as people look for snacks that support active lifestyles without artificial additives. Moreover, the increasing availability of halal-certified jerky has made it more accessible to the majority of the region’s population, further solidifying its position in the market.

Beef is the leading source in the Middle East and Africa meat snacks market due to its widespread availability, cultural significance, and nutritional benefits.

In many countries across the Middle East and Africa, beef holds a significant place in traditional diets and remains one of the most commonly consumed meats over centuries. Beef-based snacks, such as jerky and dried meat products, are particularly popular because they offer a rich, savory taste and are high in protein, a key consideration for health-conscious consumers. Its availability through local farms and imports ensures a steady supply, making it a practical choice for meat snack manufacturers. Unlike other meats, beef is deeply ingrained in culinary traditions, from slow-cooked stews to grilled dishes, making it an easy transition into the snack industry. The ability to store and preserve beef through methods like smoking or drying makes it an ideal choice for snacks that require a long shelf life, an important factor in regions with varying climates and storage conditions. The high protein content in beef makes it an attractive option for health-conscious consumers who seek nutrient-rich foods that support active lifestyles. Additionally, beef contains essential amino acids, iron, and B vitamins, which are crucial for energy and overall well-being. The growing fitness trend in urban areas has further fueled demand for beef-based snacks as people look for high-protein options that help with muscle recovery and sustained energy. The expansion of halal-certified beef processing facilities ensures that beef-based snacks meet religious dietary guidelines, increasing their appeal across Muslim-majority countries in the region. Moreover, beef’s versatility allows manufacturers to experiment with different flavors, from traditional Middle Eastern spices like sumac and cardamom to smoky barbecue and spicy peri-peri, catering to diverse consumer tastes.

Conventional meat snacks lead the Middle East and Africa market because they align with longstanding cultural preferences and food preservation methods that have been established over generations.

In the Middle East and Africa, price sensitivity plays a significant role in purchasing decisions, and conventional meat snacks offer a budget-friendly alternative to organic or premium varieties. With a large portion of the population looking for accessible protein-rich snacks, manufacturers prioritize cost-effective production methods that allow them to offer competitive pricing. Conventional meat snacks benefit from well-established processing techniques, including drying, curing, and seasoning, which enhance taste and prolong shelf life without requiring expensive organic certifications or specialized sourcing. These factors make them a practical option for both consumers and producers in the region. Additionally, conventional meat is more widely available through established supply chains, ensuring a steady flow of raw materials at reasonable prices. The growing retail presence of conventional meat snacks in supermarkets, convenience stores, and online platforms makes them easily accessible to urban and rural consumers alike. Cultural familiarity also plays a role, as people in the region are accustomed to specific flavors and seasoning blends that conventional meat snacks can easily replicate. While there is a growing awareness of organic and health-focused alternatives, most consumers still prioritize affordability and taste over niche dietary preferences. Moreover, the rising demand for halal-certified meat snacks has further strengthened the market for conventional options, as manufacturers focus on ensuring compliance with religious dietary laws while maintaining competitive pricing.

Specialty stores are a significantly growing sales channel in the Middle East and Africa meat snacks market because they offer a curated selection of high-quality, diverse, and often premium products that cater to evolving consumer preferences for unique flavors, dietary needs, and halal-certified options.

In the Middle East and Africa, consumers are becoming more particular about the quality and authenticity of their food choices, leading them to specialty stores that provide a more refined shopping experience compared to supermarkets or convenience stores. These stores often stock a variety of meat snacks that appeal to niche markets, including gourmet, high-protein, and artisanal options that may not be widely available in mainstream retail outlets. The demand for halal-certified meat snacks is also a major factor driving growth in this channel, as specialty stores ensure strict adherence to religious dietary laws, making them a trusted source for consumers who prioritize halal-compliant products. Additionally, the rise of health-conscious and fitness-oriented consumers is increasing interest in meat snacks with specific nutritional benefits, such as low-fat, high-protein, or minimally processed varieties, which specialty stores are better positioned to provide. These stores also offer an interactive shopping experience, where customers can receive personalized recommendations and explore new flavors that align with their preferences. With urbanization and rising disposable incomes, more consumers are willing to pay a premium for high-quality meat snacks, further fueling the expansion of specialty stores across the region.


Saudi Arabia is leading the Middle East and Africa meat snacks market due to its large, affluent population, strong cultural preferences for meat-based foods, and a rapidly evolving retail sector that caters to both traditional tastes and modern snacking habits.

Meat consumption is deeply ingrained in Saudi Arabian culture, making meat snacks a natural extension of dietary habits. Consumers actively seek protein-rich options that align with their taste preferences and busy lifestyles. The country's relatively high disposable income allows consumers to explore a wide range of meat snack products, including premium and specialty options such as organic, grass-fed, and gourmet varieties. Additionally, Saudi Arabia has some of the most stringent halal food regulations, ensuring that all meat-based products, including snacks, comply with Islamic dietary laws. This has encouraged both local and international manufacturers to invest in halal-certified production processes, further strengthening Saudi Arabia’s position as a leading market for meat snacks. The retail infrastructure in Saudi Arabia is another driving factor behind its dominance in the market. Major supermarket chains, hypermarkets, specialty stores, and convenience stores provide easy access to meat snacks, catering to a broad spectrum of consumers. The expansion of online grocery platforms and e-commerce channels has further increased accessibility, allowing busy urban consumers to purchase meat snacks with convenience. With urbanization and evolving dietary trends, the demand for protein-packed, on-the-go snack options is rising, leading to higher sales of jerky, biltong, and other meat-based snacks. Saudi Arabia’s urban population, particularly in cities like Riyadh and Jeddah, leads a fast-paced lifestyle, increasing demand for on-the-go snacking options.


Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Meat Snacks Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Jerky
• Sticks & Strips
• Sausages
• Bars
• Others (Chunks, Bites, Chips, Flakes, Broths, Pâtés)

By Source
• Beef
• Pork
• Poultry
• Lamb & Goat
• Others(Salmon & Other Seafood, Exotic Meats (Venison, Bison, Others)

By Sales Channel
• Hypermarkets/Supermarkets
• Convenience Stores & Grocery Stores
• Specialty Stores
• Online Retailers
• Others(Quick Service Restaurants (QSRs), Airport & Travel Retail)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


***Please Note: It will take 48 hours (2 Business days) for delivery of the report upon order confirmation.

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Table of Contents

Table of Contents

1. Executive Summary
2. Market Dynamics
2.1. Market Drivers & Opportunities
2.2. Market Restraints & Challenges
2.3. Market Trends
2.3.1. XXXX
2.3.2. XXXX
2.3.3. XXXX
2.3.4. XXXX
2.3.5. XXXX
2.4. Supply chain Analysis
2.5. Policy & Regulatory Framework
2.6. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Middle East & Africa Meat Snacks Market Outlook
6.1. Market Size By Value
6.2. Market Share By Country
6.3. Market Size and Forecast, By Product Type
6.4. Market Size and Forecast, By Source
6.5. Market Size and Forecast, By Nature
6.6. Market Size and Forecast, By Sales Channel
6.7. United Arab Emirates (UAE) Meat Snacks Market Outlook
6.7.1. Market Size by Value
6.7.2. Market Size and Forecast By Product Type
6.7.3. Market Size and Forecast By Source
6.7.4. Market Size and Forecast By Sales Channel
6.8. Saudi Arabia Meat Snacks Market Outlook
6.8.1. Market Size by Value
6.8.2. Market Size and Forecast By Product Type
6.8.3. Market Size and Forecast By Source
6.8.4. Market Size and Forecast By Sales Channel
6.9. South Africa Meat Snacks Market Outlook
6.9.1. Market Size by Value
6.9.2. Market Size and Forecast By Product Type
6.9.3. Market Size and Forecast By Source
6.9.4. Market Size and Forecast By Sales Channel
7. Competitive Landscape
7.1. Competitive Dashboard
7.2. Business Strategies Adopted by Key Players
7.3. Key Players Market Positioning Matrix
7.4. Porter's Five Forces
7.5. Company Profile
7.5.1. Link Snacks, Inc.
7.5.1.1. Company Snapshot
7.5.1.2. Company Overview
7.5.1.3. Financial Highlights
7.5.1.4. Geographic Insights
7.5.1.5. Business Segment & Performance
7.5.1.6. Product Portfolio
7.5.1.7. Key Executives
7.5.1.8. Strategic Moves & Developments
7.5.2. Tillamook Country Smoker
7.5.3. Johnsonville, LLC
7.5.4. KOIKE-YA Inc.
7.5.5. Tyson Foods, Inc
8. Strategic Recommendations
9. Annexure
9.1. FAQ`s
9.2. Notes
9.3. Related Reports
10. Disclaimer


List of Figures

Figure 1: Global Meat Snacks Market Size (USD Billion) By Region, 2024& 2030
Figure 2: Market attractiveness Index, By Region 2030
Figure 3: Market attractiveness Index, By Segment 2030
Figure 4: Middle East & Africa Meat Snacks Market Size By Value (2019, 2024& 2030F) (in USD Billion)
Figure 5: Middle East & Africa Meat Snacks Market Share By Country (2024)
Figure 6: United Arab Emirates (UAE) Meat Snacks Market Size By Value (2019, 2024& 2030F) (in USD Billion)
Figure 7: Saudi Arabia Meat Snacks Market Size By Value (2019, 2024& 2030F) (in USD Billion)
Figure 8: South Africa Meat Snacks Market Size By Value (2019, 2024& 2030F) (in USD Billion)
Figure 9: Porter's Five Forces of Global Meat Snacks Market


List of Tables

Table 1: Global Meat Snacks Market Snapshot, By Segmentation (2024& 2030) (in USD Billion)
Table 2: Influencing Factors for Meat Snacks Market, 2024
Table 3: Top 10 Counties Economic Snapshot 2022
Table 4: Economic Snapshot of Other Prominent Countries 2022
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Middle East & Africa Meat Snacks Market Size and Forecast, By Product Type (2019 to 2030F) (In USD Billion)
Table 7: Middle East & Africa Meat Snacks Market Size and Forecast, By Source (2019 to 2030F) (In USD Billion)
Table 8: Middle East & Africa Meat Snacks Market Size and Forecast, By Nature (2019 to 2030F) (In USD Billion)
Table 9: Middle East & Africa Meat Snacks Market Size and Forecast, By Sales Channel (2019 to 2030F) (In USD Billion)
Table 10: United Arab Emirates (UAE) Meat Snacks Market Size and Forecast By Product Type (2019 to 2030F) (In USD Billion)
Table 11: United Arab Emirates (UAE) Meat Snacks Market Size and Forecast By Source (2019 to 2030F) (In USD Billion)
Table 12: United Arab Emirates (UAE) Meat Snacks Market Size and Forecast By Sales Channel (2019 to 2030F) (In USD Billion)
Table 13: Saudi Arabia Meat Snacks Market Size and Forecast By Product Type (2019 to 2030F) (In USD Billion)
Table 14: Saudi Arabia Meat Snacks Market Size and Forecast By Source (2019 to 2030F) (In USD Billion)
Table 15: Saudi Arabia Meat Snacks Market Size and Forecast By Sales Channel (2019 to 2030F) (In USD Billion)
Table 16: South Africa Meat Snacks Market Size and Forecast By Product Type (2019 to 2030F) (In USD Billion)
Table 17: South Africa Meat Snacks Market Size and Forecast By Source (2019 to 2030F) (In USD Billion)
Table 18: South Africa Meat Snacks Market Size and Forecast By Sales Channel (2019 to 2030F) (In USD Billion)
Table 19: Competitive Dashboard of top 5 players, 2024