Summary

China, the origin of tea, has a flourishing and diverse tea market that has grown rapidly in recent years. China is not just the world's largest tea producer but also its leading tea exporter. Its impact on the worldwide tea market cannot be underestimated. Chinese teas are sold in practically every country on the planet, and their popularity is growing. In Western countries, the demand for specialised and premium Chinese teas has increased, and many consumers are willing to pay a premium for authentic Chinese tea experiences. China's "Belt and Road" Initiative is improving commercial links, encouraging cultural interchange, and expanding China's involvement in the global tea market. Tea traditions and culture from China are being shared and celebrated worldwide, fostering a deeper appreciation for this ancient tradition. China has an incredible variety of tea varietals, each with its own distinct flavour profiles, processing processes, and geographical peculiarities. Green tea, black tea, oolong tea, white tea, Pu-erh tea, and other herbal and flower teas are among them. Chinese teas are unsurpassed in their variety, catering to a wide range of consumer preferences. China is well-known for its multiple tea-producing regions, each with its own characteristic tea. Longjing (Dragon Well) from Hangzhou, Keemun from Qimen, and Tie Guan Yin from Anxi are among the examples. These regional teas reflect the flavours and terroir of their respective growing regions. Although China has reaped the benefits of a growing market for manufacturing and distribution, the industry suffers from a lack of innovation and investment in R&D and new product development. The sector's economies of scale have yet to be realised. Most domestic producers lack the autonomous intellectual property and financial resources to build their own brand-name items.

According to the research report "China Tea Market Overview, 2028," published by Bonafide Research, the China Tea market was valued more than USD 18 Billion in 2022. China is the world's top producer and exporter of tea. Its teas are widely sought after in worldwide markets due to their authentic flavours and historical legacy. Chinese teas are supplied to a diverse range of countries, establishing China as a global tea powerhouse. China is at the forefront of e-commerce and digital innovation in the tea sector. Tea sales have increased dramatically online, making it easier for consumers to purchase tea from producers to reach a broader market. Traditional Chinese tea culture is crucial to establishing China's tea specialty. Tea ceremonies, like the Gongfu tea ceremony, demonstrate the precision and artistry required in tea preparation and presentation. These ceremonies lend a level of refinement and devotion to tea intake, which is profoundly engrained in Chinese culture. The growth of specialty and artisanal teas in China in recent years has reshaped the sector. Teas that are one-of-a-kind or limited edition have become a characteristic of Chinese tea manufacture. These teas, which are frequently associated with specific places and artisanal processes, have piqued the interest of consumers prepared to pay a premium for an excellent tea experience. Traditional Chinese medicine has also played an important part in creating the specialty of China's tea market. The Chinese have long recognised tea's potential health advantages, assigning distinct therapeutic characteristics to various varieties of tea. Tea has been incorporated into health practices and dietary regimens as a result of this ancient understanding, making it not simply a beverage but also a source of overall well-being. The intertwining of tea with health has led to Chinese teas' ongoing appeal both domestically and internationally. China's innovative approach to the tea sector has also distinguished it. Many tea growers in China are implementing organic cultivation methods and eco-friendly initiatives as part of their commitment to sustainable practices. This emphasis on environmental responsibility is consistent with the growing global demand for ethically sourced and eco-conscious products, further enhancing the reputation of Chinese teas.

Based on tea type market is fragmented into green tea, black tea, oolong tea, herbal tea and white tea. Green tea is predicted to dominate the market of China tea market. Green tea has a long history in China and is deeply woven into the country’s cultural fabric. It is a poetic art that has been worshiped for thousands of years and celebrated in traditional ceremonies. The historical and cultural significance of green tea makes it a perennial favourite among Chinese consumers. Green tea is associated with various health benefits due to its high content of antioxidants and beneficial compounds such as catechins. These health benefits include improved metabolism, weight maintenance, and reduced risk of chronic diseases. As consumers become more health-conscious, green tea’s reputation as a potential health-promoting ingredient continues to generate interest. With global demand for Chinese tea, China’s strong green tea export market increases green tea’s dominance in the domestic market. High-quality green tea exports contribute to its growth and recognition in China and internationally. Green tea is versatile and can be enjoyed in various forms, including loose leaf, tea bags, matcha (powdered green tea), and as an ingredient in various tea blends and products. This versatility allows consumers to enjoy green tea in ways that suit their preferences and lifestyles.

Based on application market is segmented into residential and commercial. Residential are major consumers of tea in China and is predicted to lead the market of China tea market. Tea is woven into the daily routine of many Chinese households. They usually eat throughout the day from breakfast to dinner. The act of making and enjoying tea is a cherished custom handed down through generations. China offers a wide variety of teas, allowing customers to choose their favourite teas. Green tea in particular is a favourite among resident consumers for its mild and refreshing taste. However, black, oolong, white, and other teas are also finding their place in Chinese households, highlighting the diversity of the tea market. Chinese tea drinkers are becoming increasingly health conscious, with many seeing tea as a healthy beverage. Green tea in particular has been associated with a variety of health benefits, including weight management, antioxidant properties, and possible disease prevention. This perception of tea as a healthy beverage contributes to its popularity among residential consumers. Based on distribution channel market is bifurcated into supermarkets /hypermarkets, speciality stores, convenience stores and online. Supermarkets/ hypermarkets are playing crucial role in development of China tea market. Supermarkets and hypermarkets provide customers with a one-stop shopping experience. Under one roof, shoppers may purchase a broad range of teas, including both standard and specialised options. This convenience streamlines the tea-buying process and encourages customers to try new tea kinds. These retail stores frequently employ stringent quality control techniques and regulations to ensure that the teas they sell exceed safety and quality standards. This guarantees customers that the teas they buy are of high quality. Supermarkets and hypermarkets are often more accessible and have longer hours of operation than many specialty tea stores. This accessibility assures that consumers can get tea whenever they want, supporting regular tea intake.

Considered in this report:
• Geography: China
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• China Tea market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Tea Type:
• Green Tea
• Black Tea
• Oolong Tea
• Herbal Tea
• White Tea
• Others

By Application:
• Residential
• Commercial

By Distribution Channel:
• Supermarkets/ Hypermarkets
• Speciality Stores
• Convenience Stores
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Tea industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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