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世界のオンライン旅行市場の展望、2028年


Global Online Travel Market Outlook, 2028

オンライン旅行プロバイダーは、旅行者の旅行計画と予約を容易にすることを目指している。利用可能な旅行の選択肢を幅広く比較できること、フライトやホテルの予約を迅速かつ簡単に行えることが、オンライン旅行... もっと見る

　

　

出版社 出版年月 電子版価格 ページ数 言語
Bonafide Research & Marketing Pvt. Ltd.
ボナファイドリサーチ 		2023年8月31日 US$4,950
シングルユーザライセンス
ライセンス・価格情報
注文方法はこちら 		170 英語

日本語のページは自動翻訳を利用し作成しています。


　

サマリー

オンライン旅行プロバイダーは、旅行者の旅行計画と予約を容易にすることを目指している。利用可能な旅行の選択肢を幅広く比較できること、フライトやホテルの予約を迅速かつ簡単に行えることが、オンライン旅行分野の成長を牽引している。旅行予約の最も一般的な方法の1つとして、特に若いプロフェッショナルの間で、市場参加者はモバイルウェブサイトやアプリケーションを通じて旅行サービスを大々的に宣伝している。旅行・観光産業の成長だけでなく、ライフスタイルのトレンドの変化も、インターネット旅行分野の着実な上昇につながっている。物件の種類にもよるが、立地、規模、敷地内の設備など多くの要因がオンライン旅行の需要に影響している。可処分所得の増加、週末文化の高まり、格安航空サービスの導入、サービス部門の拡大などは、いずれも市場に好影響を与えると予想される。人々を高級リゾートへと押し上げている2つの主な原因は、購買力の増加と生活様式である。インターネット旅行の人気は、都市や国家でのスポーツイベントの存在によっても高まる。モーテルのインターネット予約サービスの台頭は、業界の成長を加速させている。例えば、2021年2月10日、マリオット・インターナショナルはモバイルアプリの新バージョン「マリオット・ボンボイ」をリリースし、より良い予約オプション、より個別化された体験、ポイント獲得・交換のカスタマイズなどの新機能を追加した。より柔軟な予約方法を選べるプレミアムサービスへの需要が高まっているため、市場の統合が予想される。若い世代はオンライン旅行予約の人気が非常に高い。Z世代とミレニアル世代は技術的に進んだアイテムの影響を受けているため、カスタマイズされた体験を提供する洗練された予約サービスを探すと予測される。若い消費者を引きつけると予想されるオンライン旅行予約プロセスを自動化するため、旅行事業者は人工知能、機械学習、ビッグデータなどの技術の統合に投資している。旅行会社はビッグデータの旅行者分析を利用してカスタマイズされたパッケージを作成しており、これによってウェブサイトやアプリのトラフィックが拡大すると予想されている。

Bonafide Research社の調査レポート「オンライン旅行システムの世界市場展望、2028年」によると、同市場は2022年の5,677億1,000万米ドルから2028年には9,900億米ドルを超えると予測されている。同市場は2023-28年までに年平均成長率10.06％で成長すると予測されている。モバイル・セグメントを通じた市場の拡大は、そのほとんどがモバイル利用の増加と独創的なモバイル旅行アプリの開発に起因している。世界中の人々のコミュニケーションや旅行の方法は、テクノロジーの結果として変化している。旅行を簡単で快適にする簡単で効果的な方法が開発され、テクノロジーの変化とモバイル利用の増加により、旅行ビジネスの拡大を後押ししている。旅行者はモバイルの旅行アプリを使って旅行を予約することを好み、着実にシェアを伸ばしている。そのため、スマートフォンの利用増加とデジタルリテラシーの向上が、オンライン旅行セクターの拡大に拍車をかけると予想される。インターネットの発達により、人々はソーシャル・ネットワーキング・サイトに多く接するようになった。人々は購入する前に、まずウェブサイトを閲覧し、詳細な情報を入手し、必要な商品やサービスを評価する。さらに、人々は休暇の計画をフェイスブックやツイッター、旅行ブログなどのソーシャルメディアサイトで頻繁に共有する。オンライン旅行サービス・プロバイダーは、自社の商品やオンライン予約限定のお得な情報を宣伝するプラットフォームとしてソーシャルメディアを利用しており、予測期間を通じてオンライン旅行市場の成長に拍車をかけている。さらに、ブログ文化の到来と、頻繁に旅行することへの人々の関心の高まりが、市場の成長を後押しすると予測されている。パンデミック発生時に各国が実施した海外渡航制限により、旅行・観光セクターの収入は大幅に減少した。

過去10年間で、大半の産業がますますデジタル化した。特に旅行業界は、オンライン・プレゼンスの開発にかなりの労力を費やしており、最近の旅行・観光業界における人工知能（AI）の導入に見られるように、現在も急速に進化している。一般的に、旅行関連のeコマース・ウェブサイトとレビュー・ウェブサイトが、オンライン旅行分野の大半を占めている。旅行関連のEコマース・ウェブサイトは、航空券、宿泊施設、レンタカーなどの旅行関連商品の販売に重点を置いている。これらは、旅行会社のウェブサイトや旅行を販売する他のウェブサイトから直接注文することができる。旅行者はまた、トリップアドバイザーのような口コミサイトで、ホテルやレストラン、その他の観光スポットに関するコメントを共有することもできる。過去10年間で、大半の産業がますますデジタル化している。特に旅行業界は、オンライン・プレゼンスの開発にかなりの労力を費やしており、最近の旅行・観光業界における人工知能（AI）の導入に見られるように、現在も急速に進化している。一般的に、旅行eコマース・ウェブサイトとレビュー・ウェブサイトが、オンライン旅行分野の大半を占めている。これらは航空券、宿泊、レンタカーなどの旅行関連商品の販売に重点を置いている。これらは、旅行代理店のウェブサイトや旅行を販売する別のウェブサイトから直接注文することができる。旅行者はまた、トリップアドバイザーのような口コミサイトで、ホテルやレストラン、その他の観光スポットに関するコメントを共有することもできる。パーソナライズされたオンライン体験は、2022年には市場のライバルと競争が激化するオンライン旅行予約業界との交換条件となるため、他の企業は消費者がインターネットで何を検索しているかを追跡し、ログインした際に新たな休暇の可能性を提供することを検討するかもしれない。

世界のオンライン旅行市場は、北米、欧州、アジア太平洋、南米、中東・アフリカの5つの主要地域に区分される。なかでも、アジア太平洋地域が2022年の市場シェア30％以上を占め、市場を支配している。人々の購買力の向上と生活水準の向上は、旅行・観光産業への誘致を促し、地域のインターネット旅行市場の拡大を促進する2つの重要な要素である。さらに、団体旅行業界は、地域の経済成長、旅行制限の利便性、競争の激化、同部門の関係プレーヤーによる積極的なプロモーション手法によって大きく加速し、後押しされている。これらの要因は、評価期間中にオンライン旅行業界の成長を加速させると予想される。地域全体の所得水準が上昇していることから、米国が地域別で最大の市場シェアを占めており、北米オンライン旅行市場は世界第2位となっている。厳格なライセンス規制、旅行・観光支出の増加、デジタルメディアの大幅な利用、消費者の購買力の増大により、この地域が優位を占めている。米国での学業修了を希望する海外留学生の増加が、この市場の拡大に拍車をかけると予測される。海外に新天地を求め、カナダを選ぶ海外移住者も増えている。より多くの移民をカナダに移住させるため、カナダ政府は大規模な支出を行っており、これは地元市場を成長させるための収入創出要素として機能している。

サービスの種類によって、市場は交通機関、旅行宿泊施設、バケーション・パッケージ、その他（旅行保険、ビザ・パスポート・サービス、両替サービス、トラベル・スパ・ウェルネス・サービス、旅行用品・ガジェットなど）に区分される。バス、列車、フライトの世界的なインターネット予約は、市場の拡大を後押ししている。また、個人消費の拡大、都市化、新興国でのブロードバンド接続率、世界的な富裕層の旅行嗜好といった世界的なトレンドの影響も大きい。さらに、中国やインドなどのアジア諸国では、ビジネスや冒険など、さまざまな理由で旅行をする傾向があるため、この地域でのオンライン旅行予約のニーズが高まっており、予測期間中の業界の成長を支えている。さらに、過去1世紀におけるカップル旅行の増加も市場を牽引しており、これはカップルに特化したパッケージ旅行の増加と海外旅行へのアクセス向上が後押ししている。さらに、インターネット利用率の上昇、旅行需要の増加、携帯電話普及率の上昇が、この上昇に拍車をかけると予測される。また、これまで旅行したことのない地域への旅行も、ソーシャルメディアやソーシャルネットワークによって奨励され、触発されており、業界の成長に拍車がかかると予想される。

業界の成長は、旅行やホテル予約に関する総合的な情報を得るために、デスクトップやウェブ閲覧の利用が増加していることによって加速している。さらに、バケーション・パッケージや航空券のような大きな商品を購入する際にも、コンピュータを使う方が快適である。さらに、デスクトップで旅行の購入を断念する顧客の割合が、モバイルよりも高いことも、市場の拡大に拍車をかけている。しかし、2023年から2028年までのCAGRは、モバイルカテゴリーが11%以上と最も速い。これは、スマートフォンとインターネットの世界的な利用拡大と普及に関連している。さらに、若い有職消費者の多忙なスケジュールと、評判の高いオンライン旅行会社の利用可能性が、業界の拡大に拍車をかけている。マーケットプレイス・プラットフォームが提供する迅速で簡単なホテルや旅行の予約、モバイル・アプリケーションによる幅広いサービス提供が、このセグメントの成長に寄与している。さらに、旅行予約会社各社がスマートフォン向けの迅速で使いやすいモバイルフレンドリーなアプリケーションをリリースしていることも、同分野の成長率を高めている。

市場は予約の種類によって、直接旅行業者とオンライン旅行代理店に分けられる。オンライン旅行会社は、世界で最も一般的な予約方法となりつつある。過去25年間におけるビジネスと社会のデジタル変化の最も華々しい例のひとつが、オンライン旅行会社の発展である。OTAは、B2BとB2Cの両方のクライアントに幅広いオンライン旅行オプションへの直接アクセスを提供するデジタルマーケットプレイスとして発展してきた。実際のところ、OTAはeコマース・プラットフォームと旅行代理店を掛け合わせたものだ。世界のオンライン旅行市場（ホテル、航空会社、パッケージツアー、鉄道旅行、クルーズを含む）は、エクスペディア、ブッキング・ドットコム、トリップ・ドットコムといった業界の巨頭によるOTAによって支配されてきた。さらに、旅行宿泊部門は今後もオンライン旅行サービス市場を支配し続けると予想される。旅行の宿泊施設は、商業のグローバル化と企業の拡大戦略により、現在、市場最大の貢献者となっている。オンライン予約は、ホテル、リゾート、バケーションレンタルなど、さまざまな旅行宿泊施設で利用できる。

オンライン旅行市場における32～43歳の年齢層の優位性には、いくつかの重要な要素が寄与している。この年齢層は働き盛りで稼ぎ盛りであり、旅行に使えるお金も多い。また、家族に対する義務も少なく、自由に旅行を計画できる時期でもある。さらに、32歳から43歳の年齢層は、技術的な意識が高く、旅行の計画や予約など、さまざまなタスクにデジタル・プラットフォームを安心して利用できるため、商品の受容率が加速する。彼らはテクノロジーの急速な発展とともに成長してきたため、オンラインでの購入やデジタル・コミュニケーションに慣れている。さらに、オンライン旅行プラットフォームのおかげで、自宅やオフィスにいながら自分のスピードで休暇を計画することができ、時間の節約にもなる。加えて、この年齢層の旅行プランの効率性と手軽さを求める傾向が強まっていることも、このセグメントの拡大を後押ししている。

市場ダイナミクス

- 利便性とアクセシビリティ：オンライン・プラットフォームが提供する使いやすさとアクセシビリティは、消費者が旅行を計画・予約する方法を変えた。このようなプラットフォームを利用することで、旅行者は幅広い旅行関連情報、選択肢、サービスに一カ所でアクセスすることができる。使いやすいインターフェイスで様々なフライト、ホテル、旅行代理店にアクセスできるため、時間と労力を節約できる。旅行者は自宅でも外出先でも、料金の比較、レビューの閲覧、予約を行うことができる。インターネットのプラットフォームは24時間アクセス可能なため、旅行者は従来の旅行会社の営業時間に縛られることがなくなった。アクセスしやすく、簡単であるため、旅行者は旅程に対してより大きな影響力を持つようになり、より良い判断ができるようになった。

- 旅行トレンドの変化：オンライン旅行代理店の市場は、ビジネス・レジャー（ブレジャー）やフード・ツーリズムへの旅行習慣の急速な動きによって大きな影響を受けると予測される。ブレジャートラベルとは、ビジネスとレジャーの両方を組み合わせたハイブリッドな旅行形態である。さまざまな国への出張で公務を終えた後、人々は旅をしてその土地の料理を味わうことを好む。グローバル・ビジネス・トラベル・アソシエーション（Global Business Travel Association）の推計によると、出張者の3分の1が、毎年少なくとも1回の出張にレジャーを組み込んでいる。オンライン旅行会社の市場を活性化させると予想されるもう一つの重要なトレンドは、フードツーリズムである。フードツーリズムの焦点は、本物の美食との出会いにある。過去2年間、旅行中にユニークな飲食アクティビティで特定の国の郷土料理を体験する方向へのシフトが強まっている。

市場の制約

- 価格競争と取引：市場競争により、価格競争が激化し、魅力的なオファーや割引が利用できるようになった。OTAや予約ウェブサイトは、限定バーゲン、パッケージ割引、直前スペシャルなどを宣伝することで、集客に努めている。旅行者は、複数のサイト間で費用を比較する機能を使用することで、最大の選択を見つけ、最も手頃な価格のオファーを獲得することができます。旅行者は、価格設定の透明性、リアルタイムの空席情報、価格変更により、情報に基づいた判断を下し、有利な価格オプションを利用することができる。お金を節約し、最大限の利益を得たい人にとって、オンライン旅行は、このような競争力のある価格設定やパッケージが利用できるため、望ましい選択肢となっている。さらに、これらのプラットフォームが提供するロイヤリティ・プログラムやリワード・システムは、旅行者がプラットフォームを通じて予約するインセンティブをさらに高め、顧客のロイヤリティとエンゲージメントを強化している。

- 地政学的緊張：予測期間中、地政学的緊張はオンライン旅行代理店市場に悪影響を及ぼすと予測される。対ロシア制裁、経済保護主義、中東における軍事的緊張の高まりは、すべて地政学的不安の影響である。例えば、ブレグジットの結果、英国と他の欧州諸国との貿易規制が強化される可能性がある。国内製造業を増やすため、米国も特に中国との間で多くの貿易制限を実施している。例えば、2019年半ば時点の米国における鉄鋼・アルミ関税（2018年3月）によってもたらされた投入コストの増加は、製造業における雇用を0.6％、すなわち7万5,000人減少させる結果となった。地政学的緊張がもたらす雇用減少は、人々の可処分所得と購買力を低下させ、ツアーや旅行から人々を遠ざけるだろう。将来の市場成長は、これによって妨げられるだろう。

市場動向

- 単独旅行者の需要：晩婚化、若者がギャップイヤーを利用して一人旅をするようになったこと、多くの国で離婚率が高いこと、一人旅が受け入れられるようになったことなど、ライフスタイルの変化により、一人旅はますます一般的になりつつある。一人旅の需要が高まるにつれ、旅行ビジネスにもチャンスが広がっている。こうした一人旅を誘致するため、旅行ビジネス参入各社はフレキシブルでキャッシュレスな様々なパッケージを提供している。

- 人工知能（AI）の利用の増加：オンライン旅行会社では、ユーザー・エクスペリエンスと業務効率を向上させるためにAIが活用されている。チャットボットやバーチャルアシスタントは、個別のアドバイスを提供し、旅行予約で顧客を支援するもので、AIが採用されている方法の一つである。AIを活用したチャットボットは、旅行や宿泊の手配からよくある質問への回答まで、顧客のさまざまな問い合わせに対応することができる。これにより、問い合わせに対して迅速かつ的確な回答をすることでユーザー体験を向上させ、オンライン旅行予約サービスの時間とリソースを節約することができる。

Covid-19の影響

パンデミックにより、旅行制限、封鎖、国境閉鎖が広まり、国内旅行、海外旅行ともに大幅に減少した。これは、オンライン旅行会社（OTA）や予約プラットフォームを含む旅行業界全体に大きな影響を与えた。人々は自宅待機を勧められ、不要不急の旅行を避けたため、あらゆるプラットフォームで旅行予約が大幅に減少した。航空券、ホテル、ツアー、その他の旅行関連サービスは需要が激減した。オンライン旅行会社は、予約のキャンセルや新規予約の減少により、財務上の損失に直面した。多くの企業が従業員の解雇や一時帰休を余儀なくされ、コスト削減や財政支援を求めた。パンデミックは、安全性、衛生面、柔軟な予約オプションに重点を置いた旅行嗜好の変化をもたらした。旅行者はより慎重になり、キャンセルや払い戻しが容易な旅行会社を探すようになった。物理的な旅行が制限される中、バーチャルな旅行体験やオンラインツアーが増加した。一部のプラットフォームは、旅行者を飽きさせないために、人気の観光地やアトラクションのバーチャルツアーを提供し始めた。オンライン旅行プラットフォームは、変化する状況に適応するため、技術革新を余儀なくされた。健康や安全に関する情報、柔軟な予約ポリシー、払い戻し手続きの更新といった機能を導入し、旅行者の懸念に対応した企業もあった。予防接種の取り組みが始まり、一部の地域で渡航制限が緩和されると、オンライン旅行業界は徐々に回復し始めた。しかし、回復のペースは地域や封じ込め対策の効果によって異なる。パンデミックを契機に、旅行者は旅行習慣を見直し、持続可能性、健康、安全といった要素をより真剣に考慮するようになった。このような考え方の変化は、旅行の計画や体験の仕方に永続的な変化をもたらす可能性がある。

最近の動向

- 2023年4月、エクスペディアは旅行計画に役立つ新機能Powered by ChatGPTの提供を開始した。この革新的な統合は、旅行計画にパーソナライズされた会話型のアプローチを提供することで、エクスペディアのユーザーの旅行計画体験を向上させることを目的としています。この新機能により、ユーザーはChatGPTシステムと、バーチャルアシスタントとチャットするような自然言語による会話を行うことができる。

- 2023年5月、HRSはBusiness Travel News誌によるBTN Americas Eventで3つのサステナビリティ賞を受賞しました。これらの賞は、HRSの包括的な持続可能性プログラム、グリーンサプライヤーとしての役割、持続可能な旅行の選択を促進する革新的なアプローチを評価したものです。これらの受賞により、HRSはサステイナビリティの実践を鼓舞しリードし続け、業界全体に前向きな変化を促しています。

- 2022年10月、MakeMyTrip（MMT）は「Book Without Payment」と呼ばれる新しくユニークな支払いモデルを開始した。

- 2022年11月、インドの大手旅行技術ポータルサイトの一つであるEaseMyTrip.comは、法人向け自己予約ツールをリリースした。出張者や法人は、このツールを利用することで、予約プロセスを簡素化することができる。このツールは、機械学習やデータマイニングなどのAI技術を使用し、より効率的で臨機応変なものとなっている。

主要プレーヤーの洞察

Booking Holdings, Inc.、Airbnb, Inc.、Edreams Odigeo、Expedia, Inc.、Make My Trip Pvt. Ltd.、Thomas Cook Group plc、Hostelworld.com Limited、Alibaba Group Holding Limited、Tripadvisor LLC、Trip.com Group Limited、Despegar.com, Corp、Lastminute.com Group、Fareportal、HRS GmbH、Hurb、Travelstart Online Travel Operations Pty Ltd、Wego Pte Ltd、Decolar、2fntravel、Cleartrip Pvt. Ltd.、Airbnb, Inc.

本レポートで検討されている

- 地域グローバル
- 歴史的な年2017
- 基準年2022
- 推定年2023
- 予測年2028

本レポートでカバーされている側面

- オンライン旅行の世界市場価値とセグメント別予測
- 地域別および国別のオンライン旅行市場分析
- 様々な促進要因と課題
- 進行中のトレンドと開発
- 注目企業
- 戦略的提言

レポート対象地域と国

- 北米（米国、カナダ、メキシコ）
- ヨーロッパ（ドイツ、イギリス、フランス、スペイン、イタリア、ロシア）
- アジア太平洋（中国、日本、インド、オーストラリア、韓国）
- 南米（ブラジル、アルゼンチン、コロンビア）
- 中東・アフリカ（UAE、サウジアラビア、南アフリカ）

サービスタイプ別

- 交通機関
- 旅行宿泊施設
- バケーション・パッケージ
- その他（旅行保険、ビザ・パスポートサービス、両替サービス、トラベル・スパ＆ウェルネス・サービス、トラベルギア＆ガジェットなど）

デバイス別

- ラップトップ／デスクトップ・デバイス
- モバイル機器

予約方法別

- オンライン旅行会社（OTA）
- 直接旅行業者

年齢層別

- 22-31歳
- 32-43歳
- 44-56歳
- 56歳以上

レポートのアプローチ

本レポートは、一次調査と二次調査を組み合わせたアプローチで構成されている。当初は、市場を理解し、そこに存在する企業をリストアップするために二次調査を行った。二次調査は、プレスリリース、企業の年次報告書、政府が作成した報告書やデータベースなどの第三者情報源からなる。二次情報源からデータを収集した後、一次調査は、市場がどのように機能しているかについて主要プレーヤーに電話インタビューを行い、市場のディーラーやディストリビューターと取引コールを行うことによって実施した。その後、消費者を地域別、階層別、年齢層別、性別に均等にセグメンテーションし、一次調査を開始した。一次データが手に入れば、二次ソースから得た詳細の検証を始めることができる。
対象読者

本レポートは、業界コンサルタント、メーカー、サプライヤー、オンライン旅行業界関連団体・組織、政府機関、その他関係者が市場中心の戦略を立てる際に役立ちます。マーケティングやプレゼンテーションに加え、業界に関する競合知識を高めることもできます。





***注：ご注文確認後、報告書をお届けするまでに48時間（2営業日）かかります。

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目次

Table of Contents
1. Executive Summary
2. Market Dynamics
2.1. Market Drivers & Opportunities
2.2. Market Restraints & Challenges
2.3. Market Trends
2.4. Covid-19 Effect
2.5. Supply chain Analysis
2.6. Policy & Regulatory Framework
2.7. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Global Online Travel Market Outlook
6.1. Market Size By Value
6.2. Market Share By Region
6.3. Market Size and Forecast, By Geography
6.4. Market Size and Forecast, By Service Type
6.5. Market Size and Forecast, By Device
6.6. Market Size and Forecast, By Mode of Booking
6.7. Market Size and Forecast, By Age Group
7. North America Online Travel Market Outlook
7.1. Market Size By Value
7.2. Market Share By Country
7.3. Market Size and Forecast, By Service Type
7.4. Market Size and Forecast, By Device
7.5. Market Size and Forecast, By Mode of Booking
7.6. United States Online Travel Market Outlook
7.6.1. Market Size By Value
7.6.2. Market Size and Forecast By Service Type
7.6.3. Market Size and Forecast By Device
7.6.4. Market Size and Forecast By Mode of Booking
7.7. Canada Online Travel Market Outlook
7.7.1. Market Size By Value
7.7.2. Market Size and Forecast By Service Type
7.7.3. Market Size and Forecast By Device
7.7.4. Market Size and Forecast By Mode of Booking
7.8. Mexico Online Travel Market Outlook
7.8.1. Market Size By Value
7.8.2. Market Size and Forecast By Service Type
7.8.3. Market Size and Forecast By Device
7.8.4. Market Size and Forecast By Mode of Booking
8. Europe Online Travel Market Outlook
8.1. Market Size By Value
8.2. Market Share By Country
8.3. Market Size and Forecast, By Service Type
8.4. Market Size and Forecast, By Device
8.5. Market Size and Forecast, By Mode of Booking
8.6. Germany Online Travel Market Outlook
8.6.1. Market Size By Value
8.6.2. Market Size and Forecast By Service Type
8.6.3. Market Size and Forecast By Device
8.6.4. Market Size and Forecast By Mode of Booking
8.7. United Kingdom Online Travel Market Outlook
8.7.1. Market Size By Value
8.7.2. Market Size and Forecast By Service Type
8.7.3. Market Size and Forecast By Device
8.7.4. Market Size and Forecast By Mode of Booking
8.8. France Online Travel Market Outlook
8.8.1. Market Size By Value
8.8.2. Market Size and Forecast By Service Type
8.8.3. Market Size and Forecast By Device
8.8.4. Market Size and Forecast By Mode of Booking
8.9. Italy Online Travel Market Outlook
8.9.1. Market Size By Value
8.9.2. Market Size and Forecast By Service Type
8.9.3. Market Size and Forecast By Device
8.9.4. Market Size and Forecast By Mode of Booking
8.10. Spain Online Travel Market Outlook
8.10.1. Market Size By Value
8.10.2. Market Size and Forecast By Service Type
8.10.3. Market Size and Forecast By Device
8.10.4. Market Size and Forecast By Mode of Booking
8.11. Russia Online Travel Market Outlook
8.11.1. Market Size By Value
8.11.2. Market Size and Forecast By Service Type
8.11.3. Market Size and Forecast By Device
8.11.4. Market Size and Forecast By Mode of Booking
9. Asia-Pacific Online Travel Market Outlook
9.1. Market Size By Value
9.2. Market Share By Country
9.3. Market Size and Forecast, By Service Type
9.4. Market Size and Forecast, By Device
9.5. Market Size and Forecast, By Mode of Booking
9.6. China Online Travel Market Outlook
9.6.1. Market Size By Value
9.6.2. Market Size and Forecast By Service Type
9.6.3. Market Size and Forecast By Device
9.6.4. Market Size and Forecast By Mode of Booking
9.7. Japan Online Travel Market Outlook
9.7.1. Market Size By Value
9.7.2. Market Size and Forecast By Service Type
9.7.3. Market Size and Forecast By Device
9.7.4. Market Size and Forecast By Mode of Booking
9.8. India Online Travel Market Outlook
9.8.1. Market Size By Value
9.8.2. Market Size and Forecast By Service Type
9.8.3. Market Size and Forecast By Device
9.8.4. Market Size and Forecast By Mode of Booking
9.9. Australia Online Travel Market Outlook
9.9.1. Market Size By Value
9.9.2. Market Size and Forecast By Service Type
9.9.3. Market Size and Forecast By Device
9.9.4. Market Size and Forecast By Mode of Booking
9.10. South Korea Online Travel Market Outlook
9.10.1. Market Size By Value
9.10.2. Market Size and Forecast By Service Type
9.10.3. Market Size and Forecast By Device
9.10.4. Market Size and Forecast By Mode of Booking
10. South America Online Travel Market Outlook
10.1. Market Size By Value
10.2. Market Share By Country
10.3. Market Size and Forecast, By Service Type
10.4. Market Size and Forecast, By Device
10.5. Market Size and Forecast, By Mode of Booking
10.6. Brazil Online Travel Market Outlook
10.6.1. Market Size By Value
10.6.2. Market Size and Forecast By Service Type
10.6.3. Market Size and Forecast By Device
10.6.4. Market Size and Forecast By Mode of Booking
10.7. Argentina Online Travel Market Outlook
10.7.1. Market Size By Value
10.7.2. Market Size and Forecast By Service Type
10.7.3. Market Size and Forecast By Device
10.7.4. Market Size and Forecast By Mode of Booking
10.8. Columbia Online Travel Market Outlook
10.8.1. Market Size By Value
10.8.2. Market Size and Forecast By Service Type
10.8.3. Market Size and Forecast By Device
10.8.4. Market Size and Forecast By Mode of Booking
11. Middle East & Africa Online Travel Market Outlook
11.1. Market Size By Value
11.2. Market Share By Country
11.3. Market Size and Forecast, By Service Type
11.4. Market Size and Forecast, By Device
11.5. Market Size and Forecast, By Mode of Booking
11.6. UAE Online Travel Market Outlook
11.6.1. Market Size By Value
11.6.2. Market Size and Forecast By Service Type
11.6.3. Market Size and Forecast By Device
11.6.4. Market Size and Forecast By Mode of Booking
11.7. Saudi Arabia Online Travel Market Outlook
11.7.1. Market Size By Value
11.7.2. Market Size and Forecast By Service Type
11.7.3. Market Size and Forecast By Device
11.7.4. Market Size and Forecast By Mode of Booking
11.8. South Africa Online Travel Market Outlook
11.8.1. Market Size By Value
11.8.2. Market Size and Forecast By Service Type
11.8.3. Market Size and Forecast By Device
11.8.4. Market Size and Forecast By Mode of Booking
12. Competitive Landscape
12.1. Competitive Dashboard
12.2. Business Strategies Adopted by Key Players
12.3. Key Players Market Share Insights and Analysis, 2022
12.4. Key Players Market Positioning Matrix
12.5. Porter's Five Forces
12.6. Company Profile
12.6.1. Booking Holdings Inc.
12.6.2. Airbnb, Inc.
12.6.3. Edreams Odigeo
12.6.4. Expedia, Inc.
12.6.5. Make My Trip Pvt.Ltd.
12.6.6. Thomas Cook Group plc
12.6.7. Hostelworld.com Limited
12.6.8. Alibaba Group Holding Limited
12.6.9. Tripadvisor LLC
12.6.10. Trip.com Group Limited
12.6.11. Despegar.com, Corp
12.6.12. Lastminute.com Group
12.6.13. Fareportal
12.6.14. HRS GmbH
12.6.15. Hurb
12.6.16. Travelstart Online Travel Operations Pty Ltd
12.6.17. Wego Pte Ltd
12.6.18. Decolar
12.6.19. 2fntrave
12.6.20. Cleartrip Pvt. Ltd.
13. Strategic Recommendations
14. Annexure
14.1. FAQ`s
14.2. Notes
14.3. Related Reports
15. Disclaimer

List of Figures
Figure 1: Global Online Travel Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Global Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 5: Global Online Travel Market Share By Region (2022)
Figure 6: North America Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 7: North America Online Travel Market Share By Country (2022)
Figure 8: US Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 9: Canada Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: Mexico Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 11: Europe Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 12: Europe Online Travel Market Share By Country (2022)
Figure 13: Germany Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 14: UK Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 15: France Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 16: Italy Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 17: Spain Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 18: Russia Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 19: Asia-Pacific Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 20: Asia-Pacific Online Travel Market Share By Country (2022)
Figure 21: China Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 22: Japan Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 23: India Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 24: Australia Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 25: South Korea Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 26: South America Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 27: South America Online Travel Market Share By Country (2022)
Figure 28: Brazil Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 29: Argentina Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 30: Columbia Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 31: Middle East & Africa Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 32: Middle East & Africa Online Travel Market Share By Country (2022)
Figure 33: UAE Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 34: Saudi Arabia Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 35: South Africa Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 36: Competitive Dashboard of top 5 players, 2022
Figure 37: Market Share insights of key players, 2022
Figure 38: Porter's Five Forces of Global Online Travel Market

List of Table
Table 1 : Global Online Travel Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2 : Influencing Factors for Global Online Travel Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Online Travel Market Size and Forecast, By Geography (2017 to 2028F) (In USD Billion)
Table 7 : Global Online Travel Market Size and Forecast, By Service Type (2017 to 2028F) (In USD Billion)
Table 8 : Global Online Travel Market Size and Forecast, By Device (2017 to 2028F) (In USD Billion)
Table 9 : Global Online Travel Market Size and Forecast, By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 10 : Global Online Travel Market Size and Forecast, By Age Group (2017 to 2028F) (In USD Billion)
Table 11 : North America Online Travel Market Size and Forecast, By Service Type (2017 to 2028F) (In USD Billion)
Table 12 : North America Online Travel Market Size and Forecast, By Device (2017 to 2028F) (In USD Billion)
Table 13 : North America Online Travel Market Size and Forecast, By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 14 : United States Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 15 : United States Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 16 : United States Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 17 : Canada Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 18 : Canada Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 19 : Canada Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 20 : Mexico Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 21 : Mexico Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 22 : Mexico Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 23 : Europe Online Travel Market Size and Forecast, By Service Type (2017 to 2028F) (In USD Billion)
Table 24 : Europe Online Travel Market Size and Forecast, By Device (2017 to 2028F) (In USD Billion)
Table 25 : Europe Online Travel Market Size and Forecast, By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 26 : Germany Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 27 : Germany Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 28 : Germany Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 29 : United Kingdom Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 30 : United Kingdom Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 31 : United Kingdom Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 32 : France Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 33 : France Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 34 : France Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 35 : Italy Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 36 : Italy Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 37 : Italy Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 38 : Spain Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 39 : Spain Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 40 : Spain Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 41 : Russia Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 42 : Russia Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 43 : Russia Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 44 : Asia-Pacific Online Travel Market Size and Forecast, By Service Type (2017 to 2028F) (In USD Billion)
Table 45 : Asia-Pacific Online Travel Market Size and Forecast, By Device (2017 to 2028F) (In USD Billion)
Table 46 : Asia-Pacific Online Travel Market Size and Forecast, By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 47 : China Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 48 : China Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 49 : China Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 50 : Japan Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 51 : Japan Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 52 : Japan Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 53 : India Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 54 : India Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 55 : India Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 56 : Australia Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 57 : Australia Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 58 : Australia Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 59 : South Korea Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 60 : South Korea Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 61 : South Korea Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 62 : South America Online Travel Market Size and Forecast, By Service Type (2017 to 2028F) (In USD Billion)
Table 63 : South America Online Travel Market Size and Forecast, By Device (2017 to 2028F) (In USD Billion)
Table 64 : South America Online Travel Market Size and Forecast, By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 65 : Brazil Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 66 : Brazil Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 67 : Brazil Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 68 : Argentina Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 69 : Argentina Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 70 : Argentina Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 71 : Colombia Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 72 : Colombia Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 73 : Colombia Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 74 : Middle East & Africa Online Travel Market Size and Forecast, By Service Type (2017 to 2028F) (In USD Billion)
Table 75 : Middle East & Africa Online Travel Market Size and Forecast, By Device (2017 to 2028F) (In USD Billion)
Table 76 : Middle East & Africa Online Travel Market Size and Forecast, By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 77 : United Arab Emirates Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 78 : United Arab Emirates Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 79 : United Arab Emirates Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 80 : Saudi Arabia Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 81 : Saudi Arabia Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 82 : Saudi Arabia Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 83 : South Africa Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 84 : South Africa Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 85 : South Africa Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)

　

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Summary

Online travel providers aim to ease travel planning and bookings for travelers. The ability to compare a wide range of available travel options, as well as quick and simple flight and hotel bookings, are driving growth in the online travel sector. As one of the most popular methods for booking travel, particularly among young professionals, market participants are heavily promoting their travel services through mobile websites and applications. The growth of the travel and tourism industry as well as changes in lifestyle trends have led to a steady rise in the internet travel sector. Depending on the type of property, many factors such as location, size, and on-site amenities affect the demand for online travel. Rising disposable income, the growing weekend culture, the introduction of low-cost airline services, and the expanding service sector are all expected to have a positive impact on the market. Two of the main causes pushing people to upscale resorts are the increase in purchasing power and the way of life. The popularity of internet travel is also increased by the presence of sporting events in a city or nation. The rise of internet motel reservation services has accelerated industry growth. For instance, on February 10, 2021, Marriott International released a new version of its mobile app, Marriott Bonvoy, with new features like better booking options, more individualized experiences, and customizations in earning and redeeming points. Due to the rising demand for premium services with more flexible booking choices, the market is therefore anticipated to consolidate. The younger generation is extremely popular with online trip booking. Due to the fact that Gen Z and Millennial are affected by technologically advanced items, it is projected that they would search for sophisticated booking services that provide them with a customized experience. In order to automate the online travel booking process, which is expected to draw young consumers, travel businesses are investing in integrating technology like artificial intelligence, machine learning, and Big Data. Travel agencies use the Big Data traveler analytics to create customized packages, which is anticipated to increase website and app traffic by leading expansion.

According to the research report, “Global Online Travel Systems Market Outlook, 2028” published by Bonafide Research, the market is anticipated to cross USD 990 Billion by 2028, increasing from USD 567.71 Billion in 2022. The market is expected to grow with 10.06% CAGR by 2023-28. The market's expansion through the mobile segment is mostly attributable to the rise in mobile usage and the development of inventive mobile travel apps. The way people communicate and travel throughout the world has changed as a result of technology. Easy and effective methods are being developed to make traveling simple and comfortable, which is boosting the expansion of the travel business, thanks to changing technology and an increase in mobile usage. Travelers prefer to book their trips using mobile travel apps, which are steadily gaining market share. Therefore, it is anticipated that increased smartphone usage and increased digital literacy will fuel the expansion of the online travel sector. People are now heavily exposed to social networking sites thanks to the development of the internet. Before making a purchase, people first surf websites, obtain in-depth information, and evaluate the needed good or service. Additionally, people frequently share their vacation plans on social media sites like Facebook, Twitter, and travel blogs. Online travel service providers use social media as a platform to promote their products and exclusive deals for bookings made online, fueling the growth of the online travel market throughout the course of the forecast period. Additionally, it is projected that the advent of vlogging culture and people's increased interest in frequent travel will support market growth. Due to the international travel restrictions put in place by countries during the pandemic outbreak, the travel and tourism sector saw a considerable decline in income.

Over the past ten years, the majority of industries have digitized more and more. The travel industry, in particular, has taken considerable pains to develop its online presence, and it is still evolving quickly as evidenced by the recent adoption of artificial intelligence (AI) in the travel and tourist industries. In general, travel e-commerce websites and review websites make up the majority of the online travel sector. Travel-related e-commerce websites are focused on selling travel-related goods like flights, lodging, and rental cars. These can be ordered directly from a travel agency's website or another website that sells travel. Travelers can also share their comments on hotels, restaurants, and other tourist attractions on review websites like Tripadvisor. Over the past ten years, the majority of industries have digitized more and more. The travel industry, in particular, has taken considerable pains to develop its online presence, and it is still evolving quickly as evidenced by the recent adoption of artificial intelligence (AI) in the travel and tourism industries. In general, travel e-commerce websites and review websites make up the majority of the online travel sector. They are focused on selling travel-related goods like flights, lodging, and rental cars. These can be ordered directly from a travel agency's website or another website that sells travel. Travelers can also share their comments on hotels, restaurants, and other tourist attractions on review websites like Tripadvisor. Personalized online experiences become a trade-in between the market rival and the increasingly competitive online travel booking industry in 2022, so other businesses might investigate tracking what consumers search for on the Internet and offering them new vacation possibilities when they log in.

The global online travel market is segmented into five major regions including North America, Europe, Asia-Pacific, South America and Middle East & Africa. Among them, Asia-Pacific is dominating the market with over 30% market share in 2022. People's increased purchasing power and greater living standards are two key elements luring them into the travel & tourism industry and driving the expansion of the regional internet travel market. Furthermore, the group travel industry has been significantly accelerated and encouraged by regional economic growth, the convenience of travel restrictions, growing competition, and aggressive promotion techniques used by the sector's involved players. These factors are anticipated to accelerate the growth of the online travel industry over the course of the assessment period. Due to rising income levels throughout the area, the United States holds the biggest regional market share, making the North American Online Travel Market the second largest in the world. Due to its rigorous licensing regulations, increased travel and tourism expenditures, significant use of digital media, and larger consumer buying power, this region dominates. An increasing number of overseas students who want to finish their studies in the United States are predicted to fuel the increase. In search of a new home abroad, overseas settlers are increasingly choosing Canada. To entice more immigrants to relocate there, the Canadian government has made large expenditures, which work as a revenue-generating component for growing the local market.

Based on the service type, the market is segmented into several types including transportation, travel accommodation, vacation packages and others (travel insurance, visas and passport services, currency exchange services, travel spa and wellness services, travel gear and gadgets, etc.) Among them, transportation segment is expected to lead the market by the end of the forecast period. Global internet travel booking for buses, trains, and flights is boosting the market's expansion. The segment is also primarily influenced by global trends in expanding consumer spending, urbanization, broadband accessibility rates in emerging economies, and a preference for travel among the growing global affluent class. Additionally, the inclination for traveling for different reasons—such as business and adventure—across Asian nations like China and India has increased the need for online travel reservations in this area, supporting industry growth over the course of the projection period. Additionally, the market is being driven by an increase in couple vacations over the past century, which has been facilitated by both the growth of couples-focused package vacations and increased accessibility to international travel. Additionally, it is projected that rising internet usage, rising travel demand, and rising mobile phone penetration would fuel the rise. Travel to previously untraveled areas has also been encouraged and inspired by social media and social networks, which is expected to spur industry growth.

Industry growth is being accelerated by the increasing use of desktop or web browsing to obtain comprehensive information about travel and hotel reservations. Additionally, buyers are more comfortable using computers to purchase bigger items like vacation packages and flights. Additionally, the percentage of customers who abandon their travel purchase on desktops is higher than that of mobile, majorly, which spurs the market's expansion. However, from 2023 to 2028, the mobile category would experience the fastest CAGR of over 11%. This can be linked to the increased global use and penetration of smartphones and the internet. Additionally, the busy schedules of young, employed consumers and the availability of reputable online travel firms are spurring industry expansion. The quick and simple hotel and travel reservations provided by marketplace platforms and the wide service offerings through mobile applications are credited with the segment's growth. Additionally, rapid, mobile-friendly, and easy-to-use applications for smartphones are being released by travel booking companies, which is increasing the segment's growth during the course of the projection year.

The market is divided into direct travel suppliers and online travel agents based on the kind of booking. Online travel firms are becoming the world's most popular method of making reservations. One of the most spectacular examples of the digital change of business and society over the past 25 years has been the development of online travel agents. OTAs have developed into digital marketplaces that provide direct access to a wide selection of online travel options for both B2B and B2C clients. In actuality, OTAs are a cross between an e-commerce platform and a travel agency. The global online travel market—which includes hotels, airlines, package tours, rail travel, and cruises—has been dominated by OTAs from industry titans like Expedia, Booking.com, and Trip.com. Additionally, it is anticipated that the Travel Accommodation segment would continue to dominate the market for online travel services. Travel accommodations are now the largest contributor to the market due to the globalization of commerce and businesses' expansion strategies. Online booking is accessible for a variety of travel accommodations, including hotels, resorts, vacation rentals, and more.

Several important elements in the online travel market contribute to the dominance of the 32–43 age groups in the market. People in this age bracket are in their peak working and earning years and often have more money available to spend on travel. They are frequently in a time of life where they have fewer obligations to their families and more freedom to organize and travel. Additionally, the age group of 32 to 43 is technologically aware and at ease using digital platforms for a range of tasks, including trip planning and booking, which accelerates the rate of product acceptance. They are accustomed to online purchases and digital communication because they have grown up alongside the quick development of technology. In addition, they may organize their vacations at their own speed and from the convenience of their homes or offices thanks to online travel platforms, which also save time. Additionally, the growing inclination of this age group for efficiency and ease in their travel plans is assisting in the segment's expansion.

Market Dynamics

• Convenience and accessibility: The ease of use and accessibility provided by online platforms have changed how consumers organize and reserve their travel. With the help of these platforms, travelers may access a wide range of travel-related information, choices, and services in a one location. Time and effort can be saved by having access to various flights, hotels, and travel agents through an easy-to-use interface. Travelers can make reservations either at home or on the road by comparing pricing, reading reviews, or making reservations. Because internet platforms are accessible around-the-clock, travelers are no longer constrained by the opening hours of conventional travel firms. Because of their accessibility and ease, travelers now have greater influence over their itinerary and are better equipped to make judgments.

• Shift in Travel trends: The market for online travel agents is predicted to be significantly impacted by the quick movement in travel habits toward business leisure (bleisure) and food tourism. Bleisure travel is a hybrid form of travel that combines both business and leisure trips. After finishing their official duties on business travels to different nations, people like to travel and sample the local cuisine. The Global Business Travel Association estimates that one third of business travelers include a leisure activity on at least one of their journeys each year. Another significant trend that is anticipated to fuel the market for online travel agencies is food tourism. The focus of food tourism is on real gastronomic encounters. There has been increasing shift towards experiencing local delicacies of specific countries in unique food and beverages activities while travelling in the last two years.

Market Restraints

• Competitive Pricing and Deals: Market competition has led to competitive pricing and the availability of alluring offers and discounts. OTAs and booking websites work hard to draw customers by promoting exclusive bargains, package discounts, and last-minute specials. Travelers can find the greatest selections and acquire the most affordable offers by using the ability to compare costs across several sites. Travelers may make informed judgments and take advantage of advantageous pricing options because to pricing transparency, real-time availability information, and price changes. For those looking to save money and get the most for their money, online travel has become a desirable alternative due to the availability of such competitive pricing and packages. Moreover, loyalty programs and reward systems offered by these platforms further incentivize travelers to book through their platforms, enhancing customer loyalty and engagement.

• Geo-Political Tensions: During the projection period, geopolitical tensions are projected to have a detrimental effect on the market for online travel agencies. Sanctions against Russia, economic protectionism, and increased military tensions in the Middle East were all effects of geopolitical unrest. For example, Brexit may result in increased trade restrictions between the UK and other European nations. In order to increase domestic manufacturing, the USA is also enacting a number of trade restrictions, particularly with China. For instance, increasing input costs brought on by steel and aluminum tariffs (in March 2018) in the USA as of mid-2019 resulted in 0.6% fewer jobs, or 75,000 fewer jobs in the manufacturing sector. Job losses brought on by geopolitical tensions will reduce people's disposable incomes and purchasing power, discouraging them from touring and traveling. Future market growth will be hampered by this.

Market Trends

• Demand from Solo Travelers: Due to changing lifestyles, which include more individuals getting married later in life, young people taking gap years to travel alone, high divorce rates in many countries, and the increased acceptance of solo travel, solo travel is becoming more and more common. There are more chances for the travel business as demand from solitary travelers rises. To entice these single travelers, the participants in the travel business are providing a variety of flexible and cashless packages.

• Increased use of artificial intelligence (AI): AI is used by online travel agencies to improve user experience and operational effectiveness. Chatbots and virtual assistants, who offer individualized advice and help customers with travel reservations, are one way AI is being employed. AI-driven chatbots may deal with a range of customer inquiries, from making travel and lodging arrangements to responding to frequently asked questions. This improves the user experience by giving prompt and correct responses to enquiries, saving time and resources for online trip booking services.

Covid-19 Impacts

The pandemic led to widespread travel restrictions, lockdowns, and border closures, which significantly reduced both domestic and international travel. This had a profound impact on the entire travel industry, including online travel agencies (OTAs) and booking platforms. With people advised to stay at home and avoid non-essential travel, there was a massive decline in travel bookings across all platforms. Flights, hotels, tours, and other travel-related services experienced a sharp drop in demand. Online travel agencies faced financial losses due to the cancellation of bookings and the decrease in new bookings. Many companies were forced to lie off or furlough employees, cut costs, and seek financial assistance. The pandemic led to a shift in travel preferences, with a focus on safety, hygiene, and flexible booking options. Travelers became more cautious and looked for providers that offered easy cancellations and refunds. With physical travel limited, there was an increase in virtual travel experiences and online tours. Some platforms started offering virtual tours of popular destinations and attractions to keep travelers engaged. Online travel platforms had to innovate to adapt to the changing landscape. Some companies introduced features like health and safety information, flexible booking policies, and updated refund procedures to address travelers' concerns. As vaccination efforts began and travel restrictions eased in some regions, the online travel industry started to see a gradual recovery. However, the pace of recovery varied depending on the region and the effectiveness of containment measures. The pandemic prompted travelers to reevaluate their travel habits and consider factors such as sustainability, health, and safety more seriously. This shift in mindset could lead to lasting changes in the way people plan and experience their trips.

Recent Developments

• In April 2023, Expedia launched New Feature Powered by ChatGPT to help plan travel. This innovative integration aims to enhance the travel planning experience for Expedia users by providing them with a personalized and conversational approach to trip planning. With this new feature, users can engage in natural language conversations with the ChatGPT system, similar to chatting with a virtual assistant.

• In May 2023, HRS won three sustainability awards at BTN Americas Event by Business Travel News magazine. These accolades acknowledge HRS's comprehensive sustainability program, their role as a green supplier, and their innovative approaches to promoting sustainable travel choices. With these awards, HRS continues to inspire and lead the way in sustainable practices, encouraging positive change across the industry.

• In October 2022, MakeMyTrip (MMT) launched a new and unique payment model called 'Book Without Payment,' which allows international and domestic travelers to book accommodation in India or abroad without making any upfront payments.

• In November 2022, EaseMyTrip.com, one of India's leading travel technology portals, has released a corporate selfbooking tool. Business travelers and corporations can make bookings for their trips with the help of this tool, as it simplifies the booking process. This tool uses AI technologies such as machine learning and data mining to make it more efficient and resourceful.

Key Players Insights:

Booking Holdings Inc., Airbnb, Inc., Edreams Odigeo, Expedia, Inc., Make My Trip Pvt. Ltd., Thomas Cook Group plc, Hostelworld.com Limited, Alibaba Group Holding Limited, Tripadvisor LLC, Trip.com Group Limited , Despegar.com, Corp, Lastminute.com Group, Fareportal, HRS GmbH, Hurb, Travelstart Online Travel Operations Pty Ltd, Wego Pte Ltd, Decolar, 2fntravel, Cleartrip Pvt. Ltd.

Considered in this report:

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:

• Global Online Travel with its value and forecast along with its segments
• Regional and Country-wise Online Travel market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report

• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, Saudi Arabia, South Africa)

By Service Type:

• Transportation
• Travel Accommodation
• Vacation Packages
• Others (Travel Insurance, Visas and passport services, Currency Exchange Services, Travel spa and wellness services, Travel gear and gadgets, etc.)

By Device:

• Laptop/Desktop Devices
• Mobile Devices

By Mode of Booking:

• Online Travel Agencies (OTAs)
• Direct Travel Suppliers

By Age Group:

• 22-31 Years
• 32-43 Years
• 44-56 Years
• >56 Years

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.
Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Online Travel industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.





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Table of Contents

Table of Contents
1. Executive Summary
2. Market Dynamics
2.1. Market Drivers & Opportunities
2.2. Market Restraints & Challenges
2.3. Market Trends
2.4. Covid-19 Effect
2.5. Supply chain Analysis
2.6. Policy & Regulatory Framework
2.7. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Global Online Travel Market Outlook
6.1. Market Size By Value
6.2. Market Share By Region
6.3. Market Size and Forecast, By Geography
6.4. Market Size and Forecast, By Service Type
6.5. Market Size and Forecast, By Device
6.6. Market Size and Forecast, By Mode of Booking
6.7. Market Size and Forecast, By Age Group
7. North America Online Travel Market Outlook
7.1. Market Size By Value
7.2. Market Share By Country
7.3. Market Size and Forecast, By Service Type
7.4. Market Size and Forecast, By Device
7.5. Market Size and Forecast, By Mode of Booking
7.6. United States Online Travel Market Outlook
7.6.1. Market Size By Value
7.6.2. Market Size and Forecast By Service Type
7.6.3. Market Size and Forecast By Device
7.6.4. Market Size and Forecast By Mode of Booking
7.7. Canada Online Travel Market Outlook
7.7.1. Market Size By Value
7.7.2. Market Size and Forecast By Service Type
7.7.3. Market Size and Forecast By Device
7.7.4. Market Size and Forecast By Mode of Booking
7.8. Mexico Online Travel Market Outlook
7.8.1. Market Size By Value
7.8.2. Market Size and Forecast By Service Type
7.8.3. Market Size and Forecast By Device
7.8.4. Market Size and Forecast By Mode of Booking
8. Europe Online Travel Market Outlook
8.1. Market Size By Value
8.2. Market Share By Country
8.3. Market Size and Forecast, By Service Type
8.4. Market Size and Forecast, By Device
8.5. Market Size and Forecast, By Mode of Booking
8.6. Germany Online Travel Market Outlook
8.6.1. Market Size By Value
8.6.2. Market Size and Forecast By Service Type
8.6.3. Market Size and Forecast By Device
8.6.4. Market Size and Forecast By Mode of Booking
8.7. United Kingdom Online Travel Market Outlook
8.7.1. Market Size By Value
8.7.2. Market Size and Forecast By Service Type
8.7.3. Market Size and Forecast By Device
8.7.4. Market Size and Forecast By Mode of Booking
8.8. France Online Travel Market Outlook
8.8.1. Market Size By Value
8.8.2. Market Size and Forecast By Service Type
8.8.3. Market Size and Forecast By Device
8.8.4. Market Size and Forecast By Mode of Booking
8.9. Italy Online Travel Market Outlook
8.9.1. Market Size By Value
8.9.2. Market Size and Forecast By Service Type
8.9.3. Market Size and Forecast By Device
8.9.4. Market Size and Forecast By Mode of Booking
8.10. Spain Online Travel Market Outlook
8.10.1. Market Size By Value
8.10.2. Market Size and Forecast By Service Type
8.10.3. Market Size and Forecast By Device
8.10.4. Market Size and Forecast By Mode of Booking
8.11. Russia Online Travel Market Outlook
8.11.1. Market Size By Value
8.11.2. Market Size and Forecast By Service Type
8.11.3. Market Size and Forecast By Device
8.11.4. Market Size and Forecast By Mode of Booking
9. Asia-Pacific Online Travel Market Outlook
9.1. Market Size By Value
9.2. Market Share By Country
9.3. Market Size and Forecast, By Service Type
9.4. Market Size and Forecast, By Device
9.5. Market Size and Forecast, By Mode of Booking
9.6. China Online Travel Market Outlook
9.6.1. Market Size By Value
9.6.2. Market Size and Forecast By Service Type
9.6.3. Market Size and Forecast By Device
9.6.4. Market Size and Forecast By Mode of Booking
9.7. Japan Online Travel Market Outlook
9.7.1. Market Size By Value
9.7.2. Market Size and Forecast By Service Type
9.7.3. Market Size and Forecast By Device
9.7.4. Market Size and Forecast By Mode of Booking
9.8. India Online Travel Market Outlook
9.8.1. Market Size By Value
9.8.2. Market Size and Forecast By Service Type
9.8.3. Market Size and Forecast By Device
9.8.4. Market Size and Forecast By Mode of Booking
9.9. Australia Online Travel Market Outlook
9.9.1. Market Size By Value
9.9.2. Market Size and Forecast By Service Type
9.9.3. Market Size and Forecast By Device
9.9.4. Market Size and Forecast By Mode of Booking
9.10. South Korea Online Travel Market Outlook
9.10.1. Market Size By Value
9.10.2. Market Size and Forecast By Service Type
9.10.3. Market Size and Forecast By Device
9.10.4. Market Size and Forecast By Mode of Booking
10. South America Online Travel Market Outlook
10.1. Market Size By Value
10.2. Market Share By Country
10.3. Market Size and Forecast, By Service Type
10.4. Market Size and Forecast, By Device
10.5. Market Size and Forecast, By Mode of Booking
10.6. Brazil Online Travel Market Outlook
10.6.1. Market Size By Value
10.6.2. Market Size and Forecast By Service Type
10.6.3. Market Size and Forecast By Device
10.6.4. Market Size and Forecast By Mode of Booking
10.7. Argentina Online Travel Market Outlook
10.7.1. Market Size By Value
10.7.2. Market Size and Forecast By Service Type
10.7.3. Market Size and Forecast By Device
10.7.4. Market Size and Forecast By Mode of Booking
10.8. Columbia Online Travel Market Outlook
10.8.1. Market Size By Value
10.8.2. Market Size and Forecast By Service Type
10.8.3. Market Size and Forecast By Device
10.8.4. Market Size and Forecast By Mode of Booking
11. Middle East & Africa Online Travel Market Outlook
11.1. Market Size By Value
11.2. Market Share By Country
11.3. Market Size and Forecast, By Service Type
11.4. Market Size and Forecast, By Device
11.5. Market Size and Forecast, By Mode of Booking
11.6. UAE Online Travel Market Outlook
11.6.1. Market Size By Value
11.6.2. Market Size and Forecast By Service Type
11.6.3. Market Size and Forecast By Device
11.6.4. Market Size and Forecast By Mode of Booking
11.7. Saudi Arabia Online Travel Market Outlook
11.7.1. Market Size By Value
11.7.2. Market Size and Forecast By Service Type
11.7.3. Market Size and Forecast By Device
11.7.4. Market Size and Forecast By Mode of Booking
11.8. South Africa Online Travel Market Outlook
11.8.1. Market Size By Value
11.8.2. Market Size and Forecast By Service Type
11.8.3. Market Size and Forecast By Device
11.8.4. Market Size and Forecast By Mode of Booking
12. Competitive Landscape
12.1. Competitive Dashboard
12.2. Business Strategies Adopted by Key Players
12.3. Key Players Market Share Insights and Analysis, 2022
12.4. Key Players Market Positioning Matrix
12.5. Porter's Five Forces
12.6. Company Profile
12.6.1. Booking Holdings Inc.
12.6.2. Airbnb, Inc.
12.6.3. Edreams Odigeo
12.6.4. Expedia, Inc.
12.6.5. Make My Trip Pvt.Ltd.
12.6.6. Thomas Cook Group plc
12.6.7. Hostelworld.com Limited
12.6.8. Alibaba Group Holding Limited
12.6.9. Tripadvisor LLC
12.6.10. Trip.com Group Limited
12.6.11. Despegar.com, Corp
12.6.12. Lastminute.com Group
12.6.13. Fareportal
12.6.14. HRS GmbH
12.6.15. Hurb
12.6.16. Travelstart Online Travel Operations Pty Ltd
12.6.17. Wego Pte Ltd
12.6.18. Decolar
12.6.19. 2fntrave
12.6.20. Cleartrip Pvt. Ltd.
13. Strategic Recommendations
14. Annexure
14.1. FAQ`s
14.2. Notes
14.3. Related Reports
15. Disclaimer

List of Figures
Figure 1: Global Online Travel Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Global Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 5: Global Online Travel Market Share By Region (2022)
Figure 6: North America Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 7: North America Online Travel Market Share By Country (2022)
Figure 8: US Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 9: Canada Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: Mexico Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 11: Europe Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 12: Europe Online Travel Market Share By Country (2022)
Figure 13: Germany Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 14: UK Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 15: France Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 16: Italy Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 17: Spain Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 18: Russia Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 19: Asia-Pacific Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 20: Asia-Pacific Online Travel Market Share By Country (2022)
Figure 21: China Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 22: Japan Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 23: India Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 24: Australia Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 25: South Korea Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 26: South America Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 27: South America Online Travel Market Share By Country (2022)
Figure 28: Brazil Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 29: Argentina Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 30: Columbia Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 31: Middle East & Africa Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 32: Middle East & Africa Online Travel Market Share By Country (2022)
Figure 33: UAE Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 34: Saudi Arabia Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 35: South Africa Online Travel Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 36: Competitive Dashboard of top 5 players, 2022
Figure 37: Market Share insights of key players, 2022
Figure 38: Porter's Five Forces of Global Online Travel Market

List of Table
Table 1 : Global Online Travel Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2 : Influencing Factors for Global Online Travel Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Online Travel Market Size and Forecast, By Geography (2017 to 2028F) (In USD Billion)
Table 7 : Global Online Travel Market Size and Forecast, By Service Type (2017 to 2028F) (In USD Billion)
Table 8 : Global Online Travel Market Size and Forecast, By Device (2017 to 2028F) (In USD Billion)
Table 9 : Global Online Travel Market Size and Forecast, By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 10 : Global Online Travel Market Size and Forecast, By Age Group (2017 to 2028F) (In USD Billion)
Table 11 : North America Online Travel Market Size and Forecast, By Service Type (2017 to 2028F) (In USD Billion)
Table 12 : North America Online Travel Market Size and Forecast, By Device (2017 to 2028F) (In USD Billion)
Table 13 : North America Online Travel Market Size and Forecast, By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 14 : United States Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 15 : United States Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 16 : United States Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 17 : Canada Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 18 : Canada Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 19 : Canada Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 20 : Mexico Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 21 : Mexico Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 22 : Mexico Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 23 : Europe Online Travel Market Size and Forecast, By Service Type (2017 to 2028F) (In USD Billion)
Table 24 : Europe Online Travel Market Size and Forecast, By Device (2017 to 2028F) (In USD Billion)
Table 25 : Europe Online Travel Market Size and Forecast, By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 26 : Germany Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 27 : Germany Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 28 : Germany Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 29 : United Kingdom Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 30 : United Kingdom Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 31 : United Kingdom Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 32 : France Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 33 : France Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 34 : France Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 35 : Italy Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 36 : Italy Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 37 : Italy Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 38 : Spain Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 39 : Spain Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 40 : Spain Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 41 : Russia Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 42 : Russia Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 43 : Russia Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 44 : Asia-Pacific Online Travel Market Size and Forecast, By Service Type (2017 to 2028F) (In USD Billion)
Table 45 : Asia-Pacific Online Travel Market Size and Forecast, By Device (2017 to 2028F) (In USD Billion)
Table 46 : Asia-Pacific Online Travel Market Size and Forecast, By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 47 : China Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 48 : China Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 49 : China Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 50 : Japan Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 51 : Japan Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 52 : Japan Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 53 : India Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 54 : India Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 55 : India Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 56 : Australia Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 57 : Australia Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 58 : Australia Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 59 : South Korea Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 60 : South Korea Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 61 : South Korea Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 62 : South America Online Travel Market Size and Forecast, By Service Type (2017 to 2028F) (In USD Billion)
Table 63 : South America Online Travel Market Size and Forecast, By Device (2017 to 2028F) (In USD Billion)
Table 64 : South America Online Travel Market Size and Forecast, By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 65 : Brazil Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 66 : Brazil Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 67 : Brazil Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 68 : Argentina Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 69 : Argentina Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 70 : Argentina Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 71 : Colombia Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 72 : Colombia Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 73 : Colombia Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 74 : Middle East & Africa Online Travel Market Size and Forecast, By Service Type (2017 to 2028F) (In USD Billion)
Table 75 : Middle East & Africa Online Travel Market Size and Forecast, By Device (2017 to 2028F) (In USD Billion)
Table 76 : Middle East & Africa Online Travel Market Size and Forecast, By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 77 : United Arab Emirates Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 78 : United Arab Emirates Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 79 : United Arab Emirates Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 80 : Saudi Arabia Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 81 : Saudi Arabia Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 82 : Saudi Arabia Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)
Table 83 : South Africa Online Travel Market Size and Forecast By Service Type (2017 to 2028F) (In USD Billion)
Table 84 : South Africa Online Travel Market Size and Forecast By Device (2017 to 2028F) (In USD Billion)
Table 85 : South Africa Online Travel Market Size and Forecast By Mode of Booking (2017 to 2028F) (In USD Billion)

　

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