Summary

Germany has a rich history and culture of wellness and relaxation, and massage is an essential part of this culture. The German people value physical well-being and often incorporate massages into their regular self-care routines. Germany boasts numerous massage studios and wellness centers, both in urban areas and tourist destinations. These establishments offer a wide range of massage therapies, from traditional techniques like Swedish and deep tissue massage to more specialized treatments like Thai massage, hot stone massage, and aromatherapy. Germany is known for its precision engineering and high-quality manufacturing. Several German companies produce massage equipment, including massage tables, chairs, massagers, and accessories. These products are not only popular within the country but are also exported to other parts of the world. In Germany, massage is not only viewed as a luxury or relaxation technique but is also used for therapeutic purposes. Medical massage, prescribed by physicians, is common for treating certain health conditions, such as musculoskeletal issues, injuries, and stress-related ailments. Germany has a reputation for adopting a holistic approach to health and well-being. Massage therapy is often integrated with other complementary and alternative medicine practices, such as herbal medicine, acupuncture, and yoga. Many public pools and bathhouses in Germany offer massage services alongside their other facilities. Visitors can enjoy various water-based activities and then indulge in a relaxing massage as part of their wellness experience. Germany attracts wellness tourists from all over the world. People come to the country seeking relaxation, rejuvenation, and therapeutic treatments, including massages. The wellness tourism industry has contributed to the growth of massage equipment and services in the country.

According to the research report "Germany Massage Equipment Market Overview, 2028," published by Bonafide Research, the Germany Massage Equipment market was valued at more than USD 505 Million in 2022. The massage equipment market in Germany has seen technological advancements. Manufacturers have been incorporating innovative features such as smart controls, programmable massage settings, and advanced sensors to enhance the massage experience. There has been a growing demand for portable and compact massage equipment in Germany. Consumers seek devices that are easy to carry and store, allowing them to enjoy massages at home or on the go. Massage equipment with integrated heat and vibration functionalities has gained popularity in the German market. These features offer additional therapeutic benefits and can further improve relaxation and muscle relief. German consumers have shown interest in massage equipment that allows for personalized massage experiences. Devices with adjustable settings and modes to cater to individual needs and preferences have been in demand. Germany has a culture that values health and wellness, leading to a sustained interest in massage equipment. Consumers are willing to invest in high-quality products that contribute to their overall well-being and relaxation. With a focus on consumer protection, German authorities and consumers emphasize the safety and compliance of massage equipment. Manufacturers need to meet specific standards and certifications to enter the German market. Electric and battery-powered massage equipment has become increasingly popular in Germany. These devices offer more convenience and mobility, allowing users to enjoy massages without being tethered to a power outlet. Home-use massage chairs have gained traction in the German market, particularly among consumers seeking a luxurious massage experience in the comfort of their own homes. The popularity of massage equipment in Germany is also reflected in the country's wellness and health spa industry. Spas have been incorporating advanced massage equipment into their services to cater to the preferences of health-conscious consumers.

Electric massage equipment offers convenience and portability compared to traditional non-electric options. Electric massagers are typically designed for home use, allowing users to enjoy massages at their convenience without the need for manual effort or assistance from others. Many electric massage devices are designed to target specific areas of the body, such as neck and shoulders, back, or feet. The ability to focus on particular muscle groups and provide targeted relief can be a significant selling point for consumers with specific massage needs. Some electric massage equipment can be connected to smart devices through mobile apps or Bluetooth technology. This integration enables users to control and customize their massage experiences directly from their smartphones, adding to the appeal for tech-savvy consumers. Furthermore, Non-electric massage equipment includes a wide variety of targeted and specialized tools, such as foam rollers, massage balls, and manual massagers. These tools offer focused relief to specific muscle groups and can be used for self-myofascial release and deep tissue massage. Non-electric massage equipment, like massage balls or handheld massagers, is often lightweight and easy to carry. This portability makes them suitable for use at home, in the office, or while traveling. In addition, based on application, Back pain is a common issue affecting a significant number of people in Germany and worldwide. Back massagers, including massage chairs, cushions, and handheld devices, are specifically designed to target and alleviate back pain. The prevalence of back pain has likely driven the demand for back massagers in the market. Back and body massagers designed for home use offer convenience, allowing individuals to enjoy massages in the comfort of their own homes. This accessibility has likely contributed to the popularity of these products. Germany, like many developed countries, has an aging population. As individuals age, they may experience more muscle stiffness and discomfort, leading them to seek massage equipment that targets the back and body areas.

Germany is a popular destination for wellness tourism, attracting travelers seeking relaxation and rejuvenation. Hotels, resorts, and wellness centers often invest in high-quality massage equipment to enhance the guest experience and offer a wide range of massage services. Hospitals, rehabilitation centers, and other healthcare facilities may also use commercial massage equipment for therapeutic purposes. Medical professionals may prescribe massages as part of patients' treatment plans, contributing to the demand for commercial-grade equipment. Many fitness centers and gyms in Germany offer massage services as an additional amenity for their members. Commercial-grade massage equipment allows these facilities to provide a value-added service and enhance member satisfaction. In addition, Residential massage equipment offers convenience and accessibility. Consumers can enjoy massages at their convenience without the need to schedule appointments or visit a spa or wellness center. This accessibility appeals to busy individuals and those who prefer privacy during their massage sessions. The work-from-home culture, which has become more prevalent due to the COVID-19 pandemic, has led to an increased focus on creating comfortable and healthy home environments. Residential massage equipment aligns with this trend, providing a means to de-stress and improve well-being during work breaks.

Hypermarkets and supermarkets typically offer a wide range of products, including massage equipment. Consumers can find various brands, models, and types of massage chairs, handheld massagers, and other massage tools under one roof, making it a convenient one-stop-shop for their needs. Hypermarkets and supermarkets often run promotions, discounts, and special offers on various products, including massage equipment. Such marketing initiatives can attract price-conscious consumers and encourage them to make impulse purchases. Well-known massage equipment brands often have their products prominently displayed in hypermarkets and supermarkets. This visibility can boost brand recognition and influence consumer preferences. Some well-known hypermarkets and supermarkets in Germany Aldi, Lidl, Edeka, Rewe, Kaufland, Real, Globus, Marktkauf and more. In addition, the adoption of e-commerce and online shopping has been steadily growing in Germany. Consumers have become more comfortable with making online purchases, including larger items like massage equipment, due to the convenience and accessibility of online shopping platforms. Online sales channels provide round-the-clock access to massage equipment, allowing consumers to shop at their convenience, regardless of store operating hours. This accessibility caters to busy individuals who may not have time to visit physical retail locations during regular business hours. Some popular online marketplaces and retailers include Amazon, eBay, MediaMarkt, Saturn, Otto, Conrad, Real, Rossmann.

Massage chairs and sofas offer a comprehensive and immersive massage experience. These products are designed to target multiple areas of the body simultaneously, providing relief to the back, neck, shoulders, arms, and legs. Their versatility appeals to consumers seeking a full-body massage experience. As disposable incomes increase, consumers are more likely to invest in high-quality and premium massage equipment like chairs and sofas to enhance their lifestyle and well-being. Massage chairs and sofas offer a wide range of massage techniques, such as kneading, tapping, rolling, shiatsu, and stretching. This diversity caters to different massage preferences and therapeutic needs, making them attractive to a broader audience. In addition based on Therapy the market is divided into Roller, vibrator and acupressure. Massage rollers, also known as foam rollers or myofascial release tools, offer versatile and targeted therapy. They can be used on various parts of the body, including the back, legs, arms, and neck, to release muscle tension and improve flexibility. Foam rollers are popular among fitness enthusiasts, athletes, and individuals involved in sports activities. They are commonly used as part of warm-up routines, cool-down sessions, and post-workout recovery to reduce muscle soreness and improve muscle function.

Considered in this report
• Geography: Germany
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Germany Massage Equipment market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category
• Electric
• Non-Electric


By Application
• Back Massagers and Body Massagers
• Leg and Foot Massagers
• Neck and Shoulder Massagers
• Head Massagers
• Others


By End User
• Commercial
• Residential


By Distribution channel
• Hypermarket and Supermarket
• Specialty Store
• Online Sales Channel
• Others


By product Type
• Chairs & Sofas
• Stationary equipment
• Handheld
• Others (Table)


By Therapy
• Roller
• Vibrator
• Acupressure


The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Massage Equipment industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Table of Contents

Table of Contents
1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Germany Macro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. Germany Massage Equipments Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Category
6.3. Market Size and Forecast By Application
6.4. Market Size and Forecast By End User
6.5. Market Size and Forecast By Distribution Channel
6.6. Market Size and Forecast By Product Type
6.7. Market Size and Forecast By Therapy
7. Germany Massage Equipments Market Segmentations
7.1. Germany Massage Equipments Market, By Category
7.1.1. Germany Massage Equipments Market Size, By Electric, 2017-2028
7.1.2. Germany Massage Equipments Market Size, By Non-Electric, 2017-2028
7.2. Germany Massage Equipments Market, By Application
7.2.1. Germany Massage Equipments Market Size, By Back Massagers and Body Massagers, 2017-2028
7.2.2. Germany Massage Equipments Market Size, By Leg and Foot Massagers, 2017-2028
7.2.3. Germany Massage Equipments Market Size, By Neck and Shoulder Massagers, 2017-2028
7.2.4. Germany Massage Equipments Market Size, By Head Massagers, 2017-2028
7.2.5. Germany Massage Equipments Market Size, By Others, 2017-2028
7.3. Germany Massage Equipments Market, By End User
7.3.1. Germany Massage Equipments Market Size, By Commercial, 2017-2028
7.3.2. Germany Massage Equipments Market Size, By Residential, 2017-2028
7.4. Germany Massage Equipments Market, By Distribution Channel
7.4.1. Germany Massage Equipments Market Size, By Hypermarket and Supermarket, 2017-2028
7.4.2. Germany Massage Equipments Market Size, By Specialty Store, 2017-2028
7.4.3. Germany Massage Equipments Market Size, By Online Sales Channel, 2017-2028
7.4.4. Germany Massage Equipments Market Size, By Others, 2017-2028
7.5. Germany Massage Equipments Market, By Product Type
7.5.1. Germany Massage Equipments Market Size, By Chairs & Sofas, 2017-2028
7.5.2. Germany Massage Equipments Market Size, By Stationary equipment, 2017-2028
7.5.3. Germany Massage Equipments Market Size, By Handheld, 2017-2028
7.5.4. Germany Massage Equipments Market Size, By Others (Table), 2017-2028
7.6. Germany Massage Equipments Market, By Therapy
7.6.1. Germany Massage Equipments Market Size, By Roller, 2017-2028
7.6.2. Germany Massage Equipments Market Size, By Vibrator, 2017-2028
7.6.3. Germany Massage Equipments Market Size, By Accupressure, 2017-2028
8. Germany Massage Equipments Market Opportunity Assessment
8.1. By Category, 2023 to 2028
8.2. By Application, 2023 to 2028
8.3. By End User, 2023 to 2028
8.4. By Distribution Channel, 2023 to 2028
8.5. By Product Type, 2023 to 2028
8.6. By Therapy, 2023 to 2028
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. Company 1
9.2.2. Company 2
9.2.3. Company 3
9.2.4. Company 4
9.2.5. Company 5
9.2.6. Company 6
9.2.7. Company 7
9.2.8. Company 8
10. Strategic Recommendations
11. Disclaimer

List of Figures
Figure 1: Germany Massage Equipments Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 2: Market Attractiveness Index, By Category
Figure 3: Market Attractiveness Index, By Application
Figure 4: Market Attractiveness Index, By End User
Figure 5: Market Attractiveness Index, By Distribution Channel
Figure 6: Market Attractiveness Index, By Product Type
Figure 7: Market Attractiveness Index, By Therapy
Figure 8: Porter's Five Forces of Germany Massage Equipments Market

List of Table
Table 1 : Influencing Factors for Germany Massage Equipments Market, 2022
Table 2: Germany Massage Equipments Market Size and Forecast By Category (2017, 2022 & 2028F)
Table 3: Germany Massage Equipments Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 4: Germany Massage Equipments Market Size and Forecast By End User (2017, 2022 & 2028F)
Table 5: Germany Massage Equipments Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 6: Germany Massage Equipments Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 7: Germany Massage Equipments Market Size and Forecast By Therapy (2017, 2022 & 2028F)
Table 8: Germany Massage Equipments Market Size of Electric (2017 to 2028) in USD Million
Table 9: Germany Massage Equipments Market Size of Non-Electric (2017 to 2028) in USD Million
Table 10: Germany Massage Equipments Market Size of Back Massagers and Body Massagers (2017 to 2028) in USD Million
Table 11: Germany Massage Equipments Market Size of Leg and Foot Massagers (2017 to 2028) in USD Million
Table 12: Germany Massage Equipments Market Size of Neck and Shoulder Massagers (2017 to 2028) in USD Million
Table 13: Germany Massage Equipments Market Size of Head Massagers (2017 to 2028) in USD Million
Table 14: Germany Massage Equipments Market Size of Others (2017 to 2028) in USD Million
Table 15: Germany Massage Equipments Market Size of Commercial (2017 to 2028) in USD Million
Table 16: Germany Massage Equipments Market Size of Residential (2017 to 2028) in USD Million
Table 17: Germany Massage Equipments Market Size of Hypermarket and Supermarket (2017 to 2028) in USD Million
Table 18: Germany Massage Equipments Market Size of Specialty Store (2017 to 2028) in USD Million
Table 19: Germany Massage Equipments Market Size of Online Sales Channel (2017 to 2028) in USD Million
Table 20: Germany Massage Equipments Market Size of Others (2017 to 2028) in USD Million
Table 21: Germany Massage Equipments Market Size of Chairs & Sofas (2017 to 2028) in USD Million
Table 22: Germany Massage Equipments Market Size of Stationary equipment (2017 to 2028) in USD Million
Table 23: Germany Massage Equipments Market Size of Handheld (2017 to 2028) in USD Million
Table 24: Germany Massage Equipments Market Size of Others (Table) (2017 to 2028) in USD Million
Table 25: Germany Massage Equipments Market Size of Roller (2017 to 2028) in USD Million
Table 26: Germany Massage Equipments Market Size of Vibrator (2017 to 2028) in USD Million
Table 27: Germany Massage Equipments Market Size of Accupressure (2017 to 2028) in USD Million