Summary

In Pakistan, the millets market is undergoing a gradual but noticeable transition as these ancient grains acquire attention for their nutritional benefits, climate tolerance, and ability to address food security concerns. Millets, such as pearl millet, sorghum, and finger millet, have long been grown and consumed in Pakistan, particularly in rural areas. Because they require less water and inputs to survive, these small-seeded, drought-tolerant grains are becoming increasingly important in the face of water scarcity and climate change. Millets are gaining attention for their significant nutrient content, giving a possible alternative to improve nutrition and livelihoods in this diversified agricultural landscape as health consciousness grows and government initiatives promote sustainable agriculture. Millets are drought-tolerant and thrive in dry and semi-arid environments, making them a good crop for areas experiencing water scarcity or climate change. Their adaptability to a variety of weather conditions facilitates their cultivation and consumption in Pakistan. Millets can be used in a variety of recipes, including bread, cereal, snacks, and traditional entrees. Millets' adaptability to various cuisines has contributed to their popularity and incorporation into the mainstream diet. Government support and initiatives aimed at promoting the cultivation and consumption of millets can play a crucial role in boosting the market. Subsidies, awareness campaigns, and research programmes can encourage farmers and consumers to adopt millet cultivation and consumption.

According to the research report "Pakistan Millets Market Overview, 2028," published by Bonafide Research, the Pakistan Millets market is expected to reach market size of USD 193.65 Million by 2028. Precision agricultural tools, such as remote sensing, drones, and satellite imagery, can assist farmers in more efficiently monitoring their millet fields. These technologies enable improved irrigation, fertilisation, and pest management decisions, resulting in greater resource utilisation and higher yields. Innovative irrigation techniques, such as drip irrigation and sprinkler systems, are being used to preserve water and assure precise water delivery to millet crops, particularly in water-stressed locations. Pakistan offers a complex agroclimatic environment that is ideal for growing numerous millet species. Millets are well-known for their resilience to various climatic zones, and Pakistan's diversified terrain allows for millet growth in a variety of places. Pakistan's agricultural research institutions are actively involved in crop enhancement programmes, particularly millets. They work on generating superior millet varieties with higher yields, pest resistance, and nutritional value, which can help the country's millet production rise. Climate-smart agricultural practises such as water-efficient irrigation, drought-tolerant crop types, and soil conservation measures are gaining popularity in Pakistan. These practises contribute to millet's resilience to climate change and ensure long-term production. Efforts are being undertaken to raise consumer knowledge of millets' nutritional benefits and their participation in a balanced diet. Demand for millet-based products might be driven by nutrition education programmes.

Based on product market is segmented into pearl millet, foxtail millet, sorghum, finger millet and others (kodo millet, proso millet, barnyard millet). Pearl millet is dominating the market of Pakistan I 2022. Furthermore, during the forecast period other segment include kodo millet, proso millet, barnyard millet is expected to be the fastest growing product of the market in Pakistan. Kodo millet, proso millet, and barnyard millet are well-known for their high protein, dietary fibre, vitamins, and mineral content. Demand for these millets may rise as people become more health-conscious and seek nutrient-dense foods. Kodo millet, proso millet, and barnyard millet are adaptable grains that can be utilised in a variety of culinary preparations, including porridge, rice substitution, baking flour, and traditional recipes. Their flexibility with diverse recipes may contribute to their commercial attractiveness. As the millet market increases in Pakistan, consumers and farmers are looking for alternatives to conventional mainstays such as wheat and rice. Alternative millets such as kodo, proso, and barnyard millets could meet this demand. Conventional millets are widely consumed in Pakistan and is leading the market as well. Conventional millets have a distinct flavour and texture that many people in Pakistan recognise and appreciate. Their flavour is strongly embedded in some groups' culinary heritage, which contributes to their popularity. When compared to some of the lesser-known millet kinds, conventional millets are often more widely available at local markets and grocery shops. This accessibility helps explain their larger market share.

Based on application market is divided into ready to eat food, bakery, beverages, breakfast and direct consumption. The direct consumption application is dominating the market with significant market share. In Pakistan, there is a growing trend towards health-conscious consumers. Millets are viewed as healthier and more natural alternatives to processed grains, which encourages direct consumption. Millets are naturally gluten-free, making them an ideal grain for people suffering from celiac disease or gluten intolerance. Millets as a gluten-free option may be in high demand due to increased knowledge of gluten-related health concerns. Millets' cultural acceptance and long-standing familiarity in specific areas of Pakistan may contribute to their dominance in direct consumption in certain areas. The distribution channel includes traditional grocery stores, trade associations & organizations, supermarkets, online stores and others (speciality stores). The millets are most commonly distributed through traditional grocery stores and is leading the market with highest market share.

Considered in this report:
• Geography: Pakistan
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Pakistan Millets market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Nature:
• Conventional
• Organic

By Product:
• Pearl Millet
• Foxtail Millet
• Sorghum
• Finger Millet
• Others(Kodo millet, proso millet, barnyard millet)

By Application:
• Ready to eat food
• Bakery
• Beverages
• Breakfast
• Direct Consumption

By Distribution Channel:
• Traditional Grocery Stores
• Trade Associations & organizations
• Supermarkets
• Online Stores
• Others(Speciality Stores)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Millets industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Table of Contents

Table of Contents
1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Pakistan Macro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. Pakistan Millets Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Product Type
6.3. Market Size and Forecast By Nature
6.4. Market Size and Forecast By Application
6.5. Market Size and Forecast By Distribution channel
7. Pakistan Millets Market Segmentations
7.1. Pakistan Millets Market, By Product Type
7.1.1. Pakistan Millets Market Size, By Pearl Millet, 2017-2028
7.1.2. Pakistan Millets Market Size, By Foxtail Millet, 2017-2028
7.1.3. Pakistan Millets Market Size, By Sorghum, 2017-2028
7.1.4. Pakistan Millets Market Size, By Finger Millet, 2017-2028
7.1.5. Pakistan Millets Market Size, By Others, 2017-2028
7.2. Pakistan Millets Market, By Nature
7.2.1. Pakistan Millets Market Size, By Conventional, 2017-2028
7.2.2. Pakistan Millets Market Size, By Conventional, 2017-2028
7.3. Pakistan Millets Market, By Application
7.3.1. Pakistan Millets Market Size, By Ready to eat food, 2017-2028
7.3.2. Pakistan Millets Market Size, By Bakery, 2017-2028
7.3.3. Pakistan Millets Market Size, By Beverages, 2017-2028
7.3.4. Pakistan Millets Market Size, By Breakfast, 2017-2028
7.3.5. Pakistan Millets Market Size, By Direct Consumption, 2017-2028
7.4. Pakistan Millets Market, By Distribution channel
7.4.1. Pakistan Millets Market Size, By Traditional Grocery Stores, 2017-2028
7.4.2. Pakistan Millets Market Size, By Trade Associations & organizations, 2017-2028
7.4.3. Pakistan Millets Market Size, By Supermarkets, 2017-2028
7.4.4. Pakistan Millets Market Size, By Online Stores, 2017-2028
7.4.5. Pakistan Millets Market Size, By Others, 2017-2028
8. Pakistan Millets Market Opportunity Assessment
8.1. By Product Type, 2023 to 2028
8.2. By Nature, 2023 to 2028
8.3. By Application, 2023 to 2028
8.4. By Distribution channel, 2023 to 2028
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. Company 1
9.2.1.1. Company Snapshot
9.2.1.2. Company Overview
9.2.1.3. Financial Highlights
9.2.1.4. Geographic Insights
9.2.1.5. Business Segment & Performance
9.2.1.6. Product Portfolio
9.2.1.7. Key Executives
9.2.1.8. Strategic Moves & Developments
9.2.2. Company 2
9.2.3. Company 3
9.2.4. Company 4
9.2.5. Company 5
9.2.6. Company 6
9.2.7. Company 7
9.2.8. Company 8
10. Strategic Recommendations
11. Disclaimer

List of Figures

Figure 1: Pakistan Millets Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 2: Market Attractiveness Index, By Product Type
Figure 3: Market Attractiveness Index, By Nature
Figure 4: Market Attractiveness Index, By Application
Figure 5: Market Attractiveness Index, By Distribution channel
Figure 6: Porter's Five Forces of Pakistan Millets Market

List of Table

Table 1 : Influencing Factors for Millets Market, 2022
Table 2: Pakistan Millets Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 3: Pakistan Millets Market Size and Forecast By Nature (2017, 2022 & 2028F)
Table 4: Pakistan Millets Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 5: Pakistan Millets Market Size and Forecast By Distribution channel (2017, 2022 & 2028F)
Table 6: Pakistan Millets Market Size of Pearl Millet (2017 to 2028) in USD Million
Table 7: Pakistan Millets Market Size of Foxtail Millet (2017 to 2028) in USD Million
Table 8: Pakistan Millets Market Size of Sorghum (2017 to 2028) in USD Million
Table 9: Pakistan Millets Market Size of Finger Millet (2017 to 2028) in USD Million
Table 10: Pakistan Millets Market Size of Others (2017 to 2028) in USD Million
Table 11: Pakistan Millets Market Size of Conventional (2017 to 2028) in USD Million
Table 12: Pakistan Millets Market Size of Conventional (2017 to 2028) in USD Million
Table 13: Pakistan Millets Market Size of Ready to eat food (2017 to 2028) in USD Million
Table 14: Pakistan Millets Market Size of Bakery (2017 to 2028) in USD Million
Table 15: Pakistan Millets Market Size of Beverages (2017 to 2028) in USD Million
Table 16: Pakistan Millets Market Size of Breakfast (2017 to 2028) in USD Million
Table 17: Pakistan Millets Market Size of Direct Consumption (2017 to 2028) in USD Million
Table 18: Pakistan Millets Market Size of Traditional Grocery Stores (2017 to 2028) in USD Million
Table 19: Pakistan Millets Market Size of Trade Associations & organizations (2017 to 2028) in USD Million
Table 20: Pakistan Millets Market Size of Supermarkets (2017 to 2028) in USD Million
Table 21: Pakistan Millets Market Size of Online Stores (2017 to 2028) in USD Million
Table 22: Pakistan Millets Market Size of Others (2017 to 2028) in USD Million