Summary

The United States, with its diverse population and strong consumer culture, offers a fertile ground for the drinkable yogurt market to flourish. Drinkable yogurt, also known as yoghurt or kefir, is a popular beverage in the United States. Drinkable yoghurt has become increasingly well-liked among health-conscious people across United States as consumer awareness of the value of living a healthy lifestyle and the advantages of taking probiotics and other nutrients has grown. The development of this market can be linked to a number of elements, such as shifting dietary tastes, convenience-driven lives, and rising desire for portable and practical food options. Furthermore, the drinkable yogurt market in the United States extends beyond traditional dairy-based products. With the rise of plant-based diets and an increasing focus on sustainability, manufacturers have responded by introducing vegan and dairy-free alternatives, derived from sources such as soy, almond, coconut, or oat milk. This expansion into plant-based options has further diversified the market, appealing to a broader consumer base seeking dairy alternatives that align with their dietary preferences and ethical considerations.

According to the research report "United States Of America Drinkable Yogurt Market Overview, 2028," published by Bonafide Research, The United States Of America Drinkable Yogurt market is expected to grow at above 4.41% CAGR from 2023 to 2028. The cultures used to ferment drinkable yogurt in the US typically include Lactobacillus bulgaricus and Streptococcus thermophilus, which are common starter cultures for yogurt production. Some brands may also incorporate additional probiotic cultures like Lactobacillus acidophilus or Bifidobacterium. Drinkable yogurts are often used as a healthy snack or breakfast option due to their probiotic content, calcium, and protein. They provide a convenient way to incorporate these nutrients into the diet. However, it's important to note that some flavored varieties may contain added sugars and artificial ingredients, so reading the labels is advisable. In Unite States, Tetra Pak packaging is appreciated by consumers who prioritize the convenience of having drinkable yogurt with a longer shelf life, as these products can be stored at room temperature until opened. Single-serving bottles are preferred by consumers who value convenience and portability. They are suitable for those looking for a quick and easy snack option that can be consumed without the need for additional utensils.

In United States, Plain drinkable yogurts are popular among consumers who prefer a more traditional or authentic yogurt experience. These yogurts appeal to those who enjoy the natural tanginess of yogurt and want to avoid added sugars or flavours. They are commonly chosen by individuals who prefer to customize their yogurt by adding fruits, nuts, or sweeteners according to their taste. Flavoured drinkable yogurts are preferred by consumers who enjoy the convenience of having pre-flavoured options readily available. The consumers in United States prefer purchasing yogurt from grocery stores due to the wide variety of brands, flavours, and options available. Convenience stores serve as a convenient option for consumers who want to grab yogurt on the go. Consumers may prefer this channel when they need a quick snack or when grocery stores are not easily accessible. Online retail provides convenience and accessibility for consumers who prefer the ease of shopping from home. This channel is particularly popular among busy individuals, those in remote areas, or those seeking specific brands or specialty yogurts not readily available in their local stores.

The Food and Drug Administration (FDA) sets standards and regulations for food safety, including Good Manufacturing Practices (GMPs) to ensure that drinkable yogurts are produced, processed, and packaged under sanitary conditions to prevent contamination and ensure safe consumption.The specialty trade shows Dairy-Deli-Bake Seminar and Expo, Natural Resources Expo East and Expo West, Specialty Food Association's Fancy Food Show, and Expo East are all events devoted to the dairy sector, including dairy-based goods such drinkable yoghurts. the drinkable yogurt market in the USA is driven by consumer demand for healthy, convenient, and diverse options. Manufacturers continue to innovate in terms of flavors, ingredients, packaging, and sustainability practices to meet evolving consumer preferences and industry trends.

Recent Developments:
• In 2021, Chobani launched a new line of probiotic yogurt drinks called Chobani Probiotic. These drinks contain live and active cultures, probiotics, and no added sugars. They are available in various flavours and are marketed as a functional and gut health-focused beverage option.
• In 2021, Lifeway Foods expanded its drinkable yogurt portfolio with the launch of Plentiful, a line of plant-based probiotic drinks. These dairy-free beverages are made with a blend of plant-based ingredients, including pea protein, and are available in different flavours. Lifeway Foods aimed to tap into the growing market of plant-based dairy alternatives.
• In 2021, Califia Farms introduced a new line of Probiotic Dairy-Free Yogurt Drinks. These drinks are made with almond milk and contain live and active probiotic cultures. They are available in various flavours and are marketed as a plant-based alternative to traditional dairy-based drinkable yogurts.
• In 2020, Siggi's Dairy, known for its Icelandic-style skyr yogurt, launched a new line of plant-based yogurt drinks. These drinks are made with a blend of coconut and macadamia milk and are available in various flavours. Siggi's Dairy expanded its product offerings to cater to the growing demand for plant-based.
• In 2020, Danone North America introduced Oikos Pro Fuel, a new range of high-protein yogurt drinks designed for athletes and active individuals. These drinks contain 20 grams of protein per bottle and are marketed as a convenient post-workout recovery option.

Considered in this report
• Geography: United States of America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• United States of America Drinkable yogurt market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category
• Dairy-based
• Non-dairy based

By Type
• Flavoured
• Plain

BY Distribution Channel
• Hypermarket and supermarket
• Convenience store
• Speciality store
• Online
• Other

By Packaging
• Cup
• Bottles
• Tetra pack
• Pouch

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Bottled water Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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