Summary

The drinkable yogurt market in France refers to the segment of the dairy industry that focuses on the production, distribution, and consumption of yogurt-based beverages. Drinkable yogurt, also known as yogurt drinks or yogurt smoothies, is a popular alternative to traditional yogurt in a liquid form. It is consumed as a refreshing and nutritious beverage. France has a long-standing tradition of yogurt consumption and is known for its diverse range of dairy products. Yogurt holds a significant place in the French diet, and its consumption has been steadily growing over the years. The introduction of drinkable yogurt in the market has further expanded the options available to consumers and has gained popularity among various age groups. One of the main reasons for the success of the drinkable yogurt market in France is the increasing demand for convenient and on-the-go food and beverages. Drinkable yogurt provides a convenient solution for busy individuals who want to enjoy the health benefits of yogurt without the need for a spoon or bowl. It is often consumed as a quick breakfast option or as a healthy snack during the day. Additionally, the health-consciousness trend among consumers has played a significant role in driving the demand for drinkable yogurt. Yogurt is known for its probiotic properties, which promote gut health and digestion. It is also a good source of protein, calcium, and vitamins. The drinkable format makes it easier for consumers to incorporate yogurt into their daily routines and maintain a balanced diet. Several major dairy companies and yogurt brands in France have capitalized on the growing demand for drinkable yogurt by introducing their own product lines. These companies offer a wide variety of flavors and formulations to cater to different consumer preferences. Additionally, there has been an emergence of smaller, artisanal brands that focus on organic and natural ingredients, targeting health-conscious consumers. The distribution channels for drinkable yogurt in France include supermarkets, hypermarkets, convenience stores, and online platforms. These channels provide easy accessibility to consumers, making it convenient for them to purchase their preferred yogurt drinks.

According to the research report “France Drinkable Yogurt Market Overview, 2028," published by Bonafide Research, The France drinkable yogurt market is expected to add more than 866.97 million by 2028. The increasing focus on health and wellness is a major driver in the drinkable yogurt market. Consumers are seeking nutritious and functional food options, and drinkable yogurt fits the bill. It is seen as a convenient and healthy choice, offering probiotics, vitamins, minerals, and protein. French consumers are increasingly conscious of the health benefits of yogurt and are incorporating it into their diets as a way to support digestion and overall well-being. Flavor innovation is a significant trend in the drinkable yogurt market. Manufacturers are constantly introducing new and unique flavors to cater to diverse consumer preferences. Traditional flavors like strawberry, peach, and vanilla remain popular, but there is also a growing demand for more adventurous and exotic flavor combinations. French consumers are open to trying new flavors and are receptive to innovative taste experiences. The rise of plant-based diets and the increasing demand for dairy alternatives have influenced the drinkable yogurt market. Many consumers are seeking plant-based yogurt options made from ingredients such as soy, almond, coconut, or oats. Manufacturers have responded to this trend by introducing a variety of plant-based drinkable yogurts to meet the needs of vegan, lactose-intolerant, or health-conscious consumers.

In France, the production and marketing of drinkable yogurt are governed by food safety regulations at both the national and European Union (EU) levels. These regulations ensure that the yogurt products meet specific standards for hygiene, labeling, packaging, and food safety. The main regulatory body responsible for food safety in France is the French Agency for Food, Environmental and Occupational Health & Safety (ANSES) and the French Ministry of Agriculture and Food. The European Union provides Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) designations to certain regional and traditional food products. These designations signify that the drinkable yogurt is produced using specific ingredients and processes tied to a particular geographical area, ensuring its authenticity and quality. For example, "Yaourt de Corfou" is a PDO designation for drinkable yogurt produced in the region of Corfu in France.

In France, there are well-known brands in the drinkable yogurt market. it includes Danone Activia, Yoplait, Les 2 Vaches, Memie Nova, Vrai and La Fermière. Supermarkets and hypermarkets have a wide network of stores across France, providing extensive market coverage. They are easily accessible to consumers in urban and rural areas alike. This widespread presence allows drinkable yogurt brands to reach a large customer base and maximize their market penetration. Supermarkets and hypermarkets offer ample shelf space and prominent displays for drinkable yogurt products. This increased visibility enhances brand recognition and exposure. It allows both established and new brands to showcase their products effectively and capture the attention of consumers while they navigate the store aisles.

In France, the increasing focus on health and wellness presents a significant opportunity for the drinkable yogurt market. With consumers seeking nutritious and functional food options, drinkable yogurt, with its probiotic properties and nutritional benefits, can capitalize on this trend. There is an opportunity for drinkable yogurt brands to innovate and introduce new flavors, ingredients, and formulations. Consumers are open to trying unique and exotic flavors, as well as exploring plant-based and alternative options. Brands that can offer diverse and innovative products have the potential to capture market share. Despite the popularity of yogurt in France, there may be a need for consumer education about the specific benefits and attributes of drinkable yogurt. Brands may need to invest in marketing and awareness campaigns to educate consumers about the convenience, nutritional value, and health benefits of drinkable yogurt. The market for drinkable yogurt in France may reach a saturation point, with a wide range of products already available. Brands need to continually innovate and offer unique products to capture consumer attention and sustain growth.

France celebrates National Yogurt Day on May 20th each year. This day serves as an opportunity to promote the benefits of yogurt consumption, including drinkable yogurt. Various activities and promotions are organized to engage consumers and highlight the nutritional value and versatility of yogurt products. Salon International de l'Agriculture (International Agricultural Show) This annual event held in Paris showcases the diversity of French agricultural products, including dairy products like yogurt. It provides an opportunity for yogurt brands to present their products, engage with consumers, and showcase the quality and heritage of French yogurt. France has organized promotional campaigns and themed weeks focused on yogurt, including drinkable yogurt. These initiatives aim to raise awareness about the different yogurt varieties, flavors, and health benefits. They often include special offers, tastings, and educational activities to promote yogurt consumption. France, renowned for its culinary excellence often collaborates with chefs and culinary events to promote yogurt and its various applications. Yogurt is incorporated into recipes and featured in cooking demonstrations, highlighting its versatility in both sweet and savory dishes.

Considered in this report
• Geography: France
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• France drinkable yogurt market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category
• Dairy-based
• Non-dairy based

By Type
• Flavored
• Plain

BY Distribution Channel
• Hypermarket and supermarket
• Convenience store
• Speciality store
• Online
• other

By Packaging

• Cup
• Bottles
• Tetra pack
• Pouch

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Bottled water Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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