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欧州RTDティー＆コーヒー市場の展望、2028年


Europe RTD Tea & Coffee Market Outlook, 2028

20世紀後半のヨーロッパにおけるカフェ文化の台頭は、RTD紅茶・コーヒーの需要に貢献した。多くのヨーロッパ人がコーヒーショップを利用するようになり、RTDコーヒーの選択肢が増え、種類も豊富になった。やがて... もっと見る

　

　

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Bonafide Research & Marketing Pvt. Ltd.
ボナファイドリサーチ 		2023年5月31日 US$3,450
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注文方法はこちら 		88 英語

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サマリー

20世紀後半のヨーロッパにおけるカフェ文化の台頭は、RTD紅茶・コーヒーの需要に貢献した。多くのヨーロッパ人がコーヒーショップを利用するようになり、RTDコーヒーの選択肢が増え、種類も豊富になった。やがて、RTD 紅茶・コーヒーの品揃えは欧州で拡大した。緑茶、ハーブティー、フルーツ入りの紅茶など、さまざまな種類の紅茶が登場し、消費者により多くの選択肢を提供するようになった。欧州の人々のペースの速い多忙なライフスタイルは、外出先でのRTD紅茶・コーヒーの消費増加につながっている。これらの飲料は、通勤中、仕事中、余暇活動中に素早くリフレッシュできる選択肢を探している人々に利便性を提供している。欧州の消費者は、専門的で職人的なRTDティーやコーヒーへの関心を高めている。消費者がユニークなフレーバー、革新的なブレンド、倫理的に調達された製品を求めているため、クラフト・コーヒー・ショップ、スペシャルティ・ティーブランド、小規模生産者の人気が高まっている。欧州の消費者は、RTD紅茶・コーヒーの消費を社会的・文化的習慣に組み込んでいることが多い。地元のカフェで一杯のコーヒーを楽しむにせよ、午後のティータイムを楽しむにせよ、こうした飲料は欧州の社交や文化的伝統の一翼を担っている。ハーブティー市場は、人口の増加、可処分所得の増加、消費者の健康志向の高まり、ウェルネス・トレンドの継続など、さまざまな要因により、今後数年間で成長が見込まれている。樹皮や根など茶樹以外の成分を含むハーブティーの健康上の利点は広く認められている。

Bonafide Research社の調査レポート「欧州のレディ・トゥ・ドリンク紅茶とコーヒーの市場展望、2028年」によると、同市場は2023年から2028年にかけて42億米ドルの市場規模を拡大すると予測されている。消費者の嗜好は、味や品質に妥協することなく利便性を提供する飲料にシフトしている。RTD紅茶・コーヒー製品は、爽やかな風味と利便性の両方の需要を満たす、すぐに飲める選択肢を提供することで、こうした嗜好の変化に対応している。カフェ、レストラン、外出先など、家庭外での消費傾向が強まっていることが、欧州のRTD茶・コーヒー市場の成長に寄与している。消費者は、外食中や日常の活動中に楽しめる、持ち運び可能ですぐに飲める選択肢を求めている。欧州のRTDコーヒー・茶市場では、プレミアム化の傾向が強まっている。消費者は、独特の風味、産地、淹れ方を提供する高品質、専門的、職人的な製品に対して、より高い対価を支払うことを望んでいる。この傾向は、より高尚で贅沢な飲料体験を求める欲求に後押しされている。本レポートに含まれるタイプに基づくと、レディ・トゥ・ドリンク・ティーとレディ・トゥ・ドリンク・コーヒーが欧州地域である。この地域では、レディ・トゥ・ドリンクの紅茶が最大の市場シェアを占めている。紅茶は多くの欧州諸国で長年の伝統と文化的意義を持っている。欧州の消費者は茶に対する深い感謝の念を抱いており、茶を飲む儀式や習慣は日常生活に欠かせないものとなっている。ヨーロッパには多様な茶文化があり、さまざまな国で多種多様な茶が飲まれている。紅茶、緑茶、ハーブティーなどの伝統的なお茶は欧州市場で強い存在感を示しており、さまざまな嗜好に対応している。将来的には、RTDコーヒーが最も高い年平均成長率で成長するだろう。

RTD紅茶・コーヒー市場には、政府の取り組みや協会がある。欧州食品安全機関（EFSA）は、食品の安全性に関する科学的助言とリスク評価を行う欧州の独立機関である。EFSAは、RTD紅茶・コーヒー製品に使用される成分や添加物の安全性を評価し、最大残留基準値や表示要件に関するガイダンスを提供している。欧州各国には、それぞれの管轄区域内で販売される食品・飲料の安全性と品質を確保する責任を負う食品安全当局がある。これらの当局は規制を実施し、食品安全基準の遵守を確認するための検査を行っています。欧州紅茶委員会（European Tea Committee）は欧州の紅茶業界の利益を代表する組織です。責任ある茶の消費の促進、茶の品質と持続可能性に関する情報の提供、茶の生産者、輸入業者、貿易業者間の協力の促進を目的として活動しています。欧州スペシャルティコーヒー協会（SCAE）は、欧州におけるスペシャルティコーヒーの普及を目的とする業界団体です。コーヒーの専門家のためのトレーニング、教育、認証プログラムを提供し、スペシャルティコーヒーの品質とクラフトマンシップを紹介するイベントやコンペティションを開催している。サステイナブル・コーヒー・プラットフォーム（SCP）は、持続可能なコーヒーの生産と消費の促進に焦点を当てたマルチステークホルダー・イニシアティブである。コーヒー企業、政府、NGO、研究機関が集まり、コーヒー分野における環境、社会、経済の課題に取り組んでいる。

包装タイプ別に見ると、ペットボトル、缶入り、ガラス瓶、噴水／消毒剤、パウチ、漫画、カップがある。欧州ではペットボトルの市場シェアが最も高い。ペットボトルはガラスボトルよりも割れにくく、製造時のエネルギーや時間の消費も少ない。ペットボトルはリサイクル可能で再利用できるため、RTDティーやコーヒーの包装用として需要が高まっている。欧州では、RTD紅茶やコーヒーの1回分用に設計された小型のPETボトルであるシングルサーブボトルが好まれている。通常、200mlから500mlの大きさで、外出先での飲用に適している。シングルサーブボトルは軽量でコンパクトであることが多く、消費者が簡単に持ち運ぶことができる。メーカーは、PETボトルの機能性と魅力を向上させるため、絶えず技術革新を行っている。これには、握りやすい人間工学に基づいた形状、革新的な注出機構、飲料の温かさや冷たさを長時間保つ保温性などの特徴が含まれる。こうした技術革新は消費者の体験を向上させ、RTD茶・コーヒー市場におけるPETボトルの採用を促進する。将来的には、缶詰が最も高いCAGR率で成長すると予想される。価格帯によって、レギュラー価格（1本当たり0.50～2ドル）、普及価格（2～4ドル）、プレミアム価格（4～8ドル）、ファウンテン価格（4～8ドル）、スーパープレミアム価格（4～8ドル）がある。ヨーロッパでは、レギュラー価格がこのセグメント全体の中で最も高い市場シェアを占めている。欧州の消費者は、他の多くの地域の消費者と同様、価格に敏感で、価格に見合った価値を求める。購買決定にあたっては、実用性と費用対効果を優先することが多い。レギュラープライス・セグメントは、予算を超えることなくニーズを満たす、信頼性が高くリーズナブルな価格の選択肢を提供することで、彼らの嗜好に合致している。また、定評のある主流ブランドの多くがレギュラー価格帯で事業を展開しており、フレーバー、フォーマット、パッケージサイズなど、幅広い選択肢を提供している。こうした幅広い製品レンジと市場での存在感が、このセグメントの優位性に寄与している。

オフ・トレードとオン・トレードを含む流通チャネルに基づくと、欧州ではオフ・トレードの流通が最も高い市場シェアを占めている。オフトレードのセグメントには、様々なハイパーマーケットやスーパーマーケットが含まれる。Tesco、Carrefour、Aldi、Lidl、Sainsbury'sなど、多種多様なRTDティーとコーヒーを提供するハイパーマーケットやスーパーマーケットがいくつかある。本レポートの対象国はドイツ、フランス、イタリア、スペイン、ロシアである。2022年にはドイツが市場をリードしている。ドイツには古くからお茶やコーヒーを飲む文化がある。ドイツ人は上質な飲料に造詣が深く、コーヒーや紅茶が好きなことで知られている。このようなお茶とコーヒーに対する文化的親和性が、市場におけるRTDオプションの人気に寄与している。また、ドイツは健康志向の高い国民性で知られ、消費者はナチュラル、オーガニック、ヘルシーな製品を重視している。これは、機能的な利点を提供し、天然素材を使用し、糖分含有量を減らしたRTD飲料に対する需要の高まりとよく一致している。

本レポートの考察

- 地域ヨーロッパ
- 歴史的な年2017
- 基準年2022
- 推定年2023
- 予測年2028

本レポートでカバーされている側面

- 欧州のレディ・トゥ・ドリンクティー＆コーヒー市場、その価値とセグメント別予測
- 進行中のトレンドと開発
- 注目企業
- 戦略的推奨

本レポートの対象国

- ドイツ
- 英国
- フランス
- イタリア
- スペイン
- ロシア

タイプ別

- レディ・トゥ・ドリンク・ティー
- コーヒー

パッケージ別

- ペットボトル
- 缶
- ガラス瓶
- ファウンテン／無菌
- その他（パウチ、漫画、カップ）

価格別

- レギュラー（1個あたり$0.50～$2）
- 普及価格（2ドルから4ドル）
- プレミアム ($4〜$8)
- スーパープレミアム（8ドル以上）
- ファウンテン

流通チャネル別

- オフ・トレード
- オン・トレード（外食・ヴェンディング）


レポートのアプローチ

本レポートは、一次調査と二次調査を組み合わせたアプローチで構成されている。まず、市場を理解し、市場に存在する企業をリストアップするために二次調査を行った。二次調査は、プレスリリース、企業の年次報告書、政府が作成した報告書やデータベースの分析などの第三者情報源からなる。二次ソースからデータを収集した後、一次調査は、市場がどのように機能しているかについて主要なプレーヤーと電話インタビューを行い、市場のディーラーやディストリビューターと取引を行いました。その後、消費者を地域別、階層別、年齢層別、性別に均等にセグメンテーションし、一次調査を開始した。一次データを入手した後は、二次ソースから入手した詳細の検証を開始した。

対象読者

本レポートは、業界コンサルタント、メーカー、サプライヤー、レディ・トゥ・ドリンク・ティー＆コーヒー業界関連団体・組織、政府機関、その他のステークホルダーが、市場中心の戦略を調整するのに役立ちます。マーケティングやプレゼンテーションに加え、業界に関する競合知識を高めることもできます。


***注：ご注文確認後、レポートのお届けまで48時間（2営業日）かかります。

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目次

Table of Content
1. Table of Contents
2. Executive Summary
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Global Ready to Drink Tea & Coffee Market Outlook
6.1. Market Size By Value
6.2. Market Share By Region
6.3. Market Size and Forecast, By Geography
6.4. Market Size and Forecast, By Types
6.5. Market Size and Forecast, By Packaging
6.6. Market Size and Forecast, By Price
6.7. Market Size and Forecast, By Distribution Channel
7. Europe Ready to Drink Tea & Coffee Market Outlook
7.1. Market Size By Value
7.2. Market Share By Country
7.3. Market Size and Forecast, By Types
7.4. Market Size and Forecast, By Packaging
7.5. Market Size and Forecast, By Price
7.6. Market Size and Forecast, By Distribution Channel
8. Market Dynamics
8.1. Market Drivers & Opportunities
8.2. Market Restraints & Challenges
8.3. Market Trends
8.4. Covid-19 Effect
8.5. Supply chain Analysis
8.6. Policy & Regulatory Framework
8.7. Industry Experts Views
8.8. Germany Ready to Drink Tea & Coffee Market Outlook
8.8.1. Market Size By Value
8.8.2. Market Size and Forecast By Types
8.8.3. Market Size and Forecast By Packaging
8.8.4. Market Size and Forecast By Price
8.8.5. Market Size and Forecast By Distribution Channel
8.9. United Kingdom Ready to Drink Tea & Coffee Market Outlook
8.9.1. Market Size By Value
8.9.2. Market Size and Forecast By Types
8.9.3. Market Size and Forecast By Packaging
8.9.4. Market Size and Forecast By Price
8.9.5. Market Size and Forecast By Distribution Channel
8.10. France Ready to Drink Tea & Coffee Market Outlook
8.10.1. Market Size By Value
8.10.2. Market Size and Forecast By Types
8.10.3. Market Size and Forecast By Packaging
8.10.4. Market Size and Forecast By Price
8.10.5. Market Size and Forecast By Distribution Channel
8.11. Italy Ready to Drink Tea & Coffee Market Outlook
8.11.1. Market Size By Value
8.11.2. Market Size and Forecast By Types
8.11.3. Market Size and Forecast By Packaging
8.11.4. Market Size and Forecast By Price
8.11.5. Market Size and Forecast By Distribution Channel
8.12. Spain Ready to Drink Tea & Coffee Market Outlook
8.12.1. Market Size By Value
8.12.2. Market Size and Forecast By Types
8.12.3. Market Size and Forecast By Packaging
8.12.4. Market Size and Forecast By Price
8.12.5. Market Size and Forecast By Distribution Channel
8.13. Russia Ready to Drink Tea & Coffee Market Outlook
8.13.1. Market Size By Value
8.13.2. Market Size and Forecast By Types
8.13.3. Market Size and Forecast By Packaging
8.13.4. Market Size and Forecast By Price
8.13.5. Market Size and Forecast By Distribution Channel
9. Competitive Landscape
9.1. Competitive Dashboard
9.2. Business Strategies Adopted by Key Players
9.3. Key Players Market Share Insights and Analysis, 2022
9.4. Key Players Market Positioning Matrix
9.5. Porter's Five Forces
9.6. Company Profile
9.6.1. Nestle S.A
9.6.1.1. Company Snapshot
9.6.1.2. Company Overview
9.6.1.3. Financial Highlights
9.6.1.4. Geographic Insights
9.6.1.5. Business Segment & Performance
9.6.1.6. Product Portfolio
9.6.1.7. Key Executives
9.6.1.8. Strategic Moves & Developments
9.6.2. The Coca-Cola Company
9.6.3. PepsiCo, Inc
9.6.4. Starbucks Corporation
9.6.5. Danone S
9.6.6. Suntory Holdings Limited
9.6.7. Dr Pepper Snapple Gro
9.6.8. Ajegro
9.6.9. Arizona Beverage Company, Ltd
9.6.10. Sapporo Holdings Ltd
9.6.11. Juan Valdez Cafe
9.6.12. Tata Consumer Products Limited
9.6.13. EkaterraE
9.6.14. Illycaffe S.P.A.
9.6.15. Asahi Group Holdings, Ltd
10. Strategic Recommendations
11. Annexure
11.1. FAQ`s
11.2. Notes
11.3. Related Reports
12. Disclaimer

List of Figure
Figure 1: Global Ready to Drink Tea & Coffee Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Global Ready to Drink Tea & Coffee Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 5: Global Ready to Drink Tea & Coffee Market Share By Region (2022)
Figure 6: Europe Ready to Drink Tea & Coffee Market Share By Country (2022)
Figure 7: Germany Ready to Drink Tea & Coffee Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 8: UK Ready to Drink Tea & Coffee Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 9: France Ready to Drink Tea & Coffee Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: Italy Ready to Drink Tea & Coffee Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 11: Spain Ready to Drink Tea & Coffee Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 12: Russia Ready to Drink Tea & Coffee Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 13: Competitive Dashboard of top 5 players, 2022
Figure 14: Porter's Five Forces of Global Ready to Drink Tea & Coffee Market


List of Table

Table 1: Global Ready to Drink Tea & Coffee Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2: Top 10 Counties Economic Snapshot 2020
Table 3: Economic Snapshot of Other Prominent Countries 2020
Table 4: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 5: Global Ready to Drink Tea & Coffee Market Size and Forecast, By Types (2017 to 2028F) (In USD Billion)
Table 6: Global Ready to Drink Tea & Coffee Market Size and Forecast, By Packaging (2017 to 2028F) (In USD Billion)
Table 7: Global Ready to Drink Tea & Coffee Market Size and Forecast, By Price (2017 to 2028F) (In USD Billion)
Table 8: Global Ready to Drink Tea & Coffee Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 9: Europe Ready to Drink Tea & Coffee Market Size and Forecast, By Types (2017 to 2028F) (In USD Billion)
Table 10: Europe Ready to Drink Tea & Coffee Market Size and Forecast, By Packaging (2017 to 2028F) (In USD Billion)
Table 11: Europe Ready to Drink Tea & Coffee Market Size and Forecast, By Price (2017 to 2028F) (In USD Billion)
Table 12: Europe Ready to Drink Tea & Coffee Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 13: Influencing Factors for Global Ready to Drink Tea & Coffee Market, 2022
Table 14: Germany Ready to Drink Tea & Coffee Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 15: Germany Ready to Drink Tea & Coffee Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 16: Germany Ready to Drink Tea & Coffee Market Size and Forecast By Price (2017 to 2028F) (In USD Billion)
Table 17: Germany Ready to Drink Tea & Coffee Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 18: United Kingdom Ready to Drink Tea & Coffee Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 19: United Kingdom Ready to Drink Tea & Coffee Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 20: United Kingdom Ready to Drink Tea & Coffee Market Size and Forecast By Price (2017 to 2028F) (In USD Billion)
Table 21: United Kingdom Ready to Drink Tea & Coffee Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 22: France Ready to Drink Tea & Coffee Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 23: France Ready to Drink Tea & Coffee Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 24: France Ready to Drink Tea & Coffee Market Size and Forecast By Price (2017 to 2028F) (In USD Billion)
Table 25: France Ready to Drink Tea & Coffee Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 26: Italy Ready to Drink Tea & Coffee Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 27: Italy Ready to Drink Tea & Coffee Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 28: Italy Ready to Drink Tea & Coffee Market Size and Forecast By Price (2017 to 2028F) (In USD Billion)
Table 29: Italy Ready to Drink Tea & Coffee Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 30: Spain Ready to Drink Tea & Coffee Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 31: Spain Ready to Drink Tea & Coffee Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 32: Spain Ready to Drink Tea & Coffee Market Size and Forecast By Price (2017 to 2028F) (In USD Billion)
Table 33: Spain Ready to Drink Tea & Coffee Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 34: Russia Ready to Drink Tea & Coffee Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 35: Russia Ready to Drink Tea & Coffee Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 36: Russia Ready to Drink Tea & Coffee Market Size and Forecast By Price (2017 to 2028F) (In USD Billion)
Table 37: Russia Ready to Drink Tea & Coffee Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)

　

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Summary

The rise of cafe culture in Europe in the late 20th century contributed to the demand for RTD tea and coffee. As more Europeans embraced the coffee shop experience, the availability and variety of RTD coffee options increased. Over time, the range of RTD tea and coffee products expanded in Europe. This included the introduction of different tea varieties, such as green tea, herbal teas, and fruit-infused teas, providing consumers with more choices. The fast-paced and busy lifestyles of Europeans have led to a rise in on-the-go consumption of RTD tea and coffee. These beverages offer convenience for individuals who are looking for a quick and refreshing option while commuting, at work, or during leisure activities. There are growing trends towards European consumers showing a growing interest in specialty and artisanal RTD tea and coffee offerings. Craft coffee shops, specialty tea brands, and small-scale producers are gaining popularity as consumers look for unique flavours, innovative blends, and ethically sourced products. European consumers often incorporate the consumption of RTD tea and coffee into their social and cultural habits. Whether it's enjoying a cup of coffee at a local cafe or indulging in afternoon tea rituals, these beverages play a role in European socialising and cultural traditions. The market for herbal tea is expected to see growth over the next few years due to a number of factors, including an expanding population, rising disposable income, rising consumer health consciousness, and on-going wellness trends. The health advantages of herbal tea, which includes components outside the tea plant, including bark or roots, have been extensively acknowledged.

According to the research report, "Europe Ready-to-Drink Tea and Coffee Market Outlook, 2028," published by Bonafide Research, the market is anticipated to add USD 4.20 Billion in size from 2023 to 2028. Consumer preferences have shifted towards beverages that offer convenience without compromising taste or quality. RTD tea and coffee products cater to these changing preferences by providing a ready-to-consume option that meets the demand for both refreshing flavours and convenience. The increasing trend of out-of-home consumption, such as at cafes, restaurants, and on-the-go establishments, contributes to the growth of the RTD tea and coffee market in Europe. Consumers seek portable and ready-to-drink options that they can enjoy while dining out or during their daily activities. There is a growing trend towards premiumization in the RTD coffee and tea market in Europe. Consumers are willing to pay more for high-quality, specialty, and artisanal products that offer unique flavours, origins, and brewing methods. This trend is driven by a desire for a more elevated and indulgent beverage experience. Based on the types included in this report, ready-to-drink tea and ready-to-drink coffee are in the Europe region. Ready to drink Tea holds the largest market share in this region. Tea has a long-standing tradition and cultural significance in many European countries. European consumers have a deep-rooted appreciation for tea, with tea-drinking rituals and customs being an integral part of their daily lives. Europe has a diverse tea culture, with a wide variety of teas consumed across different countries. Traditional teas such as black tea, green tea, and herbal teas have a strong presence in the European market, catering to a range of tastes and preferences. In the future, RTD coffee will grow at the highest CAGR rate.

There are certain government initiatives and associations for the RTD tea and coffee market. The European Food Safety Authority (EFSA) is an independent agency of Europe responsible for providing scientific advice and risk assessment related to food safety. It assesses the safety of ingredients and additives used in RTD tea and coffee products and provide guidance on maximum residue levels and labelling requirements. Each European country has its own national food safety authority responsible for ensuring the safety and quality of food and beverages sold within their respective jurisdictions. These authorities enforce regulations and conduct inspections to ensure compliance with food safety standards. The European Tea Committee represents the interests of the European tea industry. It works towards promoting responsible tea consumption, providing information on tea quality and sustainability, and fostering cooperation among tea producers, importers, and traders. The Specialty Coffee Association Europe (SCAE) is an industry association dedicated to promoting specialty coffee in Europe. It provides training, education, and certification programmes for coffee professionals and organises events and competitions to showcase the quality and craftsmanship of specialty coffee. The Sustainable Coffee Platform (SCP) is a multi-stakeholder initiative that focuses on promoting sustainable coffee production and consumption. It brings together coffee companies, governments, NGOs, and research institutions to address environmental, social, and economic challenges in the coffee sector.

Based on the packaging type, the segment includes the pet bottle, canned, glass bottle, fountain/aseptic, and pouches, cartoons, and cups. In Europe, the pet bottle has the highest market share. PET bottles offer greater breakage resistance and consume less energy and time during manufacturing than glass bottles. The demand for PET bottles for packaging RTD tea and coffee is rising due to their recyclability and reusability. In Europe, the market player prefers the single-serve bottle, which is a small-sized PET bottle designed for single-serving portions of RTD tea and coffee. They typically range in size from 200 ml to 500 ml, making them suitable for on-the-go consumption. Single-serve bottles are often lightweight and compact, allowing consumers to easily hold and carry them. Manufacturers are continuously innovating to improve the functionality and appeal of PET bottles. This includes features such as ergonomic shapes for easy grip, innovative pouring mechanisms, and thermal insulation to keep beverages hot or cold for longer durations. These innovations enhance the consumer experience and drive the adoption of PET bottles in the RTD tea and coffee market. In the future, canned goods are expected to grow at the highest CAGR rate. Based on the pricing range, there are regular prices ($0.50 to $2 per unit), popular prices ($2 to $4), premium prices ($4 to $8), fountain prices ($4 to $8), and super premium prices ($4 to $8). In Europe, the regular price segment holds the highest market share of this entire segment. European consumers, like consumers in many other regions, are price-conscious and seek value for their money. They often prioritise practicality and cost-effectiveness when making purchasing decisions. The regular price segment aligns with their preferences by offering reliable and reasonably priced options that meet their needs without exceeding their budget. Also, many established and mainstream brands operate in the regular price range, offering a wide variety of choices in terms of flavour, formats, and packaging sizes. This extensive product range and market presence contributes to the segment's dominance.

Based on the distribution channel, which includes off-trade and on-trade, in Europe, off-trade distribution has the highest market share. The off-trade segment includes various hypermarkets and supermarkets; there are several hypermarkets and supermarkets that offer a wide variety of RTD tea and coffee, including Tesco, Carrefour, Aldi, Lidl, and Sainsbury's. Countries cover in this report is Germany, France, Italy, Spain and Russia. The Germany is having leading the market in 2022. Due to Germany has a long-standing culture of tea and coffee consumption. Germans have a deep appreciation for quality beverages and are known for their love of coffee and tea. This cultural affinity towards tea and coffee contributes to the popularity of RTD options in the market. As well as the Germany is known for its health-conscious population, with consumers placing emphasis on natural, organic, and healthy products. This aligns well with the increasing demand for RTD beverages that offer functional benefits, use natural ingredients, and have reduced sugar content.

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Ready to Drink Tea & Coffee market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in this report

• Germany
• UK
• France
• Italy
• Spain
• Russia

By Type

• Ready to Drink Tea
• Ready to Drink Coffee

By Packaging

• Pet Bottle
• Canned
• Glass Bottle
• Fountain/Aseptic
• Others (Pouches, Cartoons and Cups)

By Price

• Regular ($0.50 to $2 per unit)
• Popular Priced ($2 TO $4)
• Premium ($4 to $8)
• Super Premium (above $8)
• Fountain

By Distribution Channel

• Off-trade
• On-trade (Food Service and Vending)


The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to Drink Tea & Coffee industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


***Please Note: It will take 48 hours (2 Business days) for delivery of the report upon order confirmation.



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Table of Contents

Table of Content
1. Table of Contents
2. Executive Summary
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Global Ready to Drink Tea & Coffee Market Outlook
6.1. Market Size By Value
6.2. Market Share By Region
6.3. Market Size and Forecast, By Geography
6.4. Market Size and Forecast, By Types
6.5. Market Size and Forecast, By Packaging
6.6. Market Size and Forecast, By Price
6.7. Market Size and Forecast, By Distribution Channel
7. Europe Ready to Drink Tea & Coffee Market Outlook
7.1. Market Size By Value
7.2. Market Share By Country
7.3. Market Size and Forecast, By Types
7.4. Market Size and Forecast, By Packaging
7.5. Market Size and Forecast, By Price
7.6. Market Size and Forecast, By Distribution Channel
8. Market Dynamics
8.1. Market Drivers & Opportunities
8.2. Market Restraints & Challenges
8.3. Market Trends
8.4. Covid-19 Effect
8.5. Supply chain Analysis
8.6. Policy & Regulatory Framework
8.7. Industry Experts Views
8.8. Germany Ready to Drink Tea & Coffee Market Outlook
8.8.1. Market Size By Value
8.8.2. Market Size and Forecast By Types
8.8.3. Market Size and Forecast By Packaging
8.8.4. Market Size and Forecast By Price
8.8.5. Market Size and Forecast By Distribution Channel
8.9. United Kingdom Ready to Drink Tea & Coffee Market Outlook
8.9.1. Market Size By Value
8.9.2. Market Size and Forecast By Types
8.9.3. Market Size and Forecast By Packaging
8.9.4. Market Size and Forecast By Price
8.9.5. Market Size and Forecast By Distribution Channel
8.10. France Ready to Drink Tea & Coffee Market Outlook
8.10.1. Market Size By Value
8.10.2. Market Size and Forecast By Types
8.10.3. Market Size and Forecast By Packaging
8.10.4. Market Size and Forecast By Price
8.10.5. Market Size and Forecast By Distribution Channel
8.11. Italy Ready to Drink Tea & Coffee Market Outlook
8.11.1. Market Size By Value
8.11.2. Market Size and Forecast By Types
8.11.3. Market Size and Forecast By Packaging
8.11.4. Market Size and Forecast By Price
8.11.5. Market Size and Forecast By Distribution Channel
8.12. Spain Ready to Drink Tea & Coffee Market Outlook
8.12.1. Market Size By Value
8.12.2. Market Size and Forecast By Types
8.12.3. Market Size and Forecast By Packaging
8.12.4. Market Size and Forecast By Price
8.12.5. Market Size and Forecast By Distribution Channel
8.13. Russia Ready to Drink Tea & Coffee Market Outlook
8.13.1. Market Size By Value
8.13.2. Market Size and Forecast By Types
8.13.3. Market Size and Forecast By Packaging
8.13.4. Market Size and Forecast By Price
8.13.5. Market Size and Forecast By Distribution Channel
9. Competitive Landscape
9.1. Competitive Dashboard
9.2. Business Strategies Adopted by Key Players
9.3. Key Players Market Share Insights and Analysis, 2022
9.4. Key Players Market Positioning Matrix
9.5. Porter's Five Forces
9.6. Company Profile
9.6.1. Nestle S.A
9.6.1.1. Company Snapshot
9.6.1.2. Company Overview
9.6.1.3. Financial Highlights
9.6.1.4. Geographic Insights
9.6.1.5. Business Segment & Performance
9.6.1.6. Product Portfolio
9.6.1.7. Key Executives
9.6.1.8. Strategic Moves & Developments
9.6.2. The Coca-Cola Company
9.6.3. PepsiCo, Inc
9.6.4. Starbucks Corporation
9.6.5. Danone S
9.6.6. Suntory Holdings Limited
9.6.7. Dr Pepper Snapple Gro
9.6.8. Ajegro
9.6.9. Arizona Beverage Company, Ltd
9.6.10. Sapporo Holdings Ltd
9.6.11. Juan Valdez Cafe
9.6.12. Tata Consumer Products Limited
9.6.13. EkaterraE
9.6.14. Illycaffe S.P.A.
9.6.15. Asahi Group Holdings, Ltd
10. Strategic Recommendations
11. Annexure
11.1. FAQ`s
11.2. Notes
11.3. Related Reports
12. Disclaimer

List of Figure
Figure 1: Global Ready to Drink Tea & Coffee Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Global Ready to Drink Tea & Coffee Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 5: Global Ready to Drink Tea & Coffee Market Share By Region (2022)
Figure 6: Europe Ready to Drink Tea & Coffee Market Share By Country (2022)
Figure 7: Germany Ready to Drink Tea & Coffee Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 8: UK Ready to Drink Tea & Coffee Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 9: France Ready to Drink Tea & Coffee Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: Italy Ready to Drink Tea & Coffee Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 11: Spain Ready to Drink Tea & Coffee Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 12: Russia Ready to Drink Tea & Coffee Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 13: Competitive Dashboard of top 5 players, 2022
Figure 14: Porter's Five Forces of Global Ready to Drink Tea & Coffee Market


List of Table

Table 1: Global Ready to Drink Tea & Coffee Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2: Top 10 Counties Economic Snapshot 2020
Table 3: Economic Snapshot of Other Prominent Countries 2020
Table 4: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 5: Global Ready to Drink Tea & Coffee Market Size and Forecast, By Types (2017 to 2028F) (In USD Billion)
Table 6: Global Ready to Drink Tea & Coffee Market Size and Forecast, By Packaging (2017 to 2028F) (In USD Billion)
Table 7: Global Ready to Drink Tea & Coffee Market Size and Forecast, By Price (2017 to 2028F) (In USD Billion)
Table 8: Global Ready to Drink Tea & Coffee Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 9: Europe Ready to Drink Tea & Coffee Market Size and Forecast, By Types (2017 to 2028F) (In USD Billion)
Table 10: Europe Ready to Drink Tea & Coffee Market Size and Forecast, By Packaging (2017 to 2028F) (In USD Billion)
Table 11: Europe Ready to Drink Tea & Coffee Market Size and Forecast, By Price (2017 to 2028F) (In USD Billion)
Table 12: Europe Ready to Drink Tea & Coffee Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 13: Influencing Factors for Global Ready to Drink Tea & Coffee Market, 2022
Table 14: Germany Ready to Drink Tea & Coffee Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 15: Germany Ready to Drink Tea & Coffee Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 16: Germany Ready to Drink Tea & Coffee Market Size and Forecast By Price (2017 to 2028F) (In USD Billion)
Table 17: Germany Ready to Drink Tea & Coffee Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 18: United Kingdom Ready to Drink Tea & Coffee Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 19: United Kingdom Ready to Drink Tea & Coffee Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 20: United Kingdom Ready to Drink Tea & Coffee Market Size and Forecast By Price (2017 to 2028F) (In USD Billion)
Table 21: United Kingdom Ready to Drink Tea & Coffee Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 22: France Ready to Drink Tea & Coffee Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 23: France Ready to Drink Tea & Coffee Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 24: France Ready to Drink Tea & Coffee Market Size and Forecast By Price (2017 to 2028F) (In USD Billion)
Table 25: France Ready to Drink Tea & Coffee Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 26: Italy Ready to Drink Tea & Coffee Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 27: Italy Ready to Drink Tea & Coffee Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 28: Italy Ready to Drink Tea & Coffee Market Size and Forecast By Price (2017 to 2028F) (In USD Billion)
Table 29: Italy Ready to Drink Tea & Coffee Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 30: Spain Ready to Drink Tea & Coffee Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 31: Spain Ready to Drink Tea & Coffee Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 32: Spain Ready to Drink Tea & Coffee Market Size and Forecast By Price (2017 to 2028F) (In USD Billion)
Table 33: Spain Ready to Drink Tea & Coffee Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 34: Russia Ready to Drink Tea & Coffee Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 35: Russia Ready to Drink Tea & Coffee Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 36: Russia Ready to Drink Tea & Coffee Market Size and Forecast By Price (2017 to 2028F) (In USD Billion)
Table 37: Russia Ready to Drink Tea & Coffee Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)

　

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