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アジア太平洋地域のRTDティー＆コーヒー市場の展望、2028年


Asia-Pacific RTD Tea & Coffee Market Outlook, 2028

アジア太平洋地域は、RTD紅茶・コーヒーの世界最大の消費地のひとつである。この市場を牽引しているのは、人口の多さ、消費者の嗜好の変化、可処分所得の増加による中間層の増加である。中国、日本、インド、タイ... もっと見る

　

　

出版社 出版年月 電子版価格 ページ数 言語
Bonafide Research & Marketing Pvt. Ltd.
ボナファイドリサーチ 		2023年5月31日 US$3,450
シングルユーザライセンス
ライセンス・価格情報・注文方法はこちら 		107 英語

日本語のページは自動翻訳を利用し作成しています。


　

サマリー

アジア太平洋地域は、RTD紅茶・コーヒーの世界最大の消費地のひとつである。この市場を牽引しているのは、人口の多さ、消費者の嗜好の変化、可処分所得の増加による中間層の増加である。中国、日本、インド、タイなどのアジア太平洋諸国には、茶の豊かな伝統がある。紅茶はこれらの国々の文化的構造に深く根付いており、RTD紅茶製品に対する強い需要につながっている。緑茶やウーロン茶のような伝統的な茶種は、革新的な風味の組み合わせとともに人気がある。中国では、お茶は文化的に深い意味を持っている。伝統的な中国茶の儀式である功夫茶（Gongfu Cha）は、お茶を準備し提供する芸術と儀式に焦点を当てている。中国で人気のあるお茶の種類には、緑茶、ウーロン茶、プーアール茶などがある。しかし、コーヒーの消費は都市部で急増しており、コーヒーハウスは人気の社交場となっている。アジア太平洋地域 アジア諸国の多くで急速な都市化が進み、RTD飲料を含む簡便製品の消費が増加している。人々が都市に移り住み、ペースの速いライフスタイルを採用するにつれて、RTD茶やコーヒーといった外出先で飲める飲料の需要が急増している。同市場は、革新的で多様なRTD茶・コーヒー製品の幅広い品揃えで知られている。メーカー各社は、進化する消費者の嗜好に対応するため、新しいフレーバー、機能的利点、包装形態を継続的に導入している。このような製品革新は、多様な選択肢を提供することで消費を促進するのに役立っている。この地域の市場は、革新的で多様な風味で知られている。各ブランドは、消費者の嗜好の変化に対応するため、伝統的な味と国際的な味を組み合わせたフュージョン・フレーバーを導入している。ユニークで冒険的な風味の組み合わせは、新しく刺激的な味覚体験を求める消費者を惹きつけている。

Bonafide Research社の調査レポート「アジア太平洋地域のRTD紅茶・コーヒー市場の展望、2028年」によると、同市場は2023年から28年にかけて年平均成長率6.52％で成長すると予測されている。アジア太平洋地域では、急速な都市化が進み、忙しいライフスタイルが増加している。その結果、消費者は便利で外出先でも飲める飲料を求めるようになっている。RTD紅茶とコーヒーは、消費者のペースの速い生活に対応し、素早くすぐに飲めるソリューションを提供する。欧米文化、特に米国と欧州の影響は、アジア太平洋地域におけるRTDティーとコーヒーの人気に一役買っている。コーヒー文化を含む欧米のライフスタイルトレンドの採用が、RTDコーヒー分野の成長に寄与している。欧米スタイルのコーヒーチェーンやカフェ文化がアジアの多くの国で普及し、消費者の嗜好に影響を与え、市場を牽引している。同レポートによれば、セグメントの種類には、レディ・トゥ・ドリンク・ティーとレディ・トゥ・ドリンク・コーヒーが含まれる。アジア太平洋地域では、レディ・トゥ・ドリンクの紅茶が最も高い市場シェアを占めている。紅茶はアジア太平洋地域の多くの国々で長年の文化遺産となっている。中国や日本のような伝統的な茶道は、何世紀にもわたって文化に根付いている。このようなお茶に対する文化的嗜好は、この地域におけるRTD茶製品の需要の高まりにつながる。アジア太平洋地域でトレンドとなっているRTD茶はいくつかある。緑茶は多くのアジア諸国で広く飲まれており、高い人気がある。緑茶は爽やかな味わいと、抗酸化作用をはじめとする数多くの健康効果で知られている。緑茶のフレーバーは、純粋なものだけでなく、ジャスミンやフルーツなど他の素材と組み合わせたものもあり、RTD紅茶でよく見られる。ミルクティーは「チャイ」や「テ・タリック」とも呼ばれ、クリーミーで甘みのある紅茶で、台湾、香港、マレーシアなど多くのアジア諸国で絶大な人気を博している。紅茶と加糖練乳で作られることが多い。クラシック、抹茶、タロイモなどさまざまなフレーバーを含むRTDミルクティーのバリエーションは、消費者の間で高い需要がある。

報告書によると、アジア太平洋市場は中国、日本、インド、オーストラリア、韓国の5カ国に区分される。その中でも、2022年には中国が市場を支配することになるだろう。中国はインドに次いで世界で2番目に人口が多く、RTDティー・コーヒー市場に大規模な消費者基盤を提供している。市場規模の大きさは、ブランドにとって膨大な顧客プールを開拓し、売上を伸ばす大きなチャンスとなる。中国は急速な経済成長を遂げ、可処分所得の高い中間層が拡大している。都市化が進むにつれ、便利ですぐに飲める飲料を求める消費者が増えている。RTD紅茶とコーヒーは、伝統的な紅茶の慣れ親しんだ味と利点を提供しながらも、外出先での利便性を求めるこの需要を満たすものである。包装タイプ別では、ペットボトル、ガラス瓶、缶入り、ファウンテン/アセプティック、その他（パウチ、漫画、カップ）がある。アジア太平洋地域では、ペットボトルの市場シェアが最も高い。形状PETボトルとは、従来の円筒形や直方体から逸脱したユニークで特徴的なデザインのボトルを指す。このようなボトルには、握りやすく扱いやすいように、カーブやくぼみ、人間工学に基づいた特徴がある場合があります。形状ボトルは、ブランドが製品を差別化し、店頭で視覚的インパクトを与えるのに役立つ。また、ペットボトルや一人用のボトルも市場で成長している。

価格帯に基づくセグメントには、通常価格帯（1本当たり0.50～2ドル）、普及価格帯（2～4ドル）、プレミアム価格帯（4～8ドル）、ファウンテン、スーパープレミアムなどがある。アジア太平洋地域では、レギュラー価格セグメントがRTDティー・コーヒー市場をリードしている。レギュラープライス・セグメントは、顧客基盤が大きいため、販売量が多いことが多い。個々の利益率はプレミアム価格製品に比べ低いかもしれないが、販売量の多さがそれを補っている。レギュラープライス・セグメントで事業展開するRTD紅茶・コーヒーブランドは、販売量の増加を通じて大きな収益と市場シェアを生み出すことができ、魅力的な事業戦略となっている。定価帯でRTDを販売している企業はいくつかある：Pokka、Uni-President、Nesteaなどである。アジア太平洋地域では、オフ・トレードとオン・トレードを含む流通チャネルに基づくと、オフ・トレード・セグメ ントの市場シェアが最も高い。オフ・トレードのセグメントには、ハイパーマーケット、スーパーマーケット、コンビニエンスストア、独立系食料品店が含まれる。アジア太平洋地域には、RTD紅茶・コーヒー市場に関していくつかの新興企業がある。Heyteaは中国の新興企業で、革新的で高品質のチーズティー飲料で大きな人気を得ている。中国全土に急速に拡大し、RTD紅茶市場で著名なプレーヤーとなっている。Camellia's Tea Houseはオーストラリアの新興企業で、高級ルーズリーフ・ティーとハーブ・インフュージョンに注力している。品質と持続可能性を重視したボトル入りの紅茶をはじめ、様々なRTD紅茶製品を提供している。

RTD紅茶・コーヒー市場に関連する政府の政策や認証は、アジア太平洋地域の国によって異なる。ここでは、この業界に関連する政府の取り組みや認証の例をいくつか紹介する。アジア太平洋地域の多くの国では、RTD 紅茶・コーヒー製品の品質と安全性を確保するため、食品安全基準 や規制を導入している。これらの基準には、ラベル表示、包装、原材料の品質、生産工程に関する要件が含まれる。有機製品に対する消費者の需要の高まりから、様々な国で有機認証プログラムが開発されている。これらの認証は、RTD 紅茶・コーヒー製品が有機農法で生産され、特定の有機基準を満たし ていることを保証するものである。アジア太平洋地域の各国政府は、RTD 紅茶・コーヒーセクターを含む食品・飲料産業における環 境持続可能性を推進している。取り組みには、リサイクルや廃棄物管理の奨励、使い捨てプラスチックの削減、持続可能な調達慣行の推進などが含まれる。政府によっては、自国の RTD 紅茶・コーヒー産業を促進するための支援やインセンティブを提 供している。これには、財政支援、市場参入プログラム、国内ブランドや製品の開発イニシアティブなどが含まれる。

本レポートの検討対象

- 地理アジア太平洋地域
- 歴史的な年2017
- 基準年2022
- 推定年2023
- 予測年2028

本レポートでカバーされている側面

- アジア太平洋地域のレディ・トゥ・ドリンク・ティー＆コーヒー市場、その価値とセグメント別予測
- 進行中のトレンドと開発
- 注目企業
- 戦略的提言

本レポートの対象国

- 中国
- 日本
- インド
- オーストラリア
- 韓国

タイプ別

- レディ・トゥ・ドリンク・ティー
- コーヒー

パッケージ別

- ペットボトル
- 缶
- ガラス瓶
- ファウンテン／無菌
- その他（パウチ、漫画、カップ）

価格別

- レギュラー（1個あたり$0.50～$2）
- 普及価格（2ドルから4ドル）
- プレミアム ($4〜$8)
- スーパープレミアム（8ドル以上）
- ファウンテン

流通チャネル別

- オフ・トレード
- オン・トレード（外食・ヴェンディング）


レポートのアプローチ

本レポートは、一次調査と二次調査を組み合わせたアプローチで構成されている。まず、市場を理解し、市場に存在する企業をリストアップするために二次調査を行った。二次調査は、プレスリリース、企業の年次報告書、政府が作成した報告書やデータベースの分析などの第三者情報源からなる。二次ソースからデータを収集した後、一次調査は、市場がどのように機能しているかについて主要プレーヤーと電話インタビューを行い、市場のディーラーやディストリビューターと取引コールを行うことによって実施された。その後、消費者を地域別、階層別、年齢層別、性別に均等にセグメンテーションし、一次調査を開始した。一次データを入手した後は、二次ソースから入手した詳細の検証を開始した。

対象読者

本レポートは、業界コンサルタント、メーカー、サプライヤー、レディ・トゥ・ドリンク・ティー＆コーヒー業界関連団体・組織、政府機関、その他のステークホルダーが市場中心戦略を調整する際に役立ちます。マーケティングやプレゼンテーションに加え、業界に関する競合知識を高めることもできます。


***注：ご注文確認後、レポートのお届けまで48時間（2営業日）かかります。

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目次

Table of Content
1. Executive Summary
2. Research Methodology
2.1. Secondary Research
2.2. Primary Data Collection
2.3. Market Formation & Validation
2.4. Report Writing, Quality Check & Delivery
3. Market Structure
3.1. Market Considerate
3.2. Assumptions
3.3. Limitations
3.4. Abbreviations
3.5. Sources
3.6. Definitions
4. Economic /Demographic Snapshot
5. Global Ready to Drink Tea & Coffee Market Outlook
5.1. Market Size By Value
5.2. Market Share By Region
5.3. Market Size and Forecast, By Geography
5.4. Market Size and Forecast, By Types
5.5. Market Size and Forecast, By Packaging
5.6. Market Size and Forecast, By Price
5.7. Market Size and Forecast, By Distribution Channel
6. Asia-Pacific Ready to Drink Tea & Coffee Market Outlook
6.1. Market Size By Value
6.2. Market Share By Country
6.3. Market Size and Forecast, By Types
6.4. Market Size and Forecast, By Packaging
6.5. Market Size and Forecast, By Price
6.6. Market Size and Forecast, By Distribution Channel
7. Market Dynamics
7.1. Market Drivers & Opportunities
7.2. Market Restraints & Challenges
7.3. Market Trends
7.4. Covid-19 Effect
7.5. Supply chain Analysis
7.6. Policy & Regulatory Framework
7.7. Industry Experts Views
7.8. China Ready to Drink Tea & Coffee Market Outlook
7.8.1. Market Size By Value
7.8.2. Market Size and Forecast By Types
7.8.3. Market Size and Forecast By Packaging
7.8.4. Market Size and Forecast By Price
7.8.5. Market Size and Forecast By Distribution Channel
7.9. Japan Ready to Drink Tea & Coffee Market Outlook
7.9.1. Market Size By Value
7.9.2. Market Size and Forecast By Types
7.9.3. Market Size and Forecast By Packaging
7.9.4. Market Size and Forecast By Price
7.9.5. Market Size and Forecast By Distribution Channel
7.10. India Ready to Drink Tea & Coffee Market Outlook
7.10.1. Market Size By Value
7.10.2. Market Size and Forecast By Types
7.10.3. Market Size and Forecast By Packaging
7.10.4. Market Size and Forecast By Price
7.10.5. Market Size and Forecast By Distribution Channel
7.11. Australia Ready to Drink Tea & Coffee Market Outlook
7.11.1. Market Size By Value
7.11.2. Market Size and Forecast By Types
7.11.3. Market Size and Forecast By Packaging
7.11.4. Market Size and Forecast By Price
7.11.5. Market Size and Forecast By Distribution Channel
7.12. South Korea Ready to Drink Tea & Coffee Market Outlook
7.12.1. Market Size By Value
7.12.2. Market Size and Forecast By Types
7.12.3. Market Size and Forecast By Packaging
7.12.4. Market Size and Forecast By Price
7.12.5. Market Size and Forecast By Distribution Channel
8. Competitive Landscape
8.1. Competitive Dashboard
8.2. Business Strategies Adopted by Key Players
8.3. Key Players Market Share Insights and Analysis, 2022
8.4. Key Players Market Positioning Matrix
8.5. Porter's Five Forces
8.6. Company Profile
8.6.1. Nestle S.A
8.6.1.1. Company Snapshot
8.6.1.2. Company Overview
8.6.1.3. Financial Highlights
8.6.1.4. Geographic Insights
8.6.1.5. Business Segment & Performance
8.6.1.6. Product Portfolio
8.6.1.7. Key Executives
8.6.1.8. Strategic Moves & Developments
8.6.2. The Coca-Cola Company
8.6.3. PepsiCo, Inc
8.6.4. Starbucks Corporation
8.6.5. Kirin Holdings Company, Limited
8.6.6. Danone S
8.6.7. Ito En,
8.6.8. Suntory Holdings Limited
8.6.9. Dr Pepper Snapple Gro
8.6.10. Ajegro
8.6.11. Sapporo Holdings Ltd
8.6.12. Juan Valdez Cafe
8.6.13. Tata Consumer Products Limited
8.6.14. EkaterraE
8.6.15. Uni - President Enterprises Corporation
8.6.16. Asahi Group Holdings, Ltd
9. Strategic Recommendations
10. Annexure
10.1. FAQ`s
10.2. Notes
10.3. Related Reports
11. Disclaimer

List of Figure

Figure 1: Global Ready to Drink Tea & Coffee Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Global Ready to Drink Tea & Coffee Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 5: Global Ready to Drink Tea & Coffee Market Share By Region (2022)
Figure 6: China Ready to Drink Tea & Coffee Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 7: Japan Ready to Drink Tea & Coffee Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 8: India Ready to Drink Tea & Coffee Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 9: Australia Ready to Drink Tea & Coffee Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: South Korea Ready to Drink Tea & Coffee Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 11: Competitive Dashboard of top 5 players, 2022
Figure 12: Porter's Five Forces of Global Ready to Drink Tea & Coffee Market
Figure 13: Porter's Five Forces of Global Ready to Drink Tea & Coffee Market


List of Table
Table 1: Global Ready to Drink Tea & Coffee Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2: Top 10 Counties Economic Snapshot 2020
Table 3: Economic Snapshot of Other Prominent Countries 2020
Table 4: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 5: Global Ready to Drink Tea & Coffee Market Size and Forecast, By Types (2017 to 2028F) (In USD Billion)
Table 6: Global Ready to Drink Tea & Coffee Market Size and Forecast, By Packaging (2017 to 2028F) (In USD Billion)
Table 7: Global Ready to Drink Tea & Coffee Market Size and Forecast, By Price (2017 to 2028F) (In USD Billion)
Table 8: Global Ready to Drink Tea & Coffee Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 9: Asia-Pacific Ready to Drink Tea & Coffee Market Size and Forecast, By Types (2017 to 2028F) (In USD Billion)
Table 10: Asia-Pacific Ready to Drink Tea & Coffee Market Size and Forecast, By Packaging (2017 to 2028F) (In USD Billion)
Table 11: Asia-Pacific Ready to Drink Tea & Coffee Market Size and Forecast, By Price (2017 to 2028F) (In USD Billion)
Table 12: Asia-Pacific Ready to Drink Tea & Coffee Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 13: Influencing Factors for Global Ready to Drink Tea & Coffee Market, 2022
Table 14: China Ready to Drink Tea & Coffee Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 15: China Ready to Drink Tea & Coffee Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 16: China Ready to Drink Tea & Coffee Market Size and Forecast By Price (2017 to 2028F) (In USD Billion)
Table 17: China Ready to Drink Tea & Coffee Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 18: Japan Ready to Drink Tea & Coffee Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 19: Japan Ready to Drink Tea & Coffee Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 20: Japan Ready to Drink Tea & Coffee Market Size and Forecast By Price (2017 to 2028F) (In USD Billion)
Table 21: Japan Ready to Drink Tea & Coffee Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 22: India Ready to Drink Tea & Coffee Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 23: India Ready to Drink Tea & Coffee Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 24: India Ready to Drink Tea & Coffee Market Size and Forecast By Price (2017 to 2028F) (In USD Billion)
Table 25: India Ready to Drink Tea & Coffee Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 26: Australia Ready to Drink Tea & Coffee Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 27: Australia Ready to Drink Tea & Coffee Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 28: Australia Ready to Drink Tea & Coffee Market Size and Forecast By Price (2017 to 2028F) (In USD Billion)
Table 29: Australia Ready to Drink Tea & Coffee Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 30: South Korea Ready to Drink Tea & Coffee Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 31: South Korea Ready to Drink Tea & Coffee Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 32: South Korea Ready to Drink Tea & Coffee Market Size and Forecast By Price (2017 to 2028F) (In USD Billion)
Table 33: South Korea Ready to Drink Tea & Coffee Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)

　

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Summary

The Asia-Pacific region is one of the largest consumers of RTD tea and coffee globally. The market is driven by a large population, changing consumer preferences, and a growing middle class with increased disposable income. Asia-Pacific countries, such as China, Japan, India, and Thailand, have a rich tradition of tea consumption. Tea is deeply ingrained in the cultural fabric of these countries, leading to a strong demand for RTD tea products. Traditional tea varieties, such as green tea and oolong tea, are popular, along with innovative flavour combinations. Tea holds deep cultural significance in China. Traditional Chinese tea ceremonies, such as Gongfu Cha, focus on the art and ritual of preparing and serving tea. Popular tea varieties in China include green tea, oolong tea, and pu-erh tea. However, coffee consumption has been growing rapidly in urban areas, with coffeehouses becoming popular social spaces. In the Asia Pacific region Rapid urbanisation in many Asian countries has led to an increase in consumption of convenience products, including RTD beverages. As people move to cities and adopt fast-paced lifestyles, the demand for on-the-go beverages such as RTD tea and coffee has surged. The market is known for its wide range of innovative and diverse RTD tea and coffee products. Manufacturers continually introduce new flavours, functional benefits, and packaging formats to cater to evolving consumer preferences. This product innovation helps drive consumption by offering a variety of options to choose from. This region's market is known for its innovative and diverse flavour profiles. Brands are introducing fusion flavours that combine traditional and international tastes to cater to evolving consumer preferences. Unique and adventurous flavour combinations attract consumers looking for new and exciting taste experiences.

According to the research report "Asia Pacific RTD Tea and Coffee Market Outlook, 2028," published by Bonafide Research, the market is expected to grow at a 6.52% CAGR by 2023–28. The Asia-Pacific region has experienced rapid urbanisation and an increase in busy lifestyles. As a result, consumers are seeking convenient and on-the-go beverage options. RTD tea and coffee provide a quick and ready-to-consume solution, catering to the fast-paced lives of consumers. The influence of Western culture, particularly from the United States and Europe, has played a role in the popularity of RTD tea and coffee in the Asia-Pacific region. The adoption of Western lifestyle trends, including coffee culture, has contributed to the growth of the RTD coffee segment. Western-style coffee chains and café culture have become popular in many Asian countries, influencing consumer preferences and driving the market. Based on the report, types of segments include ready-to-drink tea and ready-to-drink coffee. In the Asia-Pacific Region, ready-to-drink tea holds the highest market share in this region. Tea has a long-standing cultural heritage in many countries within the Asia-Pacific region. Traditional tea ceremonies, such as those in China and Japan, have been ingrained in the culture for centuries. This cultural preference for tea translates into a higher demand for RTD tea products in the region. There are several RTD teas trending in the Asia-Pacific region. Green tea is widely consumed and highly popular in many Asian countries. It is known for its refreshing taste and numerous health benefits, including its antioxidant properties. Green tea flavours both in pure form and combined with other ingredients such as jasmine or fruit, is commonly found in RTD tea offerings. Milk tea, also known as "chai" or "teh tarik," is a creamy and sweetened tea that has gained immense popularity in many Asian countries, such as Taiwan, Hong Kong, and Malaysia. It is often made with black tea and sweetened condensed milk. RTD milk tea variants, including different flavours like classic, matcha, or taro, are in high demand among consumers.

Based on the report, the Asia-Pacific market is segmented into five countries, including China, Japan, India, Australia, and South Korea. Among them, China will dominate the market in 2022. China has the second-largest population in the world after India, providing a massive consumer base for the RTD tea and coffee market. The sheer size of the market presents significant opportunities for brands to tap into a vast customer pool and drive sales. China has experienced rapid economic growth, leading to an expanding middle class with higher disposable incomes. As urbanisation continues, more consumers are seeking convenient and ready-to-consume beverage options. RTD tea and coffee fulfil this demand for on-the-go convenience while still offering the familiar taste and benefits of traditional tea. Based on the packaging type segment, this includes the pet bottle, glass bottle, canned, fountain/aseptic, and others (pouches, cartoons, and cups). In the Asia-Pacific Region, pet bottles have the highest market share in the region. Shaped PET bottles refer to bottles with unique or distinctive designs that deviate from traditional cylindrical or rectangular shapes. These bottles may have curves, indents, or ergonomic features for easy gripping and handling. Shaped bottles can help brands differentiate their products and create a visual impact on store shelves. Also, shaped pet bottles and single-serve bottles are growing in the market.

Based on the price range, segments include the regular price range ($0.50 to $2 per unit), popular price ($2 to $4), premium price ($4 to $8), fountain, and super premium. In Asia Pacific, the regular price segment is leading the RTD tea and coffee market. The regular price segment is often associated with higher volume sales due to its larger customer base. While individual profit margins may be lower compared to premium-priced products, the higher sales volume compensates for this. RTD tea and coffee brands operating in the regular price segment can generate significant revenue and market share through increased sales volume, making it an attractive business strategy. There are several companies that sell the RTD at the regular price range: Pokka, Uni-President, and Nestea. Based on the distribution channels, which include off-trade and on-trade, in the Asia-Pacific region, the off-trade segment has the highest market share. Off-trade segments include hypermarkets, supermarkets, convenience stores, and independent grocery stores. There are several start-ups in Asia Pacific regarding the RTD tea and coffee market. Heytea is a Chinese start-up that has gained significant popularity for its innovative and high-quality cheese tea beverages. They have expanded rapidly across China and have become a prominent player in the RTD tea market. Camellia's Tea House is an Australian start-up that focuses on premium loose-leaf teas and herbal infusions. They offer a range of RTD tea products, including bottled teas that emphasise quality and sustainability.

Government policies and certifications related to the RTD tea and coffee market vary across countries in the Asia-Pacific region. Here are some examples of government initiatives and certifications that are relevant to the industry. Many countries in the Asia-Pacific region have implemented food safety standards and regulations to ensure the quality and safety of RTD tea and coffee products. These standards may include requirements for labelling, packaging, ingredient quality, and production processes. Increasing consumer demand for organic products has led to the development of organic certification programmes in various countries. These certifications ensure that RTD tea and coffee products are produced using organic farming practises and meet specific organic standards. Governments in the Asia-Pacific region are promoting environmental sustainability in the food and beverage industry, including the RTD tea and coffee sector. Initiatives may include encouraging recycling and waste management, reducing single-use plastics, and promoting sustainable sourcing practises. Some governments provide support and incentives to promote the local RTD tea and coffee industry. This may include financial assistance, market access programmes, and initiatives to develop domestic brands and products.

Considered in this report

• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Asia Pacific Ready to Drink Tea & Coffee market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in this report

• China
• Japan
• India
• Australia
• South Korea

By Type

• Ready to Drink Tea
• Ready to Drink Coffee

By Packaging

• Pet Bottle
• Canned
• Glass Bottle
• Fountain/Aseptic
• Others (Pouches, Cartoons and Cups)

By Price

• Regular ($0.50 to $2 per unit)
• Popular Priced ($2 TO $4)
• Premium ($4 to $8)
• Super Premium (above $8)
• Fountain

By Distribution Channel

• Off-trade
• On-trade (Food Service and Vending)


The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to Drink Tea & Coffee industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


***Please Note: It will take 48 hours (2 Business days) for delivery of the report upon order confirmation.



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Table of Contents

Table of Content
1. Executive Summary
2. Research Methodology
2.1. Secondary Research
2.2. Primary Data Collection
2.3. Market Formation & Validation
2.4. Report Writing, Quality Check & Delivery
3. Market Structure
3.1. Market Considerate
3.2. Assumptions
3.3. Limitations
3.4. Abbreviations
3.5. Sources
3.6. Definitions
4. Economic /Demographic Snapshot
5. Global Ready to Drink Tea & Coffee Market Outlook
5.1. Market Size By Value
5.2. Market Share By Region
5.3. Market Size and Forecast, By Geography
5.4. Market Size and Forecast, By Types
5.5. Market Size and Forecast, By Packaging
5.6. Market Size and Forecast, By Price
5.7. Market Size and Forecast, By Distribution Channel
6. Asia-Pacific Ready to Drink Tea & Coffee Market Outlook
6.1. Market Size By Value
6.2. Market Share By Country
6.3. Market Size and Forecast, By Types
6.4. Market Size and Forecast, By Packaging
6.5. Market Size and Forecast, By Price
6.6. Market Size and Forecast, By Distribution Channel
7. Market Dynamics
7.1. Market Drivers & Opportunities
7.2. Market Restraints & Challenges
7.3. Market Trends
7.4. Covid-19 Effect
7.5. Supply chain Analysis
7.6. Policy & Regulatory Framework
7.7. Industry Experts Views
7.8. China Ready to Drink Tea & Coffee Market Outlook
7.8.1. Market Size By Value
7.8.2. Market Size and Forecast By Types
7.8.3. Market Size and Forecast By Packaging
7.8.4. Market Size and Forecast By Price
7.8.5. Market Size and Forecast By Distribution Channel
7.9. Japan Ready to Drink Tea & Coffee Market Outlook
7.9.1. Market Size By Value
7.9.2. Market Size and Forecast By Types
7.9.3. Market Size and Forecast By Packaging
7.9.4. Market Size and Forecast By Price
7.9.5. Market Size and Forecast By Distribution Channel
7.10. India Ready to Drink Tea & Coffee Market Outlook
7.10.1. Market Size By Value
7.10.2. Market Size and Forecast By Types
7.10.3. Market Size and Forecast By Packaging
7.10.4. Market Size and Forecast By Price
7.10.5. Market Size and Forecast By Distribution Channel
7.11. Australia Ready to Drink Tea & Coffee Market Outlook
7.11.1. Market Size By Value
7.11.2. Market Size and Forecast By Types
7.11.3. Market Size and Forecast By Packaging
7.11.4. Market Size and Forecast By Price
7.11.5. Market Size and Forecast By Distribution Channel
7.12. South Korea Ready to Drink Tea & Coffee Market Outlook
7.12.1. Market Size By Value
7.12.2. Market Size and Forecast By Types
7.12.3. Market Size and Forecast By Packaging
7.12.4. Market Size and Forecast By Price
7.12.5. Market Size and Forecast By Distribution Channel
8. Competitive Landscape
8.1. Competitive Dashboard
8.2. Business Strategies Adopted by Key Players
8.3. Key Players Market Share Insights and Analysis, 2022
8.4. Key Players Market Positioning Matrix
8.5. Porter's Five Forces
8.6. Company Profile
8.6.1. Nestle S.A
8.6.1.1. Company Snapshot
8.6.1.2. Company Overview
8.6.1.3. Financial Highlights
8.6.1.4. Geographic Insights
8.6.1.5. Business Segment & Performance
8.6.1.6. Product Portfolio
8.6.1.7. Key Executives
8.6.1.8. Strategic Moves & Developments
8.6.2. The Coca-Cola Company
8.6.3. PepsiCo, Inc
8.6.4. Starbucks Corporation
8.6.5. Kirin Holdings Company, Limited
8.6.6. Danone S
8.6.7. Ito En,
8.6.8. Suntory Holdings Limited
8.6.9. Dr Pepper Snapple Gro
8.6.10. Ajegro
8.6.11. Sapporo Holdings Ltd
8.6.12. Juan Valdez Cafe
8.6.13. Tata Consumer Products Limited
8.6.14. EkaterraE
8.6.15. Uni - President Enterprises Corporation
8.6.16. Asahi Group Holdings, Ltd
9. Strategic Recommendations
10. Annexure
10.1. FAQ`s
10.2. Notes
10.3. Related Reports
11. Disclaimer

List of Figure

Figure 1: Global Ready to Drink Tea & Coffee Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Global Ready to Drink Tea & Coffee Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 5: Global Ready to Drink Tea & Coffee Market Share By Region (2022)
Figure 6: China Ready to Drink Tea & Coffee Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 7: Japan Ready to Drink Tea & Coffee Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 8: India Ready to Drink Tea & Coffee Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 9: Australia Ready to Drink Tea & Coffee Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: South Korea Ready to Drink Tea & Coffee Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 11: Competitive Dashboard of top 5 players, 2022
Figure 12: Porter's Five Forces of Global Ready to Drink Tea & Coffee Market
Figure 13: Porter's Five Forces of Global Ready to Drink Tea & Coffee Market


List of Table
Table 1: Global Ready to Drink Tea & Coffee Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2: Top 10 Counties Economic Snapshot 2020
Table 3: Economic Snapshot of Other Prominent Countries 2020
Table 4: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 5: Global Ready to Drink Tea & Coffee Market Size and Forecast, By Types (2017 to 2028F) (In USD Billion)
Table 6: Global Ready to Drink Tea & Coffee Market Size and Forecast, By Packaging (2017 to 2028F) (In USD Billion)
Table 7: Global Ready to Drink Tea & Coffee Market Size and Forecast, By Price (2017 to 2028F) (In USD Billion)
Table 8: Global Ready to Drink Tea & Coffee Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 9: Asia-Pacific Ready to Drink Tea & Coffee Market Size and Forecast, By Types (2017 to 2028F) (In USD Billion)
Table 10: Asia-Pacific Ready to Drink Tea & Coffee Market Size and Forecast, By Packaging (2017 to 2028F) (In USD Billion)
Table 11: Asia-Pacific Ready to Drink Tea & Coffee Market Size and Forecast, By Price (2017 to 2028F) (In USD Billion)
Table 12: Asia-Pacific Ready to Drink Tea & Coffee Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 13: Influencing Factors for Global Ready to Drink Tea & Coffee Market, 2022
Table 14: China Ready to Drink Tea & Coffee Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 15: China Ready to Drink Tea & Coffee Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 16: China Ready to Drink Tea & Coffee Market Size and Forecast By Price (2017 to 2028F) (In USD Billion)
Table 17: China Ready to Drink Tea & Coffee Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 18: Japan Ready to Drink Tea & Coffee Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 19: Japan Ready to Drink Tea & Coffee Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 20: Japan Ready to Drink Tea & Coffee Market Size and Forecast By Price (2017 to 2028F) (In USD Billion)
Table 21: Japan Ready to Drink Tea & Coffee Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 22: India Ready to Drink Tea & Coffee Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 23: India Ready to Drink Tea & Coffee Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 24: India Ready to Drink Tea & Coffee Market Size and Forecast By Price (2017 to 2028F) (In USD Billion)
Table 25: India Ready to Drink Tea & Coffee Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 26: Australia Ready to Drink Tea & Coffee Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 27: Australia Ready to Drink Tea & Coffee Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 28: Australia Ready to Drink Tea & Coffee Market Size and Forecast By Price (2017 to 2028F) (In USD Billion)
Table 29: Australia Ready to Drink Tea & Coffee Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 30: South Korea Ready to Drink Tea & Coffee Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 31: South Korea Ready to Drink Tea & Coffee Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 32: South Korea Ready to Drink Tea & Coffee Market Size and Forecast By Price (2017 to 2028F) (In USD Billion)
Table 33: South Korea Ready to Drink Tea & Coffee Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)

　

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