Summary

An air purifier is a device that removes impurities from the air in a space in order to improve indoor air quality. These devices are frequently marketed as being helpful to allergy and asthma sufferers, as well as reducing or eliminating various air pollutants. Dust, pollen, pet dander, and dust mite faeces are all allergens that can cause allergies in sensitive people. Both smoke particles and volatile organic compounds (VOCs) are toxic to one's health. Air purifiers are also used in several industries, such as power plants, printing, chemicals, food and beverage manufacturing, and fuel manufacturing. Air purifiers are required in the industry for air monitoring and cleaning because certain gases and airborne particles discharged in the industry can be harmful to employees and have a significant impact on the environment if not controlled. Air purifiers are also used in homes to improve the indoor air quality by eradicating odors, smoke, and dust particles from the air.

According to the research report "South Korea Air Purifier Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 0.96 billion by 2028. Increasing pollution levels and the rising prevalence of airborne diseases in the country have resulted in rising product demand. This has resulted in boosting the demand for air purifiers. The rising awareness regarding healthy living has also contributed to the increased demand for air purifiers in South Korea. The market in Japan is projected to witness significant growth owing to the increasing pollution levels caused by industrialization, urbanization, and rapid population growth. Air purifiers play an important role in controlling deteriorating air quality and environmental imbalances that cause health issues. These factors are significantly influencing the market growth of air purifiers in South Korea.

The air purifier market in South Korea is expanding rapidly, largely due to surging demand as consumers become more concerned about fine dust. South Koreans find difficulty in the spring season and have been battling with fine dust and yellow dust every year, which are cited as one of the main reasons that cause respiratory symptoms. The average price of an air purifier is around 200,000–300,000 won. The other factors driving the growth of the South Korean air purifier market are the growing incidence of airborne illnesses and the rising levels of pollution in metropolitan areas. Additionally, greater health consciousness, rising disposable income, and a higher standard of living are the other major drivers anticipated to fuel the industry's expansion.

According to the report, the market is segmented by application type into three categories: residential, commercial, and industrial. The commercial sector is currently dominating the air purifier market. During the forecast period, the residential sector is going to dominate the air purifier market in Japan due to the increase in urbanisation, standard of living, and disposable income of people. These are the factors that are propelling the market growth of air purifiers in South Korea.

According to the report, the market is segmented by technology: high-efficiency particulate air (HEPA), activated carbon, ionic filters, and others (UV irradiation, photocatalytic oxidation, ozonation, non-thermal plasma, and electrostatic precipitators). HEPA air purifiers use an advanced air filter to remove 99.7% of all particles larger than 0.2 microns from the air in a home. That means that HEPA air purifiers are highly effective at removing particles like pollen, dander, mold, and dust from the air. HEPA air filters must be replaced after every month of use. In addition, HEPA air filters cannot trap microorganisms smaller than 0.2 microns, like germs, viruses, and bacteria. Activated carbon air purifiers are effective at removing smoke, odors, fumes, and gases from the air inside the home. People who are sensitive to odours like smoke or natural gas mostly consider activated carbon air purifiers. Most activated carbon air purifiers include HEPA filters that remove particles from the air as well. Ionic air purifiers are extremely quiet and operate without a motor. They emit negative ions into the air, and ionic air purifiers can remove just about anything other than odours from the air. That includes dust, dander, allergens, smoke, viruses, bacteria, and fumes. During the forecast period, the HEPA technology air purifier will dominate the Japan air purifier market, owing to its extreme effectiveness in trapping airborne particles such as pollen, dirt, smoke, and bio-contaminants. The high quality and consistency of HEPA filters to eradicate airborne particles are likely to boost the market for air purifiers in South Korea.

According to the report, the market is segmented by mounting type. Fixed and portable: fixed air purifiers are those that are fixed at a specific location and cannot be moved, whereas portable air purifiers are those that are portable in nature and can be carried anywhere they are needed. During the forecast period, portable air purifiers will dominate the air purifier market in Japan due to their low installation costs and other associated benefits.

Some of the major players in air purifiers in South Korea include Coway Co., Ltd., WINIA Electronics Co., Ltd., IQAir AG, LG Electronics, Blueair, Koninklijke Philips N.V., Samsung Electronics Co., Ltd., Dyson Limited, Cuckoo Holdings Co., Ltd., and Xiaomi Corporation.

Considered in this report
• Geography: South Korea
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South Korea Air Purifier market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Application Type
• Residential
• Commercial
• Industrial

By Technology
• High Efficiency Particulate Air (HEPA)
• Activated Carbon
• Ionic Filters
• Others (UV irradiation, photocatalytic oxidation, ozonation, non-thermal plasma, electrostatic precipitators, etc.)

By Mounting Type
• Fixed
• Portable

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air purifier market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.