Summary

An air purifier is a device that removes impurities from the air in a space in order to improve indoor air quality. These devices are frequently marketed as being helpful to allergy and asthma sufferers, as well as reducing or eliminating various air pollutants. Dust, pollen, pet dander, and dust mite faeces are all allergens that can cause allergies in sensitive people. Both smoke particles and volatile organic compounds (VOCs) are toxic to one's health. Air purifiers are also used in several industries, such as power plants, printing, chemicals, food and beverage manufacturing, and fuel manufacturing. Air purifiers are required in the industry for air monitoring and cleaning because certain gases and airborne particles discharged in the industry can be harmful to employees and have a significant impact on the environment if not controlled. Air purifiers are also used in homes to improve the indoor air quality by eradicating odors, smoke, and dust particles from the air.

According to the research report "Australia Air Purifier Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 0.03 billion by 2028. Increasing pollution levels and the rising prevalence of airborne diseases in the country have resulted in rising product demand. This has resulted in boosting the demand for air purifiers. The rising awareness regarding healthy living has also contributed to the increased demand for air purifiers in Australia. The market in Japan is projected to witness significant growth owing to the increasing pollution levels caused by industrialization, urbanization, and rapid population growth. Air purifiers play an important role in controlling deteriorating air quality and environmental imbalances that cause health issues. These factors are significantly influencing the market growth of air purifiers in Australia.
According to the report, the market is segmented by application type into three categories: residential, commercial, and industrial. The commercial sector is currently dominating the air purifier market. During the forecast period, the residential sector is going to dominate the air purifier market in Australia due to the increase in urbanisation, standard of living, and disposable income of people. These are the factors that are propelling the market growth of air purifiers in Australia.

According to the report, the market is segmented by technology: high-efficiency particulate air (HEPA), activated carbon, ionic filters, and others (UV irradiation, photocatalytic oxidation, ozonation, non-thermal plasma, and electrostatic precipitators). HEPA air purifiers use an advanced air filter to remove 99.7% of all particles larger than 0.2 microns from the air in a home. That means that HEPA air purifiers are highly effective at removing particles like pollen, dander, mold, and dust from the air. HEPA air filters must be replaced after every month of use. In addition, HEPA air filters cannot trap microorganisms smaller than 0.2 microns, like germs, viruses, and bacteria. Activated carbon air purifiers are effective at removing smoke, odors, fumes, and gases from the air inside the home. People who are sensitive to odours like smoke or natural gas mostly consider activated carbon air purifiers. Most activated carbon air purifiers include HEPA filters that remove particles from the air as well. Ionic air purifiers are extremely quiet and operate without a motor. They emit negative ions into the air, and ionic air purifiers can remove just about anything other than odours from the air. That includes dust, dander, allergens, smoke, viruses, bacteria, and fumes. During the forecast period, the HEPA technology air purifier will dominate the Japan air purifier market, owing to its extreme effectiveness in trapping airborne particles such as pollen, dirt, smoke, and bio-contaminants. The high quality and consistency of HEPA filters to eradicate airborne particles are likely to boost the market for air purifiers in Australia.

According to the report, the market is segmented by mounting type. Fixed and portable: fixed air purifiers are those that are fixed at a specific location and cannot be moved, whereas portable air purifiers are those that are portable in nature and can be carried anywhere they are needed. During the forecast period, portable air purifiers will dominate the air purifier market in Japan due to their low installation costs and other associated benefits.

The market in Australia is projected to witness significant growth owing to the increasing pollution levels caused by industrialization, urbanization, and rapid population growth. Air purifiers play an important role in controlling deteriorating air quality and environmental imbalances that cause health issues. The increasing product adoption is also attributed to the rising awareness about health among the youth and the upper echelons of society. Clean and fresh air prevents the possibility of respiratory diseases such as pulmonary fibrosis, pneumonia, and asthma.

The Australian government took the initiative to manage the PM2.5 air pollution level in the country. Although PM2.5 is the most dangerous pollutant for Australian citizens' health, PM and ozone are Australia's primary contaminants of concern. PM2.5 refers to microscopic airborne particles 2.5 microns in diameter that are especially dangerous because their size allows them to penetrate deep into the human system and enter the bloodstream, causing various health side effects. As a result, Australia's Environment Ministers established the National Clean Air Agreement to assist governments in improving national actions to address air quality issues and assume responsibility for monitoring and managing air quality in their states and territories.

RECENT DEVELOPMENTS
In 2022, Daikin Australia introduced the MC30 air purifier, the latest addition to its Streamer air purifier line, which provides an optimised pollution-free environment (IAQ) for healthy living. Streamer technology is intended to capture, suppress, and degrade bacteria and pollutants that contribute to poor IAQ, such as allergens, formaldehyde, traffic pollution, and dust. It removes more than 99.6%1 of pollen in 2 hours, 99.9%2 of mould in 24 hours, and 99.61%1 of allergens in 24 hours.
In 2022, LG Electronics Australia introduced its new commercial air purifier (AG16GBWX0), an air care solution designed to improve and maintain an indoor environment in commercial and industrial applications. This fresh air purifier uses an innovative direct air circulation system, an allergen HEPA filter, and a deodorising filter to remove large-capacity filters and release clean air. The LG ThinQ platform and mobile app can remotely control the commercial LG Air Purifier. Furthermore, LG Electronics Australia provides a silent cleaning mode, which is ideal for quieter environments such as schools, libraries, and offices, with the lowest noise level being only 27 dB.
Some of the major players in air purifiers in Australia include HoMedics Australia Pty. Ltd., Inovaair Australia Pty. Ltd., Philips Electronics Australia Limited, Blueair AB, Beurer GmbH, Winix Inc., Breville Group Limited, Daikin Australia Pty. Ltd., Sharp Corporation of Australia Pty. Ltd., and Andatech Pty. Ltd.

Considered in this report
• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Australia Air Purifier market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Application Type
• Residential
• Commercial
• Industrial

By Technology
• High Efficiency Particulate Air (HEPA)
• Activated Carbon
• Ionic Filters
• Others (UV irradiation, photocatalytic oxidation, ozonation, non-thermal plasma, electrostatic precipitators, etc.)

By Mounting Type
• Fixed
• Portable

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air purifier market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.