Summary

An air purifier, also known as an air cleaner, is a device that removes hazardous particles and pollution from the air to make it breathable. Simply put, it enhances the quality of indoor air. Air purifiers have become a necessity in today's environment due to worsening air quality. Air purification can have a variety of health advantages, including the relief of asthma symptoms, the elimination of disagreeable smells, and the removal of harmful asbestos particles. Furthermore, inhaling clean air can help you live longer. The pollution situation in India is becoming worse by the day. 22 of the world's 30 most polluted cities are in India, and Delhi is one of the top ten most polluted capitals, with an estimated 54,000 pollution-related fatalities in 2020, or around one death per 500 city residents. Due to the current sorry state of affairs in the country, air purifiers have become essential for survival. Air purifiers are no longer regarded as a luxury item; rather, they are now considered a need in every home. The rise in pollution has highlighted the significance of air purifiers.

According to the research report "India Air Purifier Market Overview, 2028," published by Bonafide Research, the market is anticipated to add USD 165.31 Million during the forecast period. The COVID-19 outbreak has thrown India's economy and people into chaos. The high infection incidence and negative impact on public health systems compelled the Indian government to impose a statewide lockdown, which had a severe impact on air purifier production and supply chains, hurting market growth. However, the market is expected to thrive in the post-COVID-19 period when lockdown limitations are eased. Consumers' rising knowledge of the effectiveness of air purifiers in preventing the spread of the COVID-19 virus is driving market expansion. Some of the challenges of air purifiers, like air conditioners, are that they require a covered area or an empty one to be set up, which increases the setup cost. Furthermore, to attain optimal efficiency, air purifiers require periodic filter replacements, which raise their maintenance expenses. Because India is a price-sensitive market, the high cost of air purifiers may function as a stifling factor in the Indian market. Although manufacturers are developing portable and tiny air purifiers to address space constraints, their costs remain prohibitively expensive for the average Indian family.

The market shrank in 2020 and was flat in 2021. According to research, analysts anticipate that sales will exceed those of 2019, the previous greatest year for purifiers. The market is mostly concentrated in Delhi-NCR and Mumbai. Due to high pollution levels in metro areas and worsening indoor air quality, brands have been attempting to raise consumer awareness that air purifiers are a year-round product, but those efforts have been undermined in the last two years due to COVID, when people did not feel the poor air because they mostly stayed indoors or wore masks. The air quality in Delhi-NCR has already hit the "very poor" category and is forecast to deteriorate further this week due to weather patterns and stubble burning. Pollution levels are also increasing in other metros and cities. The government has already banned construction and demolition activities in Delhi and may implement more bans to improve the air. The demand is mostly in Delhi-NCR and Mumbai, which together account for 70–75% of total sales.

The India air purifier market is highly fragmented as well as competitive due to the presence of various global as well as local industry participants. The companies constantly launch a wide range of products with innovative features and competitive prices. They significantly focus on improving their distribution channel and spend on advertising to increase their product penetration and sales in the market. Furthermore, the adoption of competitive strategies such as partnerships, mergers, acquisitions, joint ventures, etc. is also prominent in this market. Some of the current developments by the companies are Amazon India announced the debut of Breathe Safe Store in November 2021, showing a large choice of air purifiers and air filters from brands such as Mi, Kent, Eureka, and others. O2 Cure, the premier air purifier firm, unveiled the REME LED portable air purifier in November 2021, which protects against airborne viruses such as the novel SARS-CoV2 coronavirus.

On the basis of technology, HEPA filters dominated the market and are projected to have significant growth during the forecast period. HEPA filters are extremely effective at capturing airborne particles such as pollen, dust, smoke, and bio-contaminants. HEPA filters' superior quality and dependability in removing airborne particles are projected to drive product penetration in the market. Other types of air purifiers mentioned are activated carbon, ionized filters, and others. UV irradiation, photocatalytic oxidation, ozonation, non-thermal plasma, electrostatic precipitators, etc. are types of technologies mentioned by others. In terms of application, the commercial segment led the market in 2022. Hospitals, workplaces, hotels, educational facilities, movie theatres, retail malls, conference centers, and other recreational facilities are among the commercial applications of air purifiers. Air purifiers with activated carbon and HEPA are used in hotels and restaurants to remove airborne particles, smoke, and odors from the air, thereby improving the quality of the air. On the basis of mounting type, the market is segmented into fixed and portable. The portable segment dominated the market due to its portability, simple operation without any structural changes in the house, and easy maintenance.

Considered in this report
• Geography: India
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• India Air Purifier market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Application Type
• Residential
• Commercial
• Industrial

By Technology
• High Efficiency Particulate Air (HEPA)
• Activated Carbon
• Ionic Filters
• Others (UV irradiation, photocatalytic oxidation, ozonation, non-thermal plasma, electrostatic precipitators, etc.)

By Mounting Type
• Fixed
• Portable

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air purifier market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.