Summary

Air purifiers are specific devices used to remove infecting or polluting particles, such as dust or pollen, and filter the air for industrial or domestic purposes. Air purifiers are also used to keep the air quality high while slowing the spread of damaging substances. It can safeguard against numerous air pollution-induced diseases, such as neurological issues or respiratory problems. It is also beneficial for individuals with allergies and asthma, and these devices are also used to remove tobacco smoke from a room. Air purifiers are also used in several industries, such as power plants, printing, chemicals, food and beverage manufacturing, and fuel manufacturing. Air purifiers are required in the industry for air monitoring and cleaning because certain gases and airborne particles discharged in the industry can be harmful to employees and have a significant impact on the environment if not controlled. Air purifiers are also used in homes to improve the indoor air quality by eradicating odors, smoke, and dust particles from the air.

According to the research report "Brazil Air Purifier Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 0.31 billion by 2028. Increasing pollution levels and the rising prevalence of airborne diseases in the country have resulted in rising product demand. This has resulted in boosting the demand for air purifiers. The rising awareness regarding healthy living has also contributed to the increased demand for air purifiers in Brazil. The market in Brazil is projected to witness significant growth owing to the increasing pollution levels caused by industrialization, urbanization, and rapid population growth. Air purifiers play an important role in controlling deteriorating air quality and environmental imbalances that cause health issues. These factors are significantly influencing the market growth of air purifiers in Brazil.
According to the report, the market is segmented by application type into three categories: residential, commercial, and industrial. The industrial sector currently dominates the air purifier market. During the forecast period, the residential sector is going to dominate the air purifier market in Brazil due to the increase in urbanisation in the country, the rise in the standard of living, and the increase in disposable income of people. These are the factors that are going to dominate the market for air purifiers in Brazil in the residential sector.

According to the report, the market is segmented by technology: high-efficiency particulate air (HEPA), activated carbon, ionic filters, and others (UV irradiation, photocatalytic oxidation, ozonation, non-thermal plasma, and electrostatic precipitators). HEPA air purifiers use an advanced air filter to remove 99.7% of all particles larger than 0.2 microns from the air in a home. That means that HEPA air purifiers are highly effective at removing particles like pollen, dander, mold, and dust from the air. HEPA air filters must be replaced after every month of use. In addition, HEPA air filters cannot trap microorganisms smaller than 0.2 microns, like germs, viruses, and bacteria. Activated carbon air purifiers are effective at removing smoke, odors, fumes, and gases from the air inside the home. People who are sensitive to odours like smoke or natural gas mostly consider activated carbon air purifiers. Most activated carbon air purifiers include HEPA filters that remove particles from the air as well. Ionic air purifiers are extremely quiet and operate without a motor. They emit negative ions into the air, and ionic air purifiers can remove just about anything other than odours from the air. That includes dust, dander, allergens, smoke, viruses, bacteria, and fumes. During the forecast period, the HEPA technology air purifier will dominate the Brazil air purifier market, owing to its extreme effectiveness in trapping airborne particles such as pollen, dirt, smoke, and bio-contaminants. The high quality and consistency of HEPA filters to eradicate airborne particles are likely to boost the market for air purifiers in Brazil.

According to the report, the market is segmented by mounting type. Fixed and portable, fixed air purifiers are those that are fixed at a specific location and cannot be moved, whereas portable air purifiers are those that are portable in nature and can be carried anywhere they are needed during the forecast period, portable air purifiers will dominate the air purifier market of Brazil due to their low installation costs and other associated benefits.

Pollution resulting from increasing automobile emissions is one of the primary sources of pollution in Brazil. Due to a fundamental lack of infrastructure that supports public transit and the availability of cheap, widely accessible fuels of poor quality, Brazil has tended to rely primarily on vehicles. As a result, there would be a large number of automobiles, motorcycles, and heavy-duty vehicles such as lorries, buses, and trucks on the highways, travelling across the country and crossing international borders for purposes such as trade and travel. As a result, the emissions and smoke released by automobiles are responsible for a sizable amount of the country's year-round ambient pollution levels. Many of these cars are of an older design, especially in rural areas. Fossil fuel-powered vehicles, particularly those that use low-quality diesel fuel, are another source of vehicle pollution. All these types of vehicles generate a considerable number of pollutants. These distinctive ethanol-based fuels are among them. Therefore, the pollution brought on by all the vehicle-related problems is boosting Brazil's demand for air purifiers.

The Brazilian government has set a goal of reducing GHG emissions by 2025 in order to reduce the number of people who die as a result of air pollution. The use of air purifiers can help achieve this goal and will have an impact on the country's market growth in the coming years. Furthermore, the Brazilian central government and the state of Sao Paulo have implemented progressive measures to reduce air pollution, beginning with initiatives to reduce sulphur dioxide (SO2) from industrial sources and continuing with national standards for cleaner vehicles and fuels. In addition, according to a statement from Brazil's environment ministry, a National Network of Air Quality Monitoring has been established in 17 states where there is currently no monitoring of airborne particulate matter. As a result of government action, primary pollutant emissions in urban areas in Brazil have decreased. Government initiatives in Brazil are encouraging consumers to purchase air purifiers, which is increasing the demand for air purifiers in Brazil.

The country's manufacturing and industrial areas, many of which use fossil fuels such as coal, are other primary sources of pollution. Because many of these factories have no regulations governing their polluting output, significant amounts of toxic haze and smoke enter the atmosphere. However, this is changing in more recent times as some cities are taking steps to control these issues, especially when the repercussions are observed. In addition to emitting pollution from the burning of fossil fuels, the numerous factories individually emit their own industrial effluence related to whatever materials are being produced; for example, plastic or metal recycling plants often give off plastic fumes or volatile organic compounds that arise from the burning of metals covered in lacquer or varnish. This is expected to raise the demand for air purifiers in the industrial sector as well as in the residential sector.

Some of the major players of air purifier in Brazil includes LG Electronics do Brazil Ltda., Philco Eletronicos SA, Thermomatic do Brazil Ltd., ACCO Brands Brazil Ltda. (TruSens), Cesde Industria e Comercio de Eletrodomésticos Ltda. (Mallory), Midea do Brazil Ar Condicionado Ltd, Xiomi Corporation, Global Sterilair E-Commerce Ltda - ME.(Sterilair), Arovast Corporation (Levoit), Honeywell International Incorporation.

Considered in this report
• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Brazil Air Purifier market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Application Type
• Residential
• Commercial
• Industrial

By Technology
• High Efficiency Particulate Air (HEPA)
• Activated Carbon
• Ionic Filters
• Others (UV irradiation, photocatalytic oxidation, ozonation, non-thermal plasma, electrostatic precipitators, etc.)

By Mounting Type
• Fixed
• Portable

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air purifier market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.