Summary

Introduction to the EU Green Deal

The European Union's Green Deal is a bold initiative aimed at achieving a climate-neutral and sustainable Europe by 2050. Central to this vision are the Farm-to-Fork (F2F) and Biodiversity strategies, which seek to create a food system that benefits the environment, enhances food security, and ensures fair economic returns. Key targets include reducing greenhouse gas emissions by 55%, cutting chemical pesticide use by 50%, and increasing organic farming to 25% of agricultural land by 2030. The EU is also integrating sustainability into its trade policies, introducing mirror clauses that require imported agricultural products to meet EU production standards. While these measures could impact low-income developing countries, the EU is committed to balancing its internal goals with global sustainable development, ensuring its leadership in promoting sustainable practices worldwide.

Market Introduction

The smart agriculture market is poised for significant growth, driven by the European Union Green Deal and global climate initiatives that emphasize the need for sustainable and resilient farming practices. By integrating advanced technologies such as precision farming, IoT, drones, and AI, smart agriculture enhances productivity and efficiency while minimizing environmental impact. This market is critical in supporting the EU's goals of reducing greenhouse gas emissions and reversing biodiversity loss. Smart agriculture not only optimizes resource use but also promotes climate resilience through water-efficient irrigation, improved livestock management, and the adoption of climate-resistant crops. It plays a vital role in addressing food and nutrition insecurity by improving yields and promoting sustainable farming practices. The increasing investment by entities such as the World Bank underscores the sector's importance in transforming the global agrifood system, aligning with climate goals, and fostering economic growth and rural development.

Industrial Impact

The implementation of the EU Green Deal is set to impact the smart agriculture market significantly, driving substantial industrial growth and innovation. By prioritizing sustainability and climate resilience, the Green Deal creates a strong demand for advanced agricultural technologies, including precision farming, IoT, and AI. This shift toward sustainable practices accelerates the adoption of smart agriculture solutions that enhance productivity, reduce environmental impact, and improve resource efficiency. Industries involved in the development and deployment of these technologies are likely to experience increased investment and market expansion. Furthermore, the Green Deal's emphasis on reducing greenhouse gas emissions and promoting biodiversity positions smart agriculture as a key sector in achieving these goals. As a result, the market is expected to see heightened activity in research, development, and the implementation of climate-smart practices, driving both economic growth and the transition to a more sustainable agricultural industry across the globe.

Countries Considered:

• U.S.
• Canada
• Mexico
• Brazil
• Chile
• Peru
• South Africa
• Saudi Arabia
• U.A.E.
• Egypt
• Turkey
• Israel
• South Korea
• Vietnam
• China
• Japan
• Singapore
• Australia
• New Zealand

Recent developments of the EU Green Deal:

• In January 2024, Trimble launched the Connected Climate Exchange, a groundbreaking carbon marketplace designed to support the European Union's Green Deal by advancing sustainability in the agriculture sector. This platform bridges the gap between farmers, agronomists, and businesses, facilitating the aggregation and verification of data across the agricultural supply chain. By integrating with existing farm management tools, Trimble ensures that sustainability efforts are both scalable and measurable, thereby contributing significantly to the EU's broader goals of achieving climate neutrality by 2050.
• In November 2023, the EU and Canada established a Green Alliance to strengthen cooperation on climate action, environmental protection, and green technology. This partnership will accelerate the adoption of climate-resilient practices, nature-based solutions, and innovative technologies in Canada, enhancing agricultural sustainability.
• In April 2023, the World Bank approved a $345 million loan to support China's Green Agricultural and Rural Revitalization Program, enhancing sustainability in Hubei and Hunan provinces, alongside a US$4.1 billion commitment from the Chinese government.

How can this report add value to an organization?

Innovation Strategy: This offers insights into various methods and practices that align with the EU Green Deal's sustainability objectives. By gaining a comprehensive understanding of the smart agriculture market and evaluating the challenges and opportunities presented by the EU Green Deal, stakeholders in the leading countries importing agricultural goods from the EU can assess the potential impact on their respective nations and organizations.

Growth/Marketing Strategy: The smart agriculture market has witnessed significant advancements driven by key players through product launches, innovations, business expansions, and strategic collaborations. Companies are increasingly forming partnerships, collaborations, and joint ventures with major EU-based firms to meet EU standards, expand their operations, and reach a wider customer base. For instance, in April 2023, the Swiss company PLNTZ announced the cultivation of 15 hectares of EU-certified hemp varieties in Austria, aimed at extracting flowers, CBD, and other fibers.

Competitive Strategy: The report provides an analysis and profiling of key countries within the smart agriculture market that import agricultural products from the EU. Additionally, it thoroughly examines the challenges and opportunities in these countries, enabling readers to understand how market players compare, thereby presenting a clear view of the competitive landscape.

Research Methodology

Factors

• The scope of this report focuses on the EU Green Deal and its implementation in Europe and other countries’ smart agriculture markets.
• The base currency considered for the market analysis is US$. Currencies other than the US$ have been converted to the US$ for all statistical calculations, considering the average conversion rate for that particular year.
• The currency conversion rate has been taken from the historical exchange rate of the FxTop website.
• Nearly all the recent developments from January 2021 to August 2024 have been considered in this research study.
• The information rendered in the report is a result of in-depth primary interviews, surveys, and secondary analysis.
• Where relevant information was not available, proxy indicators and extrapolation were employed.
• Technologies currently used are expected to persist, with no major breakthroughs.

Secondary Research

This research study of the EU Green Deal involves extensive secondary research, directories, company websites, and annual reports. It also makes use of databases, such as ITU, Hoovers, Bloomberg, Businessweek, and Factiva, to collect useful and effective information for an extensive, technical, market-oriented study.

Some of the prominent names in this market are:

• Bayer Crop Sciences
• Nestle S.A.
• Yara
• BASF SE
• Trimble Inc.

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Table of Contents

Executive Summary
1 Markets
1.1 EU Green Deal Overview
1.1.1 European Union Green Deal: An Introduction
1.1.2 Market Definition
1.1.3 Farm-to-Fork Strategy: Action Plan
1.1.3.1 Building a Food Chain that Benefits Consumers, Producers, Climate, and the Environment
1.1.3.1.1 Sustainable Food Production
1.1.3.1.1.1 New Business Model
1.1.3.1.1.2 Integrated Pest Management (IPM)
1.1.3.1.1.3 Nutrient Losses
1.1.3.1.1.4 Antimicrobial Resistance (AMR)
1.1.3.1.1.5 Organic Food Market
1.1.3.1.1.6 Eco-Schemes
1.1.3.1.1.7 Sustainable Fish and Seafood Cultivation
1.1.3.1.2 Ensuring Food Security
1.1.3.1.3 Encouraging Sustainable Food Processing, Retail, Wholesale, and Hospitality Services
1.1.3.1.4 Fostering Transition to a Sustainable Diet and Encouraging the Consumption of Sustainable Food
1.1.3.1.5 Minimizing Food Loss and Waste
1.1.3.1.6 Preventing Food Fraud along the Food Supply Chain
1.1.3.2 Making the Transition Possible
1.1.3.2.1 Investments, Technology, Research, and Innovation
1.1.3.2.2 Consultancy Services, Knowledge Exchange, and Skills
1.1.3.3 Promoting the Transition Globally
1.1.4 European Union Food Production: Self-Sufficiency Analysis
1.1.4.1 High Self-Sufficiency in Animal Products
1.1.4.2 Varying Self-Sufficiency in Arable Crops
1.1.4.3 Self-Sufficiency in Fruit and Vegetables
1.2 Dynamics
1.2.1 Green Deal for Agriculture: Targets for 2030
1.2.1.1 Research Studies by Agriculture Institutions
1.2.2 Global Trade Impacts of High Sustainability Standards
1.2.3 Impact of EU Green Deal on Pesticide Usage in the EU
1.2.4 Corporate Scenario for the Implementation of the EU Green Deal in Agriculture
1.2.4.1 Companies Implementing EU Green Deal Policies
1.2.4.2 Investment Landscape for the Implementation of the EU Green Deal
1.3 Implementation Analysis of EU Green Deal
1.3.1 Impact on Organic Farming Landscape
1.3.2 Impact on GHG Emissions by the Agriculture Sector
1.4 Impact of Sustainable Development Goals in Europe
1.4.1 European Union
1.4.1.1 Role of Smart Farming Service Providers in the EU
1.4.2 Non-EU Regions
1.4.2.1 Role of Smart Farming Service Providers in the Non-EU Countries
1.5 Profitability Analysis: Smart Farming Adoption across Different Farm Sizes
1.5.1 Digital Technology Adoption in Large Farms
1.5.2 Digital Technology Adoption in Medium Size Farms
1.5.3 Digital Technology Adoption in Small Farms
1.5.4 Profitability Analysis across Farms
2 Countries
2.1 Countries Importing Agricultural Produce and Inputs from the European Union: Impact Analysis
2.1.1 U.S.
2.1.1.1 Challenges and Opportunities for Smart Farming Service Providers in the U.S.
2.1.2 Canada
2.1.2.1 Challenges and Opportunities for Smart Farming Service Providers in Canada
2.1.3 Mexico
2.1.3.1 Challenges and Opportunities for Smart Farming Service Providers in Mexico
2.1.4 Brazil
2.1.4.1 Challenges and Opportunities for Smart Farming Service Providers in Brazil
2.1.5 Chile
2.1.5.1 Challenges and Opportunities for Smart Farming Service Providers in Chile
2.1.6 Peru
2.1.6.1 Challenges and Opportunities for Smart Farming Service Providers in Peru
2.1.7 South Africa
2.1.7.1 Challenges and Opportunities for Smart Farming Service Providers in South Africa
2.1.8 Saudi Arabia
2.1.8.1 Challenges and Opportunities for Smart Farming Service Providers in Saudi Arabia
2.1.9 U.A.E.
2.1.9.1 Challenges and Opportunities for Smart Farming Service Providers in the U.A.E.
2.1.10 Egypt
2.1.10.1 Challenges and Opportunities for Smart Farming Service Providers in Egypt
2.1.11 Turkey
2.1.11.1 Challenges and Opportunities for Smart Farming Service Providers in Turkey
2.1.12 Israel
2.1.12.1 Challenges and Opportunities for Smart Farming Service Providers in Israel
2.1.13 South Korea
2.1.13.1 Challenges and Opportunities for Smart Farming Service Providers in South Korea
2.1.14 Vietnam
2.1.14.1 Challenges and Opportunities for Smart Farming Service Providers in Vietnam
2.1.15 China
2.1.15.1 Challenges and Opportunities for Smart Farming Service Providers in China
2.1.16 Japan
2.1.16.1 Challenges and Opportunities for Smart Farming Service Providers in Japan
2.1.17 Singapore
2.1.17.1 Challenges and Opportunities for Smart Farming Service Providers in Singapore
2.1.18 Australia
2.1.18.1 Challenges and Opportunities for Smart Farming Service Providers in Australia
2.1.19 New Zealand
2.1.19.1 Challenges and Opportunities for Smart Farming Service Providers in New Zealand
2.2 Conclusion and Recommendations
2.2.1 Recommendations
2.2.1.1 Emphasis on the EU Organic Action Plan
2.2.1.2 Integration of Agri-Voltaics
2.2.1.3 Foster Circular Economy
2.2.1.4 Implementing Long Range Wide Area Network (LoRaWAN) in Agriculture Systems
2.3 Future Roadmap for EU Green Deal
3 Research Methodology
3.1 Data Sources
3.1.1 Primary Data Sources
3.1.2 Secondary Data Sources
3.1.3 Data Triangulation
List of Figures
Figure 1: Age Groups of Agriculture Labors and Farm Managers in Europe, 2020
Figure 2: Benefits for Smart Agriculture Companies if EU Green Deal is Implemented on a Larger Scale
Figure 3: Amount of Pesticide Used if EU Green Deal is Implemented on a Larger Scale, Million Kilograms, 2020-2030
Figure 4: EU SDG Index Score, 2020-2023
Figure 5: Some Non-EU Countries’ SDG Index Score, 2020-2024
Figure 6: EU Green Deal: Impact Analysis on Europe/Other Countries Smart Agriculture Market Coverage
Figure 7: Elements of the EU Green Deal
Figure 8: Goals of the EU Green Deal in the Agriculture Sector
Figure 9: EU’s Farm-to-Fork Strategy
Figure 10: EU Per Capita Meat Consumption, Kilograms, 2011-2031
Figure 11: EU Self-Sufficiency Rates for Animal Products (2020-2022 Average) and Fish (2020-2021 Average)
Figure 12: EU Self-Sufficiency Rate for Plant Products (2020-2022 Average)
Figure 13: EU Self-Sufficiency Rates for Fruits and Vegetables (2020-2022 Average)
Figure 14: Status of the EU Green Deal 2030 Targets for Agriculture, 2023
Figure 15: Pesticides Used in the Agriculture in the EU, Tons, 2022
Figure 16: Amount of Pesticide Used if EU Green Deal is Implemented, Million Kilograms, 2020-2030
Figure 17: Agricultural Production in the EU, Million Tons, 2020-2022
Figure 18: European Union SDG Index Score, 2019-2023
Figure 19: Some Non-European Union Countries’ SDG Index Score, 2023
Figure 20: Total Agricultural Area Dedicated to Organic Farming in the EU (by Country), Thousand Hectares, 2022
Figure 21: Benefits of Agri-Voltaics
Figure 22: Ways to Implement Circular Economy in the EU
Figure 23: Future Roadmap for EU Green Deal Implementation
Figure 24: Data Triangulation
List of Tables
Table 1: Timeline of EU Green Deal, 2020-2024
Table 2: Factors Considered in the Green Deal Impact Analysis Studies on Agriculture, February 2022
Table 3: Global Trade Impact of Various Farm-to-Fork Strategy Targets, 2022
Table 4: Companies Implementing EU Green Deal in Agriculture
Table 5: Dedicated Organic Farming Area in EU, 2020 and 2023
Table 6: Actual and Projected EU Agricultural Emissions 2005-2030
Table 7: SDG Index Scores and Rankings in the EU (by Country), 2024
Table 8: Main Categories of Farm Sizes
Table 9: Smart Farming Application Adoption (by Farm Segment)
Table 10: Profitability Analysis for Maize Cultivation across Different Farm Sizes in Bangladesh, 2020
Table 11: Agricultural Trade Agreements between the EU and the U.S.
Table 12: Challenges and Opportunities for Smart Farming Service Providers in the U.S.
Table 13: Agricultural Trade Agreements between the EU and Canada
Table 14: Challenges and Opportunities for Smart Farming Service Providers in Canada
Table 15: Agricultural Trade Agreements between the EU and Mexico
Table 16: Challenges and Opportunities for Smart Farming Service Providers in Mexico
Table 17: Challenges and Opportunities for Smart Farming Service Providers in Brazil
Table 18: Challenges and Opportunities for Smart Farming Service Providers in Chile
Table 19: Challenges and Opportunities for Smart Farming Service Providers in Peru
Table 20: Agricultural Trade Agreements between the EU and South Africa
Table 21: Challenges and Opportunities for Smart Farming Service Providers in South Africa
Table 22: Challenges and Opportunities for Smart Farming Service Providers in Saudi Arabia
Table 23: Challenges and Opportunities for Smart Farming Service Providers in the U.A.E
Table 24: Agricultural Trade Agreements between the EU and Egypt
Table 25: Challenges and Opportunities for Smart Farming Service Providers in Egypt
Table 26: Challenges and Opportunities for Smart Farming Service Providers in Turkey
Table 27: Challenges and Opportunities for Smart Farming Service Providers in Israel
Table 28: Challenges and Opportunities for Smart Farming Service Providers in South Korea
Table 29: Challenges and Opportunities for Smart Farming Service Providers in Vietnam
Table 30: Challenges and Opportunities for Smart Farming Service Providers in China
Table 31: Challenges and Opportunities for Smart Farming Service Providers in Japan
Table 32: Agricultural Trade Agreements between the EU and Singapore
Table 33: Challenges and Opportunities for Smart Farming Service Providers in Singapore
Table 34: Challenges and Opportunities for Smart Farming Service Providers in Australia
Table 35: Challenges and Opportunities for Smart Farming Service Providers in New Zealand

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