Communication services in the Middle East and North Africa: trends and forecasts 2018-2023
This report provides an outlook on the mobile communication services market in the Middle East and North Africa (MENA), including country views for Morocco, Oman, Saudi Arabia and the UAE. It provi... もっと見る
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SummaryThis report provides an outlook on the mobile communication services market in the Middle East and North Africa (MENA), including country views for Morocco, Oman, Saudi Arabia and the UAE. It provides forecasts for voice and messaging services provided by both mobile network operators and over-the-top (OTT) providersTable of ContentsTable of contents: 5.Executive summary
Executive summary Worldwide trends Worldwide: 72 trillion OTT IP messages were sent in 2018; this is 12 times the number of messages that were sent using SMS Worldwide: 80% of smartphone users were active on OTT messaging apps in 2018; the penetration of these apps will slow down in the coming years Worldwide: the OTT communication market is heading towards saturation; Facebook’s future revenue growth will come from enhanced user monetisation Worldwide: smartphones will continue to be the dominant communication devices, but the use of emerging devices will increase Worldwide: strategic responses from operators vary significantly in different regions Worldwide: operators are migrating smartphone users to VoLTE services; nearly 3.5 billion VoLTE subscribers are expected by 2023 Worldwide: many operators are rolling out Wi-Fi calling, primarily to improve indoor coverage; the roll-out of Wi-Fi 6 will further increase its adoption and usage Worldwide: the number of RCS users is growing rapidly as operators worldwide are rolling out the technology on Android devices Regional trends Middle East and North Africa: OTT services will dominate the messaging space and there is little appetite for operators to compete Middle East and North Africa: legacy voice services will continue to dominate, but VoIP will represent a persistent challenge 19.Country-level trends
Morocco: operators were able to limit the native to OTT voice migration by lowering their voice pricing after the lift of the VoIP ban Oman: the adoption of OTT messaging will accelerate, but the growth in the take-up of VoIP services will be subdued due to regulations Saudi Arabia: fierce competition over voice and data pricing leaves operators with limited potential to deter OTT players United Arab Emirates: the outlook for OTT IP messaging and voice is strong, despite operators’ efforts to reduce the appeal of OTT apps Forecast methodology and assumptions Forecast outputs and definitions Forecast methodology and assumptions About the authors and Analysys Mason About the authors Analysys Mason’s consulting and research are uniquely positioned Research from Analysys Mason Consulting from Analysys Mason List of figures:
Figure 1: Messaging traffic, Middle East and North Africa, 2012?2023 Figure 3: Messages sent, by message type, worldwide, 2012?2018 Figure 17: Messaging traffic by message type, UAE, 2012?2023
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