Communication services in emerging Asia-Pacific: trends and forecasts 2018-2023
This report provides an outlook on the mobile communication services market in emerging Asia?Pacific (EMAP), including country views for China, Indonesia, Malaysia and the Philippines. It provides ... もっと見る
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SummaryThis report provides an outlook on the mobile communication services market in emerging Asia?Pacific (EMAP), including country views for China, Indonesia, Malaysia and the Philippines. It provides forecasts for voice and messaging services provided by both mobile network operators and over-the-top (OTT) providersTable of ContentsTable of contents: 5.Executive summary
Executive summary Worldwide trends Worldwide: 72 trillion OTT IP messages were sent in 2018; this is 12 times the number of messages that were sent using SMS Worldwide: 80% of smartphone users were active on OTT messaging apps in 2018; the penetration of these apps will slow down in the coming years Worldwide: the OTT communication market is heading towards saturation; Facebook’s future revenue growth will come from enhanced user monetisation Worldwide: smartphones will continue to be the dominant communication devices, but the use of emerging devices will increase Worldwide: strategic responses from operators vary significantly in different regions Worldwide: operators are migrating smartphone users to VoLTE services; nearly 3.5 billion VoLTE subscribers are expected by 2023 Worldwide: many operators are rolling out Wi-Fi calling, primarily to improve indoor coverage; the roll-out of Wi-Fi 6 will further increase its adoption and usage Worldwide: the number of RCS users is growing rapidly as operators worldwide are rolling out the technology on Android devices Regional trends Emerging Asia?Pacific: Facebook is challenging local players and is set to become the dominant messaging provider in the region 18.Emerging Asia?Pacific: the roll-out of voice and video features on common communication services has made users accustomed to OTT voice services
Country-level trends China: Tencent’s services dominate the messaging markets; operators are focusing on voice services Indonesia: LINE dominates the youth market; operators are focusing on improving LTE (and voice) coverage Malaysia: Facebook dominates the app market and is driving regional platform players out Philippines: operators are hoping for success with RCS in what remains a strong traditional messaging market Forecast methodology and assumptions Forecast outputs and definitions Forecast methodology and assumptions About the authors and Analysys Mason About the authors Analysys Mason’s consulting and research are uniquely positioned Research from Analysys Mason Consulting from Analysys Mason List of figures:
Figure 1: Messaging traffic, emerging Asia?Pacific, 2012?2023 Figure 3: Messages sent, by message type, worldwide, 2012?2018 Figure 17: Messaging traffic by message type, Philippines, 2012?2023
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