Summary

AR and VR use cases for enterprise verticals have significantly developed over the last few years and will continue to mature and grow. AR/VR technology evolvement is allowing an increasing number of businesses from different industries to adopt AR/VR solutions. The skills gap and large-scale skilled worker retirement, customer-oriented strategies, cost reduction, Industry 4.0 industry transformation, and digitalization are among the most essential factors creating the demand from organizations to include emerging AR/VR technologies in their strategies. A considerable number of businesses have moved from the pilot stage to mid-and large-scale AR/VR implementation due to the advent of a better understanding of solutions, successful implementation proof, and more competitive prices from hardware and platform providers.

Employee remote assistance, corporate training, logistics and warehousing, and sales and marketing are among the most developed, advanced and widely adopted AR and VR use cases, and are the killer use cases for businesses today. Successful trials and implementations have proved that AR/VR solutions enable companies to significantly reduce costs from machine downtime, unexpected errors, and traveling. At the same time, AR/VR solutions can revolutionize traditional training methods by including visual and interactive elements that allow trainees to gain a deeper understanding of learning, retain knowledge for long-term periods, and meet their specific learning needs. Warehouse workers are more productive when using AR glasses due to the visual guidance that they receive for faster item picking and navigation in the warehouse. AR and VR make promising marketing tools as well, generating memorable experiences for users, fostering brand reputation, and contributing to the bottom line.

The report includes business profiles across various enterprise verticals. For instance, Portico provides VR speech training for multiple business roles and scenarios, such as leadership roles or emergency scenarios. GetVu is focused on warehouse/supply chain AR solutions that help employees become more efficient and productive. VR Motion provides various driving simulators for new and professional drivers to prepare them for unexpected scenarios that may be faced while driving.

AR and VR solutions have a direct impact on both financial and non-financial performance metrics, by assisting businesses to save costs, accelerate production level, improve the quality of their products/services, significantly enhance customer experiences, and increase employee satisfaction.