Summary

The global lead mining software market is expected to grow at a significant rate of around 21% during the forecast period. Businesses use lead mining software to find new business opportunities from customer databases, sales history information, website visitors, social media followers, and more. Lead mining helps sales teams grow their deal pipeline by finding new leads from existing data and new upsell opportunities for existing customers. Through the mining process, sellers and marketers can also verify existing customer information (such as contact information) or add new information about existing customers to improve the quality of customer data.

The increase in the adoption of lead mining software is mainly due to the increase in the number of email users and the increase in the number of Internet users, resulting in an increase in the number of website visitors. Moreover, the increasing number of social media users is expected to have a significant impact on market growth. For instance, in the year 2020, the global number of social media users reached 4.74 billion viz, approximately 59.3% of the global population.

Landingi Inc, NetFactor, CallRail Inc, Form Assembly Inc, Lusha Systems Ltd, Clearbit, NetLine Corporation, LeadIQ Inc, Datanyze, and HubSpot Inc. are some of the key players in the market.

Insights Presented in the Report
“Amongst deployment, cloud category to witness robust CAGR during the forecast period”
Based on deployment, the market is bifurcated into cloud and on-premises. The cloud segment is expected to grow with a significant CAGR during the forecast period. Lead management is very data-extensive which will make deployment on any other infrastructure very expensive. Furthermore, applications deployed on the cloud are accessible from anywhere, which makes it an ideal deployment option for organizations.

“Amongst application, the SMEs to hold a significant share in the market in 2020”
On the basis of application, the market is segmented into large enterprises and small and medium enterprises. The SME segment is expected to achieve a significant market share during the forecast period. The SMEs are in a constant quest of getting into new business and as they don’t have large funds to invest in marketing for which, they rely on lead mining software. Furthermore, growing digitization in the SME sector is also expected to influence market growth.

“North America to hold a significant share in the market”
In 2020, North America held a significant share of the global lead mining software market. The growth in the region is mainly attributed to the presence of key players in the region such as Lusha Systems Ltd, Clearbit, NetLine Corporation, and LeadIQ Inc among others. Furthermore, the region has developed economies such as U.S. and Canada that invests heavily in the research and development of lead mining software. Moreover, the government of the region also promotes SMEs which is expected to drive the market in the region.

Reasons to buy this report:
• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
• The report presents a quick review of overall industry performance at one glance.
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional level analysis of the industry.

Customization Options:
The global lead mining software market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

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