Summary

The Malaysia Water Purifier Market was valued at USD433.11 million in 2022 and is projected to grow at a CAGR of 11.54% through 2028 and attain robust growth. The market for water purifiers in Malaysia is witnessing high demand owing to various factors, such as increasing awareness of water quality, rising waterborne diseases, and growing government initiatives.
Malaysia Water Purifier Market Scope
A water purifier is a device or system that is specifically designed to remove impurities, contaminants, and pollutants from water. It utilizes various methods such as filtration, disinfection, and purification to improve the quality of water for consumption or specific applications. Water purifiers are equipped with different types of filters, membranes, or purification technologies to target specific impurities and ensure that the water is safe, clean, and free from harmful substances.
Malaysia Water Purifier Market Overview
The demand for water purifiers in Malaysia is rapidly increasing, driven by rising concerns about clean and hygienic water consumption. Consumers, especially those who are health-conscious, are becoming more aware of the potential risks associated with contaminated water and are actively seeking ways to ensure the safety and quality of their drinking water.
Furthermore, the market players in the water purifier industry are responding to this growing demand by offering certified products. Certifications such as NSF International, WQA (Water Quality Association), and SIRIM (Standards and Industrial Research Institute of Malaysia) provide reassurance to consumers about the effectiveness and reliability of water purifiers. These certifications help build trust and confidence in the market, encouraging more consumers to invest in water purification solutions.
Based on region Malaysia Water Purifier Market is divided into East Malaysia and West Malaysia. In terms of market dominance, West Malaysia is projected to lead during the forecast period due to its extensive urbanization and industrialization. The region primarily consists of a larger urban population, which stimulates the demand for water purifiers in the market. Conversely, East Malaysia is characterized by abundant natural water sources and predominantly rural communities that rely on traditional tap water sources for their water consumption.
Malaysia Water Purifier Market Drivers
In Malaysia, approximately 97% of the total water supply is derived from primary freshwater sources. The country's rapid urbanization and population growth have resulted in increased water consumption and, subsequently, a rise in demand for water purifiers. The swift pace of development has led to the generation of substantial amounts of waste across various sectors, including domestic, industrial, commercial, and transportation, which ultimately find its way into water bodies. A report from Malaysia's Department of Environment (DoE) reveals that 195 rivers are slightly polluted, and 34 rivers suffer from severe pollution. This continuous degradation of water bodies, which serve as major water sources, has significantly driven the demand for water purifiers in Malaysia's market.
Furthermore, the increasing awareness of health risks and waterborne diseases, coupled with the subpar quality of tap water, has boosted the adoption of water purifiers in Malaysia. This trend is driven by a growing understanding among consumers about the hazards associated with contaminated surface water and the declining availability of clean drinking water. As a result, there has been a significant shift in customer preferences toward technology-based water purifiers throughout the country.
Malaysia Water Purifier Market Trends
In response to evolving customer preferences, companies operating in the water purifier market are expanding their product portfolios. An example of this is Coway (Malaysia), which has introduced the "NEO PLUS CHP-264L" water purifier tailored specifically for the Malaysian market. This product incorporates features such as a low water level indicator, a child safety lock, and detachable faucets to meet the needs of local consumers. Similarly, Bio-Pure launched the Bio-Pure N Series in 2019, the latest addition to their line of advanced household water purification systems, renowned for their superior performance. Furthermore, in September 2022, LG, a prominent home appliance manufacturer, introduced the LG PuriCare, Malaysia's inaugural water purifier employing Floor Standing technology. This innovation aims to deliver clean and hygienic water to the Malaysian market.
The Malaysian water purifier market is characterized by intense competition, primarily due to the presence of numerous established players in the industry. These market participants are actively pursuing strategies to enhance their market presence and achieve growth through inorganic means, such as mergers and acquisitions. An example of this is the collaboration between Bio-Pure, a local player, and senQ Digital Station, a renowned e-commerce company specializing in electrical appliances. This collaboration aimed to boost the online sales of Bio Pure's water purifiers. The key players in the Malaysian water purifier market are strategically employing mergers, acquisitions, and joint ventures as part of their expansion plans to capture a larger share of the market.
Malaysia Water Purifier Market Challenges
In recent years, the demand for bottled water in Malaysia has witnessed a notable upsurge, driven by concerns surrounding the declining quality of drinking water. Issues related to access to safe drinking water, such as river pollution and water treatment challenges, have prompted a significant portion of the population to rely on bottled water as their primary source of drinking water. Consumers in Malaysia opt for bottled water due to factors like convenience, taste preferences, and as a healthier alternative to sugary beverages. Additionally, there is a general lack of trust in the quality of municipal tap water, further bolstering the preference for bottled water. The increasing revenue of bottled water companies like Spritzer Bhd reflects the growing demand for bottled water in Malaysia. Due to this, increasing preference for bottled water might negatively impact the growth of the water purifier market in Malaysia in the coming years.
Market Opportunities
• In Malaysia, companies such as Coway (Malaysia) Sdn. Bhd., CUCKOO International (MAL) Sdn. Bhd. and Aqua Kent RO Malaysia are adopting a strategic approach by offering water filters on a rental basis to target a wider customer base and expand their market presence. This trend is driven by the fact that end-users in Malaysia have a preference for stylish and sophisticated water purifiers, which can be costly to purchase outright. By providing their products on a rental basis for a fixed duration, coupled with complimentary maintenance services during the contractual period, these companies are able to generate a significant portion of their revenues through rental services. This approach offers customers greater flexibility by reducing the initial cost burden associated with owning a water purifier and providing additional support services. As a result, water purifier rental services in Malaysia are witnessing growth and becoming increasingly lucrative.
• The growth of the B2C water purifiers market in Malaysia is being propelled by the emergence of new technologies and the availability of advanced products from manufacturing companies. This trend has created opportunities for domestic companies to generate revenue through inorganic means. A notable example of this is Bio-Pure, a domestic player that collaborated with Sen Q Digital Stations, a prominent online home appliances company, in 2019.
To gain a competitive edge, domestic companies are encouraged to prioritize collaborations with international counterparts, as this can significantly contribute to expanding their market share. By leveraging the expertise and resources of international companies, domestic players can enhance their product offerings, access new markets, and strengthen their competitive position in the industry. Such collaborations offer strategic advantages and enable domestic companies to capitalize on the evolving market dynamics in the B2C water purifiers sector.
Market Segmentation
The Malaysia Water Purifier market is segmented based on type, sales channel, end user, region and competitive landscape. Based on type the market is fragmented into Counter Top, Under Sink, Faucet Mount & Others, including Floor Standing, Pitchers, etc. Further, based on sales channel, the market is segmented into Retail, Distributor, Direct, E-Commerce, and Others, including Plumber, Contractor, etc. Based on end users, the market is divided into Residential and Commercial. On the basis of region, the market is divided into West Malaysia and East Malaysia.
Company Profiles
Coway (Malaysia) Sdn. Bhd., CUCKOO International (MAL) Sdn. Bhd, Aqua Kent RO Malaysia, Panasonic Malaysia Sdn. Bhd., 3M Malaysia Sdn. Bhd., NEP Holdings (Malaysia) Berhad, Amway (Malaysia) Sdn. Bhd, PureGen Water Sdn. Bhd., Nikom Global Marketing (M) Sdn. Bhd., Biopure Malaysia (Elken Global Sdn Bhd.) are some of the major players in the Malaysia Water Purifier market.

Report Scope:
In this report, the Malaysia Water Purifier market has been segmented into the following categories, in addition to the industry trends, which have also been detailed below:
• Malaysia Water Purifier Market, By Type:
o Counter Top
o Under Sink
o Faucet Mount
o Others (Floor Standing, Pitchers, etc.)
• Malaysia Water Purifier Market, By Sales Channel:
o Retail
o Distributor
o Direct
o E-Commerce
o Others (Plumber, Contractors, etc.)
• Malaysia Water Purifier Market, By End User:
o Residential
o Commercial
• Malaysia Water Purifier Market, By Region:
o West Malaysia
o East Malaysia
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in Malaysia Water Purifier market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Company Information
• Detailed analysis and profiling of additional market players (up to five).

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