Summary

Australia protein supplement market value stood at USD145.75 million in the year 2021, which is anticipated to grow with a CAGR of 7.23% during the forecast period, 2023-2027, to achieve the market value of USD218.56 million by 2027. The Australia protein supplement market is anticipated to grow on the back of increasing demand for supplement food. Rising concerns regarding health and increasing inclination among the population towards bodybuilding and muscle development, majorly among the male population, are driving the growth of the Australia protein supplement market in the upcoming five years. Factors like rising urbanization, increasing per capita income, surging sales through e-commerce are some of the major factors supporting the growth of the Australia protein supplement market in the next five years. Increasing health-conscious population demanding fat-free and nutritious products to maintain their weight is further aiding the market growth since protein, the most important nutrient, is supplied through such supplements minus the excessive fat components. Higher disposable income available to the consumer is also majorly aiding the growth of the Australia protein supplement market in the forecast years through 2027. Through research on the product and development of the advanced product through more nutritious and customized products, the market players are also substantiating the growth of the Australia protein supplement market in the forecast period.
The Australia protein supplement market is segmented by product type, raw material, application, distribution channel, regional analysis, and competitive landscape. Based on product type, the market is further fragmented into protein powder, protein bar, ready to drink, and others like cereals, pancakes, cookies, etc. Protein powder is anticipated to hold the largest revenue shares of the market and dominate the market segment in the upcoming five years on the grounds of increasing demands from muscle-building and bodybuilding consumers. Increasing number of events of bodybuilding and competitions further aid the demand for protein powder, thus driving the growth of the Australia protein supplement market in the next five years. Protein bars are also expected to hold significant shares of the market due to the increasing inclination towards quick breakfast consumers. The population is highly focused on maintaining their fat consumption in check and thus is opting for protein supplements with the necessary nutrients and flavored breakfast bars.
Vitaco Health Australia Pty Limited, Glanbia Performance Nutrition Pty Limited, Hi-Performance Health Pty. Ltd., Freedom Foods Group Limited, Iovate Health Sciences Australia Pty Limited, MusclePharm Australia Pty Limited, Bioflex Nutrition Pty Ltd, Body Science International Pty Ltd, Genetix Nutrition, True Protein Pty. Ltd. and others, are among the major market players in the protein supplement industry that led the market growth of the Australia protein supplement market.
Years considered for this report:
Historical Years: 2017-2020
Base Year: 2021
Estimated Year: 2022
Forecast Period: 2023-2027
Objective of the Study:
• To analyze the market size of Australia protein supplement market from 2017 to 2020.
• To estimate and forecast the market size Australia protein supplement market from 2021 to 2022 and growth rate until 2027.
• To classify and forecast Australia protein supplement market based on product type, raw material, application, distribution channel, regional analysis, and competition landscape.
• To identify dominant region or segment in the Australia protein supplement market.
• To identify drivers and challenges for Australia protein supplement market.
• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in Australia protein supplement market.
• To identify and analyze the profile of leading players operating in Australia protein supplement market.
• To identify key sustainable strategies adopted by market players in Australia protein supplement market.
TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the country.
TechSci Research calculated the market size of Australia protein supplement market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these products and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.
Key Target Audience:
• Manufacturers, suppliers, distributors and other stakeholders
• Government bodies such as regulating authorities and policy makers
• Organizations, forums and alliances related to protein supplement
• Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
Report Scope:
In this report, Australia protein supplement market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
• Australia Protein Supplement Market, By Product Type:
o Protein Powder
o Protein Bar
o Ready to Drink
o Others
• Australia Protein Supplement Market, By Raw Material:
o Whey
o Casein
o Dairy Alternatives
• Australia Protein Supplement Market, By Application:
o Sports Nutrition
o Functional Food
• Australia Protein Supplement Market, By Distribution Channel:
o Supermarkets/Hypermarkets
o Specialty Stores
o Online
o Others
• Australia Protein Supplement Market, By Region:
o Australia Capital Territory & New South Wales
o Victoria & Tasmania
o Queensland
o Northern Territory & Southern Australia
o Western Australia
• Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in Australia protein supplement market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Company Information
• Detailed analysis and profiling of additional market players (up to five).

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Table of Contents

1. Product Overview
2. Research Methodology
3. Executive Summary
4. Impact of COVID-19 on Australia Protein Supplement Market
5. Voice of Customer
5.1. Brand Awareness
5.2. Product Awareness
5.3. Brand Propensity
5.4. Factors Affecting Purchase Decision
6. Australia Protein Supplement Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type (Protein Powder, Protein Bar, Ready to Drink, and Others {Cereals, Cookies, etc.})
6.2.2. By Raw Material (Whey, Casein and Dairy Alternatives)
6.2.3. By Application (Sports Nutrition and Functional Food)
6.2.4. By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online and Others {Pharmacies, Direct Selling, etc.})
6.2.5. By Region (Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia and Western Australia)
6.2.6. By Company (2021)
6.3. Market Map (By Product Type, By Raw Material, By Application, By Distribution Channel, By Region)
7. Australia Protein Powder Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Application
7.2.2. By Distribution Channel
8. Australia Protein Bar Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Application
8.2.2. By Distribution Channel
9. Australia Ready to Drink Protein Supplement Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Application
9.2.2. By Distribution Channel
10. Australia Others Protein Supplement Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Application
10.2.2. By Distribution Channel
11. Market Dynamics
11.1. Market Drivers
11.2. Market Challenges
12. Market Trends and Developments
13. Policy & Regulatory Landscape
14. Australia Economic Profile
15. Competitive Landscape
15.1. Vitaco Health Australia Pty Limited
15.2. Glanbia Performance Nutrition Pty Limited
15.3. Hi-Performance Health Pty. Ltd.
15.4. Freedom Foods Group Limited
15.5. Iovate Health Sciences Australia Pty Limited
15.6. MusclePharm Australia Pty Limited
15.7. Bioflex Nutrition Pty Ltd
15.8. Body Science International Pty Ltd
15.9. Genetix Nutrition
15.10. True Protein Pty. Ltd.
16. Strategic Recommendations