Summary

Global Writing And Marking Instruments Market 2024-2028
The writing and marking instruments market is forecasted to grow by 11250.01 mn during 2023-2028, accelerating at a CAGR of 7.08% during the forecast period. The report on the writing and marking instruments market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing digitalization and use of e-commerce for writing instruments, rising popularity of multi-utility writing instruments, and increase in customization and personalization of pens.
Technavio's writing and marking instruments market is segmented as below:
By Distribution Channel
• Offline
• Online
By Application
• Students
• Working professionals
• Institutions
By Geographical Landscape
• APAC
• Europe
• North America
• South America
• Middle East and Africa
This study identifies the rising number of mergers and acquisitions among writing instruments vendors as one of the prime reasons driving the writing and marking instruments market growth during the next few years. Also, growing popularity of writing instruments as fashion stationery and increase demand for stylus pens will lead to sizable demand in the market.
The report on the writing and marking instruments market covers the following areas:
• Writing and marking instruments market sizing
• Writing and marking instruments market forecast
• Writing and marking instruments market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading writing and marking instruments market vendors that include Caran d Ache, Compagnie Financiere Richemont SA, Crayola LLC, Faber Castell Aktiengesellschaft, Flair Writing Industries Ltd., Hamilton Housewares Pvt. Ltd., Hindustan Pencils Pvt. Ltd., Koh i noor Hardtmuth AS, Kokuyo Camlin Ltd, Linc Pen and Plastics Ltd., Luxor, MITSUBISHI PENCIL CO. LTD., Newell Brands Inc., Pelikan International Corp. Berhad, Pen Company of America, PILOT Corp, PLUS Corp., Schwanhausser Industrie Holding GmbH and Co. KG, Shanghai M and G Stationery Inc., SOCIETE BIC, Staedtler Mars GmbH and Co. KG, and William Penn Pvt. Ltd.. Also, the writing and marking instruments market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors. For further information on this report, please visit - https://www.technavio.com/report/writing-and-marking-instruments-market-industry-analysis
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

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Table of Contents

- 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Global Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
o Exhibit 05: Executive Summary - Chart on Market Segmentation by Distribution Channel
o Exhibit 06: Executive Summary - Chart on Market Segmentation by Application
o Exhibit 07: Executive Summary - Chart on Incremental Growth
o Exhibit 08: Executive Summary - Data Table on Incremental Growth
o Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
- 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 10: Parent market
o Exhibit 11: Market Characteristics
- 3 Market Sizing
o 3.1 Market definition
o Exhibit 12: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 13: Market segments
o 3.3 Market size 2023
o 3.4 Market outlook: Forecast for 2023-2028
o Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ million)
o Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
o Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
o Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
- 4 Historic Market Size
o 4.1 Global writing instruments market 2018 - 2022
o Exhibit 18: Historic Market Size - Data Table on global writing instruments market 2018 - 2022 ($ million)
o 4.2 Distribution Channel Segment Analysis 2018 - 2022
o Exhibit 19: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
o 4.3 Application Segment Analysis 2018 - 2022
o Exhibit 20: Historic Market Size - Application Segment 2018 - 2022 ($ million)
o 4.4 Geography Segment Analysis 2018 - 2022
o Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
o 4.5 Country Segment Analysis 2018 - 2022
o Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ million)
- 5 Five Forces Analysis
o 5.1 Five forces summary
o Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
o 5.2 Bargaining power of buyers
o Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
o 5.3 Bargaining power of suppliers
o Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
o 5.4 Threat of new entrants
o Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
o 5.5 Threat of substitutes
o Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
o 5.6 Threat of rivalry
o Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
o 5.7 Market condition
o Exhibit 29: Chart on Market condition - Five forces 2023 and 2028
- 6 Market Segmentation by Distribution Channel
o 6.1 Market segments
o Exhibit 30: Chart on Distribution Channel - Market share 2023-2028 (%)
o Exhibit 31: Data Table on Distribution Channel - Market share 2023-2028 (%)
o 6.2 Comparison by Distribution Channel
o Exhibit 32: Chart on Comparison by Distribution Channel
o Exhibit 33: Data Table on Comparison by Distribution Channel
o 6.3 Offline - Market size and forecast 2023-2028
o Exhibit 34: Chart on Offline - Market size and forecast 2023-2028 ($ million)
o Exhibit 35: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
o Exhibit 36: Chart on Offline - Year-over-year growth 2023-2028 (%)
o Exhibit 37: Data Table on Offline - Year-over-year growth 2023-2028 (%)
o 6.4 Online - Market size and forecast 2023-2028
o Exhibit 38: Chart on Online - Market size and forecast 2023-2028 ($ million)
o Exhibit 39: Data Table on Online - Market size and forecast 2023-2028 ($ million)
o Exhibit 40: Chart on Online - Year-over-year growth 2023-2028 (%)
o Exhibit 41: Data Table on Online - Year-over-year growth 2023-2028 (%)
o 6.5 Market opportunity by Distribution Channel
o Exhibit 42: Market opportunity by Distribution Channel ($ million)
o Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ million)
- 7 Market Segmentation by Application
o 7.1 Market segments
o Exhibit 44: Chart on Application - Market share 2023-2028 (%)
o Exhibit 45: Data Table on Application - Market share 2023-2028 (%)
o 7.2 Comparison by Application
o Exhibit 46: Chart on Comparison by Application
o Exhibit 47: Data Table on Comparison by Application
o 7.3 Students - Market size and forecast 2023-2028
o Exhibit 48: Chart on Students - Market size and forecast 2023-2028 ($ million)
o Exhibit 49: Data Table on Students - Market size and forecast 2023-2028 ($ million)
o Exhibit 50: Chart on Students - Year-over-year growth 2023-2028 (%)
o Exhibit 51: Data Table on Students - Year-over-year growth 2023-2028 (%)
o 7.4 Working professionals - Market size and forecast 2023-2028
o Exhibit 52: Chart on Working professionals - Market size and forecast 2023-2028 ($ million)
o Exhibit 53: Data Table on Working professionals - Market size and forecast 2023-2028 ($ million)
o Exhibit 54: Chart on Working professionals - Year-over-year growth 2023-2028 (%)
o Exhibit 55: Data Table on Working professionals - Year-over-year growth 2023-2028 (%)
o 7.5 Institutions - Market size and forecast 2023-2028
o Exhibit 56: Chart on Institutions - Market size and forecast 2023-2028 ($ million)
o Exhibit 57: Data Table on Institutions - Market size and forecast 2023-2028 ($ million)
o Exhibit 58: Chart on Institutions - Year-over-year growth 2023-2028 (%)
o Exhibit 59: Data Table on Institutions - Year-over-year growth 2023-2028 (%)
o 7.6 Market opportunity by Application
o Exhibit 60: Market opportunity by Application ($ million)
o Exhibit 61: Data Table on Market opportunity by Application ($ million)
- 8 Customer Landscape
o 8.1 Customer landscape overview
o Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 9 Geographic Landscape
o 9.1 Geographic segmentation
o Exhibit 63: Chart on Market share By Geographical Landscape 2023-2028 (%)
o Exhibit 64: Data Table on Market share By Geographical Landscape 2023-2028 (%)
o 9.2 Geographic comparison
o Exhibit 65: Chart on Geographic comparison
o Exhibit 66: Data Table on Geographic comparison
o 9.3 APAC - Market size and forecast 2023-2028
o Exhibit 67: Chart on APAC - Market size and forecast 2023-2028 ($ million)
o Exhibit 68: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
o Exhibit 69: Chart on APAC - Year-over-year growth 2023-2028 (%)
o Exhibit 70: Data Table on APAC - Year-over-year growth 2023-2028 (%)
o 9.4 Europe - Market size and forecast 2023-2028
o Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ million)
o Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
o Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
o Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
o 9.5 North America - Market size and forecast 2023-2028
o Exhibit 75: Chart on North America - Market size and forecast 2023-2028 ($ million)
o Exhibit 76: Data Table on North America - Market size and forecast 2023-2028 ($ million)
o Exhibit 77: Chart on North America - Year-over-year growth 2023-2028 (%)
o Exhibit 78: Data Table on North America - Year-over-year growth 2023-2028 (%)
o 9.6 South America - Market size and forecast 2023-2028
o Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ million)
o Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ million)
o Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
o Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)
o 9.7 Middle East and Africa - Market size and forecast 2023-2028
o Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
o Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
o Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
o Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
o 9.8 China - Market size and forecast 2023-2028
o Exhibit 87: Chart on China - Market size and forecast 2023-2028 ($ million)
o Exhibit 88: Data Table on China - Market size and forecast 2023-2028 ($ million)
o Exhibit 89: Chart on China - Year-over-year growth 2023-2028 (%)
o Exhibit 90: Data Table on China - Year-over-year growth 2023-2028 (%)
o 9.9 US - Market size and forecast 2023-2028
o Exhibit 91: Chart on US - Market size and forecast 2023-2028 ($ million)
o Exhibit 92: Data Table on US - Market size and forecast 2023-2028 ($ million)
o Exhibit 93: Chart on US - Year-over-year growth 2023-2028 (%)
o Exhibit 94: Data Table on US - Year-over-year growth 2023-2028 (%)
o 9.10 Japan - Market size and forecast 2023-2028
o Exhibit 95: Chart on Japan - Market size and forecast 2023-2028 ($ million)
o Exhibit 96: Data Table on Japan - Market size and forecast 2023-2028 ($ million)
o Exhibit 97: Chart on Japan - Year-over-year growth 2023-2028 (%)
o Exhibit 98: Data Table on Japan - Year-over-year growth 2023-2028 (%)
o 9.11 Germany - Market size and forecast 2023-2028
o Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ million)
o Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
o Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
o Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
o 9.12 UK - Market size and forecast 2023-2028
o Exhibit 103: Chart on UK - Market size and forecast 2023-2028 ($ million)
o Exhibit 104: Data Table on UK - Market size and forecast 2023-2028 ($ million)
o Exhibit 105: Chart on UK - Year-over-year growth 2023-2028 (%)
o Exhibit 106: Data Table on UK - Year-over-year growth 2023-2028 (%)
o 9.13 Market opportunity By Geographical Landscape
o Exhibit 107: Market opportunity By Geographical Landscape ($ million)
o Exhibit 108: Data Tables on Market opportunity By Geographical Landscape ($ million)
- 10 Drivers, Challenges, and Trends
o 10.1 Market drivers
o 10.2 Market challenges
o 10.3 Impact of drivers and challenges
o Exhibit 109: Impact of drivers and challenges in 2023 and 2028
o 10.4 Market trends
- 11 Vendor Landscape
o 11.1 Overview
o 11.2 Vendor landscape
o Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
o 11.3 Landscape disruption
o Exhibit 111: Overview on factors of disruption
o 11.4 Industry risks
o Exhibit 112: Impact of key risks on business
- 12 Vendor Analysis
o 12.1 Vendors covered
o Exhibit 113: Vendors covered
o 12.2 Market positioning of vendors
o Exhibit 114: Matrix on vendor position and classification
o 12.3 Compagnie Financiere Richemont SA
o Exhibit 115: Compagnie Financiere Richemont SA - Overview
o Exhibit 116: Compagnie Financiere Richemont SA - Business segments
o Exhibit 117: Compagnie Financiere Richemont SA - Key offerings
o Exhibit 118: Compagnie Financiere Richemont SA - Segment focus
o 12.4 Crayola LLC
o Exhibit 119: Crayola LLC - Overview
o Exhibit 120: Crayola LLC - Product / Service
o Exhibit 121: Crayola LLC - Key offerings
o 12.5 Faber Castell Aktiengesellschaft
o Exhibit 122: Faber Castell Aktiengesellschaft - Overview
o Exhibit 123: Faber Castell Aktiengesellschaft - Product / Service
o Exhibit 124: Faber Castell Aktiengesellschaft - Key news
o Exhibit 125: Faber Castell Aktiengesellschaft - Key offerings
o 12.6 Flair Writing Industries Ltd.
o Exhibit 126: Flair Writing Industries Ltd. - Overview
o Exhibit 127: Flair Writing Industries Ltd. - Product / Service
o Exhibit 128: Flair Writing Industries Ltd. - Key offerings
o 12.7 Hindustan Pencils Pvt. Ltd.
o Exhibit 129: Hindustan Pencils Pvt. Ltd. - Overview
o Exhibit 130: Hindustan Pencils Pvt. Ltd. - Product / Service
o Exhibit 131: Hindustan Pencils Pvt. Ltd. - Key offerings
o 12.8 Koh i noor Hardtmuth AS
o Exhibit 132: Koh i noor Hardtmuth AS - Overview
o Exhibit 133: Koh i noor Hardtmuth AS - Product / Service
o Exhibit 134: Koh i noor Hardtmuth AS - Key offerings
o 12.9 Kokuyo Camlin Ltd
o Exhibit 135: Kokuyo Camlin Ltd - Overview
o Exhibit 136: Kokuyo Camlin Ltd - Product / Service
o Exhibit 137: Kokuyo Camlin Ltd - Key offerings
o 12.10 Linc Pen and Plastics Ltd.
o Exhibit 138: Linc Pen and Plastics Ltd. - Overview
o Exhibit 139: Linc Pen and Plastics Ltd. - Product / Service
o Exhibit 140: Linc Pen and Plastics Ltd. - Key offerings
o 12.11 Luxor
o Exhibit 141: Luxor - Overview
o Exhibit 142: Luxor - Product / Service
o Exhibit 143: Luxor - Key offerings
o 12.12 MITSUBISHI PENCIL CO. LTD.
o Exhibit 144: MITSUBISHI PENCIL CO. LTD. - Overview
o Exhibit 145: MITSUBISHI PENCIL CO. LTD. - Business segments
o Exhibit 146: MITSUBISHI PENCIL CO. LTD. - Key offerings
o Exhibit 147: MITSUBISHI PENCIL CO. LTD. - Segment focus
o 12.13 Newell Brands Inc.
o Exhibit 148: Newell Brands Inc. - Overview
o Exhibit 149: Newell Brands Inc. - Business segments
o Exhibit 150: Newell Brands Inc. - Key news
o Exhibit 151: Newell Brands Inc. - Key offerings
o Exhibit 152: Newell Brands Inc. - Segment focus
o 12.14 PILOT Corp
o Exhibit 153: PILOT Corp - Overview
o Exhibit 154: PILOT Corp - Business segments
o Exhibit 155: PILOT Corp - Key offerings
o Exhibit 156: PILOT Corp - Segment focus
o 12.15 PLUS Corp.
o Exhibit 157: PLUS Corp. - Overview
o Exhibit 158: PLUS Corp. - Product / Service
o Exhibit 159: PLUS Corp. - Key offerings
o 12.16 Shanghai M and G Stationery Inc.
o Exhibit 160: Shanghai M and G Stationery Inc. - Overview
o Exhibit 161: Shanghai M and G Stationery Inc. - Product / Service
o Exhibit 162: Shanghai M and G Stationery Inc. - Key offerings
o 12.17 SOCIETE BIC
o Exhibit 163: SOCIETE BIC - Overview
o Exhibit 164: SOCIETE BIC - Product / Service
o Exhibit 165: SOCIETE BIC - Key news
o Exhibit 166: SOCIETE BIC - Key offerings
- 13 Appendix
o 13.1 Scope of the report
o 13.2 Inclusions and exclusions checklist
o Exhibit 167: Inclusions checklist
o Exhibit 168: Exclusions checklist
o 13.3 Currency conversion rates for US$
o Exhibit 169: Currency conversion rates for US$
o 13.4 Research methodology
o Exhibit 170: Research methodology
o Exhibit 171: Validation techniques employed for market sizing
o Exhibit 172: Information sources
o 13.5 List of abbreviations
o Exhibit 173: List of abbreviations