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アドテクソフトウェアの世界市場 2023-2027
アドテクソフトウェア市場は、2022年から2027年にかけて110億3,000万米ドルの成長を遂げ、予測期間中のCAGRは7.95%で加速すると予測されています。この調査レポートは、アドテクソフトウェア市場の全体的な分析、市場規模と予測、動向、成長促進要因、課題、さらに約25のベンダーを網羅したベンダー分析を掲載しています。
現在の市場シナリオ、最新動向と促進要因、全体的な市場環境に関する最新分析を提供しています。市場は、インターネットとスマートフォンの普及率の増加、ユーザーエクスペリエンスの向上、ソーシャルメディアの新たなトレンドによって牽引されています。
Technavioのアドテクソフトウェア市場は以下のように区分される：
エンドユーザー別
- 小売・消費財
- IT・通信
- BFSI
- メディア・エンターテイメント
- その他
デプロイメント別
- クラウドベース
- オンプレミス
地域別
- 北米
- 欧州
- アジア太平洋
- 中東・アフリカ
- 南米
本調査では、AIと機械学習の統合が、今後数年間のアドテク・ソフトウェア市場の成長を促進する主要な理由の1つであると特定している。また、アプリ内広告のパーソナライゼーション利用の増加とオフライン広告支出の減少は、市場の大きな需要につながる。
本レポートでは、アドテクソフトウェア市場について以下の分野をカバーします：
- アドテクソフトウェア市場の規模
- アドテクソフトウェア市場予測
- アドテクソフトウェア市場の産業分析
本レポートでは、アドテクソフトウェア市場の主要ベンダー（Adform、Adobe Inc.、Alphabet Inc.、Amazon.com Inc.、Criteo SA、InMobi Pte.Ltd.、Integral Ad Science Holding Corp.、Magnite Inc.、MediaMath Inc.、Mediaocean LLC、Meta Platforms Inc.、Microsoft Corp.、NextRoll Inc.、OpenX Technologies Inc.、PubMatic Inc.、Skai、The Trade Desk Inc.、Tremor International Ltd.、Twitter Inc.、WebFXなどです。また、アドテクソフトウェア市場分析レポートには、市場成長に影響を与える今後の動向や課題に関する情報も含まれています。これは、企業が戦略を立て、来るべき成長機会をすべて活用するのに役立つものです。
本調査は、業界の主要参加者からのインプットを含め、一次情報と二次情報を客観的に組み合わせて実施しました。本レポートには、主要ベンダーの分析に加え、包括的な市場およびベンダーランドスケープが含まれています。本レポートの詳細については、https://www.technavio.com/report/ad-tech-software-market-analysis をご覧ください。
当出版社では、利益、価格、競争、プロモーションなどの主要パラメータの分析により、複数の情報源からのデータを調査、統合、要約する方法で、市場の詳細なイメージを提示しています。また、主要な業界インフルエンサーを特定することで、市場の様々な側面を提示しています。提示されるデータは包括的で信頼性が高く、一次および二次にわたる広範な調査の結果です。市場調査レポートは、正確な市場成長を予測するために、完全な競争環境と、質的・量的調査を用いた綿密なベンダー選定方法と分析を提供します。

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目次

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Global Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
o Exhibit 05: Executive Summary - Chart on Market Segmentation by End-user
o Exhibit 06: Executive Summary - Chart on Market Segmentation by Deployment
o Exhibit 07: Executive Summary - Chart on Incremental Growth
o Exhibit 08: Executive Summary - Data Table on Incremental Growth
o Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 10: Parent market
o Exhibit 11: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 12: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 13: Market segments
o 3.3 Market size 2022
o 3.4 Market outlook: Forecast for 2022-2027
o Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
o Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
o Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
o Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• 4 Historic Market Size
o 4.1 Global ad tech software market 2017 - 2021
o Exhibit 18: Historic Market Size - Data Table on global ad tech software market 2017 - 2021 ($ billion)
o 4.2 End-user Segment Analysis 2017 - 2021
o Exhibit 19: Historic Market Size - End-user Segment 2017 - 2021 ($ billion)
o 4.3 Deployment Segment Analysis 2017 - 2021
o Exhibit 20: Historic Market Size - Deployment Segment 2017 - 2021 ($ billion)
o 4.4 Geography Segment Analysis 2017 - 2021
o Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
o 4.5 Country Segment Analysis 2017 - 2021
o Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
o 5.2 Bargaining power of buyers
o Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
o 5.3 Bargaining power of suppliers
o Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
o 5.4 Threat of new entrants
o Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
o 5.5 Threat of substitutes
o Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
o 5.6 Threat of rivalry
o Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
o 5.7 Market condition
o Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
• 6 Market Segmentation by End-user
o 6.1 Market segments
o Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
o Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)
o 6.2 Comparison by End-user
o Exhibit 32: Chart on Comparison by End-user
o Exhibit 33: Data Table on Comparison by End-user
o 6.3 Retail and consumer goods - Market size and forecast 2022-2027
o Exhibit 34: Chart on Retail and consumer goods - Market size and forecast 2022-2027 ($ billion)
o Exhibit 35: Data Table on Retail and consumer goods - Market size and forecast 2022-2027 ($ billion)
o Exhibit 36: Chart on Retail and consumer goods - Year-over-year growth 2022-2027 (%)
o Exhibit 37: Data Table on Retail and consumer goods - Year-over-year growth 2022-2027 (%)
o 6.4 IT and telecom - Market size and forecast 2022-2027
o Exhibit 38: Chart on IT and telecom - Market size and forecast 2022-2027 ($ billion)
o Exhibit 39: Data Table on IT and telecom - Market size and forecast 2022-2027 ($ billion)
o Exhibit 40: Chart on IT and telecom - Year-over-year growth 2022-2027 (%)
o Exhibit 41: Data Table on IT and telecom - Year-over-year growth 2022-2027 (%)
o 6.5 BFSI - Market size and forecast 2022-2027
o Exhibit 42: Chart on BFSI - Market size and forecast 2022-2027 ($ billion)
o Exhibit 43: Data Table on BFSI - Market size and forecast 2022-2027 ($ billion)
o Exhibit 44: Chart on BFSI - Year-over-year growth 2022-2027 (%)
o Exhibit 45: Data Table on BFSI - Year-over-year growth 2022-2027 (%)
o 6.6 Media and entertainment - Market size and forecast 2022-2027
o Exhibit 46: Chart on Media and entertainment - Market size and forecast 2022-2027 ($ billion)
o Exhibit 47: Data Table on Media and entertainment - Market size and forecast 2022-2027 ($ billion)
o Exhibit 48: Chart on Media and entertainment - Year-over-year growth 2022-2027 (%)
o Exhibit 49: Data Table on Media and entertainment - Year-over-year growth 2022-2027 (%)
o 6.7 Others - Market size and forecast 2022-2027
o Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
o Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
o Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
o Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
o 6.8 Market opportunity by End-user
o Exhibit 54: Market opportunity by End-user ($ billion)
o Exhibit 55: Data Table on Market opportunity by End-user ($ billion)
• 7 Market Segmentation by Deployment
o 7.1 Market segments
o Exhibit 56: Chart on Deployment - Market share 2022-2027 (%)
o Exhibit 57: Data Table on Deployment - Market share 2022-2027 (%)
o 7.2 Comparison by Deployment
o Exhibit 58: Chart on Comparison by Deployment
o Exhibit 59: Data Table on Comparison by Deployment
o 7.3 Cloud-based - Market size and forecast 2022-2027
o Exhibit 60: Chart on Cloud-based - Market size and forecast 2022-2027 ($ billion)
o Exhibit 61: Data Table on Cloud-based - Market size and forecast 2022-2027 ($ billion)
o Exhibit 62: Chart on Cloud-based - Year-over-year growth 2022-2027 (%)
o Exhibit 63: Data Table on Cloud-based - Year-over-year growth 2022-2027 (%)
o 7.4 On-premise - Market size and forecast 2022-2027
o Exhibit 64: Chart on On-premise - Market size and forecast 2022-2027 ($ billion)
o Exhibit 65: Data Table on On-premise - Market size and forecast 2022-2027 ($ billion)
o Exhibit 66: Chart on On-premise - Year-over-year growth 2022-2027 (%)
o Exhibit 67: Data Table on On-premise - Year-over-year growth 2022-2027 (%)
o 7.5 Market opportunity by Deployment
o Exhibit 68: Market opportunity by Deployment ($ billion)
o Exhibit 69: Data Table on Market opportunity by Deployment ($ billion)
• 8 Customer Landscape
o 8.1 Customer landscape overview
o Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 9 Geographic Landscape
o 9.1 Geographic segmentation
o Exhibit 71: Chart on Market share By Geographical Landscape 2022-2027 (%)
o Exhibit 72: Data Table on Market share By Geographical Landscape 2022-2027 (%)
o 9.2 Geographic comparison
o Exhibit 73: Chart on Geographic comparison
o Exhibit 74: Data Table on Geographic comparison
o 9.3 North America - Market size and forecast 2022-2027
o Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
o Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)
o 9.4 Europe - Market size and forecast 2022-2027
o Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
o Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
o Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
o Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)
o 9.5 APAC - Market size and forecast 2022-2027
o Exhibit 83: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
o Exhibit 84: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
o Exhibit 85: Chart on APAC - Year-over-year growth 2022-2027 (%)
o Exhibit 86: Data Table on APAC - Year-over-year growth 2022-2027 (%)
o 9.6 Middle East and Africa - Market size and forecast 2022-2027
o Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
o Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
o Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o 9.7 South America - Market size and forecast 2022-2027
o Exhibit 91: Chart on South America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 92: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 93: Chart on South America - Year-over-year growth 2022-2027 (%)
o Exhibit 94: Data Table on South America - Year-over-year growth 2022-2027 (%)
o 9.8 US - Market size and forecast 2022-2027
o Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
o Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)
o 9.9 China - Market size and forecast 2022-2027
o Exhibit 99: Chart on China - Market size and forecast 2022-2027 ($ billion)
o Exhibit 100: Data Table on China - Market size and forecast 2022-2027 ($ billion)
o Exhibit 101: Chart on China - Year-over-year growth 2022-2027 (%)
o Exhibit 102: Data Table on China - Year-over-year growth 2022-2027 (%)
o 9.10 Japan - Market size and forecast 2022-2027
o Exhibit 103: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
o Exhibit 104: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
o Exhibit 105: Chart on Japan - Year-over-year growth 2022-2027 (%)
o Exhibit 106: Data Table on Japan - Year-over-year growth 2022-2027 (%)
o 9.11 UK - Market size and forecast 2022-2027
o Exhibit 107: Chart on UK - Market size and forecast 2022-2027 ($ billion)
o Exhibit 108: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
o Exhibit 109: Chart on UK - Year-over-year growth 2022-2027 (%)
o Exhibit 110: Data Table on UK - Year-over-year growth 2022-2027 (%)
o 9.12 Germany - Market size and forecast 2022-2027
o Exhibit 111: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
o Exhibit 112: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
o Exhibit 113: Chart on Germany - Year-over-year growth 2022-2027 (%)
o Exhibit 114: Data Table on Germany - Year-over-year growth 2022-2027 (%)
o 9.13 Market opportunity By Geographical Landscape
o Exhibit 115: Market opportunity By Geographical Landscape ($ billion)
o Exhibit 116: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• 10 Drivers, Challenges, and Trends
o 10.1 Market drivers
o 10.2 Market challenges
o 10.3 Impact of drivers and challenges
o Exhibit 117: Impact of drivers and challenges in 2022 and 2027
o 10.4 Market trends
• 11 Vendor Landscape
o 11.1 Overview
o 11.2 Vendor landscape
o Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
o 11.3 Landscape disruption
o Exhibit 119: Overview on factors of disruption
o 11.4 Industry risks
o Exhibit 120: Impact of key risks on business
• 12 Vendor Analysis
o 12.1 Vendors covered
o Exhibit 121: Vendors covered
o 12.2 Market positioning of vendors
o Exhibit 122: Matrix on vendor position and classification
o 12.3 Adform
o Exhibit 123: Adform - Overview
o Exhibit 124: Adform - Product / Service
o Exhibit 125: Adform - Key offerings
o 12.4 Adobe Inc.
o Exhibit 126: Adobe Inc. - Overview
o Exhibit 127: Adobe Inc. - Business segments
o Exhibit 128: Adobe Inc. - Key offerings
o Exhibit 129: Adobe Inc. - Segment focus
o 12.5 Alphabet Inc.
o Exhibit 130: Alphabet Inc. - Overview
o Exhibit 131: Alphabet Inc. - Business segments
o Exhibit 132: Alphabet Inc. - Key news
o Exhibit 133: Alphabet Inc. - Key offerings
o Exhibit 134: Alphabet Inc. - Segment focus
o 12.6 Amazon.com Inc.
o Exhibit 135: Amazon.com Inc. - Overview
o Exhibit 136: Amazon.com Inc. - Business segments
o Exhibit 137: Amazon.com Inc. - Key news
o Exhibit 138: Amazon.com Inc. - Key offerings
o Exhibit 139: Amazon.com Inc. - Segment focus
o 12.7 InMobi Pte. Ltd.
o Exhibit 140: InMobi Pte. Ltd. - Overview
o Exhibit 141: InMobi Pte. Ltd. - Product / Service
o Exhibit 142: InMobi Pte. Ltd. - Key offerings
o 12.8 Integral Ad Science Holding Corp.
o Exhibit 143: Integral Ad Science Holding Corp. - Overview
o Exhibit 144: Integral Ad Science Holding Corp. - Business segments
o Exhibit 145: Integral Ad Science Holding Corp. - Key offerings
o Exhibit 146: Integral Ad Science Holding Corp. - Segment focus
o 12.9 Magnite Inc.
o Exhibit 147: Magnite Inc. - Overview
o Exhibit 148: Magnite Inc. - Product / Service
o Exhibit 149: Magnite Inc. - Key offerings
o 12.10 Meta Platforms Inc.
o Exhibit 150: Meta Platforms Inc. - Overview
o Exhibit 151: Meta Platforms Inc. - Product / Service
o Exhibit 152: Meta Platforms Inc. - Key offerings
o 12.11 Microsoft Corp.
o Exhibit 153: Microsoft Corp. - Overview
o Exhibit 154: Microsoft Corp. - Business segments
o Exhibit 155: Microsoft Corp. - Key news
o Exhibit 156: Microsoft Corp. - Key offerings
o Exhibit 157: Microsoft Corp. - Segment focus
o 12.12 OpenX Technologies Inc.
o Exhibit 158: OpenX Technologies Inc. - Overview
o Exhibit 159: OpenX Technologies Inc. - Product / Service
o Exhibit 160: OpenX Technologies Inc. - Key offerings
o 12.13 PubMatic Inc.
o Exhibit 161: PubMatic Inc. - Overview
o Exhibit 162: PubMatic Inc. - Business segments
o Exhibit 163: PubMatic Inc. - Key offerings
o Exhibit 164: PubMatic Inc. - Segment focus
o 12.14 The Trade Desk Inc.
o Exhibit 165: The Trade Desk Inc. - Overview
o Exhibit 166: The Trade Desk Inc. - Product / Service
o Exhibit 167: The Trade Desk Inc. - Key offerings
o 12.15 Tremor International Ltd
o Exhibit 168: Tremor International Ltd - Overview
o Exhibit 169: Tremor International Ltd - Product / Service
o Exhibit 170: Tremor International Ltd - Key offerings
o 12.16 Twitter Inc.
o Exhibit 171: Twitter Inc. - Overview
o Exhibit 172: Twitter Inc. - Product / Service
o Exhibit 173: Twitter Inc. - Key offerings
o 12.17 WebFX
o Exhibit 174: WebFX - Overview
o Exhibit 175: WebFX - Product / Service
o Exhibit 176: WebFX - Key offerings
• 13 Appendix
o 13.1 Scope of the report
o 13.2 Inclusions and exclusions checklist
o Exhibit 177: Inclusions checklist
o Exhibit 178: Exclusions checklist
o 13.3 Currency conversion rates for US$
o Exhibit 179: Currency conversion rates for US$
o 13.4 Research methodology
o Exhibit 180: Research methodology
o Exhibit 181: Validation techniques employed for market sizing
o Exhibit 182: Information sources
o 13.5 List of abbreviations
o Exhibit 183: List of abbreviations


Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by End-user
Exhibits6: Executive Summary - Chart on Market Segmentation by Deployment
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Vendor Market Positioning
Exhibits10: Parent market
Exhibits11: Market Characteristics
Exhibits12: Offerings of vendors included in the market definition
Exhibits13: Market segments
Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits18: Historic Market Size - Data Table on global ad tech software market 2017 - 2021 ($ billion)
Exhibits19: Historic Market Size - End-user Segment 2017 - 2021 ($ billion)
Exhibits20: Historic Market Size - Deployment Segment 2017 - 2021 ($ billion)
Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
Exhibits23: Five forces analysis - Comparison between 2022 and 2027
Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibits29: Chart on Market condition - Five forces 2022 and 2027
Exhibits30: Chart on End-user - Market share 2022-2027 (%)
Exhibits31: Data Table on End-user - Market share 2022-2027 (%)
Exhibits32: Chart on Comparison by End-user
Exhibits33: Data Table on Comparison by End-user
Exhibits34: Chart on Retail and consumer goods - Market size and forecast 2022-2027 ($ billion)
Exhibits35: Data Table on Retail and consumer goods - Market size and forecast 2022-2027 ($ billion)
Exhibits36: Chart on Retail and consumer goods - Year-over-year growth 2022-2027 (%)
Exhibits37: Data Table on Retail and consumer goods - Year-over-year growth 2022-2027 (%)
Exhibits38: Chart on IT and telecom - Market size and forecast 2022-2027 ($ billion)
Exhibits39: Data Table on IT and telecom - Market size and forecast 2022-2027 ($ billion)
Exhibits40: Chart on IT and telecom - Year-over-year growth 2022-2027 (%)
Exhibits41: Data Table on IT and telecom - Year-over-year growth 2022-2027 (%)
Exhibits42: Chart on BFSI - Market size and forecast 2022-2027 ($ billion)
Exhibits43: Data Table on BFSI - Market size and forecast 2022-2027 ($ billion)
Exhibits44: Chart on BFSI - Year-over-year growth 2022-2027 (%)
Exhibits45: Data Table on BFSI - Year-over-year growth 2022-2027 (%)
Exhibits46: Chart on Media and entertainment - Market size and forecast 2022-2027 ($ billion)
Exhibits47: Data Table on Media and entertainment - Market size and forecast 2022-2027 ($ billion)
Exhibits48: Chart on Media and entertainment - Year-over-year growth 2022-2027 (%)
Exhibits49: Data Table on Media and entertainment - Year-over-year growth 2022-2027 (%)
Exhibits50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
Exhibits51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
Exhibits52: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibits53: Data Table on Others - Year-over-year growth 2022-2027 (%)
Exhibits54: Market opportunity by End-user ($ billion)
Exhibits55: Data Table on Market opportunity by End-user ($ billion)
Exhibits56: Chart on Deployment - Market share 2022-2027 (%)
Exhibits57: Data Table on Deployment - Market share 2022-2027 (%)
Exhibits58: Chart on Comparison by Deployment
Exhibits59: Data Table on Comparison by Deployment
Exhibits60: Chart on Cloud-based - Market size and forecast 2022-2027 ($ billion)
Exhibits61: Data Table on Cloud-based - Market size and forecast 2022-2027 ($ billion)
Exhibits62: Chart on Cloud-based - Year-over-year growth 2022-2027 (%)
Exhibits63: Data Table on Cloud-based - Year-over-year growth 2022-2027 (%)
Exhibits64: Chart on On-premise - Market size and forecast 2022-2027 ($ billion)
Exhibits65: Data Table on On-premise - Market size and forecast 2022-2027 ($ billion)
Exhibits66: Chart on On-premise - Year-over-year growth 2022-2027 (%)
Exhibits67: Data Table on On-premise - Year-over-year growth 2022-2027 (%)
Exhibits68: Market opportunity by Deployment ($ billion)
Exhibits69: Data Table on Market opportunity by Deployment ($ billion)
Exhibits70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits71: Chart on Market share By Geographical Landscape 2022-2027 (%)
Exhibits72: Data Table on Market share By Geographical Landscape 2022-2027 (%)
Exhibits73: Chart on Geographic comparison
Exhibits74: Data Table on Geographic comparison
Exhibits75: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits76: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits77: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibits78: Data Table on North America - Year-over-year growth 2022-2027 (%)
Exhibits79: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits80: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits81: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibits82: Data Table on Europe - Year-over-year growth 2022-2027 (%)
Exhibits83: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits84: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits85: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibits86: Data Table on APAC - Year-over-year growth 2022-2027 (%)
Exhibits87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits91: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits92: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits93: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibits94: Data Table on South America - Year-over-year growth 2022-2027 (%)
Exhibits95: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibits96: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibits97: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibits98: Data Table on US - Year-over-year growth 2022-2027 (%)
Exhibits99: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibits100: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibits101: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibits102: Data Table on China - Year-over-year growth 2022-2027 (%)
Exhibits103: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibits104: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibits105: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibits106: Data Table on Japan - Year-over-year growth 2022-2027 (%)
Exhibits107: Chart on UK - Market size and forecast 2022-2027 ($ billion)
Exhibits108: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
Exhibits109: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibits110: Data Table on UK - Year-over-year growth 2022-2027 (%)
Exhibits111: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits112: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits113: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibits114: Data Table on Germany - Year-over-year growth 2022-2027 (%)
Exhibits115: Market opportunity By Geographical Landscape ($ billion)
Exhibits116: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits117: Impact of drivers and challenges in 2022 and 2027
Exhibits118: Overview on Criticality of inputs and Factors of differentiation
Exhibits119: Overview on factors of disruption
Exhibits120: Impact of key risks on business
Exhibits121: Vendors covered
Exhibits122: Matrix on vendor position and classification
Exhibits123: Adform - Overview
Exhibits124: Adform - Product / Service
Exhibits125: Adform - Key offerings
Exhibits126: Adobe Inc. - Overview
Exhibits127: Adobe Inc. - Business segments
Exhibits128: Adobe Inc. - Key offerings
Exhibits129: Adobe Inc. - Segment focus
Exhibits130: Alphabet Inc. - Overview
Exhibits131: Alphabet Inc. - Business segments
Exhibits132: Alphabet Inc. - Key news
Exhibits133: Alphabet Inc. - Key offerings
Exhibits134: Alphabet Inc. - Segment focus
Exhibits135: Amazon.com Inc. - Overview
Exhibits136: Amazon.com Inc. - Business segments
Exhibits137: Amazon.com Inc. - Key news
Exhibits138: Amazon.com Inc. - Key offerings
Exhibits139: Amazon.com Inc. - Segment focus
Exhibits140: InMobi Pte. Ltd. - Overview
Exhibits141: InMobi Pte. Ltd. - Product / Service
Exhibits142: InMobi Pte. Ltd. - Key offerings
Exhibits143: Integral Ad Science Holding Corp. - Overview
Exhibits144: Integral Ad Science Holding Corp. - Business segments
Exhibits145: Integral Ad Science Holding Corp. - Key offerings
Exhibits146: Integral Ad Science Holding Corp. - Segment focus
Exhibits147: Magnite Inc. - Overview
Exhibits148: Magnite Inc. - Product / Service
Exhibits149: Magnite Inc. - Key offerings
Exhibits150: Meta Platforms Inc. - Overview
Exhibits151: Meta Platforms Inc. - Product / Service
Exhibits152: Meta Platforms Inc. - Key offerings
Exhibits153: Microsoft Corp. - Overview
Exhibits154: Microsoft Corp. - Business segments
Exhibits155: Microsoft Corp. - Key news
Exhibits156: Microsoft Corp. - Key offerings
Exhibits157: Microsoft Corp. - Segment focus
Exhibits158: OpenX Technologies Inc. - Overview
Exhibits159: OpenX Technologies Inc. - Product / Service
Exhibits160: OpenX Technologies Inc. - Key offerings
Exhibits161: PubMatic Inc. - Overview
Exhibits162: PubMatic Inc. - Business segments
Exhibits163: PubMatic Inc. - Key offerings
Exhibits164: PubMatic Inc. - Segment focus
Exhibits165: The Trade Desk Inc. - Overview
Exhibits166: The Trade Desk Inc. - Product / Service
Exhibits167: The Trade Desk Inc. - Key offerings
Exhibits168: Tremor International Ltd - Overview
Exhibits169: Tremor International Ltd - Product / Service
Exhibits170: Tremor International Ltd - Key offerings
Exhibits171: Twitter Inc. - Overview
Exhibits172: Twitter Inc. - Product / Service
Exhibits173: Twitter Inc. - Key offerings
Exhibits174: WebFX - Overview
Exhibits175: WebFX - Product / Service
Exhibits176: WebFX - Key offerings
Exhibits177: Inclusions checklist
Exhibits178: Exclusions checklist
Exhibits179: Currency conversion rates for US$
Exhibits180: Research methodology
Exhibits181: Validation techniques employed for market sizing
Exhibits182: Information sources
Exhibits183: List of abbreviations