ウェブ解析の世界市場 2022-2026Global Web Analytics Market 2022-2026 ウェブ解析の世界市場 2022-2026 Technavioはウェブ解析市場を監視しており、2022年から2026年の間に43億1000万ドルの成長が見込まれ、予測期間中にCAGR 19.16%で加速しています。当レポートでは、ウェブ解析市... もっと見る
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サマリーウェブ解析の世界市場 2022-2026Technavioはウェブ解析市場を監視しており、2022年から2026年の間に43億1000万ドルの成長が見込まれ、予測期間中にCAGR 19.16%で加速しています。当レポートでは、ウェブ解析市場の全体的な分析、市場規模と予測、動向、成長促進要因、課題、さらに約25社のベンダーを網羅したベンダー分析を行っています。 現在の世界市場のシナリオ、最新のトレンドとドライバー、市場全体の環境について最新の分析を提供しています。市場は、オンラインショッピングへの嗜好の高まり、デジタルマーケティングの利用拡大、ウェブ解析を利用した広告の最適化によって牽引されています。 ウェブ解析市場の分析には、展開セグメントや地域別の状況も含まれます。 Technavioのウェブ解析市場は、以下のように区分されています。 展開別 - クラウドベース - オンプレミス 地理的状況別 - 北米 - 欧州 - アジア太平洋 - 南米 - 中東・アフリカ 本調査では、今後数年間のウェブ解析市場の成長を促進する主要な理由の1つとして、クラウドの採用が増加していることを挙げています。また、予測分析の必要性とウェブ分析におけるaiの普及は、市場の相当な需要につながるでしょう。 Technavioは、主要パラメータの分析による複数のソースからのデータの研究、合成、総括の方法によって、市場の詳細な姿を提示します。ウェブ解析市場に関する当レポートの対象領域は以下の通りです。 - ウェブ解析市場のサイジング - ウェブ解析市場の予測 - ウェブ解析市場の産業分析 Technavioの強力なベンダー分析は、お客様が市場での地位を向上できるように設計されており、これに沿って本レポートでは、Adobe Inc.、Alphabet Inc.、AT Internet、Cardiolog Analytics、Comscore Inc.を含む複数のウェブ解析市場の主要ベンダーについて詳細に分析しています。Content Square Inc.、International Business Machines Corp.、Meta Platforms Inc.、Metrics Enterprises Inc.、Microsoft Corp.、New Relic Inc.、Oracle Corp.、Quantcast、Rankwatch、Roxr Software Ltd.、SAS Institute Inc.、Smartlook.com s.r.o., Snowplow Analytics Ltd., Splunk Inc. および Webtrends Inc.などです。また、ウェブ解析市場の分析レポートには、今後の動向や市場成長に影響を与える課題に関する情報も含まれています。これは、企業が今後訪れるすべての成長機会を戦略的に活用するのに役立つものです。 本調査は、業界の主要参加者からのインプットを含め、一次情報と二次情報の客観的な組み合わせを使用して実施しました。本レポートには、主要ベンダーの分析に加え、包括的な市場およびベンダーランドスケープが含まれています。本レポートの詳細については、https://www.technavio.com/report/web-analytics-market-industry-analysis をご覧ください。 Technavioは、利益、価格、競争、プロモーションなどの主要パラメータの分析により、複数のソースからのデータの研究、合成、総括の方法により、市場の詳細なイメージを提示します。また、業界の主要なインフルエンサーを特定することにより、市場の様々な側面を提示しています。提示されるデータは、包括的で信頼性が高く、一次および二次にわたる広範な調査の結果です。Technavioの市場調査レポートは、正確な市場成長を予測するために、完全な競争環境と、定性的および定量的調査を用いた詳細なベンダー選定方法と分析を提供します。 目次• 1 Executive Summaryo 1.1 Market overview o Exhibit 01: Executive Summary - Chart on Market Overview o Exhibit 02: Executive Summary - Data Table on Market Overview o Exhibit 03: Executive Summary - Chart on Global Market Characteristics o Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape o Exhibit 05: Executive Summary - Chart on Market Segmentation by Deployment o Exhibit 06: Executive Summary - Chart on Incremental Growth o Exhibit 07: Executive Summary - Data Table on Incremental Growth o Exhibit 08: Executive Summary - Chart on Vendor Market Positioning • 2 Market Landscape o 2.1 Market ecosystem o Exhibit 09: Parent market o Exhibit 10: Market Characteristics • 3 Market Sizing o 3.1 Market definition o Exhibit 11: Offerings of vendors included in the market definition o 3.2 Market segment analysis o Exhibit 12: Market segments o 3.3 Market size 2021 o 3.4 Market outlook: Forecast for 2021-2026 o Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million) o Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million) o Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%) o Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%) • 4 Five Forces Analysis o 4.1 Five forces summary o Exhibit 17: Five forces analysis - Comparison between 2021 and 2026 o 4.2 Bargaining power of buyers o Exhibit 18: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026 o 4.3 Bargaining power of suppliers o Exhibit 19: Bargaining power of suppliers - Impact of key factors in 2021 and 2026 o 4.4 Threat of new entrants o Exhibit 20: Threat of new entrants - Impact of key factors in 2021 and 2026 o 4.5 Threat of substitutes o Exhibit 21: Threat of substitutes - Impact of key factors in 2021 and 2026 o 4.6 Threat of rivalry o Exhibit 22: Threat of rivalry - Impact of key factors in 2021 and 2026 o 4.7 Market condition o Exhibit 23: Chart on Market condition - Five forces 2021 and 2026 • 5 Market Segmentation by Deployment o 5.1 Market segments o Exhibit 24: Chart on Deployment - Market share 2021-2026 (%) o Exhibit 25: Data Table on Deployment - Market share 2021-2026 (%) o 5.2 Comparison by Deployment o Exhibit 26: Chart on Comparison by Deployment o Exhibit 27: Data Table on Comparison by Deployment o 5.3 Cloud-based - Market size and forecast 2021-2026 o Exhibit 28: Chart on Cloud-based - Market size and forecast 2021-2026 ($ million) o Exhibit 29: Data Table on Cloud-based - Market size and forecast 2021-2026 ($ million) o Exhibit 30: Chart on Cloud-based - Year-over-year growth 2021-2026 (%) o Exhibit 31: Data Table on Cloud-based - Year-over-year growth 2021-2026 (%) o 5.4 On-premises - Market size and forecast 2021-2026 o Exhibit 32: Chart on On-premises - Market size and forecast 2021-2026 ($ million) o Exhibit 33: Data Table on On-premises - Market size and forecast 2021-2026 ($ million) o Exhibit 34: Chart on On-premises - Year-over-year growth 2021-2026 (%) o Exhibit 35: Data Table on On-premises - Year-over-year growth 2021-2026 (%) o 5.5 Market opportunity by Deployment o Exhibit 36: Market opportunity by Deployment ($ million) • 6 Customer Landscape o 6.1 Customer landscape overview o Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria • 7 Geographic Landscape o 7.1 Geographic segmentation o Exhibit 38: Chart on Market share By Geographical Landscape 2021-2026 (%) o Exhibit 39: Data Table on Market share By Geographical Landscape 2021-2026 (%) o 7.2 Geographic comparison o Exhibit 40: Chart on Geographic comparison o Exhibit 41: Data Table on Geographic comparison o 7.3 North America - Market size and forecast 2021-2026 o Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million) o Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million) o Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%) o Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%) o 7.4 Europe - Market size and forecast 2021-2026 o Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million) o Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million) o Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%) o Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%) o 7.5 APAC - Market size and forecast 2021-2026 o Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million) o Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million) o Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%) o Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%) o 7.6 South America - Market size and forecast 2021-2026 o Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million) o Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million) o Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%) o Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%) o 7.7 Middle East and Africa - Market size and forecast 2021-2026 o Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million) o Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million) o Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%) o Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%) o 7.8 US - Market size and forecast 2021-2026 o Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million) o Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million) o Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%) o Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%) o 7.9 China - Market size and forecast 2021-2026 o Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ million) o Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ million) o Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%) o Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%) o 7.10 UK - Market size and forecast 2021-2026 o Exhibit 70: Chart on UK - Market size and forecast 2021-2026 ($ million) o Exhibit 71: Data Table on UK - Market size and forecast 2021-2026 ($ million) o Exhibit 72: Chart on UK - Year-over-year growth 2021-2026 (%) o Exhibit 73: Data Table on UK - Year-over-year growth 2021-2026 (%) o 7.11 Canada - Market size and forecast 2021-2026 o Exhibit 74: Chart on Canada - Market size and forecast 2021-2026 ($ million) o Exhibit 75: Data Table on Canada - Market size and forecast 2021-2026 ($ million) o Exhibit 76: Chart on Canada - Year-over-year growth 2021-2026 (%) o Exhibit 77: Data Table on Canada - Year-over-year growth 2021-2026 (%) o 7.12 Germany - Market size and forecast 2021-2026 o Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ million) o Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ million) o Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%) o Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%) o 7.13 Market opportunity By Geographical Landscape o Exhibit 82: Market opportunity By Geographical Landscape ($ million) • 8 Drivers, Challenges, and Trends o 8.1 Market drivers o 8.2 Market challenges o 8.3 Impact of drivers and challenges o Exhibit 83: Impact of drivers and challenges in 2021 and 2026 o 8.4 Market trends • 9 Vendor Landscape o 9.1 Overview o 9.2 Vendor landscape o Exhibit 84: Overview on Criticality of inputs and Factors of differentiation o 9.3 Landscape disruption o Exhibit 85: Overview on factors of disruption o 9.4 Industry risks o Exhibit 86: Impact of key risks on business • 10 Vendor Analysis o 10.1 Vendors covered o Exhibit 87: Vendors covered o 10.2 Market positioning of vendors o Exhibit 88: Matrix on vendor position and classification o 10.3 Adobe Inc. o Exhibit 89: Adobe Inc. - Overview o Exhibit 90: Adobe Inc. - Business segments o Exhibit 91: Adobe Inc. - Key news o Exhibit 92: Adobe Inc. - Key offerings o Exhibit 93: Adobe Inc. - Segment focus o 10.4 Alphabet Inc. o Exhibit 94: Alphabet Inc. - Overview o Exhibit 95: Alphabet Inc. - Business segments o Exhibit 96: Alphabet Inc. - Key news o Exhibit 97: Alphabet Inc. - Key offerings o Exhibit 98: Alphabet Inc. - Segment focus o 10.5 AT Internet o Exhibit 99: AT Internet - Overview o Exhibit 100: AT Internet - Product / Service o Exhibit 101: AT Internet - Key offerings o 10.6 Comscore Inc. o Exhibit 102: Comscore Inc. - Overview o Exhibit 103: Comscore Inc. - Product / Service o Exhibit 104: Comscore Inc. - Key offerings o 10.7 International Business Machines Corp. o Exhibit 105: International Business Machines Corp. - Overview o Exhibit 106: International Business Machines Corp. - Business segments o Exhibit 107: International Business Machines Corp. - Key offerings o Exhibit 108: International Business Machines Corp. - Segment focus o 10.8 Meta Platforms Inc. o Exhibit 109: Meta Platforms Inc. - Overview o Exhibit 110: Meta Platforms Inc. - Business segments o Exhibit 111: Meta Platforms Inc. - Key news o Exhibit 112: Meta Platforms Inc. - Key offerings o Exhibit 113: Meta Platforms Inc. - Segment focus o 10.9 Metrics Enterprises Inc. o Exhibit 114: Metrics Enterprises Inc. - Overview o Exhibit 115: Metrics Enterprises Inc. - Product / Service o Exhibit 116: Metrics Enterprises Inc. - Key offerings o 10.10 Microsoft Corp. o Exhibit 117: Microsoft Corp. - Overview o Exhibit 118: Microsoft Corp. - Business segments o Exhibit 119: Microsoft Corp. - Key news o Exhibit 120: Microsoft Corp. - Key offerings o Exhibit 121: Microsoft Corp. - Segment focus o 10.11 Oracle Corp. o Exhibit 122: Oracle Corp. - Overview o Exhibit 123: Oracle Corp. - Business segments o Exhibit 124: Oracle Corp. - Key news o Exhibit 125: Oracle Corp. - Key offerings o Exhibit 126: Oracle Corp. - Segment focus o 10.12 SAS Institute Inc. o Exhibit 127: SAS Institute Inc. - Overview o Exhibit 128: SAS Institute Inc. - Product / Service o Exhibit 129: SAS Institute Inc. - Key news o Exhibit 130: SAS Institute Inc. - Key offerings • 11 Appendix o 11.1 Scope of the report o 11.2 Inclusions and exclusions checklist o Exhibit 131: Inclusions checklist o Exhibit 132: Exclusions checklist o 11.3 Currency conversion rates for US$ o Exhibit 133: Currency conversion rates for US$ o 11.4 Research methodology o Exhibit 134: Research methodology o Exhibit 135: Validation techniques employed for market sizing o Exhibit 136: Information sources o 11.5 List of abbreviations o Exhibit 137: List of abbreviations Exhibits: Exhibits1: Executive Summary - Chart on Market Overview Exhibits2: Executive Summary - Data Table on Market Overview Exhibits3: Executive Summary - Chart on Global Market Characteristics Exhibits4: Executive Summary - Chart on Market By Geographical Landscape Exhibits5: Executive Summary - Chart on Market Segmentation by Deployment Exhibits6: Executive Summary - Chart on Incremental Growth Exhibits7: Executive Summary - Data Table on Incremental Growth Exhibits8: Executive Summary - Chart on Vendor Market Positioning Exhibits9: Parent market Exhibits10: Market Characteristics Exhibits11: Offerings of vendors included in the market definition Exhibits12: Market segments Exhibits13: Chart on Global - Market size and forecast 2021-2026 ($ million) Exhibits14: Data Table on Global - Market size and forecast 2021-2026 ($ million) Exhibits15: Chart on Global Market: Year-over-year growth 2021-2026 (%) Exhibits16: Data Table on Global Market: Year-over-year growth 2021-2026 (%) Exhibits17: Five forces analysis - Comparison between 2021 and 2026 Exhibits18: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026 Exhibits19: Bargaining power of suppliers - Impact of key factors in 2021 and 2026 Exhibits20: Threat of new entrants - Impact of key factors in 2021 and 2026 Exhibits21: Threat of substitutes - Impact of key factors in 2021 and 2026 Exhibits22: Threat of rivalry - Impact of key factors in 2021 and 2026 Exhibits23: Chart on Market condition - Five forces 2021 and 2026 Exhibits24: Chart on Deployment - Market share 2021-2026 (%) Exhibits25: Data Table on Deployment - Market share 2021-2026 (%) Exhibits26: Chart on Comparison by Deployment Exhibits27: Data Table on Comparison by Deployment Exhibits28: Chart on Cloud-based - Market size and forecast 2021-2026 ($ million) Exhibits29: Data Table on Cloud-based - Market size and forecast 2021-2026 ($ million) Exhibits30: Chart on Cloud-based - Year-over-year growth 2021-2026 (%) Exhibits31: Data Table on Cloud-based - Year-over-year growth 2021-2026 (%) Exhibits32: Chart on On-premises - Market size and forecast 2021-2026 ($ million) Exhibits33: Data Table on On-premises - Market size and forecast 2021-2026 ($ million) Exhibits34: Chart on On-premises - Year-over-year growth 2021-2026 (%) Exhibits35: Data Table on On-premises - Year-over-year growth 2021-2026 (%) Exhibits36: Market opportunity by Deployment ($ million) Exhibits37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria Exhibits38: Chart on Market share By Geographical Landscape 2021-2026 (%) Exhibits39: Data Table on Market share By Geographical Landscape 2021-2026 (%) Exhibits40: Chart on Geographic comparison Exhibits41: Data Table on Geographic comparison Exhibits42: Chart on North America - Market size and forecast 2021-2026 ($ million) Exhibits43: Data Table on North America - Market size and forecast 2021-2026 ($ million) Exhibits44: Chart on North America - Year-over-year growth 2021-2026 (%) Exhibits45: Data Table on North America - Year-over-year growth 2021-2026 (%) Exhibits46: Chart on Europe - Market size and forecast 2021-2026 ($ million) Exhibits47: Data Table on Europe - Market size and forecast 2021-2026 ($ million) Exhibits48: Chart on Europe - Year-over-year growth 2021-2026 (%) Exhibits49: Data Table on Europe - Year-over-year growth 2021-2026 (%) Exhibits50: Chart on APAC - Market size and forecast 2021-2026 ($ million) Exhibits51: Data Table on APAC - Market size and forecast 2021-2026 ($ million) Exhibits52: Chart on APAC - Year-over-year growth 2021-2026 (%) Exhibits53: Data Table on APAC - Year-over-year growth 2021-2026 (%) Exhibits54: Chart on South America - Market size and forecast 2021-2026 ($ million) Exhibits55: Data Table on South America - Market size and forecast 2021-2026 ($ million) Exhibits56: Chart on South America - Year-over-year growth 2021-2026 (%) Exhibits57: Data Table on South America - Year-over-year growth 2021-2026 (%) Exhibits58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million) Exhibits59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million) Exhibits60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%) Exhibits61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%) Exhibits62: Chart on US - Market size and forecast 2021-2026 ($ million) Exhibits63: Data Table on US - Market size and forecast 2021-2026 ($ million) Exhibits64: Chart on US - Year-over-year growth 2021-2026 (%) Exhibits65: Data Table on US - Year-over-year growth 2021-2026 (%) Exhibits66: Chart on China - Market size and forecast 2021-2026 ($ million) Exhibits67: Data Table on China - Market size and forecast 2021-2026 ($ million) Exhibits68: Chart on China - Year-over-year growth 2021-2026 (%) Exhibits69: Data Table on China - Year-over-year growth 2021-2026 (%) Exhibits70: Chart on UK - Market size and forecast 2021-2026 ($ million) Exhibits71: Data Table on UK - Market size and forecast 2021-2026 ($ million) Exhibits72: Chart on UK - Year-over-year growth 2021-2026 (%) Exhibits73: Data Table on UK - Year-over-year growth 2021-2026 (%) Exhibits74: Chart on Canada - Market size and forecast 2021-2026 ($ million) Exhibits75: Data Table on Canada - Market size and forecast 2021-2026 ($ million) Exhibits76: Chart on Canada - Year-over-year growth 2021-2026 (%) Exhibits77: Data Table on Canada - Year-over-year growth 2021-2026 (%) Exhibits78: Chart on Germany - Market size and forecast 2021-2026 ($ million) Exhibits79: Data Table on Germany - Market size and forecast 2021-2026 ($ million) Exhibits80: Chart on Germany - Year-over-year growth 2021-2026 (%) Exhibits81: Data Table on Germany - Year-over-year growth 2021-2026 (%) Exhibits82: Market opportunity By Geographical Landscape ($ million) Exhibits83: Impact of drivers and challenges in 2021 and 2026 Exhibits84: Overview on Criticality of inputs and Factors of differentiation Exhibits85: Overview on factors of disruption Exhibits86: Impact of key risks on business Exhibits87: Vendors covered Exhibits88: Matrix on vendor position and classification Exhibits89: Adobe Inc. - Overview Exhibits90: Adobe Inc. - Business segments Exhibits91: Adobe Inc. - Key news Exhibits92: Adobe Inc. - Key offerings Exhibits93: Adobe Inc. - Segment focus Exhibits94: Alphabet Inc. - Overview Exhibits95: Alphabet Inc. - Business segments Exhibits96: Alphabet Inc. - Key news Exhibits97: Alphabet Inc. - Key offerings Exhibits98: Alphabet Inc. - Segment focus Exhibits99: AT Internet - Overview Exhibits100: AT Internet - Product / Service Exhibits101: AT Internet - Key offerings Exhibits102: Comscore Inc. - Overview Exhibits103: Comscore Inc. - Product / Service Exhibits104: Comscore Inc. - Key offerings Exhibits105: International Business Machines Corp. - Overview Exhibits106: International Business Machines Corp. - Business segments Exhibits107: International Business Machines Corp. - Key offerings Exhibits108: International Business Machines Corp. - Segment focus Exhibits109: Meta Platforms Inc. - Overview Exhibits110: Meta Platforms Inc. - Business segments Exhibits111: Meta Platforms Inc. - Key news Exhibits112: Meta Platforms Inc. - Key offerings Exhibits113: Meta Platforms Inc. - Segment focus Exhibits114: Metrics Enterprises Inc. - Overview Exhibits115: Metrics Enterprises Inc. - Product / Service Exhibits116: Metrics Enterprises Inc. - Key offerings Exhibits117: Microsoft Corp. - Overview Exhibits118: Microsoft Corp. - Business segments Exhibits119: Microsoft Corp. - Key news Exhibits120: Microsoft Corp. - Key offerings Exhibits121: Microsoft Corp. - Segment focus Exhibits122: Oracle Corp. - Overview Exhibits123: Oracle Corp. - Business segments Exhibits124: Oracle Corp. - Key news Exhibits125: Oracle Corp. - Key offerings Exhibits126: Oracle Corp. - Segment focus Exhibits127: SAS Institute Inc. - Overview Exhibits128: SAS Institute Inc. - Product / Service Exhibits129: SAS Institute Inc. - Key news Exhibits130: SAS Institute Inc. - Key offerings Exhibits131: Inclusions checklist Exhibits132: Exclusions checklist Exhibits133: Currency conversion rates for US$ Exhibits134: Research methodology Exhibits135: Validation techniques employed for market sizing Exhibits136: Information sources Exhibits137: List of abbreviations
SummaryGlobal Web Analytics Market 2022-2026 Table of Contents• 1 Executive Summaryo 1.1 Market overview o Exhibit 01: Executive Summary - Chart on Market Overview o Exhibit 02: Executive Summary - Data Table on Market Overview o Exhibit 03: Executive Summary - Chart on Global Market Characteristics o Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape o Exhibit 05: Executive Summary - Chart on Market Segmentation by Deployment o Exhibit 06: Executive Summary - Chart on Incremental Growth o Exhibit 07: Executive Summary - Data Table on Incremental Growth o Exhibit 08: Executive Summary - Chart on Vendor Market Positioning • 2 Market Landscape o 2.1 Market ecosystem o Exhibit 09: Parent market o Exhibit 10: Market Characteristics • 3 Market Sizing o 3.1 Market definition o Exhibit 11: Offerings of vendors included in the market definition o 3.2 Market segment analysis o Exhibit 12: Market segments o 3.3 Market size 2021 o 3.4 Market outlook: Forecast for 2021-2026 o Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million) o Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million) o Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%) o Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%) • 4 Five Forces Analysis o 4.1 Five forces summary o Exhibit 17: Five forces analysis - Comparison between 2021 and 2026 o 4.2 Bargaining power of buyers o Exhibit 18: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026 o 4.3 Bargaining power of suppliers o Exhibit 19: Bargaining power of suppliers - Impact of key factors in 2021 and 2026 o 4.4 Threat of new entrants o Exhibit 20: Threat of new entrants - Impact of key factors in 2021 and 2026 o 4.5 Threat of substitutes o Exhibit 21: Threat of substitutes - Impact of key factors in 2021 and 2026 o 4.6 Threat of rivalry o Exhibit 22: Threat of rivalry - Impact of key factors in 2021 and 2026 o 4.7 Market condition o Exhibit 23: Chart on Market condition - Five forces 2021 and 2026 • 5 Market Segmentation by Deployment o 5.1 Market segments o Exhibit 24: Chart on Deployment - Market share 2021-2026 (%) o Exhibit 25: Data Table on Deployment - Market share 2021-2026 (%) o 5.2 Comparison by Deployment o Exhibit 26: Chart on Comparison by Deployment o Exhibit 27: Data Table on Comparison by Deployment o 5.3 Cloud-based - Market size and forecast 2021-2026 o Exhibit 28: Chart on Cloud-based - Market size and forecast 2021-2026 ($ million) o Exhibit 29: Data Table on Cloud-based - Market size and forecast 2021-2026 ($ million) o Exhibit 30: Chart on Cloud-based - Year-over-year growth 2021-2026 (%) o Exhibit 31: Data Table on Cloud-based - Year-over-year growth 2021-2026 (%) o 5.4 On-premises - Market size and forecast 2021-2026 o Exhibit 32: Chart on On-premises - Market size and forecast 2021-2026 ($ million) o Exhibit 33: Data Table on On-premises - Market size and forecast 2021-2026 ($ million) o Exhibit 34: Chart on On-premises - Year-over-year growth 2021-2026 (%) o Exhibit 35: Data Table on On-premises - Year-over-year growth 2021-2026 (%) o 5.5 Market opportunity by Deployment o Exhibit 36: Market opportunity by Deployment ($ million) • 6 Customer Landscape o 6.1 Customer landscape overview o Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria • 7 Geographic Landscape o 7.1 Geographic segmentation o Exhibit 38: Chart on Market share By Geographical Landscape 2021-2026 (%) o Exhibit 39: Data Table on Market share By Geographical Landscape 2021-2026 (%) o 7.2 Geographic comparison o Exhibit 40: Chart on Geographic comparison o Exhibit 41: Data Table on Geographic comparison o 7.3 North America - Market size and forecast 2021-2026 o Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million) o Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million) o Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%) o Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%) o 7.4 Europe - Market size and forecast 2021-2026 o Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million) o Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million) o Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%) o Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%) o 7.5 APAC - Market size and forecast 2021-2026 o Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million) o Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million) o Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%) o Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%) o 7.6 South America - Market size and forecast 2021-2026 o Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million) o Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million) o Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%) o Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%) o 7.7 Middle East and Africa - Market size and forecast 2021-2026 o Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million) o Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million) o Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%) o Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%) o 7.8 US - Market size and forecast 2021-2026 o Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million) o Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million) o Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%) o Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%) o 7.9 China - Market size and forecast 2021-2026 o Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ million) o Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ million) o Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%) o Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%) o 7.10 UK - Market size and forecast 2021-2026 o Exhibit 70: Chart on UK - Market size and forecast 2021-2026 ($ million) o Exhibit 71: Data Table on UK - Market size and forecast 2021-2026 ($ million) o Exhibit 72: Chart on UK - Year-over-year growth 2021-2026 (%) o Exhibit 73: Data Table on UK - Year-over-year growth 2021-2026 (%) o 7.11 Canada - Market size and forecast 2021-2026 o Exhibit 74: Chart on Canada - Market size and forecast 2021-2026 ($ million) o Exhibit 75: Data Table on Canada - Market size and forecast 2021-2026 ($ million) o Exhibit 76: Chart on Canada - Year-over-year growth 2021-2026 (%) o Exhibit 77: Data Table on Canada - Year-over-year growth 2021-2026 (%) o 7.12 Germany - Market size and forecast 2021-2026 o Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ million) o Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ million) o Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%) o Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%) o 7.13 Market opportunity By Geographical Landscape o Exhibit 82: Market opportunity By Geographical Landscape ($ million) • 8 Drivers, Challenges, and Trends o 8.1 Market drivers o 8.2 Market challenges o 8.3 Impact of drivers and challenges o Exhibit 83: Impact of drivers and challenges in 2021 and 2026 o 8.4 Market trends • 9 Vendor Landscape o 9.1 Overview o 9.2 Vendor landscape o Exhibit 84: Overview on Criticality of inputs and Factors of differentiation o 9.3 Landscape disruption o Exhibit 85: Overview on factors of disruption o 9.4 Industry risks o Exhibit 86: Impact of key risks on business • 10 Vendor Analysis o 10.1 Vendors covered o Exhibit 87: Vendors covered o 10.2 Market positioning of vendors o Exhibit 88: Matrix on vendor position and classification o 10.3 Adobe Inc. o Exhibit 89: Adobe Inc. - Overview o Exhibit 90: Adobe Inc. - Business segments o Exhibit 91: Adobe Inc. - Key news o Exhibit 92: Adobe Inc. - Key offerings o Exhibit 93: Adobe Inc. - Segment focus o 10.4 Alphabet Inc. o Exhibit 94: Alphabet Inc. - Overview o Exhibit 95: Alphabet Inc. - Business segments o Exhibit 96: Alphabet Inc. - Key news o Exhibit 97: Alphabet Inc. - Key offerings o Exhibit 98: Alphabet Inc. - Segment focus o 10.5 AT Internet o Exhibit 99: AT Internet - Overview o Exhibit 100: AT Internet - Product / Service o Exhibit 101: AT Internet - Key offerings o 10.6 Comscore Inc. o Exhibit 102: Comscore Inc. - Overview o Exhibit 103: Comscore Inc. - Product / Service o Exhibit 104: Comscore Inc. - Key offerings o 10.7 International Business Machines Corp. o Exhibit 105: International Business Machines Corp. - Overview o Exhibit 106: International Business Machines Corp. - Business segments o Exhibit 107: International Business Machines Corp. - Key offerings o Exhibit 108: International Business Machines Corp. - Segment focus o 10.8 Meta Platforms Inc. o Exhibit 109: Meta Platforms Inc. - Overview o Exhibit 110: Meta Platforms Inc. - Business segments o Exhibit 111: Meta Platforms Inc. - Key news o Exhibit 112: Meta Platforms Inc. - Key offerings o Exhibit 113: Meta Platforms Inc. - Segment focus o 10.9 Metrics Enterprises Inc. o Exhibit 114: Metrics Enterprises Inc. - Overview o Exhibit 115: Metrics Enterprises Inc. - Product / Service o Exhibit 116: Metrics Enterprises Inc. - Key offerings o 10.10 Microsoft Corp. o Exhibit 117: Microsoft Corp. - Overview o Exhibit 118: Microsoft Corp. - Business segments o Exhibit 119: Microsoft Corp. - Key news o Exhibit 120: Microsoft Corp. - Key offerings o Exhibit 121: Microsoft Corp. - Segment focus o 10.11 Oracle Corp. o Exhibit 122: Oracle Corp. - Overview o Exhibit 123: Oracle Corp. - Business segments o Exhibit 124: Oracle Corp. - Key news o Exhibit 125: Oracle Corp. - Key offerings o Exhibit 126: Oracle Corp. - Segment focus o 10.12 SAS Institute Inc. o Exhibit 127: SAS Institute Inc. - Overview o Exhibit 128: SAS Institute Inc. - Product / Service o Exhibit 129: SAS Institute Inc. - Key news o Exhibit 130: SAS Institute Inc. - Key offerings • 11 Appendix o 11.1 Scope of the report o 11.2 Inclusions and exclusions checklist o Exhibit 131: Inclusions checklist o Exhibit 132: Exclusions checklist o 11.3 Currency conversion rates for US$ o Exhibit 133: Currency conversion rates for US$ o 11.4 Research methodology o Exhibit 134: Research methodology o Exhibit 135: Validation techniques employed for market sizing o Exhibit 136: Information sources o 11.5 List of abbreviations o Exhibit 137: List of abbreviations Exhibits: Exhibits1: Executive Summary - Chart on Market Overview Exhibits2: Executive Summary - Data Table on Market Overview Exhibits3: Executive Summary - Chart on Global Market Characteristics Exhibits4: Executive Summary - Chart on Market By Geographical Landscape Exhibits5: Executive Summary - Chart on Market Segmentation by Deployment Exhibits6: Executive Summary - Chart on Incremental Growth Exhibits7: Executive Summary - Data Table on Incremental Growth Exhibits8: Executive Summary - Chart on Vendor Market Positioning Exhibits9: Parent market Exhibits10: Market Characteristics Exhibits11: Offerings of vendors included in the market definition Exhibits12: Market segments Exhibits13: Chart on Global - Market size and forecast 2021-2026 ($ million) Exhibits14: Data Table on Global - Market size and forecast 2021-2026 ($ million) Exhibits15: Chart on Global Market: Year-over-year growth 2021-2026 (%) Exhibits16: Data Table on Global Market: Year-over-year growth 2021-2026 (%) Exhibits17: Five forces analysis - Comparison between 2021 and 2026 Exhibits18: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026 Exhibits19: Bargaining power of suppliers - Impact of key factors in 2021 and 2026 Exhibits20: Threat of new entrants - Impact of key factors in 2021 and 2026 Exhibits21: Threat of substitutes - Impact of key factors in 2021 and 2026 Exhibits22: Threat of rivalry - Impact of key factors in 2021 and 2026 Exhibits23: Chart on Market condition - Five forces 2021 and 2026 Exhibits24: Chart on Deployment - Market share 2021-2026 (%) Exhibits25: Data Table on Deployment - Market share 2021-2026 (%) Exhibits26: Chart on Comparison by Deployment Exhibits27: Data Table on Comparison by Deployment Exhibits28: Chart on Cloud-based - Market size and forecast 2021-2026 ($ million) Exhibits29: Data Table on Cloud-based - Market size and forecast 2021-2026 ($ million) Exhibits30: Chart on Cloud-based - Year-over-year growth 2021-2026 (%) Exhibits31: Data Table on Cloud-based - Year-over-year growth 2021-2026 (%) Exhibits32: Chart on On-premises - Market size and forecast 2021-2026 ($ million) Exhibits33: Data Table on On-premises - Market size and forecast 2021-2026 ($ million) Exhibits34: Chart on On-premises - Year-over-year growth 2021-2026 (%) Exhibits35: Data Table on On-premises - Year-over-year growth 2021-2026 (%) Exhibits36: Market opportunity by Deployment ($ million) Exhibits37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria Exhibits38: Chart on Market share By Geographical Landscape 2021-2026 (%) Exhibits39: Data Table on Market share By Geographical Landscape 2021-2026 (%) Exhibits40: Chart on Geographic comparison Exhibits41: Data Table on Geographic comparison Exhibits42: Chart on North America - Market size and forecast 2021-2026 ($ million) Exhibits43: Data Table on North America - Market size and forecast 2021-2026 ($ million) Exhibits44: Chart on North America - Year-over-year growth 2021-2026 (%) Exhibits45: Data Table on North America - Year-over-year growth 2021-2026 (%) Exhibits46: Chart on Europe - Market size and forecast 2021-2026 ($ million) Exhibits47: Data Table on Europe - Market size and forecast 2021-2026 ($ million) Exhibits48: Chart on Europe - Year-over-year growth 2021-2026 (%) Exhibits49: Data Table on Europe - Year-over-year growth 2021-2026 (%) Exhibits50: Chart on APAC - Market size and forecast 2021-2026 ($ million) Exhibits51: Data Table on APAC - Market size and forecast 2021-2026 ($ million) Exhibits52: Chart on APAC - Year-over-year growth 2021-2026 (%) Exhibits53: Data Table on APAC - Year-over-year growth 2021-2026 (%) Exhibits54: Chart on South America - Market size and forecast 2021-2026 ($ million) Exhibits55: Data Table on South America - Market size and forecast 2021-2026 ($ million) Exhibits56: Chart on South America - Year-over-year growth 2021-2026 (%) Exhibits57: Data Table on South America - Year-over-year growth 2021-2026 (%) Exhibits58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million) Exhibits59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million) Exhibits60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%) Exhibits61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%) Exhibits62: Chart on US - Market size and forecast 2021-2026 ($ million) Exhibits63: Data Table on US - Market size and forecast 2021-2026 ($ million) Exhibits64: Chart on US - Year-over-year growth 2021-2026 (%) Exhibits65: Data Table on US - Year-over-year growth 2021-2026 (%) Exhibits66: Chart on China - Market size and forecast 2021-2026 ($ million) Exhibits67: Data Table on China - Market size and forecast 2021-2026 ($ million) Exhibits68: Chart on China - Year-over-year growth 2021-2026 (%) Exhibits69: Data Table on China - Year-over-year growth 2021-2026 (%) Exhibits70: Chart on UK - Market size and forecast 2021-2026 ($ million) Exhibits71: Data Table on UK - Market size and forecast 2021-2026 ($ million) Exhibits72: Chart on UK - Year-over-year growth 2021-2026 (%) Exhibits73: Data Table on UK - Year-over-year growth 2021-2026 (%) Exhibits74: Chart on Canada - Market size and forecast 2021-2026 ($ million) Exhibits75: Data Table on Canada - Market size and forecast 2021-2026 ($ million) Exhibits76: Chart on Canada - Year-over-year growth 2021-2026 (%) Exhibits77: Data Table on Canada - Year-over-year growth 2021-2026 (%) Exhibits78: Chart on Germany - Market size and forecast 2021-2026 ($ million) Exhibits79: Data Table on Germany - Market size and forecast 2021-2026 ($ million) Exhibits80: Chart on Germany - Year-over-year growth 2021-2026 (%) Exhibits81: Data Table on Germany - Year-over-year growth 2021-2026 (%) Exhibits82: Market opportunity By Geographical Landscape ($ million) Exhibits83: Impact of drivers and challenges in 2021 and 2026 Exhibits84: Overview on Criticality of inputs and Factors of differentiation Exhibits85: Overview on factors of disruption Exhibits86: Impact of key risks on business Exhibits87: Vendors covered Exhibits88: Matrix on vendor position and classification Exhibits89: Adobe Inc. - Overview Exhibits90: Adobe Inc. - Business segments Exhibits91: Adobe Inc. - Key news Exhibits92: Adobe Inc. - Key offerings Exhibits93: Adobe Inc. - Segment focus Exhibits94: Alphabet Inc. - Overview Exhibits95: Alphabet Inc. - Business segments Exhibits96: Alphabet Inc. - Key news Exhibits97: Alphabet Inc. - Key offerings Exhibits98: Alphabet Inc. - Segment focus Exhibits99: AT Internet - Overview Exhibits100: AT Internet - Product / Service Exhibits101: AT Internet - Key offerings Exhibits102: Comscore Inc. - Overview Exhibits103: Comscore Inc. - Product / Service Exhibits104: Comscore Inc. - Key offerings Exhibits105: International Business Machines Corp. - Overview Exhibits106: International Business Machines Corp. - Business segments Exhibits107: International Business Machines Corp. - Key offerings Exhibits108: International Business Machines Corp. - Segment focus Exhibits109: Meta Platforms Inc. - Overview Exhibits110: Meta Platforms Inc. - Business segments Exhibits111: Meta Platforms Inc. - Key news Exhibits112: Meta Platforms Inc. - Key offerings Exhibits113: Meta Platforms Inc. - Segment focus Exhibits114: Metrics Enterprises Inc. - Overview Exhibits115: Metrics Enterprises Inc. - Product / Service Exhibits116: Metrics Enterprises Inc. - Key offerings Exhibits117: Microsoft Corp. - Overview Exhibits118: Microsoft Corp. - Business segments Exhibits119: Microsoft Corp. - Key news Exhibits120: Microsoft Corp. - Key offerings Exhibits121: Microsoft Corp. - Segment focus Exhibits122: Oracle Corp. - Overview Exhibits123: Oracle Corp. - Business segments Exhibits124: Oracle Corp. - Key news Exhibits125: Oracle Corp. - Key offerings Exhibits126: Oracle Corp. - Segment focus Exhibits127: SAS Institute Inc. - Overview Exhibits128: SAS Institute Inc. - Product / Service Exhibits129: SAS Institute Inc. - Key news Exhibits130: SAS Institute Inc. - Key offerings Exhibits131: Inclusions checklist Exhibits132: Exclusions checklist Exhibits133: Currency conversion rates for US$ Exhibits134: Research methodology Exhibits135: Validation techniques employed for market sizing Exhibits136: Information sources Exhibits137: List of abbreviations
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