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MEAのソーシャルメディア分析市場 2022-2026
TechnavioはMEAのソーシャルメディア分析市場を監視しており、2022年から2026年の間に6億1337万ドルの成長が見込まれ、予測期間中にCAGR 24.28%で進行しています。当レポートでは、MEAのソーシャルメディア分析市場について、市場規模や予測、動向、成長促進要因、課題、約25のベンダーを網羅したベンダー分析など、全体的な分析を行なっています。
現在の市場シナリオ、最新動向と推進要因、市場全体の環境に関する最新の分析を提供しています。市場は、データの可用性と複雑性の増大とスマートフォンの普及によって牽引されています。また、データの可用性と複雑性の高まりは、市場の成長をも押し上げると予測されます。
MEAのソーシャルメディア分析市場分析には、エンドユーザーとアプリケーションのセグメントが含まれます。
TechnavioのMEAのソーシャルメディア分析市場は、以下のようにセグメント化されています。
エンドユーザー別
- 小売
- 政府機関
- メディア・エンターテイメント
- 旅行
- その他
アプリケーション別
- 顧客ベンチマーク
- 商品力強化
- マーケティング手法の分析
- その他
本調査では、MEAにおけるソーシャルメディアユーザー数の増加が、今後数年間におけるMEAのソーシャルメディア分析市場の成長を促進する主要な理由の1つであると特定しています。
Technavioは、複数のソースからのデータを調査、合成、要約し、主要パラメータの分析によって、市場の詳細図を提示します。MEAのソーシャルメディア分析市場に関する弊社のレポートでは、以下の分野をカバーしています。
- ソーシャルメディア分析市場のサイジング
- ソーシャルメディア分析市場予測
- ソーシャルメディア分析市場の産業分析
Technavioの強力なベンダー分析は、顧客が市場での地位を向上できるように設計されており、これに沿って本レポートでは、MEAのソーシャルメディア分析市場の主要ベンダー（Adobe Inc、Audiense Ltd、GoodData Corp、International Business Machines Corp、NetBase Solutions Inc、Oktopost Technologies Inc、Oracle Corp、quintly GmbH、Salesforce.com IncおよびSprout Social Incなど）について詳細に分析しています。また、MEAのソーシャルメディア分析市場の分析レポートには、今後の動向と市場成長に影響を与える課題に関する情報も含まれています。これは、企業が今後訪れるすべての成長機会を戦略的に活用するのに役立つものです。
本調査は、業界の主要参加者からの情報など、一次情報と二次情報の客観的な組み合わせを使用して実施されました。本レポートには、主要ベンダーの分析に加え、包括的な市場およびベンダーランドスケープが含まれています。本レポートの詳細については、https://www.technavio.com/report/social-media-analytics-market-industry-in-mea-analysis をご覧ください。
Technavioは、利益、価格、競争、プロモーションなどの主要パラメータの分析により、複数のソースからのデータを調査、合成、総括する方法で、市場の詳細なイメージを提示します。また、業界の主要な影響力を持つ人物を特定することで、市場の様々な側面を提示しています。提示されるデータは、包括的で信頼性が高く、一次および二次にわたる広範な調査の結果です。Technavioの市場調査レポートは、正確な市場成長を予測するために、完全な競争環境と、定性的および定量的調査を用いた詳細なベンダー選定方法および分析を提供します。

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目次

• 1. Executive Summary
o 1.1 Market Overview
o Exhibit 01: Key Finding 1
o Exhibit 02: Key Finding 2
o Exhibit 03: Key Finding 6
o Exhibit 04: Key Finding 5
o Exhibit 05: Key Finding 7
o Exhibit 06: Key Finding 8
• 2. Market Landscape
o 2.1 Market ecosystem
o Exhibit 07: Parent market
o Exhibit 08: Market Characteristics
o 2.2 Value chain analysis
o Exhibit 09: Value chain analysis: Application software
o 2.2.1 Inputs
o 2.2.2 Software development process
o 2.2.3 Marketing and distribution
o 2.2.4 Post-selling services
• 3. Market Sizing
o 3.1 Market definition
o Exhibit 10: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 11: Market segments
o 3.3 Market size 2021
o 3.4 Market outlook: Forecast for 2021 - 2026
o Exhibit 12: MEA - Market size and forecast 2021 - 2026 ($ million)
o 3.4.1 Estimating growth rates for emerging and high-growth markets
o 3.4.2 Estimating growth rates for mature markets
o Exhibit 13: MEA market: Year-over-year growth 2021 - 2026 (%)
• 4. Five Forces Analysis
o 4.1 Five Forces Summary
o Exhibit 14: Five forces analysis 2021 & 2026
o 4.2 Bargaining power of buyers
o Exhibit 15: Bargaining power of buyers
o 4.3 Bargaining power of suppliers
o Exhibit 16: Bargaining power of suppliers
o 4.4 Threat of new entrants
o Exhibit 17: Threat of new entrants
o 4.5 Threat of substitutes
o Exhibit 18: Threat of substitutes
o 4.6 Threat of rivalry
o Exhibit 19: Threat of rivalry
o 4.7 Market condition
o Exhibit 20: Market condition - Five forces 2021
• 5. Market Segmentation by Application
o 5.1 Market segments
o The segments covered in this chapter are:
o Customer benchmarking
o Product enhancement
o Analyzing marketing techniques
o Others
o Exhibit 21: Application - Market share 2021-2026 (%)
o 5.2 Comparison by Application
o Exhibit 22: Comparison by Application
o 5.3 Customer benchmarking - Market size and forecast 2021-2026
o Exhibit 23: Customer benchmarking - Market size and forecast 2021-2026 ($ million)
o Exhibit 24: Customer benchmarking - Year-over-year growth 2021-2026 (%)
o 5.4 Product enhancement - Market size and forecast 2021-2026
o Exhibit 25: Product enhancement - Market size and forecast 2021-2026 ($ million)
o Exhibit 26: Product enhancement - Year-over-year growth 2021-2026 (%)
o 5.5 Analyzing marketing techniques - Market size and forecast 2021-2026
o Exhibit 27: Analyzing marketing techniques - Market size and forecast 2021-2026 ($ million)
o Exhibit 28: Analyzing marketing techniques - Market size and forecast 2021-2026 ($ million)
o 5.6 Others - Market size and forecast 2021-2026
o 5.6 Others - Market size and forecast 2021-2026
o Exhibit 29: Others - Year-over-year growth 2021-2026 (%)
o 5.7 Market opportunity by Application
o Exhibit 30: Market opportunity by Application
• 6. Market Segmentation by End-user
o 6.1 Market segments
o The segments covered in this chapter are:
o Retail
o Government
o Media and entertainment
o Travel
o Others
o Exhibit 31: End-user - Market share 2021-2026 (%)
o 6.2 Comparison by End-user
o Exhibit 32: Comparison by End-user
o 6.3 Retail - Market size and forecast 2021-2026
o Exhibit 33: Retail - Market size and forecast 2021-2026 ($ million)
o Exhibit 34: Retail - Year-over-year growth 2021-2026 (%)
o 6.4 Government - Market size and forecast 2021-2026
o Exhibit 35: Government - Market size and forecast 2021-2026 ($ million)
o Exhibit 36: Government - Year-over-year growth 2021-2026 (%)
o 6.5 Media and entertainment - Market size and forecast 2021-2026
o Exhibit 37: Media and entertainment - Market size and forecast 2021-2026 ($ million)
o Exhibit 38: Media and entertainment - Year-over-year growth 2021-2026 (%)
o 6.6 Travel - Market size and forecast 2021-2026
o Exhibit 39: Travel - Market size and forecast 2021-2026 ($ million)
o Exhibit 40: Travel - Year-over-year growth 2021-2026 (%)
o 6.7 Others - Market size and forecast 2021-2026
o Exhibit 41: Others - Market size and forecast 2021-2026 ($ million)
o Exhibit 42: Others - Year-over-year growth 2021-2026 (%)
o 6.8 Market opportunity by End-user
o Exhibit 43: Market opportunity by End-user
• 7. Customer Landscape
o 7.1 Overview
o Exhibit 44: Customer landscape
• 8. Drivers, Challenges, and Trends
o 8.1 Market drivers
o 8.1.1 Growing availability and complexity of data
o 8.1.2 Penetration of smartphones
o 8.1.3 The increasing number of social media users in MEA
o 8.2 Market challenges
o 8.2.1 Shortage of skilled analytics professionals and high attrition rate
o 8.2.2 Lack of awareness of the various capabilities of the social media analytics tools
o 8.2.3 Unstructured nature of the data generated by conducting social media analytics
o Exhibit 45: Impact of drivers and challenges
o 8.3 Market trends
o 8.3.1 Rise in customer engagement through social media platforms
o 8.3.2 Increase in cloud adoption
• 9. Vendor Landscape
o 9.1 Overview
o Exhibit 46: Vendor landscape
o 9.2 Landscape disruption
o Exhibit 47: Landscape disruption
o Exhibit 48: Industry risks
o 9.3 Competitive Scenario
• 10. Vendor Analysis
o 10.1 Vendors covered
o Exhibit 49: Vendors covered
o 10.2 Market positioning of vendors
o Exhibit 50: Market positioning of vendors
o 10.3 Adobe Inc.
o Exhibit 51: Adobe Inc. - Overview
o Exhibit 52: Adobe Inc. - Business segments
o Exhibit 53: Adobe Inc. - Key news
o Exhibit 54: Adobe Inc. - Key offerings
o Exhibit 55: Adobe Inc. - Segment focus
o 10.4 Audiense Ltd.
o Exhibit 56: Audiense Ltd. - Overview
o Exhibit 57: Audiense Ltd. - Product and service
o Exhibit 58: Audiense Ltd. - Key offerings
o 10.5 GoodData Corp.
o Exhibit 59: GoodData Corp. - Overview
o Exhibit 60: GoodData Corp. - Product and service
o Exhibit 61: GoodData Corp. - Key offerings
o 10.6 International Business Machines Corp.
o Exhibit 62: International Business Machines Corp. - Overview
o Exhibit 63: International Business Machines Corp. - Business segments
o Exhibit 64: International Business Machines Corp. - Key offerings
o Exhibit 65: International Business Machines Corp. - Segment focus
o 10.7 NetBase Solutions Inc
o Exhibit 66: NetBase Solutions Inc - Overview
o Exhibit 67: NetBase Solutions Inc - Product and service
o Exhibit 68: NetBase Solutions Inc - Key offerings`
o 10.8 Oktopost Technologies Inc.
o Exhibit 69: Oktopost Technologies Inc. - Overview
o Exhibit 70: Oktopost Technologies Inc. - Product and service
o Exhibit 71: Oktopost Technologies Inc. - Key offerings
o 10.9 Oracle Corp.
o Exhibit 72: Oracle Corp. - Overview
o Exhibit 73: Oracle Corp. - Business segments
o Exhibit 74: Oracle Corp. - Key offerings
o Exhibit 75: Oracle Corp. - Segment focus
o 10.10 quintly GmbH
o Exhibit 76: quintly GmbH - Overview
o Exhibit 77: quintly GmbH - Product and service
o Exhibit 78: quintly GmbH - Key offerings
o 10.11 Salesforce.com Inc.
o Exhibit 79: Salesforce.com Inc. - Overview
o Exhibit 80: Salesforce.com Inc. - Product and service
o Exhibit 81: Salesforce.com Inc. - Key offerings
o 10.12 Sprout Social Inc.
o Exhibit 82: Sprout Social Inc. - Overview
o Exhibit 83: Sprout Social Inc. - Product and service
o Exhibit 84: Sprout Social Inc. - Key offerings
• 11. Appendix
o 11.1 Scope of the report
o 11.1.1 ????Market definition
o 11.1.2 Objective
o 11.1.3 Notes and caveats
o 11.2 Currency conversion rates for US$
o Exhibit 85: Currency conversion rates for US$
o 11.3 Research Methodology
o Exhibit 86: Research Methodology
o Exhibit 87: Validation techniques employed for market sizing
o Exhibit 88: Information sources
o 11.4 List of abbreviations
o Exhibit 89: List of abbreviations

•
• 1: Key Finding 1
• 2: Key Finding 2
• 3: Key Finding 3
• 4: Key Finding 5
• 5: Key Finding 6
• 6: Key Finding 7
• 7: Key Finding 8
• 8: Parent market
• 9: Market characteristics
• 10: Offerings of vendors included in the market definition
• 11: Market segments
• 12: Global - Market size and forecast 2021 - 2026 ($ million)
• 13: Global market: Year-over-year growth 2021 - 2026 (%)
• 14: Five forces analysis 2021 & 2026
• 15: Bargaining power of buyers
• 16: Bargaining power of suppliers
• 17: Threat of new entrants
• 18: Threat of substitutes
• 19: Threat of rivalry
• 20: Market condition - Five forces 2021
• 21: Application - Market share 2021-2026 (%)
• 22: Comparison by Application
• 23: Customer benchmarking - Market size and forecast 2021-2026 ($ million)
• 24: Customer benchmarking - Year-over-year growth 2021-2026 (%)
• 25: Product enhancement - Market size and forecast 2021-2026 ($ million)
• 26: Product enhancement - Year-over-year growth 2021-2026 (%)
• 27: Analyzing marketing techniques - Market size and forecast 2021-2026 ($ million)
• 28: Analyzing marketing techniques - Year-over-year growth 2021-2026 (%)
• 29: Others - Market size and forecast 2021-2026 ($ million)
• 30: Others - Year-over-year growth 2021-2026 (%)
• 31: Market opportunity by Application
• 32: End-user - Market share 2021-2026 (%)
• 33: Comparison by End-user
• 34: Retail - Market size and forecast 2021-2026 ($ million)
• 35: Retail - Year-over-year growth 2021-2026 (%)
• 36: Government - Market size and forecast 2021-2026 ($ million)
• 37: Government - Year-over-year growth 2021-2026 (%)
• 38: Media and entertainment - Market size and forecast 2021-2026 ($ million)
• 39: Media and entertainment - Year-over-year growth 2021-2026 (%)
• 40: Travel - Market size and forecast 2021-2026 ($ million)
• 41: Travel - Year-over-year growth 2021-2026 (%)
• 42: Others - Market size and forecast 2021-2026 ($ million)
• 43: Others - Year-over-year growth 2021-2026 (%)
• 44: Market opportunity by End-user
• 45: Customer landscape
• 46: Impact of drivers and challenges
• 47: Vendor landscape
• 48: Landscape disruption
• 49: Industry risks
• 50: Vendors covered
• 51: Market positioning of vendors
• 52: Adobe Inc. - Overview
• 53: Adobe Inc. - Business segments
• 54: Adobe Inc. - Key offerings
• 55: Adobe Inc. - Key customers
• 56: Adobe Inc. - Segment focus
• 57: Audiense Ltd. - Overview
• 58: Audiense Ltd. - Product and service
• 59: Audiense Ltd. - Key offerings
• 60: Audiense Ltd. - Key customers
• 61: Audiense Ltd. - Segment focus
• 62: GoodData Corp. - Overview
• 63: GoodData Corp. - Product and service
• 64: GoodData Corp. - Key offerings
• 65: GoodData Corp. - Key customers
• 66: GoodData Corp. - Segment focus
• 67: International Business Machines Corp. - Overview
• 68: International Business Machines Corp. - Business segments
• 69: International Business Machines Corp. - Key offerings
• 70: International Business Machines Corp. - Key customers
• 71: International Business Machines Corp. - Segment focus
• 72: NetBase Solutions Inc - Overview
• 73: NetBase Solutions Inc - Product and service
• 74: NetBase Solutions Inc - Key offerings
• 75: NetBase Solutions Inc - Key customers
• 76: NetBase Solutions Inc - Segment focus
• 77: Oktopost Technologies Inc. - Overview
• 78: Oktopost Technologies Inc. - Product and service
• 79: Oktopost Technologies Inc. - Key offerings
• 80: Oktopost Technologies Inc. - Key customers
• 81: Oktopost Technologies Inc. - Segment focus
• 82: Oracle Corp. - Overview
• 83: Oracle Corp. - Business segments
• 84: Oracle Corp. - Key offerings
• 85: Oracle Corp. - Key customers
• 86: Oracle Corp. - Segment focus
• 87: quintly GmbH - Overview
• 88: quintly GmbH - Product and service
• 89: quintly GmbH - Key offerings
• 90: quintly GmbH - Key customers
• 91: quintly GmbH - Segment focus
• 92: Salesforce.com Inc. - Overview
• 93: Salesforce.com Inc. - Product and service
• 94: Salesforce.com Inc. - Key offerings
• 95: Salesforce.com Inc. - Key customers
• 96: Salesforce.com Inc. - Segment focus
• 97: Sprout Social Inc. - Overview
• 98: Sprout Social Inc. - Product and service
• 99: Sprout Social Inc. - Key offerings
• 100: Sprout Social Inc. - Key customers
• 101: Sprout Social Inc. - Segment focus
• 102: Currency conversion rates for US$
• 103: Research Methodology
• 104: Validation techniques employed for market sizing
• 105: Information sources
• 106: List of abbreviations