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Digital Advertising Global Market Report 2022 from The Business Research Company provides the strategists, marketers and senior management with the critical information they need to assess the global digital advertising market as it emerges from the COVID-19 shut down.

Reasons to Purchase
• Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
• Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
• Create regional and country strategies on the basis of local data and analysis.
• Identify growth segments for investment.
• Outperform competitors using forecast data and the drivers and trends shaping the market.
• Understand customers based on the latest market research findings.
• Benchmark performance against key competitors.
• Utilize the relationships between key data sets for superior strategizing.
• Suitable for supporting your internal and external presentations with reliable high quality data and analysis
• Report will be updated with the latest data and delivered to you within 3-5 working days of order.

Description:
Where is the largest and fastest growing market for the digital advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Digital Advertising market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider digital advertising market, and compares it with other markets.
• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, the impact of the COVID-19 virus and forecasting its recovery.
• Market segmentations break down market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the impact and recovery trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
• The digital advertising market section of the report gives context. It compares the digital advertising market with other segments of the digital advertising market by size and growth, historic and forecast.

Scope

Markets Covered: 1) By Platform: Mobile Ad (In-APP and Mobile Web); Desktop Ad; Digital TV; Others
2) By Ad Format: Digital Display Ad (Programmatic and Non-programmatic Transactions); Internet Paid Search; Social Media; Online Video; Others
3) By Industrial Vertical: Media and Entertainment; Consumer Goods & Retail Industry; Banking, Financial Service & Insurance; Telecommunication IT Sector; Travel Industry; Healthcare Sector; Manufacturing & Supply Chain; Transportation and Logistics; Energy, Power, and Utilities; Others

Companies Mentioned: Google Ads; Facebook; Alibaba; Amazon; Baidu

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

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目次

1. Executive Summary
2. Digital Advertising Market Characteristics
3. Digital Advertising Market Trends And Strategies
4. Impact Of COVID-19 On Digital Advertising
5. Digital Advertising Market Size And Growth
5.1. Global Digital Advertising Historic Market, 2016-2021, $ Billion
5.1.1. Drivers Of The Market
5.1.2. Restraints On The Market
5.2. Global Digital Advertising Forecast Market, 2021-2026F, 2031F, $ Billion
5.2.1. Drivers Of The Market
5.2.2. Restraints On the Market
6. Digital Advertising Market Segmentation
6.1. Global Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
Mobile Ad (In-APP and Mobile Web)
Desktop Ad
Digital TV
Others
6.2. Global Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
Digital Display Ad (Programmatic and Non-programmatic Transactions)
Internet Paid Search
Social Media
Online Video
Others
6.3. Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
Media and Entertainment
Consumer Goods & Retail Industry
Banking, Financial Service & Insurance
Telecommunication IT Sector
Travel Industry
Healthcare Sector
Manufacturing & Supply Chain
Transportation and Logistics
Energy, Power, and Utilities
Others
7. Digital Advertising Market Regional And Country Analysis
7.1. Global Digital Advertising Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
7.2. Global Digital Advertising Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
8. Asia-Pacific Digital Advertising Market
8.1. Asia-Pacific Digital Advertising Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
8.3. Asia-Pacific Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
9. China Digital Advertising Market
9.1. China Digital Advertising Market Overview
9.2. China Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion
9.3. China Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion
10. India Digital Advertising Market
10.1. India Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
10.2. India Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
11. Japan Digital Advertising Market
11.1. Japan Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
11.2. Japan Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
12. Australia Digital Advertising Market
12.1. Australia Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
12.2. Australia Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
13. Indonesia Digital Advertising Market
13.1. Indonesia Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
13.2. Indonesia Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
14. South Korea Digital Advertising Market
14.1. South Korea Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
14.2. South Korea Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
15. Western Europe Digital Advertising Market
15.1. Western Europe Digital Advertising Market Overview
15.2. Western Europe Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
15.3. Western Europe Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
16. UK Digital Advertising Market
16.1. UK Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
16.2. UK Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
17. Germany Digital Advertising Market
17.1. Germany Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
17.2. Germany Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
18. France Digital Advertising Market
18.4. France Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
18.5. France Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
19. Eastern Europe Digital Advertising Market
19.1. Eastern Europe Digital Advertising Market Overview
19.2. Eastern Europe Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
19.3. Eastern Europe Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
20. Russia Digital Advertising Market
20.1. Russia Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
20.2. Russia Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
21. North America Digital Advertising Market
21.1. North America Digital Advertising Market Overview
21.2. North America Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
21.3. North America Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
22. USA Digital Advertising Market
22.1. USA Digital Advertising Market Overview
22.2. USA Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
22.3. USA Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
23. South America Digital Advertising Market
23.1. South America Digital Advertising Market Overview
23.2. South America Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
23.3. South America Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
24. Brazil Digital Advertising Market
24.1. Brazil Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
24.2. Brazil Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
25. Middle East Digital Advertising Market
25.1. Middle East Digital Advertising Market Overview
25.2. Middle East Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
25.3. Middle East Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
26. Africa Digital Advertising Market
26.1. Africa Digital Advertising Market Overview
26.2. Africa Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
26.3. Africa Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
27. Digital Advertising Market Competitive Landscape And Company Profiles
27.1. Digital Advertising Market Competitive Landscape
27.2. Digital Advertising Market Company Profiles
27.2.1. Google Ads
27.2.1.1. Overview
27.2.1.2. Products and Services
27.2.1.3. Strategy
27.2.1.4. Financial Performance
27.2.2. Facebook
27.2.2.1. Overview
27.2.2.2. Products and Services
27.2.2.3. Strategy
27.2.2.4. Financial Performance
27.2.3. Alibaba
27.2.3.1. Overview
27.2.3.2. Products and Services
27.2.3.3. Strategy
27.2.3.4. Financial Performance
27.2.4. Amazon
27.2.4.1. Overview
27.2.4.2. Products and Services
27.2.4.3. Strategy
27.2.4.4. Financial Performance
27.2.5. Baidu
27.2.5.1. Overview
27.2.5.2. Products and Services
27.2.5.3. Strategy
27.2.5.4. Financial Performance
29. Key Mergers And Acquisitions In The Digital Advertising Market
29. Digital Advertising Market Future Outlook and Potential Analysis
30. Appendix
30.1. Abbreviations
30.2. Currencies
30.3. Research Inquiries
30.4. The Business Research Company
30.5. Copyright And Disclaimer