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中国テレビ広告市場レポート・予測 2021-2027年


China Television Advertising Market Report & Forecast 2021-2027

This report contains market size and forecasts of Television Advertising in China, including the following market information: China Television Advertising Market Revenue, 2016-2021, 2022-2027, ($... もっと見る

 

 

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サマリー

This report contains market size and forecasts of Television Advertising in China, including the following market information:
China Television Advertising Market Revenue, 2016-2021, 2022-2027, ($ millions)
China top five Television Advertising companies in 2020 (%)
The global Television Advertising market size is expected to growth from US$ XX million in 2020 to US$ XX million by 2027; it is expected to grow at a CAGR of XX% during 2021-2027.
The China Television Advertising market was valued at US$ XX million in 2020 and is projected to reach US$ XX million by 2027, at a CAGR of XX% during the forecast period.
QYResearch has surveyed the Television Advertising Companies and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
China Television Advertising Market, By Type, 2016-2021, 2022-2027 ($ Millions)
China Television Advertising Market Segment Percentages, By Type, 2020 (%)
Terrestrial Advertisement
Multichannel Advertisement
Online Advertisement

China Television Advertising Market, By Application, 2016-2021, 2022-2027 ($ Millions)
China Television Advertising Market Segment Percentages, By Application, 2020 (%)
Companies
Government
Other

Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Television Advertising revenues in China market, 2016-2021 (Estimated), ($ millions)
Key companies Television Advertising revenues share in China market, 2020 (%)
Further, the report presents profiles of competitors in the market, key players include:
British Broadcasting Corporation
CBS
Comcast Corporation
Viacom Inc.
Cox Communication
Gray Television Inc.
Sinclair Broadcast Group
Sun TV Network
The Walt Disney Company
Charter Communications
Discovery Communications Inc.
TV Today Network
Vivendi SA.
Comcast Corporation



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目次

1 Introduction to Research & Analysis Reports
1.1 Television Advertising Market Definition
1.2 Market Segments
1.2.1 Segment by Type
1.2.2 Segment by Application
1.3 China Television Advertising Market Overview
1.4 Methodology & Sources of Information
1.4.1 Research Methodology
1.4.2 Research Process
1.4.3 Base Year

2 China Television Advertising Overall Market Size
2.1 China Television Advertising Market Size: 2021 VS 2027
2.2 China Television Advertising Revenue, Prospects & Forecasts: 2016-2027
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints

3 Company Landscape
3.1 Top Television Advertising Players in China Market
3.2 Top China Television Advertising Companies Ranked by Revenue
3.3 China Television Advertising Revenue by Companies
3.4 Top 3 and Top 5 Television Advertising Companies in China Market, by Revenue in 2020
3.5 Companies Television Advertising Product Type
3.6 Tier 1, Tier 2 and Tier 3 Television Advertising Players in China Market
3.6.1 List of Tier 1 Television Advertising Companies in China
3.6.2 List of Tier 2 and Tier 3 Television Advertising Companies in China

4 Sights by Type
4.1 Overview
4.1.1 By Type - China Television Advertising Market Size Markets, 2021 & 2027
4.1.2 Terrestrial Advertisement
4.1.3 Multichannel Advertisement
4.1.4 Online Advertisement
4.2 By Type - China Television Advertising Revenue & Forecasts
4.2.1 By Type - China Television Advertising Revenue, 2016-2021
4.2.2 By Type - China Television Advertising Revenue, 2022-2027
4.2.3 By Type - China Television Advertising Revenue Market Share, 2016-2027

5 Sights by Application
5.1 Overview
5.1.1 By Application - China Television Advertising Market Size, 2021 & 2027
5.1.2 Companies
5.1.3 Government
5.1.4 Other
5.2 By Application - China Television Advertising Revenue & Forecasts
5.2.1 By Application - China Television Advertising Revenue, 2016-2021
5.2.2 By Application - China Television Advertising Revenue, 2022-2027
5.2.3 By Application - China Television Advertising Revenue Market Share, 2016-2027

6 Television Advertising Companies Profiles
6.1 British Broadcasting Corporation
6.1.1 British Broadcasting Corporation Company Details
6.1.2 British Broadcasting Corporation Business Overview
6.1.3 British Broadcasting Corporation Television Advertising Introduction
6.1.4 British Broadcasting Corporation Television Advertising Revenue in China Market (2016-2021)
6.1.5 British Broadcasting Corporation Recent Developments
6.2 CBS
6.2.1 CBS Company Details
6.2.2 CBS Business Overview
6.2.3 CBS Television Advertising Introduction
6.2.4 CBS Television Advertising Revenue in China Market (2016-2021)
6.2.5 CBS Recent Developments
6.3 Comcast Corporation
6.3.1 Comcast Corporation Company Details
6.3.2 Comcast Corporation Business Overview
6.3.3 Comcast Corporation Television Advertising Introduction
6.3.4 Comcast Corporation Television Advertising Revenue in China Market (2016-2021)
6.3.5 Comcast Corporation Recent Developments
6.4 Viacom Inc.
6.4.1 Viacom Inc. Company Details
6.4.2 Viacom Inc. Business Overview
6.4.3 Viacom Inc. Television Advertising Introduction
6.4.4 Viacom Inc. Television Advertising Revenue in China Market (2016-2021)
6.4.5 Viacom Inc. Recent Developments
6.5 Cox Communication
6.5.1 Cox Communication Company Details
6.5.2 Cox Communication Business Overview
6.5.3 Cox Communication Television Advertising Introduction
6.5.4 Cox Communication Television Advertising Revenue in China Market (2016-2021)
6.5.5 Cox Communication Recent Developments
6.6 Gray Television Inc.
6.6.1 Gray Television Inc. Company Details
6.6.2 Gray Television Inc. Business Overview
6.6.3 Gray Television Inc. Television Advertising Introduction
6.6.4 Gray Television Inc. Television Advertising Revenue in China Market (2016-2021)
6.6.5 Gray Television Inc. Recent Developments
6.7 Sinclair Broadcast Group
6.7.1 Sinclair Broadcast Group Company Details
6.7.2 Sinclair Broadcast Group Business Overview
6.7.3 Sinclair Broadcast Group Television Advertising Introduction
6.7.4 Sinclair Broadcast Group Television Advertising Revenue in China Market (2016-2021)
6.7.5 Sinclair Broadcast Group Recent Developments
6.8 Sun TV Network
6.8.1 Sun TV Network Company Details
6.8.2 Sun TV Network Business Overview
6.8.3 Sun TV Network Television Advertising Introduction
6.8.4 Sun TV Network Television Advertising Revenue in China Market (2016-2021)
6.8.5 Sun TV Network Recent Developments
6.9 The Walt Disney Company
6.9.1 The Walt Disney Company Company Details
6.9.2 The Walt Disney Company Business Overview
6.9.3 The Walt Disney Company Television Advertising Introduction
6.9.4 The Walt Disney Company Television Advertising Revenue in China Market (2016-2021)
6.9.5 The Walt Disney Company Recent Developments
6.10 Charter Communications
6.10.1 Charter Communications Company Details
6.10.2 Charter Communications Business Overview
6.10.3 Charter Communications Television Advertising Introduction
6.10.4 Charter Communications Television Advertising Revenue in China Market (2016-2021)
6.10.5 Charter Communications Recent Developments
6.11 Discovery Communications Inc.
6.11.1 Discovery Communications Inc. Company Details
6.11.2 Discovery Communications Inc. Business Overview
6.11.3 Discovery Communications Inc. Television Advertising Introduction
6.11.4 Discovery Communications Inc. Television Advertising Revenue in China Market (2016-2021)
6.11.5 Discovery Communications Inc. Recent Developments
6.12 TV Today Network
6.12.1 TV Today Network Company Details
6.12.2 TV Today Network Business Overview
6.12.3 TV Today Network Television Advertising Introduction
6.12.4 TV Today Network Television Advertising Revenue in China Market (2016-2021)
6.12.5 TV Today Network Recent Developments
6.13 Vivendi SA.
6.13.1 Vivendi SA. Company Details
6.13.2 Vivendi SA. Business Overview
6.13.3 Vivendi SA. Television Advertising Introduction
6.13.4 Vivendi SA. Television Advertising Revenue in China Market (2016-2021)
6.13.5 Vivendi SA. Recent Developments
6.14 Comcast Corporation
6.14.1 Comcast Corporation Company Details
6.14.2 Comcast Corporation Business Overview
6.14.3 Comcast Corporation Television Advertising Introduction
6.14.4 Comcast Corporation Television Advertising Revenue in China Market (2016-2021)
6.14.5 Comcast Corporation Recent Developments

7 Conclusion
8 Appendix
8.1 Note
8.2 Examples of Clients
8.3 Author Details
8.4 Disclaimer

 

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Summary

This report contains market size and forecasts of Television Advertising in China, including the following market information:
China Television Advertising Market Revenue, 2016-2021, 2022-2027, ($ millions)
China top five Television Advertising companies in 2020 (%)
The global Television Advertising market size is expected to growth from US$ XX million in 2020 to US$ XX million by 2027; it is expected to grow at a CAGR of XX% during 2021-2027.
The China Television Advertising market was valued at US$ XX million in 2020 and is projected to reach US$ XX million by 2027, at a CAGR of XX% during the forecast period.
QYResearch has surveyed the Television Advertising Companies and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
China Television Advertising Market, By Type, 2016-2021, 2022-2027 ($ Millions)
China Television Advertising Market Segment Percentages, By Type, 2020 (%)
Terrestrial Advertisement
Multichannel Advertisement
Online Advertisement

China Television Advertising Market, By Application, 2016-2021, 2022-2027 ($ Millions)
China Television Advertising Market Segment Percentages, By Application, 2020 (%)
Companies
Government
Other

Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Television Advertising revenues in China market, 2016-2021 (Estimated), ($ millions)
Key companies Television Advertising revenues share in China market, 2020 (%)
Further, the report presents profiles of competitors in the market, key players include:
British Broadcasting Corporation
CBS
Comcast Corporation
Viacom Inc.
Cox Communication
Gray Television Inc.
Sinclair Broadcast Group
Sun TV Network
The Walt Disney Company
Charter Communications
Discovery Communications Inc.
TV Today Network
Vivendi SA.
Comcast Corporation



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Table of Contents

1 Introduction to Research & Analysis Reports
1.1 Television Advertising Market Definition
1.2 Market Segments
1.2.1 Segment by Type
1.2.2 Segment by Application
1.3 China Television Advertising Market Overview
1.4 Methodology & Sources of Information
1.4.1 Research Methodology
1.4.2 Research Process
1.4.3 Base Year

2 China Television Advertising Overall Market Size
2.1 China Television Advertising Market Size: 2021 VS 2027
2.2 China Television Advertising Revenue, Prospects & Forecasts: 2016-2027
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints

3 Company Landscape
3.1 Top Television Advertising Players in China Market
3.2 Top China Television Advertising Companies Ranked by Revenue
3.3 China Television Advertising Revenue by Companies
3.4 Top 3 and Top 5 Television Advertising Companies in China Market, by Revenue in 2020
3.5 Companies Television Advertising Product Type
3.6 Tier 1, Tier 2 and Tier 3 Television Advertising Players in China Market
3.6.1 List of Tier 1 Television Advertising Companies in China
3.6.2 List of Tier 2 and Tier 3 Television Advertising Companies in China

4 Sights by Type
4.1 Overview
4.1.1 By Type - China Television Advertising Market Size Markets, 2021 & 2027
4.1.2 Terrestrial Advertisement
4.1.3 Multichannel Advertisement
4.1.4 Online Advertisement
4.2 By Type - China Television Advertising Revenue & Forecasts
4.2.1 By Type - China Television Advertising Revenue, 2016-2021
4.2.2 By Type - China Television Advertising Revenue, 2022-2027
4.2.3 By Type - China Television Advertising Revenue Market Share, 2016-2027

5 Sights by Application
5.1 Overview
5.1.1 By Application - China Television Advertising Market Size, 2021 & 2027
5.1.2 Companies
5.1.3 Government
5.1.4 Other
5.2 By Application - China Television Advertising Revenue & Forecasts
5.2.1 By Application - China Television Advertising Revenue, 2016-2021
5.2.2 By Application - China Television Advertising Revenue, 2022-2027
5.2.3 By Application - China Television Advertising Revenue Market Share, 2016-2027

6 Television Advertising Companies Profiles
6.1 British Broadcasting Corporation
6.1.1 British Broadcasting Corporation Company Details
6.1.2 British Broadcasting Corporation Business Overview
6.1.3 British Broadcasting Corporation Television Advertising Introduction
6.1.4 British Broadcasting Corporation Television Advertising Revenue in China Market (2016-2021)
6.1.5 British Broadcasting Corporation Recent Developments
6.2 CBS
6.2.1 CBS Company Details
6.2.2 CBS Business Overview
6.2.3 CBS Television Advertising Introduction
6.2.4 CBS Television Advertising Revenue in China Market (2016-2021)
6.2.5 CBS Recent Developments
6.3 Comcast Corporation
6.3.1 Comcast Corporation Company Details
6.3.2 Comcast Corporation Business Overview
6.3.3 Comcast Corporation Television Advertising Introduction
6.3.4 Comcast Corporation Television Advertising Revenue in China Market (2016-2021)
6.3.5 Comcast Corporation Recent Developments
6.4 Viacom Inc.
6.4.1 Viacom Inc. Company Details
6.4.2 Viacom Inc. Business Overview
6.4.3 Viacom Inc. Television Advertising Introduction
6.4.4 Viacom Inc. Television Advertising Revenue in China Market (2016-2021)
6.4.5 Viacom Inc. Recent Developments
6.5 Cox Communication
6.5.1 Cox Communication Company Details
6.5.2 Cox Communication Business Overview
6.5.3 Cox Communication Television Advertising Introduction
6.5.4 Cox Communication Television Advertising Revenue in China Market (2016-2021)
6.5.5 Cox Communication Recent Developments
6.6 Gray Television Inc.
6.6.1 Gray Television Inc. Company Details
6.6.2 Gray Television Inc. Business Overview
6.6.3 Gray Television Inc. Television Advertising Introduction
6.6.4 Gray Television Inc. Television Advertising Revenue in China Market (2016-2021)
6.6.5 Gray Television Inc. Recent Developments
6.7 Sinclair Broadcast Group
6.7.1 Sinclair Broadcast Group Company Details
6.7.2 Sinclair Broadcast Group Business Overview
6.7.3 Sinclair Broadcast Group Television Advertising Introduction
6.7.4 Sinclair Broadcast Group Television Advertising Revenue in China Market (2016-2021)
6.7.5 Sinclair Broadcast Group Recent Developments
6.8 Sun TV Network
6.8.1 Sun TV Network Company Details
6.8.2 Sun TV Network Business Overview
6.8.3 Sun TV Network Television Advertising Introduction
6.8.4 Sun TV Network Television Advertising Revenue in China Market (2016-2021)
6.8.5 Sun TV Network Recent Developments
6.9 The Walt Disney Company
6.9.1 The Walt Disney Company Company Details
6.9.2 The Walt Disney Company Business Overview
6.9.3 The Walt Disney Company Television Advertising Introduction
6.9.4 The Walt Disney Company Television Advertising Revenue in China Market (2016-2021)
6.9.5 The Walt Disney Company Recent Developments
6.10 Charter Communications
6.10.1 Charter Communications Company Details
6.10.2 Charter Communications Business Overview
6.10.3 Charter Communications Television Advertising Introduction
6.10.4 Charter Communications Television Advertising Revenue in China Market (2016-2021)
6.10.5 Charter Communications Recent Developments
6.11 Discovery Communications Inc.
6.11.1 Discovery Communications Inc. Company Details
6.11.2 Discovery Communications Inc. Business Overview
6.11.3 Discovery Communications Inc. Television Advertising Introduction
6.11.4 Discovery Communications Inc. Television Advertising Revenue in China Market (2016-2021)
6.11.5 Discovery Communications Inc. Recent Developments
6.12 TV Today Network
6.12.1 TV Today Network Company Details
6.12.2 TV Today Network Business Overview
6.12.3 TV Today Network Television Advertising Introduction
6.12.4 TV Today Network Television Advertising Revenue in China Market (2016-2021)
6.12.5 TV Today Network Recent Developments
6.13 Vivendi SA.
6.13.1 Vivendi SA. Company Details
6.13.2 Vivendi SA. Business Overview
6.13.3 Vivendi SA. Television Advertising Introduction
6.13.4 Vivendi SA. Television Advertising Revenue in China Market (2016-2021)
6.13.5 Vivendi SA. Recent Developments
6.14 Comcast Corporation
6.14.1 Comcast Corporation Company Details
6.14.2 Comcast Corporation Business Overview
6.14.3 Comcast Corporation Television Advertising Introduction
6.14.4 Comcast Corporation Television Advertising Revenue in China Market (2016-2021)
6.14.5 Comcast Corporation Recent Developments

7 Conclusion
8 Appendix
8.1 Note
8.2 Examples of Clients
8.3 Author Details
8.4 Disclaimer

 

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