世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い

米国のBNPLビジネスと投資機会データブック BNPL市場規模、エンドユーザー部門、市場シェア、製品分析、ビジネスモデル、人口統計に関する75以上のKPI - 2023年第2四半期最新版


United States Buy Now Pay Later Business and Investment Opportunities Databook 75+ KPIs on BNPL Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics - Q2 2023 Update

PayNXT360によると、米国のBNPL決済は年率16.7%成長し、2023年には1,163億米ドルに達すると予想されている。 米国におけるBNPL業界の中長期的な成長ストーリーは依然として力強い。BNPL決済の採用は予測期間... もっと見る

 

 

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PayNXT360
ペイネクスト360
2023年8月25日 US$1,900
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PayNXT360によると、米国のBNPL決済は年率16.7%成長し、2023年には1,163億米ドルに達すると予想されている。

米国におけるBNPL業界の中長期的な成長ストーリーは依然として力強い。BNPL決済の採用は予測期間中に着実に成長し、2023-2028年のCAGRは10.4%を記録すると予想される。米国のBNPL商品総額は2022年の997億米ドルから増加し、2028年には1,912億米ドルに達する。

米国のBNPL決済業界は、eコマースの普及率上昇に支えられ、過去4四半期に力強い成長を記録している。

米国では、BNPL(Buy Now Pay Later)プロバイダーは投資家や規制当局からの監視の目を強めている。投資家がBNPL企業に収益性を求める一方で、この分野での競争の激化と景気後退の見通しにより、BNPL企業のビジネスモデルは脅かされている。BNPL企業は購買額と利幅を拡大するため、国内だけでなく海外市場でも加盟店と顧客基盤を拡大し続けている。短期的な展望では、米国におけるホリデーシーズンの消費が、プロバイダーにとってのBNPLの取引額と取引量を押し上げると予想される。

アファームとペイパルは、BNPL業界の動揺が高まる中、好調な営業成績を報告している。

マクロ経済要因は、米国のBNPL企業の業績に深刻な影響を与えている。金利環境の上昇と消費者心理の低下は、企業の成長鈍化を意味する。しかし、アファームとペイパルは、このセクターで好調な営業数字を記録し続けている。
- アファームの場合、2022年第3四半期の商品総額は前年同期比で62%急増した。さらに、有効顧客数は前年同期比69%増の1,470万人に増加し、有効加盟店は140%増の24万5,000店に達した。アファームが提供するBNPLサービスは、米国におけるEコマース支出の2%に迫る勢いであり、現在のマクロ経済環境において、この数字は決して悪いものではない。
- アファームが2022年第3四半期に好調な数字を計上できたのは、商品機能の改善、営業費用の抑制、ユニットエコノミクスの重視、与信実績の管理といった戦略のおかげである。当四半期の好調な業績は、同社の強力なファンダメンタルズと相まって、BNPLモデルが長期的に黒字化できることを示している。
- BNPLセグメントのもう1つのリーダーであるペイパルは、2022年第3四半期に好調な数字を報告した。約50億米ドルの取扱高で、ペイパルは前年同期比157%の成長を達成し、当四半期の市場リーダーとなった。280,000の強力な加盟店ネットワークと2,500万を超えるアクティブな顧客ベースの拡大により、同社は2022年第3四半期に好調な数字を報告した。

アファームとペイパル両社の好調な業績を支えた主な要因として、加盟店ベースとアクティブ顧客数の増加が挙げられる。今後、アファームはオフライン市場での存在感を高め、成長をさらに加速させようとしている。その結果、他の企業も同様の戦略を採用しながら、米国で収益への道を築くことができる。

BNPLプロバイダーは戦略的提携を結び、BNPLの取引量と取引額を増加させている。

成長目標を達成し収益性を高めるため、BNPL事業者は加盟店基盤を拡大しようとしており、その結果、業種を超えた事業者との戦略的提携を結んでいる。
- 2022年11月、米国を拠点とするBNPLプロバイダーのSezzleは、決済ゲートウェイのBankfulと戦略的提携を結んだと発表した。戦略的提携により、Sezzleは世界中のBankfulの加盟店に対してBNPL決済を可能にする。現在、Bankfulは48,700の加盟店ネットワークを持っており、その中にはTarget、GameStop、Shop Adornなどの一流ブランドが含まれている。
- 2022年11月、アップリフトとエミレーツ航空は、米国とカナダの顧客にBNPL決済機能を提供するための提携も結んだ。この提携は、世界的なパンデミックの流行による低迷の後、旅行活動が力強い回復を記録している時期に実現した。旅行者は柔軟な支払い方法を求めており、米国市場ではこのような戦略的提携がさらに増えると予想される。

競争が激化し、規制や投資家の監視の目が厳しくなる中、PayNXT360は、BNPL企業が短期的・中期的な観点から加盟店と顧客基盤の拡大に注力すると予想している。その結果、米国での取引量と取引額が増加するだろう。

ブラックフライデーとサイバーマンデーの売上が、米国における消費者のBNPL消費を牽引している。

物価が上昇し、インフレ率が最高値を更新する中、米国ではより多くの消費者が年末年始の買い物をBNPLソリューションに頼っている。このような傾向は、ブラックフライデーやサイバーマンデーのセールイベントにおけるBNPLサービスの利用から大きく明らかになっている。
インフレ圧力が続く中、PayNXT360は、米国の年末のクリスマス・ギフト・シーズンにおいて、より多くの消費者が米国でBNPLサービスを採用し続けると予想している。これはプレーヤーにとって取引量と取引額を増加させることが期待される一方で、延滞件数が増加する可能性も高めるだろう。

本レポートは、Buy Now Pay Later(BNPL)業界の詳細なデータ中心の分析を提供し、様々な小売カテゴリーにおける市場機会とリスクを網羅しています。国別に75以上のKPIを掲載し、BNPL市場のダイナミクス、市場規模および予測、市場シェア統計を包括的に把握することができます。

ビジネスモデルのタイプ、販売チャネル(オフラインとオンライン)、流通モデル別に市場機会を分類しています。さらに、米国における消費者行動と小売支出動向のスナップショットも提供しています。金額と数量の両方のKPIは、最終市場のダイナミクスを深く理解するのに役立ちます。

PayNXT360の調査手法は業界のベストプラクティスに基づいています。独自の分析プラットフォームを活用した偏りのない分析により、新たなビジネスチャンスや投資市場に関する詳細な見解を提供します。


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目次

1 About this Report
1.1 Summary
1.2 Methodology
1.3 BNPL Definitions
1.4 Disclaimer

2 United States Buy Now Pay Later Industry Attractiveness
2.1 United States Buy Now Pay Later - Gross Merchandise Value Trend Analysis, 2019-2028
2.2 United States Buy Now Pay Later - Average Value Per Transaction Trend Analysis, 2019-2028
2.3 United States Buy Now Pay Later - Transaction Volume Trend Analysis, 2019-2028
2.4 United States Buy Now Pay Later Market Share Analysis by Key Players

3 United States Buy Now Pay Later Operational KPIs
3.1 Buy Now Pay Later Revenues, 2019 - 2028
3.2 Buy Now Pay Later Share by Revenue Segments
3.2.1 Buy Now Pay Later Revenue by Merchant Commission, 2019 - 2028
3.2.2 Buy Now Pay Later Revenue by Missed Payment Fee Revenue, 2019 - 2028
3.2.3 Buy Now Pay Later Revenue by Pay Now & Other Income, 2019 - 2028
3.3 Buy Now Pay Later Active Consumer Base, 2019 - 2028
3.4 Buy Now Pay Later Bad Debt, 2020 - 2024 - 2028

4 Buy Now Pay Later Spend Analysis by Business Model, 2022 vs 2028
4.1 Buy Now Pay Later Two party, 2019 - 2028
4.2 Buy Now Pay Later Third party, 2019 - 2028

5 Buy Now Pay Later Spend Analysis by Purpose, 2022 vs 2028
5.1 Buy Now Pay Later Convenience, 2019 - 2028
5.2 Buy Now Pay Later Credit, 2019 - 2028

6 Buy Now Pay Later Spend Analysis by Merchant ecosystem, 2022 vs 2028
6.1 Buy Now Pay Later by Open loop system, 2019 - 2028
6.2 Buy Now Pay Later by Closed loop system, 2019 - 2028

7 Buy Now Pay Later Spend Analysis by Distribution Model, 2022 vs 2028
7.1 Buy Now Pay Later by Standalone, 2019 - 2028
7.2 Buy Now Pay Later by Banks & Payment Service Providers, 2019 - 2028
7.3 Buy Now Pay Later by Marketplaces, 2019 - 2028

8 United States Buy Now Pay Later Spend Analysis by Channel
8.1 Buy Now Pay Later Market Share by Channel, 2019 - 2028
8.2 Buy Now Pay Later Online Channel Market Size and Forecast, 2019 - 2028
8.3 Buy Now Pay Later POS Channel Market Size and Forecast, 2019 - 2028

9 United States Buy Now Pay Later Snapshot by End-Use Sector
9.1 Buy Now Pay Later Market Share by End-Use Sector - Emerging Avenues and Future Growth Prospects
9.2 Buy Now Pay Later Sales Uplift by End-Use Segment
9.3 Buy Now Pay Later Share by Retail Product Category
9.4 United States Buy Now Pay Later Retail Shopping - Apparel, Footwear & Accessories - Gross Merchandise Value Trend Analysis, 2019-2028
9.5 United States Buy Now Pay Later Retail Shopping - Consumer Electronics - Gross Merchandise Value Trend Analysis, 2019-2028
9.6 United States Buy Now Pay Later Retail Shopping - Toys, Kids, and Babies - Gross Merchandise Value Trend Analysis, 2019-2028
9.7 United States Buy Now Pay Later Retail Shopping - Jewellery - Gross Merchandise Value Trend Analysis, 2019-2028
9.8 United States Buy Now Pay Later Retail Shopping - Sporting Goods - Gross Merchandise Value Trend Analysis, 2019-2028
9.9 United States Buy Now Pay Later Retail Shopping - Entertainment & Gaming - Gross Merchandise Value Trend Analysis, 2019-2028
9.10 United States Buy Now Pay Later Retail Shopping - Others - Gross Merchandise Value Trend Analysis, 2019-2028

10 United States Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2019 - 2028
10.1 United States Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis, 2019-2028
10.2 United States Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis, 2019-2028
10.3 United States Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis, 2019-2028

11 United States Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2019 - 2028
11.1 United States Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028
11.2 United States Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis, 2019-2028
11.3 United States Buy Now Pay Later Home Improvement - Transaction Volume Trend Analysis, 2019-2028

12 United States Buy Now Pay Later in Travel/Entertainment: Market Size and Forecast, 2019 - 2028
12.1 United States Buy Now Pay Later Travel/Entertainment - Gross Merchandise Value Trend Analysis, 2019-2028
12.2 United States Buy Now Pay Later Travel/Entertainment - Average Value Per Transaction Trend Analysis, 2019-2028
12.3 United States Buy Now Pay Later Travel/Entertainment - Transaction Volume Trend Analysis, 2019-2028

13 United States Buy Now Pay Later in Service: Market Size and Forecast, 2019 - 2028
13.1 United States Buy Now Pay Later Service - Gross Merchandise Value Trend Analysis, 2019-2028
13.2 United States Buy Now Pay Later Service - Average Value Per Transaction Trend Analysis, 2019-2028
13.3 United States Buy Now Pay Later Service - Transaction Volume Trend Analysis, 2019-2028

14 United States Buy Now Pay Later in Automotive: Market Size and Forecast, 2019 - 2028
14.1 United States Buy Now Pay Later Automotive - Gross Merchandise Value Trend Analysis, 2019-2028
14.2 United States Buy Now Pay Later Automotive - Average Value Per Transaction Trend Analysis, 2019-2028
14.3 United States Buy Now Pay Later Automotive - Transaction Volume Trend Analysis, 2019-2028

15 United States Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2019 - 2028
15.1 United States Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2019-2028
15.2 United States Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis, 2019-2028
15.3 United States Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis, 2019-2028

16 United States Buy Now Pay Later in Groceries: Market Size and Forecast, 2019 - 2028
16.1 United States Buy Now Pay Later Groceries - Gross Merchandise Value Trend Analysis, 2019-2028
16.2 United States Buy Now Pay Later Groceries - Average Value Per Transaction Trend Analysis, 2019-2028
16.3 United States Buy Now Pay Later Groceries - Transaction Volume Trend Analysis, 2019-2028

17 United States Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
17.1 Buy Now Pay Later Spend Share by Age Group
17.1.1 United States Buy Now Pay Later by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2019-2028
17.1.2 United States Buy Now Pay Later by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2019-2028
17.1.3 United States Buy Now Pay Later by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2019-2028
17.1.4 United States Buy Now Pay Later by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2019-2028
17.2 Buy Now Pay Later Share by Income
17.2.1 United States Buy Now Pay Later by Income Level - Tire 1 - Gross Merchandise Value Trend Analysis, 2019-2028
17.2.2 United States Buy Now Pay Later by Income Level - Tire 2 - Gross Merchandise Value Trend Analysis, 2019-2028
17.2.3 United States Buy Now Pay Later by Income Level - Tire 3 - Gross Merchandise Value Trend Analysis, 2019-2028
17.3 Buy Now Pay Later Spend Share by Default Rate by Age Group
17.4 Buy Now Pay Later Gross Merchandise Value Share by Gender
17.5 Buy Now Pay Later Adoption Rationale

18 Further Reading
18.1 About PayNXT360
18.2 Related Research

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図表リスト

Table 1: United States Buy Now Pay Later - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 2: United States Buy Now Pay Later - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: United States Buy Now Pay Later - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 4: United States Buy Now Pay Later - Revenues (US$ Million), 2019-2028
Table 5: United States Buy Now Pay Later - Merchant Commission (US$ Million), 2019-2028
Table 6: United States Buy Now Pay Later - Missed Payment Fee Revenue (US$ Million), 2019-2028
Table 7: United States Buy Now Pay Later Pay Now & Other Income (US$ Million), 2019-2028
Table 8: United States Buy Now Pay Later - Active Consumer Base (Thousand), 2019-2028
Table 9: United States Buy Now Pay Later - Bad Debt (US$ Million), 2020-2024-2028
Table 10: United States Buy Now Pay Later - Two party (US$ Million), 2019-2028
Table 11: United States Buy Now Pay Later - Third party (US$ Million), 2019-2028
Table 12: United States Buy Now Pay Later - Convenience (US$ Million), 2019-2028
Table 13: United States Buy Now Pay Later - Credit (US$ Million), 2019-2028
Table 14: United States Buy Now Pay Later - Open loop system (US$ Million), 2019-2028
Table 15: United States Buy Now Pay Later - Closed loop system (US$ Million), 2019-2028
Table 16: United States Buy Now Pay Later - Standalone (US$ Million), 2019-2028
Table 17: United States Buy Now Pay Later - Banks & Payment Service Providers (US$ Million), 2019-2028
Table 18: United States Buy Now Pay Later - Marketplaces (US$ Million), 2019-2028
Table 19: United States Buy Now Pay Later - Gross Merchandise Value by Online Channel (US$ Million), 2019-2028
Table 20: United States Buy Now Pay Later - Gross Merchandise Value by POS Channel (US$ Million), 2019-2028
Table 21: United States Buy Now Pay Later Retail Shopping - Apparel, Footwear & Accessories - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 22: United States Buy Now Pay Later Retail Shopping - Consumer Electronics - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 23: United States Buy Now Pay Later Retail Shopping - Toys, Kids, and Babies - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 24: United States Buy Now Pay Later Retail Shopping - Jewelry - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 25: United States Buy Now Pay Later Retail Shopping - Sporting Goods - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 26: United States Buy Now Pay Later Retail Shopping - Entertainment & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 27: United States Buy Now Pay Later Retail Shopping - Others - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 28: United States Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 29: United States Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 30: United States Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 31: United States Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 32: United States Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 33: United States Buy Now Pay Later Retail Shopping Home Improvement - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 34: United States Buy Now Pay Later Travel/Entertainment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 35: United States Buy Now Pay Later Travel/Entertainment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 36: United States Buy Now Pay Later Travel/Entertainment - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 37: United States Buy Now Pay Later Service - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 38: United States Buy Now Pay Later Service- Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 39: United States Buy Now Pay Later Service - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 40: United States Buy Now Pay Later Automotive - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 41: United States Buy Now Pay Later Automotive - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 42: United States Buy Now Pay Later Automotive - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 43: United States Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 44: United States Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 45: United States Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 46: United States Buy Now Pay Later Groceries - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 47: United States Buy Now Pay Later Groceries - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 48: United States Buy Now Pay Later Groceries - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 49: United States Buy Now Pay Later by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 50: United States Buy Now Pay Later by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 51: United States Buy Now Pay Later by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 52: United States Buy Now Pay Later by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 53: United States Buy Now Pay Later by Income Level - Tire 1 - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 54: United States Buy Now Pay Later by Income Level - Tire 2 - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 55: United States Buy Now Pay Later by Income Level - Tire 3 - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028

 

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Summary

According to PayNXT360, BNPL payments in the United States are expected to grow by 16.7% on an annual basis to reach US$116.3 billion in 2023.

Medium to long term growth story of BNPL industry in United States remains strong. BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 10.4% during 2023-2028. The BNPL Gross Merchandise Value in the United States will increase from US$99.7 billion in 2022 to reach US$191.2 billion by 2028.

The BNPL payment industry in United States has recorded strong growth over the last four quarters, supported by increased ecommerce penetration.

In the United States, buy now pay later (BNPL) providers are facing increasing scrutiny from investors and regulators. While investors are demanding profitability from BNPL firms, the increasing competition in the space, coupled with the prospect of recession, is threatening their business model. To grow their purchase value and margins, BNPL firms have continued to expand their merchant and customer base in the domestic as well as international markets. From the short-term perspective, holiday spending in the United States is expected to boost BNPL transaction value and volume for providers.

Affirm and PayPal reports strong operational numbers amid the rising turbulence for the BNPL industry

The macroeconomic factors have had a severe impact on the financial performance of BNPL firms in the United States. The rising interest environment and declining consumer sentiment mean a slower growth period for businesses. However, Affirm and PayPal have continued to post strong operational numbers in the sector.
• For Affirm, the gross merchandise value surged 62% year over year in Q3 2022. Furthermore, the number of active customers increased to 14.7 million, reporting a growth of 69% year over year, while active merchants surged 140% to reach 245,000. With the BNPL service offered by Affirm approaching 2% of the e-commerce spending in the United States, the numbers are not bad by any means in the current macroeconomic environment.
• Improving product features, controlling operating expenses, focusing on unit economics, and managing credit performance are among the strategies that have allowed the firm to report strong numbers in Q3 2022. The strong performance in the quarter, coupled with the strong fundamentals of the firm, shows that the BNPL model can turn profitable in the long term.
• PayPal, another leader in the BNPL segment, reported a strong set of numbers in Q3 2022. With nearly US$5 billion in volume, PayPal achieved a growth of 157% year over year, making the firm market leader during the quarter. The strong merchant network of 280,000 and ever-expanding active customer base of over 25 million has allowed the firm to report strong numbers in Q3 2022.

The growing merchant base and active customer numbers are among the key factors that have backed the strong performance of both Affirm and PayPal. Going forward, Affirm is also seeking to boost its presence in the offline market to further accelerate its growth. Consequently, other firms can also adopt similar strategies while building a path to profitability in the United States.

BNPL providers are forging strategic alliances to drive their BNPL transaction volume and value

To achieve their growth objectives and drive profitability, BNPL firms are seeking to expand their merchant base, and consequently are forging strategic alliances with businesses across industry verticals.
• In November 2022, Sezzle, the United States-based BNPL provider, announced that the firm had entered into a strategic alliance with Bankful, a payment gateway. Through strategic collaboration, Sezzle will enable the BNPL payment method for Bankful’s merchants around the world. Currently, the firm has a merchant network of 48,700, which includes leading brands such as Target, GameStop, and Shop Adorn, among others.
• In November 2022, Uplift and Emirates also forged an alliance to offer BNPL payment capabilities to their customers in the United States and Canada. The partnership comes at a time when travel activities have recorded a strong rebound after the slump caused by the global pandemic outbreak. With travelers seeking flexible payment options, more such strategic collaborations are expected in the United States market.

As competition intensifies and regulatory and investor scrutiny grows, PayNXT360 expects BNPL firms to focus on increasing their merchant and customer base from the short to medium-term perspective. This will subsequently drive their transaction volume and value in the United States.

Black Friday and Cyber Monday sales have driven consumer BNPL spending in the United States

With prices rising and inflation soaring to new highs, more consumers have turned to BNPL solutions to afford their holiday shopping in the United States. These trends have become largely evident from the usage of BNPL services during Black Friday and Cyber Monday sales events.
As inflationary pressures persist, PayNXT360 expects more consumers to continue adopting BNPL services in the United States during the year-end Christmas gift-giving season in the United States. While this is expected to drive volume and value for players, it will also boost the possibility of higher delinquencies.

This report provides a detailed data centric analysis of Buy Now Pay Later (BNPL) industry, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of BNPL market dynamics, market size and forecast, and market share statistics.

It breaks down market opportunity by type of business model, sales channels (offline and online), and distribution models. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics in United States. KPIs in both value and volume term help in getting in-depth understanding of end market dynamics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.



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Table of Contents

1 About this Report
1.1 Summary
1.2 Methodology
1.3 BNPL Definitions
1.4 Disclaimer

2 United States Buy Now Pay Later Industry Attractiveness
2.1 United States Buy Now Pay Later - Gross Merchandise Value Trend Analysis, 2019-2028
2.2 United States Buy Now Pay Later - Average Value Per Transaction Trend Analysis, 2019-2028
2.3 United States Buy Now Pay Later - Transaction Volume Trend Analysis, 2019-2028
2.4 United States Buy Now Pay Later Market Share Analysis by Key Players

3 United States Buy Now Pay Later Operational KPIs
3.1 Buy Now Pay Later Revenues, 2019 - 2028
3.2 Buy Now Pay Later Share by Revenue Segments
3.2.1 Buy Now Pay Later Revenue by Merchant Commission, 2019 - 2028
3.2.2 Buy Now Pay Later Revenue by Missed Payment Fee Revenue, 2019 - 2028
3.2.3 Buy Now Pay Later Revenue by Pay Now & Other Income, 2019 - 2028
3.3 Buy Now Pay Later Active Consumer Base, 2019 - 2028
3.4 Buy Now Pay Later Bad Debt, 2020 - 2024 - 2028

4 Buy Now Pay Later Spend Analysis by Business Model, 2022 vs 2028
4.1 Buy Now Pay Later Two party, 2019 - 2028
4.2 Buy Now Pay Later Third party, 2019 - 2028

5 Buy Now Pay Later Spend Analysis by Purpose, 2022 vs 2028
5.1 Buy Now Pay Later Convenience, 2019 - 2028
5.2 Buy Now Pay Later Credit, 2019 - 2028

6 Buy Now Pay Later Spend Analysis by Merchant ecosystem, 2022 vs 2028
6.1 Buy Now Pay Later by Open loop system, 2019 - 2028
6.2 Buy Now Pay Later by Closed loop system, 2019 - 2028

7 Buy Now Pay Later Spend Analysis by Distribution Model, 2022 vs 2028
7.1 Buy Now Pay Later by Standalone, 2019 - 2028
7.2 Buy Now Pay Later by Banks & Payment Service Providers, 2019 - 2028
7.3 Buy Now Pay Later by Marketplaces, 2019 - 2028

8 United States Buy Now Pay Later Spend Analysis by Channel
8.1 Buy Now Pay Later Market Share by Channel, 2019 - 2028
8.2 Buy Now Pay Later Online Channel Market Size and Forecast, 2019 - 2028
8.3 Buy Now Pay Later POS Channel Market Size and Forecast, 2019 - 2028

9 United States Buy Now Pay Later Snapshot by End-Use Sector
9.1 Buy Now Pay Later Market Share by End-Use Sector - Emerging Avenues and Future Growth Prospects
9.2 Buy Now Pay Later Sales Uplift by End-Use Segment
9.3 Buy Now Pay Later Share by Retail Product Category
9.4 United States Buy Now Pay Later Retail Shopping - Apparel, Footwear & Accessories - Gross Merchandise Value Trend Analysis, 2019-2028
9.5 United States Buy Now Pay Later Retail Shopping - Consumer Electronics - Gross Merchandise Value Trend Analysis, 2019-2028
9.6 United States Buy Now Pay Later Retail Shopping - Toys, Kids, and Babies - Gross Merchandise Value Trend Analysis, 2019-2028
9.7 United States Buy Now Pay Later Retail Shopping - Jewellery - Gross Merchandise Value Trend Analysis, 2019-2028
9.8 United States Buy Now Pay Later Retail Shopping - Sporting Goods - Gross Merchandise Value Trend Analysis, 2019-2028
9.9 United States Buy Now Pay Later Retail Shopping - Entertainment & Gaming - Gross Merchandise Value Trend Analysis, 2019-2028
9.10 United States Buy Now Pay Later Retail Shopping - Others - Gross Merchandise Value Trend Analysis, 2019-2028

10 United States Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2019 - 2028
10.1 United States Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis, 2019-2028
10.2 United States Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis, 2019-2028
10.3 United States Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis, 2019-2028

11 United States Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2019 - 2028
11.1 United States Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028
11.2 United States Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis, 2019-2028
11.3 United States Buy Now Pay Later Home Improvement - Transaction Volume Trend Analysis, 2019-2028

12 United States Buy Now Pay Later in Travel/Entertainment: Market Size and Forecast, 2019 - 2028
12.1 United States Buy Now Pay Later Travel/Entertainment - Gross Merchandise Value Trend Analysis, 2019-2028
12.2 United States Buy Now Pay Later Travel/Entertainment - Average Value Per Transaction Trend Analysis, 2019-2028
12.3 United States Buy Now Pay Later Travel/Entertainment - Transaction Volume Trend Analysis, 2019-2028

13 United States Buy Now Pay Later in Service: Market Size and Forecast, 2019 - 2028
13.1 United States Buy Now Pay Later Service - Gross Merchandise Value Trend Analysis, 2019-2028
13.2 United States Buy Now Pay Later Service - Average Value Per Transaction Trend Analysis, 2019-2028
13.3 United States Buy Now Pay Later Service - Transaction Volume Trend Analysis, 2019-2028

14 United States Buy Now Pay Later in Automotive: Market Size and Forecast, 2019 - 2028
14.1 United States Buy Now Pay Later Automotive - Gross Merchandise Value Trend Analysis, 2019-2028
14.2 United States Buy Now Pay Later Automotive - Average Value Per Transaction Trend Analysis, 2019-2028
14.3 United States Buy Now Pay Later Automotive - Transaction Volume Trend Analysis, 2019-2028

15 United States Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2019 - 2028
15.1 United States Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2019-2028
15.2 United States Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis, 2019-2028
15.3 United States Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis, 2019-2028

16 United States Buy Now Pay Later in Groceries: Market Size and Forecast, 2019 - 2028
16.1 United States Buy Now Pay Later Groceries - Gross Merchandise Value Trend Analysis, 2019-2028
16.2 United States Buy Now Pay Later Groceries - Average Value Per Transaction Trend Analysis, 2019-2028
16.3 United States Buy Now Pay Later Groceries - Transaction Volume Trend Analysis, 2019-2028

17 United States Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
17.1 Buy Now Pay Later Spend Share by Age Group
17.1.1 United States Buy Now Pay Later by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2019-2028
17.1.2 United States Buy Now Pay Later by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2019-2028
17.1.3 United States Buy Now Pay Later by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2019-2028
17.1.4 United States Buy Now Pay Later by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2019-2028
17.2 Buy Now Pay Later Share by Income
17.2.1 United States Buy Now Pay Later by Income Level - Tire 1 - Gross Merchandise Value Trend Analysis, 2019-2028
17.2.2 United States Buy Now Pay Later by Income Level - Tire 2 - Gross Merchandise Value Trend Analysis, 2019-2028
17.2.3 United States Buy Now Pay Later by Income Level - Tire 3 - Gross Merchandise Value Trend Analysis, 2019-2028
17.3 Buy Now Pay Later Spend Share by Default Rate by Age Group
17.4 Buy Now Pay Later Gross Merchandise Value Share by Gender
17.5 Buy Now Pay Later Adoption Rationale

18 Further Reading
18.1 About PayNXT360
18.2 Related Research

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List of Tables/Graphs

Table 1: United States Buy Now Pay Later - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 2: United States Buy Now Pay Later - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: United States Buy Now Pay Later - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 4: United States Buy Now Pay Later - Revenues (US$ Million), 2019-2028
Table 5: United States Buy Now Pay Later - Merchant Commission (US$ Million), 2019-2028
Table 6: United States Buy Now Pay Later - Missed Payment Fee Revenue (US$ Million), 2019-2028
Table 7: United States Buy Now Pay Later Pay Now & Other Income (US$ Million), 2019-2028
Table 8: United States Buy Now Pay Later - Active Consumer Base (Thousand), 2019-2028
Table 9: United States Buy Now Pay Later - Bad Debt (US$ Million), 2020-2024-2028
Table 10: United States Buy Now Pay Later - Two party (US$ Million), 2019-2028
Table 11: United States Buy Now Pay Later - Third party (US$ Million), 2019-2028
Table 12: United States Buy Now Pay Later - Convenience (US$ Million), 2019-2028
Table 13: United States Buy Now Pay Later - Credit (US$ Million), 2019-2028
Table 14: United States Buy Now Pay Later - Open loop system (US$ Million), 2019-2028
Table 15: United States Buy Now Pay Later - Closed loop system (US$ Million), 2019-2028
Table 16: United States Buy Now Pay Later - Standalone (US$ Million), 2019-2028
Table 17: United States Buy Now Pay Later - Banks & Payment Service Providers (US$ Million), 2019-2028
Table 18: United States Buy Now Pay Later - Marketplaces (US$ Million), 2019-2028
Table 19: United States Buy Now Pay Later - Gross Merchandise Value by Online Channel (US$ Million), 2019-2028
Table 20: United States Buy Now Pay Later - Gross Merchandise Value by POS Channel (US$ Million), 2019-2028
Table 21: United States Buy Now Pay Later Retail Shopping - Apparel, Footwear & Accessories - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 22: United States Buy Now Pay Later Retail Shopping - Consumer Electronics - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 23: United States Buy Now Pay Later Retail Shopping - Toys, Kids, and Babies - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 24: United States Buy Now Pay Later Retail Shopping - Jewelry - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 25: United States Buy Now Pay Later Retail Shopping - Sporting Goods - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 26: United States Buy Now Pay Later Retail Shopping - Entertainment & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 27: United States Buy Now Pay Later Retail Shopping - Others - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 28: United States Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 29: United States Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 30: United States Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 31: United States Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 32: United States Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 33: United States Buy Now Pay Later Retail Shopping Home Improvement - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 34: United States Buy Now Pay Later Travel/Entertainment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 35: United States Buy Now Pay Later Travel/Entertainment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 36: United States Buy Now Pay Later Travel/Entertainment - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 37: United States Buy Now Pay Later Service - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 38: United States Buy Now Pay Later Service- Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 39: United States Buy Now Pay Later Service - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 40: United States Buy Now Pay Later Automotive - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 41: United States Buy Now Pay Later Automotive - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 42: United States Buy Now Pay Later Automotive - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 43: United States Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 44: United States Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 45: United States Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 46: United States Buy Now Pay Later Groceries - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 47: United States Buy Now Pay Later Groceries - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 48: United States Buy Now Pay Later Groceries - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 49: United States Buy Now Pay Later by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 50: United States Buy Now Pay Later by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 51: United States Buy Now Pay Later by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 52: United States Buy Now Pay Later by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 53: United States Buy Now Pay Later by Income Level - Tire 1 - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 54: United States Buy Now Pay Later by Income Level - Tire 2 - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 55: United States Buy Now Pay Later by Income Level - Tire 3 - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028

 

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