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ブラジルの後払いビジネスと投資機会データブック BNPL市場規模、エンドユーザー部門、市場シェア、製品分析、ビジネスモデル、人口統計に関する75以上のKPI - 2023年第2四半期最新版


Brazil Buy Now Pay Later Business and Investment Opportunities Databook 75+ KPIs on BNPL Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics - Q2 2023 Update

PayNXT360によると、ブラジルのBNPL決済は年率21.3%成長し、2023年には62億米ドルに達すると予想されている。 ブラジルのBNPL業界の中長期的な成長ストーリーは依然として力強い。BNPL決済の導入は予測期間中... もっと見る

 

 

出版社 出版年月 電子版価格 ページ数 言語
PayNXT360
ペイネクスト360
2023年8月25日 US$1,900
シングルユーザライセンス
ライセンス・価格情報・注文方法はこちら
87 英語

 

サマリー

PayNXT360によると、ブラジルのBNPL決済は年率21.3%成長し、2023年には62億米ドルに達すると予想されている。

ブラジルのBNPL業界の中長期的な成長ストーリーは依然として力強い。BNPL決済の導入は予測期間中に着実に成長し、2023~2028年のCAGRは13.7%を記録すると予想される。ブラジルのBNPL商品総額は2022年の51億米ドルから増加し、2028年には118億米ドルに達する。

ブラジルのBNPL決済産業は、eコマースの普及率上昇に支えられ、過去4四半期に力強い成長を記録している。

ブラジルには、すでに確立された分割払いのエコシステムがある。ほとんどの消費者は、特に高額商品の購入のために、購買力を高めるためにクレジットカードを採用している。しかし、正規雇用の不足と年金手数料の高騰により、多くのブラジ ル人は銀行口座を持っていない。国民の大半がクレジットカードを利用できないため、ブラジルではここ数年、後払い方式が最大の勝者となっている。

インフレと生活費高騰の中、消費者の間でBNPLスキームの採用は大幅に急増すると予想される。強固なデジタル・インフラとPixシステムとBNPLスキームの統合も、今後3~4年の業界の成長モメンタムを促進すると予想される。その結果、PayNXT360はブラジルの短中期的な視点から、このセクターの堅調な成長見通しを維持している。

BNPLスキームをPixプラットフォームに統合することで、ブラジルでの取引量が増加すると予想される

ブラジル中央銀行は2022年11月にリアルタイム決済のPixを開始した。開始以来、ブラジルのデジタル決済エコシステムは力強い成長を記録している。革新的なPixプラットフォームの成長をさらに加速させるため、中央銀行はGuaranteed Pixなどの新機能を絶えず導入している。
この新機能により、フィンテック企業や銀行機関は、12回から24回の無利息分割払いで返済される即時支払いの信用を得ることができる。これはBNPLスキームとよく似ている。Addiのようなプロバイダーは、電子商取引での購入に無利息のPix分割払いを提供し始めている。BNPLのPixプラットフォームへの統合により、今後3~4年間で、ブラジルにおけるBNPLの取引量が加速すると予想される。

PayNXT360 は、Guaranteed Pix が加盟店の取引コストを引き下げるため、より多くの小売業者が、さまざまな BNPL オプションという形で柔軟な支払いスキームを顧客に提供し始めると予想している。これにより、消費者の間で高まっているBNPLサービスに対する需要も補完され、ブラジルのBNPL業界全体の成長が促進されるでしょう。

BNPL新興企業は、顧客体験の向上と技術プラットフォームの強化のため、資金調達ラウンドを実施している。

ブラジルのBNPL領域で競争が激化する中、同市場で事業を展開するフィンテック企業や新興企業は、ユーザーへの革新的な体験をさらに生み出すと同時に、プラットフォーム・サービスを強化するため、資金調達ラウンドを実施している。例えば
- 2022年9月、ブラジルを拠点とするフィンテックのPagaleveは、セールスフォース・ベンチャーズが主導するシリーズA資金調達ラウンドで2500万米ドルを調達したと発表した。この資金調達ラウンドには、Founder Collective、Janeiro Energy、OIF Venturesなども参加している。
- フィンテック企業はB2B2Cのビジネスモデルで運営されており、主にeコマース市場に焦点を当てている。同社がターゲットとしているのは、ブラジルで正規の銀行システムから取り残され、クレジットカード商品へのアクセスが困難な消費者である。
- 今回の資金調達により、同社は顧客体験を向上させるとともに、加盟店ネットワークを強化することを目指している。2022年末までに、加盟店ネットワークを500から1,000に増やす計画だ。

BNPLスキームがブラジル人の間で需要が高まっていることから、PayNXT360は、BNPL分野で事業を展開する新興企業を含む、より多くのフィンテック企業が短中期的な観点から資金調達ラウンドを実施すると予想している。

BNPLスキームは、ブラジルのPix決済統合によりオフライン市場での存在感を高めている。

ブラジルではパンデミックによる規制が緩和された。その結果、消費者が実店舗で買い物を済ませるようになったため、BNPLプロバイダーはオフライン分野での成長も狙っている。このため、今後3~4年間はオフライン・セグメントの市場成長が見込まれる。

しかし、BNPLスキームがPix決済システムに統合されたことで、この決済方法が全国の小売店で利用できるようになった。これにより、オフライン・カテゴリーの取引量と取引額が大幅に増加し、短期・中期的な観点からブラジルの業界全体の成長が促進される。

本レポートは、Buy Now Pay Later(BNPL)業界の詳細なデータ中心の分析を提供し、様々な小売カテゴリーにおける市場機会とリスクを網羅しています。国レベルで75以上のKPIを掲載し、BNPL市場のダイナミクス、市場規模および予測、市場シェア統計を包括的に理解することができます。

ビジネスモデルのタイプ、販売チャネル(オフラインとオンライン)、流通モデル別に市場機会を分類しています。さらに、ブラジルの消費者行動と小売支出動向のスナップショットも提供しています。金額と数量の両方のKPIは、最終市場のダイナミクスを深く理解するのに役立ちます。

PayNXT360の調査手法は業界のベストプラクティスに基づいています。独自の分析プラットフォームを活用した偏りのない分析により、新たなビジネスチャンスや投資市場に関する詳細な見解を提供します。


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目次

1 About this Report
1.1 Summary
1.2 Methodology
1.3 BNPL Definitions
1.4 Disclaimer

2 Brazil Buy Now Pay Later Industry Attractiveness
2.1 Brazil Buy Now Pay Later - Gross Merchandise Value Trend Analysis, 2019-2028
2.2 Brazil Buy Now Pay Later - Average Value Per Transaction Trend Analysis, 2019-2028
2.3 Brazil Buy Now Pay Later - Transaction Volume Trend Analysis, 2019-2028
2.4 Brazil Buy Now Pay Later Market Share Analysis by Key Players

3 Brazil Buy Now Pay Later Operational KPIs
3.1 Buy Now Pay Later Revenues, 2019 - 2028
3.2 Buy Now Pay Later Share by Revenue Segments
3.2.1 Buy Now Pay Later Revenue by Merchant Commission, 2019 - 2028
3.2.2 Buy Now Pay Later Revenue by Missed Payment Fee Revenue, 2019 - 2028
3.2.3 Buy Now Pay Later Revenue by Pay Now & Other Income, 2019 - 2028
3.3 Buy Now Pay Later Active Consumer Base, 2019 - 2028
3.4 Buy Now Pay Later Bad Debt, 2020 - 2024 - 2028

4 Buy Now Pay Later Spend Analysis by Business Model, 2022 vs 2028
4.1 Buy Now Pay Later Two party, 2019 - 2028
4.2 Buy Now Pay Later Third party, 2019 - 2028

5 Buy Now Pay Later Spend Analysis by Purpose, 2022 vs 2028
5.1 Buy Now Pay Later Convenience, 2019 - 2028
5.2 Buy Now Pay Later Credit, 2019 - 2028

6 Buy Now Pay Later Spend Analysis by Merchant ecosystem, 2022 vs 2028
6.1 Buy Now Pay Later by Open loop system, 2019 - 2028
6.2 Buy Now Pay Later by Closed loop system, 2019 - 2028

7 Buy Now Pay Later Spend Analysis by Distribution Model, 2022 vs 2028
7.1 Buy Now Pay Later by Standalone, 2019 - 2028
7.2 Buy Now Pay Later by Banks & Payment Service Providers, 2019 - 2028
7.3 Buy Now Pay Later by Marketplaces, 2019 - 2028

8 Brazil Buy Now Pay Later Spend Analysis by Channel
8.1 Buy Now Pay Later Market Share by Channel, 2019 - 2028
8.2 Buy Now Pay Later Online Channel Market Size and Forecast, 2019 - 2028
8.3 Buy Now Pay Later POS Channel Market Size and Forecast, 2019 - 2028

9 Brazil Buy Now Pay Later Snapshot by End-Use Sector
9.1 Buy Now Pay Later Market Share by End-Use Sector - Emerging Avenues and Future Growth Prospects
9.2 Buy Now Pay Later Sales Uplift by End-Use Segment
9.3 Buy Now Pay Later Share by Retail Product Category
9.4 Brazil Buy Now Pay Later Retail Shopping - Apparel, Footwear & Accessories - Gross Merchandise Value Trend Analysis, 2019-2028
9.5 Brazil Buy Now Pay Later Retail Shopping - Consumer Electronics - Gross Merchandise Value Trend Analysis, 2019-2028
9.6 Brazil Buy Now Pay Later Retail Shopping - Toys, Kids, and Babies - Gross Merchandise Value Trend Analysis, 2019-2028
9.7 Brazil Buy Now Pay Later Retail Shopping - Jewellery - Gross Merchandise Value Trend Analysis, 2019-2028
9.8 Brazil Buy Now Pay Later Retail Shopping - Sporting Goods - Gross Merchandise Value Trend Analysis, 2019-2028
9.9 Brazil Buy Now Pay Later Retail Shopping - Entertainment & Gaming - Gross Merchandise Value Trend Analysis, 2019-2028
9.10 Brazil Buy Now Pay Later Retail Shopping - Others - Gross Merchandise Value Trend Analysis, 2019-2028

10 Brazil Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2019 - 2028
10.1 Brazil Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis, 2019-2028
10.2 Brazil Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis, 2019-2028
10.3 Brazil Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis, 2019-2028

11 Brazil Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2019 - 2028
11.1 Brazil Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028
11.2 Brazil Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis, 2019-2028
11.3 Brazil Buy Now Pay Later Home Improvement - Transaction Volume Trend Analysis, 2019-2028

12 Brazil Buy Now Pay Later in Travel/Entertainment: Market Size and Forecast, 2019 - 2028
12.1 Brazil Buy Now Pay Later Travel/Entertainment - Gross Merchandise Value Trend Analysis, 2019-2028
12.2 Brazil Buy Now Pay Later Travel/Entertainment - Average Value Per Transaction Trend Analysis, 2019-2028
12.3 Brazil Buy Now Pay Later Travel/Entertainment - Transaction Volume Trend Analysis, 2019-2028

13 Brazil Buy Now Pay Later in Service: Market Size and Forecast, 2019 - 2028
13.1 Brazil Buy Now Pay Later Service - Gross Merchandise Value Trend Analysis, 2019-2028
13.2 Brazil Buy Now Pay Later Service - Average Value Per Transaction Trend Analysis, 2019-2028
13.3 Brazil Buy Now Pay Later Service - Transaction Volume Trend Analysis, 2019-2028

14 Brazil Buy Now Pay Later in Automotive: Market Size and Forecast, 2019 - 2028
14.1 Brazil Buy Now Pay Later Automotive - Gross Merchandise Value Trend Analysis, 2019-2028
14.2 Brazil Buy Now Pay Later Automotive - Average Value Per Transaction Trend Analysis, 2019-2028
14.3 Brazil Buy Now Pay Later Automotive - Transaction Volume Trend Analysis, 2019-2028

15 Brazil Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2019 - 2028
15.1 Brazil Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2019-2028
15.2 Brazil Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis, 2019-2028
15.3 Brazil Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis, 2019-2028

16 Brazil Buy Now Pay Later in Groceries: Market Size and Forecast, 2019 - 2028
16.1 Brazil Buy Now Pay Later Groceries - Gross Merchandise Value Trend Analysis, 2019-2028
16.2 Brazil Buy Now Pay Later Groceries - Average Value Per Transaction Trend Analysis, 2019-2028
16.3 Brazil Buy Now Pay Later Groceries - Transaction Volume Trend Analysis, 2019-2028

17 Brazil Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
17.1 Buy Now Pay Later Spend Share by Age Group
17.1.1 Brazil Buy Now Pay Later by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2019-2028
17.1.2 Brazil Buy Now Pay Later by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2019-2028
17.1.3 Brazil Buy Now Pay Later by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2019-2028
17.1.4 Brazil Buy Now Pay Later by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2019-2028
17.2 Buy Now Pay Later Share by Income
17.2.1 Brazil Buy Now Pay Later by Income Level - Tire 1 - Gross Merchandise Value Trend Analysis, 2019-2028
17.2.2 Brazil Buy Now Pay Later by Income Level - Tire 2 - Gross Merchandise Value Trend Analysis, 2019-2028
17.2.3 Brazil Buy Now Pay Later by Income Level - Tire 3 - Gross Merchandise Value Trend Analysis, 2019-2028
17.3 Buy Now Pay Later Spend Share by Default Rate by Age Group
17.4 Buy Now Pay Later Gross Merchandise Value Share by Gender
17.5 Buy Now Pay Later Adoption Rationale

18 Further Reading
18.1 About PayNXT360
18.2 Related Research

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図表リスト

Table 1: Brazil Buy Now Pay Later - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 2: Brazil Buy Now Pay Later - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: Brazil Buy Now Pay Later - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 4: Brazil Buy Now Pay Later - Revenues (US$ Million), 2019-2028
Table 5: Brazil Buy Now Pay Later - Merchant Commission (US$ Million), 2019-2028
Table 6: Brazil Buy Now Pay Later - Missed Payment Fee Revenue (US$ Million), 2019-2028
Table 7: Brazil Buy Now Pay Later Pay Now & Other Income (US$ Million), 2019-2028
Table 8: Brazil Buy Now Pay Later - Active Consumer Base (Thousand), 2019-2028
Table 9: Brazil Buy Now Pay Later - Bad Debt (US$ Million), 2020-2024-2028
Table 10: Brazil Buy Now Pay Later - Two party (US$ Million), 2019-2028
Table 11: Brazil Buy Now Pay Later - Third party (US$ Million), 2019-2028
Table 12: Brazil Buy Now Pay Later - Convenience (US$ Million), 2019-2028
Table 13: Brazil Buy Now Pay Later - Credit (US$ Million), 2019-2028
Table 14: Brazil Buy Now Pay Later - Open loop system (US$ Million), 2019-2028
Table 15: Brazil Buy Now Pay Later - Closed loop system (US$ Million), 2019-2028
Table 16: Brazil Buy Now Pay Later - Standalone (US$ Million), 2019-2028
Table 17: Brazil Buy Now Pay Later - Banks & Payment Service Providers (US$ Million), 2019-2028
Table 18: Brazil Buy Now Pay Later - Marketplaces (US$ Million), 2019-2028
Table 19: Brazil Buy Now Pay Later - Gross Merchandise Value by Online Channel (US$ Million), 2019-2028
Table 20: Brazil Buy Now Pay Later - Gross Merchandise Value by POS Channel (US$ Million), 2019-2028
Table 21: Brazil Buy Now Pay Later Retail Shopping - Apparel, Footwear & Accessories - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 22: Brazil Buy Now Pay Later Retail Shopping - Consumer Electronics - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 23: Brazil Buy Now Pay Later Retail Shopping - Toys, Kids, and Babies - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 24: Brazil Buy Now Pay Later Retail Shopping - Jewelry - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 25: Brazil Buy Now Pay Later Retail Shopping - Sporting Goods - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 26: Brazil Buy Now Pay Later Retail Shopping - Entertainment & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 27: Brazil Buy Now Pay Later Retail Shopping - Others - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 28: Brazil Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 29: Brazil Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 30: Brazil Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 31: Brazil Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 32: Brazil Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 33: Brazil Buy Now Pay Later Retail Shopping Home Improvement - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 34: Brazil Buy Now Pay Later Travel/Entertainment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 35: Brazil Buy Now Pay Later Travel/Entertainment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 36: Brazil Buy Now Pay Later Travel/Entertainment - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 37: Brazil Buy Now Pay Later Service - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 38: Brazil Buy Now Pay Later Service- Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 39: Brazil Buy Now Pay Later Service - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 40: Brazil Buy Now Pay Later Automotive - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 41: Brazil Buy Now Pay Later Automotive - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 42: Brazil Buy Now Pay Later Automotive - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 43: Brazil Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 44: Brazil Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 45: Brazil Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 46: Brazil Buy Now Pay Later Groceries - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 47: Brazil Buy Now Pay Later Groceries - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 48: Brazil Buy Now Pay Later Groceries - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 49: Brazil Buy Now Pay Later by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 50: Brazil Buy Now Pay Later by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 51: Brazil Buy Now Pay Later by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 52: Brazil Buy Now Pay Later by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 53: Brazil Buy Now Pay Later by Income Level - Tire 1 - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 54: Brazil Buy Now Pay Later by Income Level - Tire 2 - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 55: Brazil Buy Now Pay Later by Income Level - Tire 3 - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028

 

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Summary

According to PayNXT360, BNPL payments in the Brazil are expected to grow by 21.3% on an annual basis to reach US$6.2 billion in 2023.

Medium to long term growth story of BNPL industry in Brazil remains strong. BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 13.7% during 2023-2028. The BNPL Gross Merchandise Value in the Brazil will increase from US$5.1 billion in 2022 to reach US$11.8 billion by 2028.

The BNPL payment industry in Brazil has recorded strong growth over the last four quarters, supported by increased ecommerce penetration.

Brazil already has a well-established installment payment ecosystem. Most consumers have adopted credit cards to boost their purchasing power, especially for higher-ticket purchases. However, the lack of formal employment and higher annuity fees has left many Brazilians underbanked. With the majority of the population lacking access to credit cards, buy now pay later schemes have turned out to be the biggest winner over the last few years in Brazil.

The adoption of BNPL schemes is expected to surge significantly among consumers amid the rising inflation and surging cost of living. The robust digital infrastructure and integration of the Pix system with BNPL schemes are also expected to drive growth momentum for the industry over the next three to four years. Consequently, PayNXT360 maintains a robust growth outlook for the sector from the short to medium-term perspective in Brazil.

Integrating BNPL schemes into the Pix platform is expected to drive transaction volume in Brazil

The Central Bank of Brazil launched Pix, the real-time payment method in November 2022. Since its launch, Brazil has recorded strong growth in its digital payments ecosystem. To further accelerate the growth of its innovative Pix platform, the Central Bank has been constantly introducing new features, such as Guaranteed Pix.
The new feature allows fintech firms and banking institutions to obtain credit for instant payments that are repaid in 12 to 24 interest-free installments. This is very much similar to the BNPL schemes. Providers such as Addi have started to offer interest-free Pix installments for e-commerce purchases. The integration of BNPL to the Pix platform is expected to accelerate BNPL transaction volume in Brazil over the next three to four years.

As Guaranteed Pix lowers the transaction costs for merchants, PayNXT360 expects more retailers to start providing their customers with a flexible payment scheme in the form of different BNPL options. This will also supplement the growing demand for BNPL services among consumers, subsequently driving the growth of the overall BNPL industry in Brazil.

BNPL startups are raising funding rounds to improve customer experience and strengthen the technology platform

Amid the rising competitive landscape in the Brazilian BNPL space, fintech firms and startups operating in the market are raising funding rounds to further create innovative experiences for their users, while also strengthening their platform services. For instance,
• In September 2022, Pagaleve, the Brazil-based fintech, announced that the firm had raised US$25 million in a Series A funding round, which has been led by Salesforce Ventures. Founder Collective, Janeiro Energy, OIF Ventures, and others, have also participated in the funding round.
• The fintech firm operates on a B2B2C business model and is largely focused on the e-commerce market. The target audience for the firm are consumers that are left out of the formal banking system and have trouble accessing credit card products in Brazil.
• With the new funding round, the firm aims to improve customer experience, while also boosting its merchant network. By the end of 2022, the firm plans to increase its merchant network from 500 to 1,000.

With BNPL schemes growing in demand among Brazilians, PayNXT360 expects more fintech firms, including startups operating in the BNPL space, to raise funding rounds from the short to medium-term perspective.

BNPL schemes are expanding their presence in the offline market with Pix payment integration in Brazil

The pandemic-infused restrictions have eased out in Brazil. As a result, BNPL providers are also targeting growth in the offline segment, as consumers head out to physical stores for completing their purchases. This is expected to drive market growth in the offline segment over the next three to four years.

However, the integration of BNPL schemes with the Pix payment system also ensures that the payment method is available for retail purchases across the country. This will drive significant transaction volume and value in the offline category, thereby driving the overall industry growth in Brazil from the short to medium-term perspective.

This report provides a detailed data centric analysis of Buy Now Pay Later (BNPL) industry, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of BNPL market dynamics, market size and forecast, and market share statistics.

It breaks down market opportunity by type of business model, sales channels (offline and online), and distribution models. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics in Brazil. KPIs in both value and volume term help in getting in-depth understanding of end market dynamics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.



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Table of Contents

1 About this Report
1.1 Summary
1.2 Methodology
1.3 BNPL Definitions
1.4 Disclaimer

2 Brazil Buy Now Pay Later Industry Attractiveness
2.1 Brazil Buy Now Pay Later - Gross Merchandise Value Trend Analysis, 2019-2028
2.2 Brazil Buy Now Pay Later - Average Value Per Transaction Trend Analysis, 2019-2028
2.3 Brazil Buy Now Pay Later - Transaction Volume Trend Analysis, 2019-2028
2.4 Brazil Buy Now Pay Later Market Share Analysis by Key Players

3 Brazil Buy Now Pay Later Operational KPIs
3.1 Buy Now Pay Later Revenues, 2019 - 2028
3.2 Buy Now Pay Later Share by Revenue Segments
3.2.1 Buy Now Pay Later Revenue by Merchant Commission, 2019 - 2028
3.2.2 Buy Now Pay Later Revenue by Missed Payment Fee Revenue, 2019 - 2028
3.2.3 Buy Now Pay Later Revenue by Pay Now & Other Income, 2019 - 2028
3.3 Buy Now Pay Later Active Consumer Base, 2019 - 2028
3.4 Buy Now Pay Later Bad Debt, 2020 - 2024 - 2028

4 Buy Now Pay Later Spend Analysis by Business Model, 2022 vs 2028
4.1 Buy Now Pay Later Two party, 2019 - 2028
4.2 Buy Now Pay Later Third party, 2019 - 2028

5 Buy Now Pay Later Spend Analysis by Purpose, 2022 vs 2028
5.1 Buy Now Pay Later Convenience, 2019 - 2028
5.2 Buy Now Pay Later Credit, 2019 - 2028

6 Buy Now Pay Later Spend Analysis by Merchant ecosystem, 2022 vs 2028
6.1 Buy Now Pay Later by Open loop system, 2019 - 2028
6.2 Buy Now Pay Later by Closed loop system, 2019 - 2028

7 Buy Now Pay Later Spend Analysis by Distribution Model, 2022 vs 2028
7.1 Buy Now Pay Later by Standalone, 2019 - 2028
7.2 Buy Now Pay Later by Banks & Payment Service Providers, 2019 - 2028
7.3 Buy Now Pay Later by Marketplaces, 2019 - 2028

8 Brazil Buy Now Pay Later Spend Analysis by Channel
8.1 Buy Now Pay Later Market Share by Channel, 2019 - 2028
8.2 Buy Now Pay Later Online Channel Market Size and Forecast, 2019 - 2028
8.3 Buy Now Pay Later POS Channel Market Size and Forecast, 2019 - 2028

9 Brazil Buy Now Pay Later Snapshot by End-Use Sector
9.1 Buy Now Pay Later Market Share by End-Use Sector - Emerging Avenues and Future Growth Prospects
9.2 Buy Now Pay Later Sales Uplift by End-Use Segment
9.3 Buy Now Pay Later Share by Retail Product Category
9.4 Brazil Buy Now Pay Later Retail Shopping - Apparel, Footwear & Accessories - Gross Merchandise Value Trend Analysis, 2019-2028
9.5 Brazil Buy Now Pay Later Retail Shopping - Consumer Electronics - Gross Merchandise Value Trend Analysis, 2019-2028
9.6 Brazil Buy Now Pay Later Retail Shopping - Toys, Kids, and Babies - Gross Merchandise Value Trend Analysis, 2019-2028
9.7 Brazil Buy Now Pay Later Retail Shopping - Jewellery - Gross Merchandise Value Trend Analysis, 2019-2028
9.8 Brazil Buy Now Pay Later Retail Shopping - Sporting Goods - Gross Merchandise Value Trend Analysis, 2019-2028
9.9 Brazil Buy Now Pay Later Retail Shopping - Entertainment & Gaming - Gross Merchandise Value Trend Analysis, 2019-2028
9.10 Brazil Buy Now Pay Later Retail Shopping - Others - Gross Merchandise Value Trend Analysis, 2019-2028

10 Brazil Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2019 - 2028
10.1 Brazil Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis, 2019-2028
10.2 Brazil Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis, 2019-2028
10.3 Brazil Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis, 2019-2028

11 Brazil Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2019 - 2028
11.1 Brazil Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028
11.2 Brazil Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis, 2019-2028
11.3 Brazil Buy Now Pay Later Home Improvement - Transaction Volume Trend Analysis, 2019-2028

12 Brazil Buy Now Pay Later in Travel/Entertainment: Market Size and Forecast, 2019 - 2028
12.1 Brazil Buy Now Pay Later Travel/Entertainment - Gross Merchandise Value Trend Analysis, 2019-2028
12.2 Brazil Buy Now Pay Later Travel/Entertainment - Average Value Per Transaction Trend Analysis, 2019-2028
12.3 Brazil Buy Now Pay Later Travel/Entertainment - Transaction Volume Trend Analysis, 2019-2028

13 Brazil Buy Now Pay Later in Service: Market Size and Forecast, 2019 - 2028
13.1 Brazil Buy Now Pay Later Service - Gross Merchandise Value Trend Analysis, 2019-2028
13.2 Brazil Buy Now Pay Later Service - Average Value Per Transaction Trend Analysis, 2019-2028
13.3 Brazil Buy Now Pay Later Service - Transaction Volume Trend Analysis, 2019-2028

14 Brazil Buy Now Pay Later in Automotive: Market Size and Forecast, 2019 - 2028
14.1 Brazil Buy Now Pay Later Automotive - Gross Merchandise Value Trend Analysis, 2019-2028
14.2 Brazil Buy Now Pay Later Automotive - Average Value Per Transaction Trend Analysis, 2019-2028
14.3 Brazil Buy Now Pay Later Automotive - Transaction Volume Trend Analysis, 2019-2028

15 Brazil Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2019 - 2028
15.1 Brazil Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2019-2028
15.2 Brazil Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis, 2019-2028
15.3 Brazil Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis, 2019-2028

16 Brazil Buy Now Pay Later in Groceries: Market Size and Forecast, 2019 - 2028
16.1 Brazil Buy Now Pay Later Groceries - Gross Merchandise Value Trend Analysis, 2019-2028
16.2 Brazil Buy Now Pay Later Groceries - Average Value Per Transaction Trend Analysis, 2019-2028
16.3 Brazil Buy Now Pay Later Groceries - Transaction Volume Trend Analysis, 2019-2028

17 Brazil Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
17.1 Buy Now Pay Later Spend Share by Age Group
17.1.1 Brazil Buy Now Pay Later by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2019-2028
17.1.2 Brazil Buy Now Pay Later by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2019-2028
17.1.3 Brazil Buy Now Pay Later by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2019-2028
17.1.4 Brazil Buy Now Pay Later by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2019-2028
17.2 Buy Now Pay Later Share by Income
17.2.1 Brazil Buy Now Pay Later by Income Level - Tire 1 - Gross Merchandise Value Trend Analysis, 2019-2028
17.2.2 Brazil Buy Now Pay Later by Income Level - Tire 2 - Gross Merchandise Value Trend Analysis, 2019-2028
17.2.3 Brazil Buy Now Pay Later by Income Level - Tire 3 - Gross Merchandise Value Trend Analysis, 2019-2028
17.3 Buy Now Pay Later Spend Share by Default Rate by Age Group
17.4 Buy Now Pay Later Gross Merchandise Value Share by Gender
17.5 Buy Now Pay Later Adoption Rationale

18 Further Reading
18.1 About PayNXT360
18.2 Related Research

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List of Tables/Graphs

Table 1: Brazil Buy Now Pay Later - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 2: Brazil Buy Now Pay Later - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: Brazil Buy Now Pay Later - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 4: Brazil Buy Now Pay Later - Revenues (US$ Million), 2019-2028
Table 5: Brazil Buy Now Pay Later - Merchant Commission (US$ Million), 2019-2028
Table 6: Brazil Buy Now Pay Later - Missed Payment Fee Revenue (US$ Million), 2019-2028
Table 7: Brazil Buy Now Pay Later Pay Now & Other Income (US$ Million), 2019-2028
Table 8: Brazil Buy Now Pay Later - Active Consumer Base (Thousand), 2019-2028
Table 9: Brazil Buy Now Pay Later - Bad Debt (US$ Million), 2020-2024-2028
Table 10: Brazil Buy Now Pay Later - Two party (US$ Million), 2019-2028
Table 11: Brazil Buy Now Pay Later - Third party (US$ Million), 2019-2028
Table 12: Brazil Buy Now Pay Later - Convenience (US$ Million), 2019-2028
Table 13: Brazil Buy Now Pay Later - Credit (US$ Million), 2019-2028
Table 14: Brazil Buy Now Pay Later - Open loop system (US$ Million), 2019-2028
Table 15: Brazil Buy Now Pay Later - Closed loop system (US$ Million), 2019-2028
Table 16: Brazil Buy Now Pay Later - Standalone (US$ Million), 2019-2028
Table 17: Brazil Buy Now Pay Later - Banks & Payment Service Providers (US$ Million), 2019-2028
Table 18: Brazil Buy Now Pay Later - Marketplaces (US$ Million), 2019-2028
Table 19: Brazil Buy Now Pay Later - Gross Merchandise Value by Online Channel (US$ Million), 2019-2028
Table 20: Brazil Buy Now Pay Later - Gross Merchandise Value by POS Channel (US$ Million), 2019-2028
Table 21: Brazil Buy Now Pay Later Retail Shopping - Apparel, Footwear & Accessories - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 22: Brazil Buy Now Pay Later Retail Shopping - Consumer Electronics - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 23: Brazil Buy Now Pay Later Retail Shopping - Toys, Kids, and Babies - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 24: Brazil Buy Now Pay Later Retail Shopping - Jewelry - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 25: Brazil Buy Now Pay Later Retail Shopping - Sporting Goods - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 26: Brazil Buy Now Pay Later Retail Shopping - Entertainment & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 27: Brazil Buy Now Pay Later Retail Shopping - Others - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 28: Brazil Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 29: Brazil Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 30: Brazil Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 31: Brazil Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 32: Brazil Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 33: Brazil Buy Now Pay Later Retail Shopping Home Improvement - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 34: Brazil Buy Now Pay Later Travel/Entertainment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 35: Brazil Buy Now Pay Later Travel/Entertainment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 36: Brazil Buy Now Pay Later Travel/Entertainment - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 37: Brazil Buy Now Pay Later Service - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 38: Brazil Buy Now Pay Later Service- Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 39: Brazil Buy Now Pay Later Service - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 40: Brazil Buy Now Pay Later Automotive - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 41: Brazil Buy Now Pay Later Automotive - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 42: Brazil Buy Now Pay Later Automotive - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 43: Brazil Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 44: Brazil Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 45: Brazil Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 46: Brazil Buy Now Pay Later Groceries - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 47: Brazil Buy Now Pay Later Groceries - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 48: Brazil Buy Now Pay Later Groceries - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 49: Brazil Buy Now Pay Later by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 50: Brazil Buy Now Pay Later by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 51: Brazil Buy Now Pay Later by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 52: Brazil Buy Now Pay Later by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 53: Brazil Buy Now Pay Later by Income Level - Tire 1 - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 54: Brazil Buy Now Pay Later by Income Level - Tire 2 - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 55: Brazil Buy Now Pay Later by Income Level - Tire 3 - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028

 

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