米国調査会社ナビガントリサーチ（Navigant Research）の調査レポート「世界のスマートホームハブの市場分析と予測：スマ―トホームで通信を可能にするハブ、スマートスピーカ、家電、ルータ、スマートテレビ」は、スマートホームでの機器の相互的な利用を促す主要な製品カテゴリーについて記載している。スマートホームハブ、スマートスピーカ、スマート家電、ルータ、スマートテレビなどについてや、市場促進要因と阻害要因、動向について記載している。2028年までの世界市場予測を機器タイプ毎や地域毎に予測している。

One of the most fundamental issues in the smart home is the fragmentation of different products and communicating technologies. This fragmentation has led to a lack of interoperability among devices in the home. Smart home hubs have bridged this gap to create a better smart home user experience. However, hubs have become a necessary evil for enabling better smart home functionality, and these devices often serve little purpose outside of creating interoperability.

As component prices have declined and the market sees increased consolidation around a few communicating technologies, manufacturers are embedding the technology associated with hubs into existing product portfolios. These moves create fewer barriers, provide a better user experience for consumers, and enable vendors to own the customer experience around the smart home. Smart home hubs are eliminating the need for smart home hubs in their current form, decreasing barriers to entry for consumers, increasing interoperability between products, creating smarter homes, and creating a new meaning for the term smart devices. However, broader issues such as consumers’ concerns surrounding cybersecurity and manufacturers’ uncertainty about ROI when building Internet of Things (IoT) products hold back some manufacturers from fully embracing this trend.