COVID-19によるインパクト分析を行ったプレシプティブ・アナリティクス市場:コンポーネント、アプリケーション(顧客維持・エンゲージメント、パーソナライズド・レコメンデーション)、デプロイメント・モード、組織規模、垂直方向、能力、地域別 - 2026年までの世界予測Prescriptive Analytics Market with COVID-19 Impact Analysis by Component, Application (Customer Retention and Engagement and Personalized Recommendation), Deployment Mode, Organization Size, Vertical, Capability, and Region - Global Forecast to 2026 プリスクリプティブ・アナリティクスの市場規模は、2021年の49億米ドルから2026年には143億米ドルに成長し、予測期間中の年平均成長率(CAGR)は24.0%となる見込みです。企業によるマーケティング・広告活動への... もっと見る
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サマリープリスクリプティブ・アナリティクスの市場規模は、2021年の49億米ドルから2026年には143億米ドルに成長し、予測期間中の年平均成長率(CAGR)は24.0%となる見込みです。企業によるマーケティング・広告活動への支出の増加、市場を牽引するカスタマー・インテリジェンスの状況変化、顧客チャネルの急増などの様々な要因が、プリスクリプティブ・アナリティクスのソリューションやサービスの採用を促進すると予想されます。プリスクリプティブ・アナリティクスは、データを総合的に分析し、与えられたパラメータの下で多数の選択肢の中から最良の結果を導き出す、アナリティクスの先進的な形態です。この高度な技術は、機械学習、人工知能、数理科学、複数の計算モデル化手順などのツールや技術を組み合わせて、次に取るべき行動を予測します。この技術は、将来のシナリオを予測し、時間の経過とともに発生する可能性のある様々な結果を予測することができます。プリスクリプティブ・アナリティクス技術は、記述的な分析アルゴリズムと予測的な分析アルゴリズムの両方を活用し、企業がほぼリアルタイムで迅速かつ実用的な意思決定を行えるよう支援します。待望の自動運転車は、将来の道を切り開く処方的分析技術の最たる例です。 予測期間中に最も高いCAGRを示すのはクラウド・セグメント 導入形態別に見ると、プリスクリプティブアナリティクス市場はオンプレミスとクラウドに分けられます。予測期間中、クラウドの展開モードのCAGRが最も大きくなると予測されています。多くの組織がプライベートクラウドまたはパブリッククラウドに移行していることから、プリスクリプティブ・アナリティクス・ソリューション・プロバイダーは、顧客向けのクラウドベースのプリスクリプティブ・ソリューションに注力しています。IBM Corporation、Ayata、Qual Metrixなどのクラウドベースのソリューションおよびサービスプロバイダーは、オンプレミスのアプリケーションをクラウドに組み込むクラウドソフトウェアの開発に注力しています。 予測期間中、中小企業セグメントのCAGRが高くなる プリスクリプティブ・アナリティクス市場は、組織規模別に大企業と中小企業に分類されています。中小企業の市場は、予測期間中に高いCAGRを記録すると予想されています。これらの企業は、プリスクリプティブ・アナリティクス・ソリューションをいち早く採用しています。中小企業は、ITインフラが多様で複雑な性質を持っているため、セキュリティを効果的に管理するという面倒な作業に直面しています。 地域別では、APACが予測期間中に最も高いCAGRを記録 APACは、予測期間中に良好なペースで成長すると予想されています。APACでは、脅威が増え続けていることから、セキュリティ支出が大幅に増加しています。高度なサイバー攻撃を管理・軽減するためには、従来の方法ではもはや十分ではありません。そのため、この地域のプリスクリプティブ・アナリティクスのベンダーは、自社の製品ラインに関連するイノベーションに注力しています。中国、インド、オーストラリアは、プリスクリプト・アナリティクス市場において十分な成長機会を示しています。 プライマリの内訳 プリスクリプトアナリティクス市場で活動する様々な主要組織のCEO(最高経営責任者)、イノベーションおよびテクノロジーディレクター、システムインテグレーター、およびエグゼクティブへの詳細なインタビューを実施しました。 企業別に見るとティアI:35%、ティアII:45%、ティアIII:20 呼称別CレベルエグゼキュティブCレベルエグゼクティブ:35%、Dレベルエグゼクティブ:25%、マネージャー:40 地域別APAC:25%、欧州:30%、北米:30%、MEA:10%、ラテンアメリカ:5 本レポートでは、プリスクリプティブ・アナリティクスのソリューションやサービスを提供する主要企業の調査を行っています。世界のプリスクリプティブ・アナリティクス市場における主要ベンダーを紹介しています。世界のプリスクリティブ・アナリティクス市場の主要ベンダーには、IBM(米国)、Microsoft(米国)、Salesforce(米国)、SAP(ドイツ)、SAS Institute(米国)、Talend(米国)、FICO(米国)、Ayata(米国)、Altair(米国)、Alteryx(米国)、Tibco(米国)、Sisense(米国)、Infor(米国)などがあります。 調査範囲 この市場調査では、セグメントを超えてプリスクリプティブアナリティクス市場をカバーしています。コンポーネント、展開モード、組織規模、アプリケーション、垂直方向、地域など、さまざまなセグメントにおける市場規模と成長の可能性を推定することを目的としています。このレポートには、市場の主要プレーヤーの詳細な競合分析が含まれており、会社概要、製品や事業提供に関連する重要な見解、最近の開発状況、主要な市場戦略などが示されています。 本レポートを購入する主なメリット 本レポートは、この市場のリーダー/新規参入者に、全体のプリスクリプト・アナリティクス市場とそのサブセグメントの収益数値の最も近い近似値に関する情報を提供するでしょう。このレポートは、ステークホルダーが競争状況を理解し、ビジネスの位置づけや適切な市場参入戦略を計画するためのより良い洞察を得るのに役立ちます。また、ステークホルダーが市場の脈動を理解するのに役立ち、主要な市場のドライバー、阻害要因、課題、および機会に関する情報を提供します。
SummaryThe prescriptive analytics market size to grow from USD 4.9 billion in 2021 to USD 14.3 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 24.0% during the forecast period. Various factors such as increasing spending on marketing and advertising activities by enterprises, changing landscape of customer intelligence to drive the market, and proliferation of customer channels are expected to drive the adoption of prescriptive analytics solutions and services. Table of Contents
1 INTRODUCTION 26
1.1 INTRODUCTION TO COVID-19 26 1.2 COVID-19 HEALTH ASSESSMENT 26 FIGURE 1 COVID-19: THE GLOBAL PROPAGATION 26 FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 27 1.3 COVID-19 ECONOMIC ASSESSMENT 28 FIGURE 3 REVISED GDP FORECASTS FOR SELECT G20 COUNTRIES IN 2020 28 1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT 29 FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY 29 FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY 30 1.4 OBJECTIVES OF THE STUDY 31 1.5 MARKET DEFINITION 32 1.5.1 INCLUSIONS AND EXCLUSIONS 32 1.6 MARKET SCOPE 33 FIGURE 6 PRESCRIPTIVE ANALYTICS MARKET: MARKET SEGMENTATION 33 1.6.1 REGIONAL SCOPE 34 1.6.2 YEARS CONSIDERED FOR THE STUDY 34 1.7 CURRENCY CONSIDERED 35 TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2018–2020 35 1.8 STAKEHOLDERS 35 1.9 SUMMARY OF CHANGES 35 2 RESEARCH METHODOLOGY 37 2.1 RESEARCH DATA 37 FIGURE 7 PRESCRIPTIVE ANALYTICS MARKET: RESEARCH DESIGN 37 2.1.1 SECONDARY DATA 38 2.1.2 PRIMARY DATA 38 TABLE 2 PRIMARY INTERVIEWS 39 2.1.2.1 Breakup of primary profiles 39 FIGURE 8 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION 39 2.1.2.2 Key insights of industry experts 40 2.2 MARKET BREAKUP AND DATA TRIANGULATION 41 FIGURE 9 DATA TRIANGULATION 41 2.3 MARKET SIZE ESTIMATION 42 FIGURE 10 PRESCRIPTIVE ANALYTICS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 42 2.3.1 TOP-DOWN APPROACH 42 2.3.2 BOTTOM-UP APPROACH 43 FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES OF THE PRESCRIPTIVE ANALYTICS MARKET 43 FIGURE 12 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL SOLUTIONS/SERVICES OF THE PRESCRIPTIVE ANALYTICS MARKET 44 FIGURE 13 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOFTWARE/SERVICES OF THE PRESCRIPTIVE ANALYTICS MARKET 45 FIGURE 14 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 3, BOTTOM-UP (DEMAND SIDE): PRODUCTS/SOLUTIONS/SERVICES SOLD AND THEIR AVERAGE SELLING PRICE 46 2.4 MARKET FORECAST 47 TABLE 3 FACTOR ANALYSIS 47 2.5 COMPANY EVALUATION MATRIX METHODOLOGY 48 FIGURE 15 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE 48 2.6 STARTUP/SME EVALUATION MATRIX METHODOLOGY 49 FIGURE 16 STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE 49 2.7 ASSUMPTIONS FOR THE STUDY 50 2.8 LIMITATIONS OF THE STUDY 51 3 EXECUTIVE SUMMARY 52 TABLE 4 PRESCRIPTIVE ANALYTICS MARKET SIZE AND GROWTH, 2015–2020 (USD MILLION, Y-O-Y%) 53 TABLE 5 PRESCRIPTIVE ANALYTICS MARKET SIZE AND GROWTH RATE, 2021–2026 (USD MILLION, Y-O-Y%) 53 FIGURE 17 BY COMPONENT, SOFTWARE SEGMENT TO ACHIEVE A LARGER MARKET SIZE IN 2021 53 FIGURE 18 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR A LARGER MARKET SHARE IN 2021 54 FIGURE 19 SUPPLY CHAIN MANAGEMENT APPLICATION TO DOMINATE THE MARKET IN 2021 54 FIGURE 20 ON-PREMISES DEPLOYMENT TO LEAD THE MARKET IN 2021 54 FIGURE 21 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR A LARGER MARKET SHARE IN 2021 55 FIGURE 22 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO ACCOUNT FOR THE LARGEST MARKET SIZE IN 2021 55 FIGURE 23 NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SHARE IN 2021 56 4 PREMIUM INSIGHTS 57 4.1 ATTRACTIVE OPPORTUNITIES IN THE PRESCRIPTIVE ANALYTICS MARKET 57 FIGURE 24 INCREASING ADOPTION OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING TECHNOLOGIES TO BOOST THE MARKET GROWTH 57 4.2 PRESCRIPTIVE ANALYTICS MARKET, BY VERTICAL 58 FIGURE 25 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO LEAD THE MARKET BY 2026 58 4.3 PRESCRIPTIVE ANALYTICS MARKET, BY REGION 58 FIGURE 26 NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SHARE IN 2020 58 4.4 PRESCRIPTIVE ANALYTICS MARKET, BY SOLUTION AND VERTICAL 59 FIGURE 27 RISK MANAGEMENT AND BANKING, FINANCIAL SERVICES, AND INSURANCE SEGMENTS TO ACCOUNT FOR THE LARGEST MARKET SHARES IN 2021 59 5 MARKET OVERVIEW 60 5.1 INTRODUCTION 60 5.2 MARKET DYNAMICS 60 FIGURE 28 PRESCRIPTIVE ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 61 5.2.1 DRIVERS 61 5.2.1.1 Emergence of advanced technologies, such as big data and IoT 61 5.2.1.2 Rise in popularity of real-time accessibility of data for efficient business operations 62 5.2.2 RESTRAINTS 62 5.2.2.1 Complex analytical workflow 62 5.2.2.2 Dynamic nature of data 62 5.2.3 OPPORTUNITIES 62 5.2.3.1 Overcoming the lacunae of traditional business intelligence tools 62 5.2.3.2 Growing investment in big data infrastructure across geographies 63 5.2.3.3 Rise in cyber-crimes and need for crime prediction and prevention 63 5.2.4 CHALLENGES 64 5.2.4.1 Lack of advanced analytical knowledge among the workforce 64 5.2.4.2 Diversity of data models based on business needs 64 5.2.4.3 Reluctance to adopt advanced analytical technology 64 6 INDUSTRY TRENDS 65 6.1 INTRODUCTION 65 6.2 EVOLUTION 65 FIGURE 29 EVOLUTION OF PRESCRIPTIVE ANALYTICS MARKET 65 6.3 VALUE CHAIN ANALYSIS 67 FIGURE 30 PRESCRIPTIVE ANALYTICS MARKET: VALUE CHAIN ANALYSIS 67 6.4 CASE STUDY ANALYSIS 68 6.4.1 CASE STUDY 1: A BUILDING PRODUCTS MANUFACTURER SEES USD 5 MILLION IN ANNUAL VALUE WITH RIVER LOGIC 68 6.4.2 CASE STUDY 2: LOGI REPORT TO IMPROVE MORTGAGE OPERATIONS 69 6.4.3 CASE STUDY 3: TIBCO'S AGILE TECHNOLOGY ALLOWS CARGOSMART TO FACILITATE CUSTOMERS 69 6.4.4 CASE STUDY 4: IBM DRIVING INNOVATION IN BULK TANKER TRANSPORTATION WITH ADVANCED ANALYTICS AND OPTIMIZATION 70 6.4.5 CASE STUDY 5: ALTAIR VISUAL ANALYTICS IS THE CORE ELEMENT IN THE FLEXTRADE SECURITIES TRADING PLATFORM 70 6.5 PRESCRIPTIVE ANALYTICS USE CASES 71 6.5.1 INTRODUCTION 71 6.5.2 TRAVEL AND TRANSPORTATION OPTIMIZATION 71 6.5.3 OIL PRODUCTION THROUGH FRACKING 71 6.5.4 IMPROVING THE HEALTHCARE INDUSTRY 71 6.5.5 GOOGLE’S SELF-DRIVEN CAR 72 6.6 PATENT ANALYSIS 72 6.6.1 METHODOLOGY 72 6.6.2 DOCUMENT TYPE 72 TABLE 6 PATENTS FILED, 2018–2021 72 6.6.3 INNOVATION AND PATENT APPLICATIONS 72 FIGURE 31 TOTAL NUMBER OF PATENTS GRANTED IN A YEAR, 2018-2021 73 6.6.3.1 Top applicants 73 FIGURE 32 TOP TEN COMPANIES WITH THE HIGHEST NUMBER OF PATENT APPLICATIONS, 2018–2021 73 TABLE 7 TOP TEN PATENT OWNERS (US) IN THE PRESCRIPTIVE ANALYTICS MARKET, 2018-2021 74 6.7 PRICING MODEL ANALYSIS 74 6.8 TECHNOLOGY ANALYSIS 75 6.8.1 ARTIFICIAL INTELLIGENCE, MACHINE LEARNING, AND PRESCRIPTIVE ANALYTICS 75 6.8.2 CLOUD COMPUTING AND PRESCRIPTIVE ANALYTICS 75 6.8.3 ANALYTICS AND PRESCRIPTIVE ANALYTICS 75 6.8.4 IOT AND PRESCRIPTIVE ANALYTICS 75 6.9 PORTER’S FIVE FORCES ANALYSIS 76 FIGURE 33 PRESCRIPTIVE ANALYTICS MARKET: PORTER’S FIVE FORCES ANALYSIS 76 TABLE 8 PRESCRIPTIVE ANALYTICS MARKET: PORTER’S FIVE FORCES ANALYSIS 76 6.9.1 THREAT OF NEW ENTRANTS 77 6.9.2 THREAT OF SUBSTITUTES 77 6.9.3 BARGAINING POWER OF SUPPLIERS 77 6.9.4 BARGAINING POWER OF BUYERS 77 6.9.5 INTENSITY OF COMPETITIVE RIVALRY 77 6.10 REGULATORY IMPLICATIONS 78 6.10.1 GENERAL DATA PROTECTION REGULATION 78 6.10.2 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT OF 1996 78 6.10.3 BASEL COMMITTEE ON BANKING SUPERVISION 239 COMPLIANCE 79 6.10.4 SARBANES-OXLEY ACT OF 2002 79 7 PRESCRIPTIVE ANALYTICS MARKET, BY COMPONENT 80 7.1 INTRODUCTION 81 TABLE 9 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION) 81 TABLE 10 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 81 FIGURE 34 SOFTWARE COMPONENT IS EXPECTED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 81 7.2 SOFTWARE 82 TABLE 11 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 82 TABLE 12 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 82 7.3 SERVICES 83 TABLE 13 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION) 83 TABLE 14 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION) 83 7.3.1 PROFESSIONAL SERVICES 84 TABLE 15 PROFESSIONAL SERVICES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 84 TABLE 16 PROFESSIONAL SERVICES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 84 7.3.2 MANAGED SERVICES 85 TABLE 17 MANAGED SERVICES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 85 TABLE 18 MANAGED SERVICES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 85 8 PRESCRIPTIVE ANALYTICS MARKET ANALYSIS, BY APPLICATION 86 8.1 INTRODUCTION 87 TABLE 19 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION) 87 TABLE 20 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION) 87 FIGURE 35 RISK MANAGEMENT APPLICATION IS ESTIMATED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 88 8.2 RISK MANAGEMENT 88 TABLE 21 RISK MANAGEMENT MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 88 TABLE 22 RISK MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 89 8.3 OPERATIONS MANAGEMENT 89 TABLE 23 OPERATION MANAGEMENT MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 89 TABLE 24 OPERATION MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 90 8.4 REVENUE MANAGEMENT 90 TABLE 25 REVENUE MANAGEMENT MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 90 TABLE 26 REVENUE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 91 8.5 NETWORK MANAGEMENT 91 TABLE 27 NETWORK MANAGEMENT MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 91 TABLE 28 NETWORK MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 92 8.6 SUPPLY CHAIN MANAGEMENT 92 TABLE 29 SUPPLY CHAIN MANAGEMENT MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 92 TABLE 30 SUPPLY CHAIN MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 93 8.7 WORKFORCE MANAGEMENT 93 TABLE 31 WORKFORCE MANAGEMENT MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 93 TABLE 32 WORKFORCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 94 8.8 OTHER APPLICATIONS 94 TABLE 33 OTHER APPLICATIONS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 94 TABLE 34 OTHER APPLICATIONS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 95 9 PRESCRIPTIVE ANALYTICS MARKET ANALYSIS, BY BUSINESS FUNCTION 96 9.1 INTRODUCTION 97 TABLE 35 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2015–2020 (USD MILLION) 97 TABLE 36 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2021–2026 (USD MILLION) 97 FIGURE 36 BUSINESS OPERATIONS FUNCTION IS ESTIMATED TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 98 9.2 HUMAN RESOURCES 98 TABLE 37 HUMAN RESOURCES MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 99 TABLE 38 HUMAN RESOURCES MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 99 9.3 SALES 100 TABLE 39 SALES MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 100 TABLE 40 SALES MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 100 9.4 MARKETING 101 TABLE 41 MARKETING MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 101 TABLE 42 MARKETING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 101 9.5 FINANCE 102 TABLE 43 FINANCE MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 102 TABLE 44 FINANCE MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 103 9.6 OPERATIONS 103 TABLE 45 OPERATIONS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 104 TABLE 46 OPERATIONS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 104 10 PRESCRIPTIVE ANALYTICS MARKET ANALYSIS, BY DATA TYPE 105 10.1 INTRODUCTION 106 TABLE 47 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2015–2020 (USD MILLION) 106 TABLE 48 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2021–2026 (USD MILLION) 106 FIGURE 37 STRUCTURED DATA TYPE IS ESTIMATED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 107 10.2 UNSTRUCTURED DATA 107 TABLE 49 UNSTRUCTURED DATA TYPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 107 TABLE 50 UNSTRUCTURED DATA TYPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 108 10.3 SEMI-STRUCTURED DATA 108 TABLE 51 SEMI-STRUCTURED DATA TYPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 108 TABLE 52 SEMI-STRUCTURED DATA TYPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 109 10.4 STRUCTURED DATA 109 TABLE 53 STRUCTURED DATA TYPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 109 TABLE 54 STRUCTURED DATA TYPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 110 TABLE 55 OTHER VERTICALS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 110 TABLE 56 OTHER VERTICALS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 110 11 PRESCRIPTIVE ANALYTICS MARKET, BY ORGANIZATION SIZE 111 11.1 INTRODUCTION 112 TABLE 57 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 112 TABLE 58 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 112 FIGURE 38 LARGE ENTERPRISE SEGMENT IS ESTIMATED TO HAVE A LARGER MARKET SIZE DURING THE FORECAST PERIOD 113 11.2 LARGE ENTERPRISES 113 TABLE 59 LARGE ENTERPRISES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 114 TABLE 60 LARGE ENTERPRISES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 114 11.3 SMALL AND MEDIUM-SIZED ENTERPRISES 114 TABLE 61 SMALL AND MEDIUM-SIZED ENTERPRISES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 115 TABLE 62 SMALL AND MEDIUM-SIZED ENTERPRISES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 115 12 PRESCRIPTIVE ANALYTICS MARKET, BY DEPLOYMENT MODEL 116 12.1 INTRODUCTION 117 TABLE 63 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015–2020 (USD MILLION) 117 TABLE 64 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION) 117 FIGURE 39 ON-PREMISES DEPLOYMENT MODEL IS ESTIMATED TO HAVE A LARGER MARKET SIZE DURING THE FORECAST PERIOD 117 12.2 ON-PREMISES 118 TABLE 65 ON-PREMISES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 118 TABLE 66 ON-PREMISES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 118 12.3 CLOUD 119 TABLE 67 CLOUD: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 119 TABLE 68 CLOUD: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 119 13 PRESCRIPTIVE ANALYTICS MARKET, BY VERTICAL 120 13.1 INTRODUCTION 121 13.2 COVID-19 IMPACT 121 TABLE 69 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION) 122 TABLE 70 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION) 122 FIGURE 40 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL IS ESTIMATED TO BE THE LARGEST MARKET DURING THE FORECAST PERIOD 123 13.3 HEALTHCARE AND LIFE SCIENCES 123 TABLE 71 HEALTHCARE AND LIFE SCIENCES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 124 TABLE 72 HEALTHCARE AND LIFE SCIENCES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 124 13.4 BANKING, FINANCIAL SERVICES, AND INSURANCE 125 TABLE 73 BANKING, FINANCIAL SERVICES, AND INSURANCE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 125 TABLE 74 BANKING, FINANCIAL SERVICES, AND INSURANCE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 126 13.5 TELECOM AND INFORMATION TECHNOLOGY 126 TABLE 75 TELECOM AND IT: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 126 TABLE 76 TELECOM AND IT: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 127 13.6 RETAIL AND ECOMMERCE 127 TABLE 77 RETAIL AND CONSUMER GOODS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 127 TABLE 78 RETAIL AND ECOMMERCE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 128 13.7 MEDIA AND ENTERTAINMENT 128 TABLE 79 MEDIA AND ENTERTAINMENT: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 129 TABLE 80 MEDIA AND ENTERTAINMENT: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 129 13.8 MANUFACTURING 129 TABLE 81 MANUFACTURING: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 130 TABLE 82 MANUFACTURING: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 130 13.9 ENERGY AND UTILITY 131 TABLE 83 ENERGY AND UTILITY: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 131 TABLE 84 ENERGY AND UTILITY: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 132 13.10 TRAVEL AND HOSPITALITY 132 TABLE 85 TRAVEL AND HOSPITALITY: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 133 TABLE 86 TRAVEL AND HOSPITALITY: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 133 13.11 TRANSPORTATION AND LOGISTICS 133 TABLE 87 TRANSPORTATION AND LOGISTICS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 134 TABLE 88 TRANSPORTATION AND LOGISTICS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 134 13.12 GOVERNMENT AND DEFENSE 134 TABLE 89 GOVERNMENT AND DEFENSE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 135 TABLE 90 GOVERNMENT AND DEFENSE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 135 13.13 OTHER VERTICALS 136 TABLE 91 OTHER VERTICALS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 136 TABLE 92 OTHER VERTICALS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 136 14 PRESCRIPTIVE ANALYTICS MARKET, BY REGION 137 14.1 INTRODUCTION 138 14.2 COVID-19 IMPACT 138 FIGURE 41 SOUTH KOREA TO HAVE THE HIGHEST CAGR IN THE PRESCRIPTIVE ANALYTICS MARKET DURING THE FORECAST PERIOD 139 TABLE 93 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 139 TABLE 94 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 139 FIGURE 42 NORTH AMERICA TO HAVE THE LARGEST MARKET SIZE IN THE PRESCRIPTIVE ANALYTICS MARKET DURING THE FORECAST PERIOD 140 14.3 NORTH AMERICA 140 14.3.1 NORTH AMERICA: REGULATIONS 140 14.3.1.1 Personal Information Protection and Electronic Documents Act (PIPEDA) 140 14.3.1.2 Gramm-Leach-Bliley Act 141 14.3.1.3 Health Insurance Portability and Accountability Act (HIPAA) of 1996 141 14.3.1.4 Federal Information Security Management Act (FISMA) 141 14.3.1.5 Federal Information Processing Standards (FIPS) 141 14.3.1.6 California Consumer Privacy Act (CSPA) 142 FIGURE 43 NORTH AMERICA MARKET SNAPSHOT 142 TABLE 95 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION) 143 TABLE 96 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 143 TABLE 97 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION) 143 TABLE 98 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION) 144 TABLE 99 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2015–2020 (USD MILLION) 144 TABLE 100 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2021–2026 (USD MILLION) 145 TABLE 101 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION) 145 TABLE 102 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION) 145 TABLE 103 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2015–2020 (USD MILLION) 146 TABLE 104 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2021–2026 (USD MILLION) 146 TABLE 105 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 146 TABLE 106 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 146 TABLE 107 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 147 TABLE 108 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 147 TABLE 109 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION) 147 TABLE 110 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION) 148 TABLE 111 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION) 148 TABLE 112 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION) 148 14.3.2 UNITED STATES 149 14.3.3 CANADA 149 14.4 EUROPE 149 14.4.1 EUROPE: REGULATIONS 150 14.4.1.1 General Data Protection Regulation (GDPR) 150 14.4.1.2 European Committee for Standardization (CEN) 150 14.4.1.3 EU’s General Court 150 TABLE 113 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION) 150 TABLE 114 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 151 TABLE 115 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION) 151 TABLE 116 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION) 151 TABLE 117 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2015–2020 (USD MILLION) 152 TABLE 118 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2021–2026 (USD MILLION) 152 TABLE 119 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION) 152 TABLE 120 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION) 153 TABLE 121 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2015–2020 (USD MILLION) 153 TABLE 122 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2021–2026 (USD MILLION) 153 TABLE 123 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 154 TABLE 124 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 154 TABLE 125 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 154 TABLE 126 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 154 TABLE 127 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION) 155 TABLE 128 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION) 155 14.4.2 UNITED KINGDOM 156 14.4.3 FRANCE 156 14.4.4 GERMANY 156 14.4.5 REST OF EUROPE 156 14.5 ASIA PACIFIC 157 14.5.1 ASIA PACIFIC: REGULATIONS 157 14.5.1.1 Personal Data Protection Act (PDPA) 157 14.5.1.2 International Organization for Standardization (ISO) 27001 157 FIGURE 44 ASIA PACIFIC AMERICA MARKET SNAPSHOT 158 TABLE 129 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION) 158 TABLE 130 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 158 TABLE 131 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION) 159 TABLE 132 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION) 159 TABLE 133 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2015–2020 (USD MILLION) 160 TABLE 134 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2021–2026 (USD MILLION) 160 TABLE 135 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION) 160 TABLE 136 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION) 161 TABLE 137 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2015–2020 (USD MILLION) 161 TABLE 138 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2021–2026 (USD MILLION) 161 TABLE 139 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 162 TABLE 140 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 162 TABLE 141 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 162 TABLE 142 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 162 TABLE 143 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION) 163 TABLE 144 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION) 163 TABLE 145 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION) 164 TABLE 146 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION) 164 14.5.2 AUSTRALIA 164 14.5.3 NEW ZEALAND 165 14.5.4 SOUTH KOREA 165 14.5.5 CHINA 165 14.5.6 INDIA 166 14.5.7 REST OF ASIA-PACIFIC 166 14.6 MIDDLE EAST AND AFRICA 166 14.6.1 MIDDLE EAST AND AFRICA: REGULATIONS 166 14.6.1.1 Israeli Privacy Protection Regulations (Data Security), 5777-2017 166 14.6.1.2 GDPR Applicability in KSA 167 14.6.1.3 Protection of Personal Information Act (POPIA) 167 TABLE 147 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION) 167 TABLE 148 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 167 TABLE 149 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION) 168 TABLE 150 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION) 168 TABLE 151 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2015–2020 (USD MILLION) 169 TABLE 152 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2021–2026 (USD MILLION) 169 TABLE 153 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION) 169 TABLE 154 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION) 170 TABLE 155 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2015–2020 (USD MILLION) 170 TABLE 156 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2021–2026 (USD MILLION) 170 TABLE 157 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 170 TABLE 158 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 171 TABLE 159 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 171 TABLE 160 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 171 TABLE 161 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION) 172 TABLE 162 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION) 172 TABLE 163 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 173 TABLE 164 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 173 14.6.2 MIDDLE EAST 173 14.6.3 AFRICA 173 14.7 LATIN AMERICA 174 14.7.1 LATIN AMERICA: REGULATIONS 174 14.7.1.1 Brazil Data Protection Law 174 14.7.1.2 Argentina Personal Data Protection Law No. 25.326 174 TABLE 165 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION) 175 TABLE 166 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 175 TABLE 167 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION) 175 TABLE 168 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION) 176 TABLE 169 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2015–2020 (USD MILLION) 176 TABLE 170 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2021–2026 (USD MILLION) 177 TABLE 171 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION) 177 TABLE 172 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION) 177 TABLE 173 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2015–2020 (USD MILLION) 178 TABLE 174 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2021–2026 (USD MILLION) 178 TABLE 175 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 178 TABLE 176 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 178 TABLE 177 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 179 TABLE 178 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 179 TABLE 179 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION) 179 TABLE 180 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION) 180 TABLE 181 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION) 180 TABLE 182 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION) 180 14.7.2 BRAZIL 181 14.7.3 MEXICO 181 14.7.4 REST OF LATIN AMERICA 181 15 COMPETITIVE LANDSCAPE 182 15.1 OVERVIEW 182 15.2 KEY PLAYER STRATEGIES 182 FIGURE 45 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN THE PRESCRIPTIVE ANALYTICS MARKET 182 15.3 REVENUE ANALYSIS 183 FIGURE 46 REVENUE ANALYSIS FOR KEY COMPANIES IN THE PAST FIVE YEARS 183 15.4 MARKET SHARE ANALYSIS 184 FIGURE 47 PRESCRIPTIVE ANALYTICS MARKET SHARE ANALYSIS 184 TABLE 183 PRESCRIPTIVE ANALYTICS MARKET: DEGREE OF COMPETITION 185 15.5 COMPANY EVALUATION QUADRANT 185 15.5.1 STARS 185 15.5.2 EMERGING LEADERS 185 15.5.3 PERVASIVE PLAYERS 185 15.5.4 PARTICIPANTS 185 FIGURE 48 KEY PRESCRIPTIVE ANALYTICS MARKET PLAYERS, COMPANY EVALUATION MATRIX, 2021 186 15.6 COMPETITIVE BENCHMARKING 187 TABLE 184 COMPANY SOLUTION FOOTPRINT (TOP THREE) 187 TABLE 185 COMPANY REGION FOOTPRINT 188 15.7 STARTUP/SME EVALUATION QUADRANT 189 15.7.1 PROGRESSIVE COMPANIES 189 15.7.2 RESPONSIVE COMPANIES 189 15.7.3 DYNAMIC COMPANIES 189 15.7.4 STARTING BLOCKS 189 FIGURE 49 STARTUP/SME PRESCRIPTIVE ANALYTICS MARKET EVALUATION MATRIX, 2021 190 15.8 COMPETITIVE SCENARIO 191 15.8.1 PRODUCT LAUNCHES 191 TABLE 186 PRODUCT LAUNCHES, JULY 2020–AUGUST 2021 191 15.8.2 DEALS 193 TABLE 187 DEALS, OCTOBER 2020–AUGUST 2021 193
16 COMPANY PROFILES 194
(Business and financial overview, Products offered, Recent developments & MnM View)*
16.1 KEY PLAYERS 194
16.1.1 IBM 194
TABLE 188 IBM: BUSINESS OVERVIEW 194
FIGURE 50 IBM: FINANCIAL OVERVIEW 195
TABLE 189 IBM: SOLUTIONS OFFERED 195
TABLE 190 IBM: PRODUCT LAUNCHES AND ENHANCEMENTS 196
TABLE 191 IBM: DEALS 196
16.1.2 MICROSOFT 198
TABLE 192 MICROSOFT: BUSINESS OVERVIEW 198
FIGURE 51 MICROSOFT: COMPANY SNAPSHOT 199
TABLE 193 MICROSOFT: SOLUTIONS OFFERED 199
TABLE 194 MICROSOFT: PRODUCT LAUNCHES AND ENHANCEMENTS 200
TABLE 195 MICROSOFT: DEALS 200
16.1.3 SALESFORCE 202
TABLE 196 SALESFORCE: BUSINESS OVERVIEW 202
FIGURE 52 SALESFORCE: COMPANY SNAPSHOT 203
TABLE 197 SALESFORCE: SOLUTIONS OFFERED 203
TABLE 198 SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS 204
TABLE 199 SALESFORCE: DEALS 204
16.1.4 SAP 206
TABLE 200 SAP: BUSINESS OVERVIEW 206
FIGURE 53 SAP: FINANCIAL OVERVIEW 207
TABLE 201 SAP: SOLUTIONS OFFERED 207
TABLE 202 SAP: PRODUCT LAUNCHES AND ENHANCEMENTS 208
TABLE 203 SAP: DEALS 208
16.1.5 SAS INSTITUTE 210
TABLE 204 SAS INSTITUTE: BUSINESS OVERVIEW 210
FIGURE 54 SAS: FINANCIAL OVERVIEW 210
TABLE 205 SAS: SOLUTIONS OFFERED 211
TABLE 206 SAS: PRODUCT LAUNCHES AND ENHANCEMENTS 211
TABLE 207 SAS: DEALS 211
16.1.6 TALEND 213
TABLE 208 TALEND: BUSINESS OVERVIEW 213
FIGURE 55 TALEND: FINANCIAL OVERVIEW 213
TABLE 209 TALEND: SOLUTIONS OFFERED 214
TABLE 210 TALEND: PRODUCT LAUNCHES AND ENHANCEMENTS 214
TABLE 211 TALEND: DEALS 214
16.1.7 FICO 215
TABLE 212 FICO: BUSINESS OVERVIEW 215
FIGURE 56 FICO: FINANCIAL OVERVIEW 216
TABLE 213 FICO: SOLUTIONS OFFERED 216
TABLE 214 FICO: PRODUCT LAUNCHES AND ENHANCEMENTS 217
TABLE 215 FICO: DEALS 217
16.1.8 ALTAIR 218
TABLE 216 ALTAIR: BUSINESS OVERVIEW 218
FIGURE 57 ALTAIR: COMPANY SNAPSHOT 219
TABLE 217 ALTAIR: SOLUTIONS OFFERED 219
TABLE 218 ALTAIR: PRODUCT LAUNCHES AND ENHANCEMENTS 220
TABLE 219 ALTAIR: DEALS 220
16.1.9 TIBCO 221
TABLE 220 TIBCO: BUSINESS OVERVIEW 221
TABLE 221 TIBCO SOFTWARE: SOLUTIONS OFFERED 221
TABLE 222 TIBCO SOFTWARE: PRODUCT LAUNCHES AND ENHANCEMENTS 222
TABLE 223 TIBCO SOFTWARE: DEALS 222
16.1.10 ALTERYX 223
TABLE 224 ALTERYX: BUSINESS OVERVIEW 223
FIGURE 58 ALTERYX: COMPANY SNAPSHOT 224
TABLE 225 ALTERYX: SOLUTIONS OFFERED 224
TABLE 226 ALTERYX: PRODUCT LAUNCHES AND ENHANCEMENTS 225
TABLE 227 ALTERYX: DEALS 225
16.1.11 SISENSE 226
TABLE 228 SISENSE: BUSINESS OVERVIEW 226
TABLE 229 SISENSE: SOLUTIONS OFFERED 226
TABLE 230 SISENSE: PRODUCT LAUNCHES AND ENHANCEMENTS 227
TABLE 231 SISENSE: DEALS 227
16.1.12 INFOR 228
TABLE 232 INFOR: BUSINESS OVERVIEW 228
TABLE 233 INFOR: SOLUTIONS OFFERED 228
TABLE 234 INFOR: PRODUCT LAUNCHES AND ENHANCEMENTS 229
TABLE 235 INFOR: DEALS 229
16.1.13 RAPIDMINER 230
16.1.14 IMPROVADO 230
16.1.15 FRONTLINE SYSTEMS 231
16.1.16 ZEBRA 231
16.1.17 RIVER LOGIC 232
16.1.18 AYATA 232
16.1.19 LOGI ANALYTICS 233
16.1.20 HAPPIEST MINDS 233
16.1.21 STITCH DATA 234
16.1.22 QLIK 234
16.1.23 MITEK ANALYTICS 235
16.1.24 NETFORMX 235
16.1.25 PANORAT.IO 236
*Details on Business and financial overview, Products offered, Recent developments & MnM View might not be captured in case of unlisted companies.
17 ADJACENT MARKETS 237
17.1 INTRODUCTION 237
17.2 MOBILE APPS AND WEB ANALYTICS MARKET - GLOBAL FORECAST TO 2025 237
17.2.1 MARKET DEFINITION 237
17.2.2 MARKET OVERVIEW 237
TABLE 236 MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE, 2015–2019 (USD MILLION, Y-O-Y %) 238
TABLE 237 MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE, 2019–2025 (USD MILLION, Y-O-Y %) 238
17.2.3 MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT 238
TABLE 238 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT,
2016–2019 (USD MILLION) 238
TABLE 239 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION) 239
17.2.4 MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION 239
TABLE 240 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION,
2016–2019 (USD MILLION) 239
TABLE 241 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION,
2019–2025 (USD MILLION) 240
17.2.5 MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE 240
TABLE 242 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION) 240
TABLE 243 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION) 241
17.2.6 MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE 241
TABLE 244 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 241
TABLE 245 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 242
17.2.7 MOBILE APPS AND WEB ANALYTICS MARKET, BY INDUSTRY VERTICAL 242
TABLE 246 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2019 (USD MILLION) 242
TABLE 247 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2019–2025 (USD MILLION) 243
17.2.8 MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION 243
TABLE 248 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 244
TABLE 249 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 244
17.2.9 BIG DATA MARKET - GLOBAL FORECAST TO 2025 244
17.2.9.1 Market definition 244
17.2.9.2 Market overview 245
17.2.9.2.1 Big data market, by component 245
TABLE 250 BIG DATA MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION) 245
TABLE 251 SOLUTIONS: BIG DATA MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 246
TABLE 252 BIG DATA MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION) 246
TABLE 253 PROFESSIONAL SERVICES: BIG DATA MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 246
17.2.9.2.2 Big data market, by deployment mode 247
TABLE 254 BIG DATA MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 247
TABLE 255 CLOUD: BIG DATA MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 247
17.2.9.2.3 Big data market, by organization size 247
TABLE 256 BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 248
17.2.9.2.4 Big data market, by business function 248
TABLE 257 BIG DATA MARKET SIZE, BY BUSINESS FUNCTION,
2018–2025 (USD MILLION) 248
17.2.9.2.5 Big data market, by industry vertical 249
TABLE 258 BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 249
17.2.9.2.6 Big data market, by region 250
TABLE 259 BIG DATA MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 250
18 APPENDIX 251
18.1 DISCUSSION GUIDE 251
18.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 255
18.3 AVAILABLE CUSTOMIZATIONS 257
18.4 RELATED REPORTS 257
18.5 AUTHOR DETAILS 258
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