Summary

KEY FINDINGS
The global coding & marking market was valued at $6939.56 million in 2024 and is expected to reach $13258.62 million by 2032, growing at a CAGR of 8.35% during the forecast period 2025-2032. The base year considered for the study is 2024, and the estimated period is between 2025 and 2032. The market study has also analyzed the impact of COVID-19 on the coding & marking market qualitatively as well as quantitatively.
The global coding & marking industry focuses on labeling products and packaging with critical information such as lot numbers, expiration dates, barcodes, and other identifying marks. This process ensures traceability, identification, and authenticity throughout the supply chain. Coding and marking equipment, including inkjet coding devices, laser coding solutions, and other coding and marking systems, are used to print these details on product packaging. These solutions are widely adopted in industries such as food & beverages, pharmaceuticals, and automotive to meet regulatory standards, ensure product safety, and prevent counterfeiting.
A key factor driving growth in the coding and marking industry is the increased demand for processed and packaged food. In parallel, rising disposable incomes and urbanization, particularly in countries like India and China, have led to a surge in the consumption of packaged goods. This trend has heightened the need for reliable coding & marking systems on food packaging to comply with stringent regulations and enable product differentiation. Accurate coding facilitates product tracking throughout the supply chain, further supporting the industry's expansion.
However, the market faces challenges, particularly with operational errors caused by human mistakes. Studies indicate that approximately 69% of coding errors result from human negligence, leading to production delays and financial losses. To address this, companies are increasingly adopting high-tech coding and marking solutions that minimize human interaction with coding machines. While these advanced technologies improve accuracy, their high cost may limit adoption, particularly for smaller manufacturers.
MARKET INSIGHTS
Key growth enablers of the global coding & marking market:
• Growing need for traceability by end-users
o The growing need for traceability is a major driver of the coding & marking market, especially in industries such as food & beverages, pharmaceuticals, and automotive. Heightened regulatory pressures compel end-users to track products throughout their entire lifecycle, ensuring compliance with safety and quality standards. Traceability systems allow manufacturers to monitor each product from production to distribution, providing critical information such as batch numbers, manufacturing dates, and expiration dates.
o For instance, in the food industry, products like packaged dairy must include labels with critical information such as expiration dates and batch numbers. If contamination is detected, coding and traceability systems enable manufacturers to identify the affected batch and execute a targeted recall, minimizing disruption to other batches. This precise level of tracking is vital for reducing consumer risk and maintaining trust in the brand.
o Beyond regulatory compliance, traceability is essential for managing product recalls and improving supply chain transparency. Accurate coding and marking on packaging enable businesses to swiftly identify and isolate defective or contaminated products. As companies increasingly focus on enhancing their ability to track products throughout the supply chain, the demand for coding & marking solutions continues to grow, ensuring product safety and traceability across multiple industries.
• Expansion of flexible packaging
• Increased demand for packaged and processed food
• Increasing regulatory compliance
• Emphasis on anti-counterfeiting measures
Key growth restraining factors of the global coding & marking market:
• High initial investment cost
• Short shelf-life of ink and consumables
o The short shelf-life of inks and consumables poses a challenge in the coding & marking market, especially for industries dependent on these materials for labeling and packaging. Coding technologies like inkjet printing often require specialized inks and consumables that must be used within a specific timeframe to maintain optimal performance.
o Additionally, expired materials can lead to issues such as diminished print quality, smudging, or fading, resulting in unclear or illegible codes on packaging. These problems can cause inefficiencies, requiring reprinting or even delaying the production process. Businesses must also carefully manage their inventory to prevent the expiration of consumables, as expired materials contribute to increased waste and higher operational costs. In high-volume production environments, the short shelf-life of these materials adds to the complexity of maintaining smooth and efficient operations.
• Shortage of skilled labor and high labor costs
Global Coding & Marking Market | Top Market Trends
• The coding & marking market is witnessing a notable trend towards the development of advanced systems focused on precision, speed, and customization. The integration of digital technologies like artificial intelligence and machine learning is enabling predictive maintenance and performance optimization. Enhanced laser marking systems deliver finer resolution and greater adaptability to various materials, while thermal and continuous inkjet printers are upgraded with improved print heads and eco-friendly ink formulations. Innovations such as high-definition micro-printing and anti-counterfeiting features are addressing key industry challenges, including traceability and brand protection. These advancements are designed to meet the increasing demand for compliance with international labeling standards while supporting the growing complexity of manufacturing processes.
• Another significant trend in the coding & marking market is the adoption of automation and robotics, which aims to enhance accuracy and productivity. Automated systems integrate into manufacturing lines to streamline the coding and marking process, reducing the need for manual intervention and minimizing error rates. Robotics is particularly effective in handling complex and repetitive tasks, especially in industries with high-volume production demands. The incorporation of advanced software in these automation solutions allows for seamless coordination and real-time adjustments to coding and marking tasks. Increased investment in these technologies highlights their potential to boost operational efficiency and meet the evolving needs of industries such as food & beverage, pharmaceuticals, and electronics.
SEGMENTATION ANALYSIS
Market Segmentation – Technology and End-User –
Market by Technology:
• CIJ Technology
• Laser Technology
• Print & Apply Labeling Machines (PALM)
• TTO Technology
o Thermal transfer overprinting (TTO) is a digital printing technology developed to address the challenges associated with traditional analog printing methods, such as hot stamp, hot foil, and roller coders. TTO systems are primarily used for printing directly onto flexible packaging materials and labels.
o These systems are commonly used with vertical form, fill, and seal machines to package products such as potato chips, nuts, grains, and candy. Recent advancements in TTO technology focus on reducing ribbon usage by creating a 0.5 mm gap between prints, resulting in more efficient material consumption.
• PIJ Technology
• VIJ Technology
• TIJ Technology
Market by End-User:
• Food & Beverage
o In 2024, the food & beverage segment was the major end-user category in the global coding & marking market.
o In the food & beverage industry, coding and marking systems are crucial for ensuring products are labeled with accurate information, such as expiration dates, batch numbers, barcodes, and traceability codes. These systems print directly onto packaging materials, including bottles, cans, cartons, and flexible films. Adhering to food safety regulations requires clear and precise labeling, which facilitates product tracking throughout the supply chain and provides consumers with essential information.
o Coding and marking technologies help manufacturers differentiate their products on store shelves by printing branding and promotional information on packaging. Common technologies used in this sector include inkjet printing, laser coding, and thermal transfer overprinting.
• Healthcare & Pharmaceuticals
• Electrical & Electronics
• Chemical & Construction
• Automotive & Aerospace
• Other End-Users
REGIONAL ANALYSIS
Geographical Study based on Four Major Regions:
• North America: The United States and Canada
• Europe: The United Kingdom, Germany, France, Italy, Spain, Benelux, Scandinavia, Poland, and Rest of Europe
• Asia-Pacific: China, Japan, India, South Korea, Indonesia, Thailand, Vietnam, Singapore, Australia & New Zealand, and Rest of Asia-Pacific
o The Asia-Pacific is predicted to be the largest as well as the leading region over the forecast period.
o The Asia-Pacific coding & marking market is driven by rising demand across diverse industries. This growth is supported by the adoption of advanced technologies and stricter regulatory standards, particularly in key markets such as China and South Korea. China leads the region with a strong focus on research and development (R&D) and the integration of innovative coding technologies.
o In China, regulations from the State Food and Drug Administration (SFDA) are vital for ensuring product safety, particularly in the pharmaceutical industry. To combat counterfeit medicines, including traditional Chinese remedies, the SFDA mandates the use of unique product identifiers, known as 'eCodes.' These identifiers are applied at different stages of packaging, and the drug electronic supervision system verifies and tracks these codes throughout the supply chain.
o Similarly, South Korea has established labeling and marking regulations for specific products, including pharmaceuticals, organic foods, and biotechnology-derived goods. These regulations are enforced by the Korean Customs Service (KCS) to ensure transparency and safety throughout the supply chain. The rising demand for packaged food & beverages, coupled with the growth of the pharmaceutical sector, has further driven market expansion in South Korea.
o Furthermore, the market has benefited from technological innovations. In April 2021, Linx Printing Technologies introduced an MEK-free, alcohol-resistant ink designed to comply with the Japan Ethanol Business Act and the Japan Organic Solvent Law. This ink was specifically developed for applications in the food & beverage industry, in cases where packaging comes into contact with alcohol during processing. Hence, these advancements highlight the ongoing development of coding & marking solutions across the Asia-Pacific.
• Rest of World: Latin America, the Middle East & Africa
COMPETITIVE INSIGHTS
Major players in the global coding & marking market:
• LEIBINGER Group
• KEYENCE Corporation
• Hitachi Ltd
• REA Elektronik GmbH
• Dover Corporation
Key strategies adopted by some of these companies:
• Videojet Technologies and Loftware entered into a strategic collaboration in May 2022 to enhance the automation of printing processes across production lines, factories, and warehouses. This partnership integrates Loftware's Spectrum Enterprise Labeling system with marking and coding capabilities. It enables businesses to manage their printing devices, including production marking and coding equipment and thermal printers in the supply chain, through a unified digital solution.
• Markem-Imaje, a division of Dover, announced the release of the 5940 G Touch Dry™ high-resolution inkjet coder in January 2022. The system is designed to meet the growing industry demand for high-resolution barcodes, branding, and text on corrugated packaging and is compliant with GS1-128 standards.
• Leibinger Coding and Marking Systems expanded its capabilities in September 2021 with the acquisition of SIS Ink Solution, a manufacturer of continuous inkjet ink and solvent products. This acquisition enhances Leibinger's expertise in ink product research and manufacturing, allowing the company to better meet the evolving needs of its customers by broadening its product range.
• Danaher Corporation signed an agreement in June 2021 to acquire Aldevron, a privately held company, for approximately $9.6 billion. The acquisition, financed through Danaher's cash reserves, will further expand its portfolio in life sciences.
• Danaher Corporation completed its acquisition of General Electric Company's Biopharma business in March 2020. The business operates under the name Cytiva, functioning as a standalone entity within Danaher's Life Sciences segment.
We Offer 10% Free Customization and 3 Months Analyst Support
Frequently Asked Questions (FAQs):
• What industries use coding and marking systems?
A: Coding and marking systems are widely used across industries such as food & beverages, pharmaceuticals, automotive, cosmetics, and electronics.
• Why are coding and marking important for businesses?
A: Coding and marking are essential for businesses in product traceability, regulatory compliance, preventing counterfeiting, and ensuring accurate product identification throughout the supply chain.
• How are laser coding solutions different from inkjet printing?
A: Laser coding solutions use a laser beam to permanently mark products with information, while inkjet printing relies on ink droplets. Laser coding is often preferred for its durability, precision, and ability to create long-lasting marks.
• What are the benefits of using thermal transfer printing for coding and marking?
A: Thermal transfer printing provides high-quality, durable prints that are resistant to smudging and fading, making it ideal for labeling products in harsh environments.

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Table of Contents

TABLE OF CONTENTS
1. RESEARCH SCOPE & METHODOLOGY
1.1. STUDY OBJECTIVES
1.2. METHODOLOGY
1.3. ASSUMPTIONS & LIMITATIONS
2. EXECUTIVE SUMMARY
2.1. MARKET SIZE & ESTIMATES
2.2. MARKET OVERVIEW
2.3. SCOPE OF STUDY
2.4. CRISIS SCENARIO ANALYSIS
2.4.1. IMPACT OF COVID-19 ON THE GLOBAL CODING & MARKING MARKET
2.5. MAJOR MARKET FINDINGS
2.5.1. RISING INTEREST IN LASER CODING
3. MARKET DYNAMICS
3.1. KEY DRIVERS
3.1.1. GROWING NEED FOR TRACEABILITY BY END-USERS
3.1.2. EXPANSION OF FLEXIBLE PACKAGING
3.1.3. INCREASED DEMAND FOR PACKAGED AND PROCESSED FOOD
3.1.4. INCREASING REGULATORY COMPLIANCE
3.1.5. EMPHASIS ON ANTI-COUNTERFEITING MEASURES
3.2. KEY RESTRAINTS
3.2.1. HIGH INITIAL INVESTMENT COST
3.2.2. SHORT SHELF-LIFE OF INK AND CONSUMABLES
3.2.3. SHORTAGE OF SKILLED LABOR AND HIGH LABOR COSTS
4. KEY ANALYTICS
4.1. KEY MARKET TRENDS
4.1.1. ADVANCES IN CODING & MARKING SYSTEMS
4.1.2. ADOPTION OF AUTOMATION AND ROBOTICS
4.1.3. INNOVATIVE CONSUMABLE OFFERINGS
4.2. PORTER’S FIVE FORCES ANALYSIS
4.2.1. BUYERS POWER
4.2.2. SUPPLIERS POWER
4.2.3. SUBSTITUTION
4.2.4. NEW ENTRANTS
4.2.5. INDUSTRY RIVALRY
4.3. GROWTH PROSPECT MAPPING
4.3.1. GROWTH PROSPECT MAPPING FOR NORTH AMERICA
4.3.2. GROWTH PROSPECT MAPPING FOR EUROPE
4.3.3. GROWTH PROSPECT MAPPING FOR ASIA-PACIFIC
4.3.4. GROWTH PROSPECT MAPPING FOR REST OF WORLD
4.4. MARKET MATURITY ANALYSIS
4.5. MARKET CONCENTRATION ANALYSIS
4.6. VALUE CHAIN ANALYSIS
4.6.1. RAW MATERIAL SUPPLIERS
4.6.2. MANUFACTURERS
4.6.3. DISTRIBUTORS
4.6.4. END-USERS
4.7. KEY BUYING CRITERIA
4.7.1. ENERGY EFFICIENCY
4.7.2. COST
4.7.3. DURABILITY
4.7.4. AFTER-SALES AND SERVICES
5. MARKET BY TECHNOLOGY
5.1. CIJ TECHNOLOGY
5.1.1. MARKET FORECAST FIGURE
5.1.2. SEGMENT ANALYSIS
5.2. LASER TECHNOLOGY
5.2.1. MARKET FORECAST FIGURE
5.2.2. SEGMENT ANALYSIS
5.3. PRINT & APPLY LABELING MACHINES (PALM)
5.3.1. MARKET FORECAST FIGURE
5.3.2. SEGMENT ANALYSIS
5.4. TTO TECHNOLOGY
5.4.1. MARKET FORECAST FIGURE
5.4.2. SEGMENT ANALYSIS
5.5. PIJ TECHNOLOGY
5.5.1. MARKET FORECAST FIGURE
5.5.2. SEGMENT ANALYSIS
5.6. VIJ TECHNOLOGY
5.6.1. MARKET FORECAST FIGURE
5.6.2. SEGMENT ANALYSIS
5.7. TIJ TECHNOLOGY
5.7.1. MARKET FORECAST FIGURE
5.7.2. SEGMENT ANALYSIS
6. MARKET BY END-USER
6.1. FOOD & BEVERAGE
6.1.1. MARKET FORECAST FIGURE
6.1.2. SEGMENT ANALYSIS
6.2. HEALTHCARE & PHARMACEUTICALS
6.2.1. MARKET FORECAST FIGURE
6.2.2. SEGMENT ANALYSIS
6.3. ELECTRICAL & ELECTRONICS
6.3.1. MARKET FORECAST FIGURE
6.3.2. SEGMENT ANALYSIS
6.4. CHEMICAL & CONSTRUCTION
6.4.1. MARKET FORECAST FIGURE
6.4.2. SEGMENT ANALYSIS
6.5. AUTOMOTIVE & AEROSPACE
6.5.1. MARKET FORECAST FIGURE
6.5.2. SEGMENT ANALYSIS
6.6. OTHER END-USERS
6.6.1. MARKET FORECAST FIGURE
6.6.2. SEGMENT ANALYSIS
7. GEOGRAPHICAL ANALYSIS
7.1. NORTH AMERICA
7.1.1. MARKET SIZE & ESTIMATES
7.1.2. NORTH AMERICA CODING & MARKING MARKET DRIVERS
7.1.3. NORTH AMERICA CODING & MARKING MARKET CHALLENGES
7.1.4. NORTH AMERICA CODING & MARKING MARKET REGULATORY FRAMEWORK
7.1.5. KEY PLAYERS IN NORTH AMERICA CODING & MARKING MARKET
7.1.6. COUNTRY ANALYSIS
7.1.6.1. UNITED STATES
7.1.6.1.1. UNITED STATES CODING & MARKING MARKET SIZE & OPPORTUNITIES
7.1.6.2. CANADA
7.1.6.2.1. CANADA CODING & MARKING MARKET SIZE & OPPORTUNITIES
7.2. EUROPE
7.2.1. MARKET SIZE & ESTIMATES
7.2.2. EUROPE CODING & MARKING MARKET DRIVERS
7.2.3. EUROPE CODING & MARKING MARKET CHALLENGES
7.2.4. EUROPE CODING & MARKING MARKET REGULATORY FRAMEWORK
7.2.5. KEY PLAYERS IN EUROPE CODING & MARKING MARKET
7.2.6. COUNTRY ANALYSIS
7.2.6.1. UNITED KINGDOM
7.2.6.1.1. UNITED KINGDOM CODING & MARKING MARKET SIZE & OPPORTUNITIES
7.2.6.2. GERMANY
7.2.6.2.1. GERMANY CODING & MARKING MARKET SIZE & OPPORTUNITIES
7.2.6.3. FRANCE
7.2.6.3.1. FRANCE CODING & MARKING MARKET SIZE & OPPORTUNITIES
7.2.6.4. ITALY
7.2.6.4.1. ITALY CODING & MARKING MARKET SIZE & OPPORTUNITIES
7.2.6.5. SPAIN
7.2.6.5.1. SPAIN CODING & MARKING MARKET SIZE & OPPORTUNITIES
7.2.6.6. BENELUX
7.2.6.6.1. BENELUX CODING & MARKING MARKET SIZE & OPPORTUNITIES
7.2.6.7. SCANDINAVIA
7.2.6.7.1. SCANDINAVIA CODING & MARKING MARKET SIZE & OPPORTUNITIES
7.2.6.8. POLAND
7.2.6.8.1. POLAND CODING & MARKING MARKET SIZE & OPPORTUNITIES
7.2.6.9. REST OF EUROPE
7.2.6.9.1. REST OF EUROPE CODING & MARKING MARKET SIZE & OPPORTUNITIES
7.3. ASIA-PACIFIC
7.3.1. MARKET SIZE & ESTIMATES
7.3.2. ASIA-PACIFIC CODING & MARKING MARKET DRIVERS
7.3.3. ASIA-PACIFIC CODING & MARKING MARKET CHALLENGES
7.3.4. ASIA-PACIFIC CODING & MARKING MARKET REGULATORY FRAMEWORK
7.3.5. KEY PLAYERS IN ASIA-PACIFIC CODING & MARKING MARKET
7.3.6. COUNTRY ANALYSIS
7.3.6.1. CHINA
7.3.6.1.1. CHINA CODING & MARKING MARKET SIZE & OPPORTUNITIES
7.3.6.2. JAPAN
7.3.6.2.1. JAPAN CODING & MARKING MARKET SIZE & OPPORTUNITIES
7.3.6.3. INDIA
7.3.6.3.1. INDIA CODING & MARKING MARKET SIZE & OPPORTUNITIES
7.3.6.4. SOUTH KOREA
7.3.6.4.1. SOUTH KOREA CODING & MARKING MARKET SIZE & OPPORTUNITIES
7.3.6.5. INDONESIA
7.3.6.5.1. INDONESIA CODING & MARKING MARKET SIZE & OPPORTUNITIES
7.3.6.6. THAILAND
7.3.6.6.1. THAILAND CODING & MARKING MARKET SIZE & OPPORTUNITIES
7.3.6.7. VIETNAM
7.3.6.7.1. VIETNAM CODING & MARKING MARKET SIZE & OPPORTUNITIES
7.3.6.8. SINGAPORE
7.3.6.8.1. SINGAPORE CODING & MARKING MARKET SIZE & OPPORTUNITIES
7.3.6.9. AUSTRALIA & NEW ZEALAND
7.3.6.9.1. AUSTRALIA & NEW ZEALAND CODING & MARKING MARKET SIZE & OPPORTUNITIES
7.3.6.10. REST OF ASIA-PACIFIC
7.3.6.10.1. REST OF ASIA-PACIFIC CODING & MARKING MARKET SIZE & OPPORTUNITIES
7.4. REST OF WORLD
7.4.1. MARKET SIZE & ESTIMATES
7.4.2. REST OF WORLD CODING & MARKING MARKET DRIVERS
7.4.3. REST OF WORLD CODING & MARKING MARKET CHALLENGES
7.4.4. REST OF WORLD CODING & MARKING REGULATORY FRAMEWORK
7.4.5. KEY PLAYERS IN REST OF WORLD CODING & MARKING MARKET
7.4.6. REGIONAL ANALYSIS
7.4.6.1. LATIN AMERICA
7.4.6.1.1. LATIN AMERICA CODING & MARKING MARKET SIZE & OPPORTUNITIES
7.4.6.2. MIDDLE EAST & AFRICA
7.4.6.2.1. MIDDLE EAST & AFRICA CODING & MARKING MARKET SIZE & OPPORTUNITIES
8. COMPETITIVE LANDSCAPE
8.1. KEY STRATEGIC DEVELOPMENTS
8.1.1. MERGERS & ACQUISITIONS
8.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
8.1.3. PARTNERSHIPS & AGREEMENTS
8.1.4. BUSINESS EXPANSIONS & DIVESTITURES
8.2. COMPANY PROFILES
8.2.1. LEIBINGER GROUP
8.2.1.1. COMPANY OVERVIEW
8.2.1.2. PRODUCT LIST
8.2.1.3. STRENGTHS & CHALLENGES
8.2.2. KEYENCE CORPORATION
8.2.2.1. COMPANY OVERVIEW
8.2.2.2. PRODUCT LIST
8.2.2.3. STRENGTHS & CHALLENGES
8.2.3. HITACHI LTD
8.2.3.1. COMPANY OVERVIEW
8.2.3.2. PRODUCT LIST
8.2.3.3. STRENGTHS & CHALLENGES
8.2.4. REA ELEKTRONIK GMBH
8.2.4.1. COMPANY OVERVIEW
8.2.4.2. PRODUCT LIST
8.2.4.3. STRENGTHS & CHALLENGES
8.2.5. DOVER CORPORATION
8.2.5.1. COMPANY OVERVIEW
8.2.5.2. PRODUCT LIST
8.2.5.3. STRENGTHS & CHALLENGES
8.2.6. DOMINO PRINTING SCIENCES PLC
8.2.6.1. COMPANY OVERVIEW
8.2.6.2. PRODUCT LIST
8.2.6.3. STRENGTHS & CHALLENGES
8.2.7. DANAHER CORPORATION
8.2.7.1. COMPANY OVERVIEW
8.2.7.2. PRODUCT LIST
8.2.7.3. STRENGTHS & CHALLENGES
8.2.8. CONTROL PRINT LTD
8.2.8.1. COMPANY OVERVIEW
8.2.8.2. PRODUCTS LIST
8.2.8.3. STRENGTHS & CHALLENGES
8.2.9. KOENIG & BAUER CODING GMBH
8.2.9.1. COMPANY OVERVIEW
8.2.9.2. PRODUCT LIST
8.2.9.3. STRENGTHS & CHALLENGES
8.2.10. MATTHEWS INTERNATIONAL CORPORATION
8.2.10.1. COMPANY OVERVIEW
8.2.10.2. PRODUCTS LIST
8.2.10.3. STRENGTHS & CHALLENGES
8.2.11. EBS ELEKTRONISCHE BESCHRIFTUNGSSYSTEME GMBH
8.2.11.1. COMPANY OVERVIEW
8.2.11.2. PRODUCT LIST
8.2.11.3. STRENGTHS & CHALLENGES
8.2.12. ANSER CODING
8.2.12.1. COMPANY OVERVIEW
8.2.12.2. PRODUCTS LIST
8.2.12.3. STRENGTHS & CHALLENGES
8.2.13. ITW (DIAGRAPH)
8.2.13.1. COMPANY OVERVIEW
8.2.13.2. PRODUCT LIST
8.2.13.3. STRENGTHS & CHALLENGES
8.2.14. BEIJING HI-PACK CODING
8.2.14.1. COMPANY OVERVIEW
8.2.14.2. PRODUCT LIST
8.2.14.3. STRENGTHS & CHALLENGES