Summary

Market Overview:

The global beard grooming products market size reached US$ 27.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 41.5 Billion by 2028, exhibiting a growth rate (CAGR) of 7.1% during 2023-2028.

Beard grooming products refer to various facial hair growth and maintenance products. They are primarily used for brushing, controlling and promoting the healthy growth of beard and filling patches of thin facial hair. Beard growth is a genetically driven process and is impacted by the levels of testosterone and dihydrotestosterone (DHT) present in the body.

Some of the commonly used beard grooming products include beard oil, balm, shampoo, softener, gel and serum. Beard oil is a light-weight nutrient-rich solution that softens the hair and prevents rashes and itching on the skin. The balm contains natural oils, butter and waxes, which give it the necessary weight for beard styling and sculpting. The beard wash or shampoo removes the excess oil and grime that gets accumulated in the hair and thoroughly cleanse the face. These products are usually manufactured using carrier oils, artificial or natural fragrances and essential oils. They are also enriched with other nutrients, such as boron, biotin, zinc, magnesium and vitamin A, B, D and E for enhanced nourishment. Some products are fortified with a specialized minoxidil solution that is known to be beneficial for the growth of androgenic hair. Other products, such as beard comb, roller and scissors, are used for straightening the individual hair strands, activating dormant facial hair follicles and assisting in the absorption of the product by the skin. Over prolonged use, beard care products also hydrate the skin and aid in improving the texture of the hair that makes the beard easy to style. They also aid in maintaining the overall hygiene and physical appearance of the user.

Increased Awareness among Men for Personal Grooming Creating a Positive Outlook for the Market
With rapid urbanization and evolving style statements across the globe, there is an increasing awareness among consumers, especially men, for personal grooming. This represents one of the primary factors driving the market growth. Over the years, men have become more conscious regarding their looks and appearances and consequently, they are investing in high-quality apparel, indulging in physical activities to look much leaner and fitter and using innovative grooming products. Wearing a beard seems to elevate confidence in men and provides them with a more mature look. In order to achieve this, consumers are using innovative beard grooming products, such as shavers and razors that are equipped with basic to advanced styling features. They are also using oils, shampoos, gels and moisturizers to clean, brush and maintain the overall look of the beard. These products also assist in preventing the hair from looking flaky and dusty. Grooming professionals are innovating with the existing and traditional beard styles to develop novel and trendy styles that are more attractive to the young population. Such styles require specialized beard grooming tools and products, which are used for maintaining the shape and texture of the beard for an extended period.

Shifting Preference Toward Organic Product Variants to Favor the Market Growth
With the growing awareness regarding the risks associated with the use of synthetic chemicals and artificial ingredients in personal care products, beard grooming product manufacturers are increasingly using organic and natural raw material for the production of oils, shampoos and beard softeners. They are utilizing plant extracts, essential oils and herbal ingredients, such as argan, jojoba, almond, castor, avocado and coconut oil, aloe vera gel and coffee extracts. These natural ingredients minimize the risks of developing allergic reactions on the skin that might cause rashes, itching or bleeding. They also assist in improving the texture, smoothening and enhancing the sheen of the facial hair. For instance, shea butter is used for adding softness to the beard, beeswax is used for controlling and managing hair follicles or small hair patches and hemp seed is used for adding a pleasant fragrance to the beard. These products are also enriched with vitamins A, B, C and E, biotin, niacin, riboflavin, folic acid and saw palmetto. In line with this, product manufacturers are creating plant-based moisturizers that provide enhanced hydration to the skin and are free from sulphates and petroleum-based products. Organic beard grooming products are also compatible with all skin types and are not tested on animals to be made safe for human use. Furthermore, manufacturers are investing in extensive research and development (R&D) activities to develop organic products with higher efficiency and long-lasting results.

Proliferation of Social Media Platforms and Premiumization of Products Contributing to the Market Growth
The market is further driven by the aggressive promotional activities by product manufacturers on various social media platforms. They are adopting highly effective digital marketing strategies to promote their brands and products. In line with this, millennials and generation X (Gen X) are considered to be among the largest consumers of beard grooming products and are highly influenced by the social media personalities. Product vendors are using innovative marketing strategies to promote these products through influential celebrities and sports personalities to reach and attract a broader consumer base. They are also utilizing aesthetically appealing and innovative packaging solutions to grab the attention of their target audience and provide them with an authentic and luxurious experience through high-quality and premium products. Furthermore, the development of online retail platforms and efficient delivery systems have also favored the market growth. These services have enabled consumers to place orders through their smartphones and laptops in the convenience of their homes. Moreover, they also allow product manufacturers and vendors to reach the consumers present in remote locations.

Increasing Preference for Beard Transplant Procedures
A beard transplant refers to a medical procedure that is conducted to reverse beard loss and thicken facial hair permanently. It involves the removal of tiny individual hair follicles from the back of the scalp and transplanted into any bald patches on the beard or sideburns. Even though the transplant is minimally invasive (MI), there might be some temporary side effects, such as swelling, ingrown hair, mild bruising, redness and sensitivity in the donor area. As a result, individuals use various beard grooming products post-operation to speed up the recovery, minimize discomfort and promote hair regrowth, which is further contributing to the market growth.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global beard grooming products market report, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on product, type, age group, distribution channel and end-user.

Breakup by Product:

Beard Oil
Beard Wax
Beard Shampoo
Other

Breakup by Type:

Conventional
Organic

Breakup by Age Group:

Millennials
Gen X
Baby Boomer

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Pharmacy Stores
Online Stores
Other

Breakup by End-User:

Personal
Commercial

Breakup by Region:

Europe
Germany
France
United Kingdom
Italy
Spain
Poland
Others
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Others
Middle East and Africa
Saudi Arabia
Iran
Turkey
United Arab Emirates
Others
Latin America
Brazil
Mexico
Others

Competitive Landscape:
The competitive landscape of the industry has also been examined, with some of the key players being The Famous Beard Oil Company, The Man Company (Helios Lifestyle Private Limited), Beardbrand, The Bearded Bastard, Texas Beard Company, Billy Jealousy, Smoky Mountain Beard Co., LLC, Quallis Brands LLC (Scotch Porter), Honest Amish and Murdock Limited (Murdock London).

Key Questions Answered in This Report:
How has the global beard grooming products market performed so far and how will it perform in the coming years?
What are the key regional markets?
What has been the impact of COVID-19 on the global beard grooming products market?
What is the breakup of the market based on the product?
What is the breakup of the market based on the type?
What is the breakup of the market based on the age group?
What is the breakup of the market based on the distribution channel?
What is the breakup of the market based on the end-user?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the market?
What is the structure of the global beard grooming products market and who are the key players?
What is the degree of competition in the market?

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Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Beard Grooming Products Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact Of COVID-19
5.4 Market Forecast
6 Market Breakup by Product
6.1 Beard Oil
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Beard Wax
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Beard Shampoo
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Type
7.1 Conventional
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Organic
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Age Group
8.1 Millennials
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Gen X
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Baby Boomer
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Pharmacy Stores
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Online Stores
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Others
9.4.1 Market Trends
9.4.2 Market Forecast
10 Market Breakup by End-User
10.1 Personal
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Commercial
10.2.1 Market Trends
10.2.2 Market Forecast
11 Market Breakup by Region
11.1 Europe
11.1.1 Germany
11.1.1.1 Market Trends
11.1.1.2 Market Forecast
11.1.2 France
11.1.2.1 Market Trends
11.1.2.2 Market Forecast
11.1.3 United Kingdom
11.1.3.1 Market Trends
11.1.3.2 Market Forecast
11.1.4 Italy
11.1.4.1 Market Trends
11.1.4.2 Market Forecast
11.1.5 Spain
11.1.5.1 Market Trends
11.1.5.2 Market Forecast
11.1.6 Poland
11.1.6.1 Market Trends
11.1.6.2 Market Forecast
11.1.7 Others
11.1.7.1 Market Trends
11.1.7.2 Market Forecast
11.2 North America
11.2.1 United States
11.2.1.1 Market Trends
11.2.1.2 Market Forecast
11.2.2 Canada
11.2.2.1 Market Trends
11.2.2.2 Market Forecast
11.3 Asia Pacific
11.3.1 China
11.3.1.1 Market Trends
11.3.1.2 Market Forecast
11.3.2 Japan
11.3.2.1 Market Trends
11.3.2.2 Market Forecast
11.3.3 India
11.3.3.1 Market Trends
11.3.3.2 Market Forecast
11.3.4 South Korea
11.3.4.1 Market Trends
11.3.4.2 Market Forecast
11.3.5 Australia
11.3.5.1 Market Trends
11.3.5.2 Market Forecast
11.3.6 Others
11.3.6.1 Market Trends
11.3.6.2 Market Forecast
11.4 Middle East and Africa
11.4.1 Saudi Arabia
11.4.1.1 Market Trends
11.4.1.2 Market Forecast
11.4.2 Iran
11.4.2.1 Market Trends
11.4.2.2 Market Forecast
11.4.3 Turkey
11.4.3.1 Market Trends
11.4.3.2 Market Forecast
11.4.4 United Arab Emirates
11.4.4.1 Market Trends
11.4.4.2 Market Forecast
11.4.5 Others
11.4.5.1 Market Trends
11.4.5.2 Market Forecast
11.5 Latin America
11.5.1 Brazil
11.5.1.1 Market Trends
11.5.1.2 Market Forecast
11.5.2 Mexico
11.5.2.1 Market Trends
11.5.2.2 Market Forecast
11.5.3 Others
11.5.3.1 Market Trends
11.5.3.2 Market Forecast
12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 Value Chain Analysis
14 Porters Five Forces Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 The Famous Beard Oil Company
15.3.1.1 Company Overview
15.3.1.2 Business Portfolio
15.3.2 The Man Company (Helios Lifestyle Private Limited)
15.3.2.1 Company Overview
15.3.2.2 Business Portfolio
15.3.3 Beardbrand
15.3.3.1 Company Overview
15.3.3.2 Business Portfolio
15.3.4 The Bearded Bastard
15.3.4.1 Company Overview
15.3.4.2 Business Portfolio
15.3.5 Texas Beard Company
15.3.5.1 Company Overview
15.3.5.2 Business Portfolio
15.3.6 Billy Jealousy
15.3.6.1 Company Overview
15.3.6.2 Business Portfolio
15.3.7 Smoky Mountain Beard Co., LLC
15.3.7.1 Company Overview
15.3.7.2 Business Portfolio
15.3.8 Quallis Brands LLC (Scotch Porter)
15.3.8.1 Company Overview
13.3.8.2 Business Portfolio
15.3.9 Honest Amish
15.3.9.1 Company Overview
15.3.9.2 Business Portfolio
15.3.10 Murdock Limited (Murdock London)
15.3.10.1 Company Overview
15.3.10.2 Business Portfolio

List of Figures

Figure 1: Global: Beard Grooming Products Market: Major Drivers and Challenges
Figure 2: Global: Beard Grooming Products Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Beard Grooming Products Market: Breakup by Product (in %), 2022
Figure 4: Global: Beard Grooming Products Market: Breakup by Type (in %), 2022
Figure 5: Global: Beard Grooming Products Market: Breakup by Age Group (in %), 2022
Figure 6: Global: Beard Grooming Products Market: Breakup by Distribution Channel (in%), 2022
Figure 7: Global: Beard Grooming Products Market: Breakup by End-User (in %), 2022
Figure 8: Global: Beard Grooming Products Market: Breakup by Region (in %), 2022
Figure 9: Global: Beard Grooming Products Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 10: Global: Beard Grooming Products (Beard Oil) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: Beard Grooming Products (Beard Oil) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: Beard Grooming Products (Beard Wax) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: Beard Grooming Products (Beard Wax) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: Beard Grooming Products (Beard Shampoo) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Beard Grooming Products (Beard Shampoo) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Beard Grooming Products (Other Products) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: Beard Grooming Products (Other Products) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: Beard Grooming Products (Conventional) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: Beard Grooming Products (Conventional) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: Beard Grooming Products (Organic) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: Beard Grooming Products (Organic) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: Beard Grooming Products (Millennials) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: Beard Grooming Products (Millennials) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: Beard Grooming Products (Gen X) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Global: Beard Grooming Products (Gen X) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Global: Beard Grooming Products (Baby Boomers) Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: Global: Beard Grooming Products (Baby Boomers) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: Global: Beard Grooming Products (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: Global: Beard Grooming Products (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Global: Beard Grooming Products (Pharmacy Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Global: Beard Grooming Products (Pharmacy Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Global: Beard Grooming Products (Online Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: Global: Beard Grooming Products (Online Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: Global: Beard Grooming Products (Other Distribution Channels) Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: Global: Beard Grooming Products (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: Global: Beard Grooming Products (Personal) Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: Global: Beard Grooming Products (Personal) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: Global: Beard Grooming Products (Commercial) Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: Global: Beard Grooming Products (Commercial) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: Europe: Beard Grooming Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: Europe: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: Germany: Beard Grooming Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: Germany: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: France: Beard Grooming Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: France: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: United Kingdom: Beard Grooming Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: United Kingdom: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: Italy: Beard Grooming Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: Italy: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: Spain: Beard Grooming Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: Spain: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 52: Poland: Beard Grooming Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 53: Poland: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 54: Others: Beard Grooming Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 55: Others: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 56: North America: Beard Grooming Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 57: North America: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: United States: Beard Grooming Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: United States: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 60: Canada: Beard Grooming Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 61: Canada: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 62: Asia Pacific: Beard Grooming Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 63: Asia Pacific: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 64: China: Beard Grooming Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 65: China: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: Japan: Beard Grooming Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 67: Japan: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 68: India: Beard Grooming Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 69: India: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 70: South Korea: Beard Grooming Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 71: South Korea: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 72: Australia: Beard Grooming Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 73: Australia: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 74: Others: Beard Grooming Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 75: Others: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 76: Middle East and Africa: Beard Grooming Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 77: Middle East and Africa: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 78: Saudi Arabia: Beard Grooming Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 79: Saudi Arabia: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 80: Iran: Beard Grooming Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 81: Iran: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 82: Turkey: Beard Grooming Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 83: Turkey: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 84: United Arab Emirates: Beard Grooming Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 85: United Arab Emirates: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 86: Others: Beard Grooming Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 87: Others: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 88: Latin America: Beard Grooming Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 89: Latin America: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 90: Brazil: Beard Grooming Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 91: Brazil: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 92: Mexico: Beard Grooming Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 93: Mexico: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 94: Others: Beard Grooming Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 95: Others: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 96: Global: Beard Grooming Products Industry: SWOT Analysis
Figure 97: Global: Beard Grooming Products Industry: Value Chain Analysis
Figure 98: Global: Beard Grooming Products Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Beard Grooming Products Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Beard Grooming Products Market Forecast: Breakup by Product (in Million US$), 2023-2028
Table 3: Global: Beard Grooming Products Market Forecast: Breakup by Type (in Million US$), 2023-2028
Table 4: Global: Beard Grooming Products Market Forecast: Breakup by Age Group (in Million US$), 2023-2028
Table 5: Global: Beard Grooming Products Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
Table 6: Global: Beard Grooming Products Market Forecast: Breakup by End-User (in Million US$), 2023-2028
Table 7: Global: Beard Grooming Products Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 8: Global: Beard Grooming Products Market: Competitive Structure
Table 9: Global: Beard Grooming Products Market: Key Players