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玩具の市場：世界の産業動向、シェア、サイズ、成長、機会、2023-2028年予測


Toys Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

世界の玩具市場規模は、2022年に1707億米ドルに達しました。今後、IMARC Groupは、2023年から2028年にかけて7.2%の成長率（CAGR）を示し、2028年には2679億米ドルに達すると予測しています。 玩具とは、乳幼児... もっと見る

　

　

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サマリー

世界の玩具市場規模は、2022年に1707億米ドルに達しました。今後、IMARC Groupは、2023年から2028年にかけて7.2%の成長率（CAGR）を示し、2028年には2679億米ドルに達すると予測しています。

玩具とは、乳幼児の発達段階において、学習や成長を促すために用いられる遊び道具のことです。また、知能指数（IQ）の向上、運動能力の発達、集中力や創造性の向上、人格形成やコミュニケーション能力の促進などの効果があります。一般的には、木材、金属、繊維、ポリエチレン、ポリプロピレン、エチレン-酢酸ビニル（EVA）、スチレン系ポリマー、ポリアミド、ポリカーボネート、ポリメタクリル酸メチルなどのテクニカルプラスチックで作られています。現在、大手企業は可塑化ポリ塩化ビニル（PVC）のような生分解性ポリマーを使用して製造された革新的な玩具を発表しています。また、オンライン販売を通じてハイテク電子玩具を提供しています。

玩具の市場動向：
子どもの発達の早い時期に体を動かすおもちゃや知育玩具を導入することで、子どもの感性、想像力、社会性が高まります。これは、子どもの社会性や情緒の発達に対する保護者の関心の高まりと相まって、市場成長を促す重要な要因の一つとなっている。さらに、プレイスクールは、子供たちに創造性と問題解決能力を身につけさせるために、箱、ブロック、楽器、ジグソーパズルなどの科学、技術、工学、数学（STEM）の玩具を教育で提供しています。また、スマートフォンへの依存度が高まり、インターネットが普及したことで、電子商取引が盛んになり、従来の電池で動くおもちゃよりも革新的な電子・デジタル玩具の売上が伸びています。さらに、バットマン、スーパーマン、アイアンマン、キャプテン・アメリカなどのアクションフィギュアを描いたハイテク電子玩具が、子供だけでなく大人にも人気が高まっていることも、市場の成長に寄与しています。さらに、各国の政府は、文化や倫理観、地元の伝承や英雄に基づいた玩具をデザインして紹介することを企業に奨励しており、これが市場を牽引すると予想されます。

主要な市場セグメンテーション
IMARC Groupは、世界の玩具市場レポートの各サブセグメントにおける主要トレンドの分析、および2023年から2028年までの世界、地域、国レベルでの予測を提供します。当レポートでは、製品タイプ、年齢層、販売チャネルに基づき、市場を分類しています。

製品タイプ別構成比：

アクションフィギュア
ビルディングセット
ドールズ
ゲーム・パズル
スポーツ・アウトドア玩具
プラッシュ
その他

年齢層別構成比：

最長5年
5～10年
10年以上

販売チャネル別構成比：

スーパーマーケットとハイパーマーケット
スペシャリティストア
百貨店
オンラインストア
その他

地域別構成比：

北アメリカ
ユーエスエー
カナダ
アジア太平洋
中国
日本
インド
南朝鮮
オーストラリア
インドネシア
その他
ヨーロッパ
ドイツ
フランス
イギリス
イタリア
スペイン
ロシア
その他
ラテンアメリカ
ブラジル
メキシコ
その他
中近東・アフリカ

競争環境：
業界の競争環境は、Clementoni Spa、Funskool Ltd.、Hasbro Inc.、Lego A/S (Kirkbi A/S)、Mattel Inc.、Playmobil (Brandstätter Group), Pressman Toy Corporation (Goliath B.V.), Simba Dickie Group, Spin Master, Talicor Inc. Thinkfun Inc (Ravensburger North America Inc) and Tomy Company Ltd. の主要企業のプロファイルと共に調査されています。

本レポートで回答した主な質問

1.2022年の世界の玩具の市場規模は？
2.2023年～2028年の世界の玩具市場の成長率はどのくらいと予想されますか？
3.世界の玩具市場を牽引する主要因は何か？
4.COVID-19が世界の玩具市場に与えた影響とは？
5.世界の玩具市場の製品タイプ別の内訳は？
6.世界の玩具市場の年齢層別の内訳は？
7.世界の玩具市場の販売チャネルに基づく内訳はどうなっていますか？
8.世界の玩具市場の主要地域は？
9.世界の玩具市場における主要プレイヤー/企業は？

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目次

1   Preface
2   Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction
    4.1    Overview
    4.2    Key Industry Trends
5   Global Toys Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Product Type
    6.1    Action Figures
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Building Sets
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Dolls
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Games and Puzzles
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Sports and Outdoor Toys
        6.5.1 Market Trends
        6.5.2 Market Forecast
    6.6    Plush
        6.6.1 Market Trends
        6.6.2 Market Forecast
    6.7    Others
        6.7.1 Market Trends
        6.7.2 Market Forecast
7   Market Breakup by Age Group
    7.1    Up to 5 Years
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    5 to 10 Years
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Above 10 Years
        7.3.1 Market Trends
        7.3.2 Market Forecast
8   Market Breakup by Sales Channel
    8.1    Supermarkets and Hypermarkets
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Specialty Stores
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Department Stores
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Online Stores
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Others
        8.5.1 Market Trends
        8.5.2 Market Forecast
9   Market Breakup by Region
    9.1    North America
        9.1.1 United States
           9.1.1.1 Market Trends
           9.1.1.2 Market Forecast
        9.1.2 Canada
           9.1.2.1 Market Trends
           9.1.2.2 Market Forecast
    9.2    Asia-Pacific
        9.2.1 China
           9.2.1.1 Market Trends
           9.2.1.2 Market Forecast
        9.2.2 Japan
           9.2.2.1 Market Trends
           9.2.2.2 Market Forecast
        9.2.3 India
           9.2.3.1 Market Trends
           9.2.3.2 Market Forecast
        9.2.4 South Korea
           9.2.4.1 Market Trends
           9.2.4.2 Market Forecast
        9.2.5 Australia
           9.2.5.1 Market Trends
           9.2.5.2 Market Forecast
        9.2.6 Indonesia
           9.2.6.1 Market Trends
           9.2.6.2 Market Forecast
        9.2.7 Others
           9.2.7.1 Market Trends
           9.2.7.2 Market Forecast
    9.3    Europe
        9.3.1 Germany
           9.3.1.1 Market Trends
           9.3.1.2 Market Forecast
        9.3.2 France
           9.3.2.1 Market Trends
           9.3.2.2 Market Forecast
        9.3.3 United Kingdom
           9.3.3.1 Market Trends
           9.3.3.2 Market Forecast
        9.3.4 Italy
           9.3.4.1 Market Trends
           9.3.4.2 Market Forecast
        9.3.5 Spain
           9.3.5.1 Market Trends
           9.3.5.2 Market Forecast
        9.3.6 Russia
           9.3.6.1 Market Trends
           9.3.6.2 Market Forecast
        9.3.7 Others
           9.3.7.1 Market Trends
           9.3.7.2 Market Forecast
    9.4    Latin America
        9.4.1 Brazil
           9.4.1.1 Market Trends
           9.4.1.2 Market Forecast
        9.4.2 Mexico
           9.4.2.1 Market Trends
           9.4.2.2 Market Forecast
        9.4.3 Others
           9.4.3.1 Market Trends
           9.4.3.2 Market Forecast
    9.5    Middle East and Africa
        9.5.1 Market Trends
        9.5.2 Market Breakup by Country
        9.5.3 Market Forecast
10  SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11  Value Chain Analysis
12  Porters Five Forces Analysis
    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13  Price Analysis
14  Competitive Landscape
    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    Clementoni Spa
           14.3.1.1 Company Overview
           14.3.1.2 Product Portfolio
        14.3.2    Funskool Ltd.
           14.3.2.1 Company Overview
           14.3.2.2 Product Portfolio
        14.3.3    Hasbro Inc.
           14.3.3.1 Company Overview
           14.3.3.2 Product Portfolio
           14.3.3.3 Financials
           14.3.3.4 SWOT Analysis
        14.3.4    Lego A/S (Kirkbi A/S)
           14.3.4.1 Company Overview
           14.3.4.2 Product Portfolio
           14.3.4.3 SWOT Analysis
        14.3.5    Mattel Inc.
           14.3.5.1 Company Overview
           14.3.5.2 Product Portfolio
           14.3.5.3 Financials
           14.3.5.4 SWOT Analysis
        14.3.6    Playmobil (Brandstätter Group)
           14.3.6.1 Company Overview
           14.3.6.2 Product Portfolio
        14.3.7    Pressman Toy Corporation (Goliath B.V.)
           14.3.7.1 Company Overview
           14.3.7.2 Product Portfolio
        14.3.8    Simba Dickie Group
           14.3.8.1 Company Overview
           14.3.8.2 Product Portfolio
        14.3.9    Spin Master
           14.3.9.1 Company Overview
           14.3.9.2 Product Portfolio
           14.3.9.3 Financials
        14.3.10    Talicor Inc.
           14.3.10.1 Company Overview
           14.3.10.2 Product Portfolio
        14.3.11    Thinkfun Inc. (Ravensburger North America Inc.)
           14.3.11.1 Company Overview
           14.3.11.2 Product Portfolio
        14.3.12    Tomy Company Ltd.
           14.3.12.1 Company Overview
           14.3.12.2 Product Portfolio
           14.3.12.3 Financials

List of Figures

Figure 1: Global: Toys Market: Major Drivers and Challenges
Figure 2: Global: Toys Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Toys Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Toys Market: Breakup by Product Type (in %), 2022
Figure 5: Global: Toys Market: Breakup by Age Group (in %), 2022
Figure 6: Global: Toys Market: Breakup by Sales Channel (in %), 2022
Figure 7: Global: Toys Market: Breakup by Region (in %), 2022
Figure 8: Global: Toys (Action Figures) Market: Sales Value (in Million US$), 2017 & 2022
Figure 9: Global: Toys (Action Figures) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 10: Global: Toys (Building Sets) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: Toys (Building Sets) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: Toys (Dolls) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: Toys (Dolls) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: Toys (Games and Puzzles) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Toys (Games and Puzzles) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Toys (Sports and Outdoor Toys) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: Toys (Sports and Outdoor Toys) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: Toys (Plush) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: Toys (Plush) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: Toys (Other Product Types) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: Toys (Other Product Types) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: Toys (Up to 5 Years) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: Toys (Up to 5 Years) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: Toys (5 to 10 Years) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Global: Toys (5 to 10 Years) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Global: Toys (Above 10 Years) Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: Global: Toys (Above 10 Years) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: Global: Toys (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: Global: Toys (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Global: Toys (Specialty Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Global: Toys (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Global: Toys (Department Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: Global: Toys (Department Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: Global: Toys (Online Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: Global: Toys (Online Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: Global: Toys (Other Sales Channels) Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: Global: Toys (Other Sales Channels) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: North America: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: North America: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: United States: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: United States: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: Canada: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: Canada: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: Asia-Pacific: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: Asia-Pacific: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: China: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: China: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: Japan: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: Japan: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: India: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: India: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 52: South Korea: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 53: South Korea: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 54: Australia: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 55: Australia: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 56: Indonesia: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 57: Indonesia: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: Others: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: Others: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 60: Europe: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 61: Europe: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 62: Germany: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 63: Germany: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 64: France: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 65: France: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: United Kingdom: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 67: United Kingdom: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 68: Italy: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 69: Italy: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 70: Spain: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 71: Spain: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 72: Russia: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 73: Russia: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 74: Others: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 75: Others: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 76: Latin America: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 77: Latin America: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 78: Brazil: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 79: Brazil: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 80: Mexico: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 81: Mexico: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 82: Others: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 83: Others: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 84: Middle East and Africa: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 85: Middle East and Africa: Toys Market: Breakup by Country (in %), 2022
Figure 86: Middle East and Africa: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 87: Global: Toys Industry: SWOT Analysis
Figure 88: Global: Toys Industry: Value Chain Analysis
Figure 89: Global: Toys Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Toys Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Toys Market Forecast: Breakup by Product Type (in Million US$), 2023-2028
Table 3: Global: Toys Market Forecast: Breakup by Age Group (in Million US$), 2023-2028
Table 4: Global: Toys Market Forecast: Breakup by Sales Channel (in Million US$), 2023-2028
Table 5: Global: Toys Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 6: Global: Toys Market: Competitive Structure
Table 7: Global: Toys Market: Key Players

　

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Summary

The global toys market size reached US$ 170.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 267.9 Billion by 2028, exhibiting a growth rate (CAGR) of 7.2% during 2023-2028.

Toys are playthings used to foster learning and growth in infants and children at an early stage of their development. They also boost the intelligence quotient (IQ), increase motor development, improve concentration and creativity, and promote the personality and communication skills. They are generally made using wood, metal, textiles, polyethylene, polypropylene, ethylene-vinyl acetate (EVA), styrene-derived polymers, and technical plastics like polyamide, polycarbonate, or polymethyl methacrylate. Nowadays, leading players are introducing innovative toys manufactured using biodegradable polymers like plasticized polyvinyl chloride (PVC). They are also offering hi-tech electronic toys through online distribution channels.

Toys Market Trends:
Introducing physical activity and educational toys at an early stage of a child’s development enhances their senses, imagination, and social skills. This, in confluence with the rising concerns among parents about the social and emotional development of their child, represents one of the key factors impelling the market growth. Moreover, playschools are offering science, technology, engineering, and mathematics (STEM) toys, such as boxes, blocks, musical instruments, and jigsaw puzzles, in their education to instill creativity and problem-solving skills in kids. Apart from this, the thriving e-commerce industry on account of the increasing reliance on smartphones and the growing internet penetration is driving the sales of innovative electronic and digital toys over conventional battery-operated toys. Furthermore, the increasing popularity of tech-savvy electronic toys among children as well as adults that depict action figures like Batman, Superman, Ironman, and Captain America is contributing to the market growth. Besides this, governments of numerous countries are encouraging companies to design and introduce toys based on culture, ethos, and local folklore and heroes, which is anticipated to drive the market.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global toys market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, age group and sales channel.

Breakup by Product Type:

Action Figures
Building Sets
Dolls
Games and Puzzles
Sports and Outdoor Toys
Plush
Others

Breakup by Age Group:

Up to 5 Years
5 to 10 Years
Above 10 Years

Breakup by Sales Channel:

Supermarkets and Hypermarkets
Specialty Stores
Department Stores
Online Stores
Others

Breakup by Region:

North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Clementoni Spa, Funskool Ltd., Hasbro Inc., Lego A/S (Kirkbi A/S), Mattel Inc., Playmobil (Brandstätter Group), Pressman Toy Corporation (Goliath B.V.), Simba Dickie Group, Spin Master, Talicor Inc., Thinkfun Inc. (Ravensburger North America Inc.) and Tomy Company Ltd.

Key Questions Answered in This Report

1. What was the size of the global toys market in 2022?
2. What is the expected growth rate of the global toys market during 2023-2028?
3. What are the key factors driving the global toys market?
4. What has been the impact of COVID-19 on the global toys market?
5. What is the breakup of the global toys market based on the product type?
6. What is the breakup of the global toys market based on the age group?
7. What is the breakup of the global toys market based on the sales channel?
8. What are the key regions in the global toys market?
9. Who are the key players/companies in the global toys market?



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Table of Contents

1   Preface
2   Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction
    4.1    Overview
    4.2    Key Industry Trends
5   Global Toys Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Product Type
    6.1    Action Figures
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Building Sets
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Dolls
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Games and Puzzles
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Sports and Outdoor Toys
        6.5.1 Market Trends
        6.5.2 Market Forecast
    6.6    Plush
        6.6.1 Market Trends
        6.6.2 Market Forecast
    6.7    Others
        6.7.1 Market Trends
        6.7.2 Market Forecast
7   Market Breakup by Age Group
    7.1    Up to 5 Years
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    5 to 10 Years
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Above 10 Years
        7.3.1 Market Trends
        7.3.2 Market Forecast
8   Market Breakup by Sales Channel
    8.1    Supermarkets and Hypermarkets
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Specialty Stores
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Department Stores
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Online Stores
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Others
        8.5.1 Market Trends
        8.5.2 Market Forecast
9   Market Breakup by Region
    9.1    North America
        9.1.1 United States
           9.1.1.1 Market Trends
           9.1.1.2 Market Forecast
        9.1.2 Canada
           9.1.2.1 Market Trends
           9.1.2.2 Market Forecast
    9.2    Asia-Pacific
        9.2.1 China
           9.2.1.1 Market Trends
           9.2.1.2 Market Forecast
        9.2.2 Japan
           9.2.2.1 Market Trends
           9.2.2.2 Market Forecast
        9.2.3 India
           9.2.3.1 Market Trends
           9.2.3.2 Market Forecast
        9.2.4 South Korea
           9.2.4.1 Market Trends
           9.2.4.2 Market Forecast
        9.2.5 Australia
           9.2.5.1 Market Trends
           9.2.5.2 Market Forecast
        9.2.6 Indonesia
           9.2.6.1 Market Trends
           9.2.6.2 Market Forecast
        9.2.7 Others
           9.2.7.1 Market Trends
           9.2.7.2 Market Forecast
    9.3    Europe
        9.3.1 Germany
           9.3.1.1 Market Trends
           9.3.1.2 Market Forecast
        9.3.2 France
           9.3.2.1 Market Trends
           9.3.2.2 Market Forecast
        9.3.3 United Kingdom
           9.3.3.1 Market Trends
           9.3.3.2 Market Forecast
        9.3.4 Italy
           9.3.4.1 Market Trends
           9.3.4.2 Market Forecast
        9.3.5 Spain
           9.3.5.1 Market Trends
           9.3.5.2 Market Forecast
        9.3.6 Russia
           9.3.6.1 Market Trends
           9.3.6.2 Market Forecast
        9.3.7 Others
           9.3.7.1 Market Trends
           9.3.7.2 Market Forecast
    9.4    Latin America
        9.4.1 Brazil
           9.4.1.1 Market Trends
           9.4.1.2 Market Forecast
        9.4.2 Mexico
           9.4.2.1 Market Trends
           9.4.2.2 Market Forecast
        9.4.3 Others
           9.4.3.1 Market Trends
           9.4.3.2 Market Forecast
    9.5    Middle East and Africa
        9.5.1 Market Trends
        9.5.2 Market Breakup by Country
        9.5.3 Market Forecast
10  SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11  Value Chain Analysis
12  Porters Five Forces Analysis
    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13  Price Analysis
14  Competitive Landscape
    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    Clementoni Spa
           14.3.1.1 Company Overview
           14.3.1.2 Product Portfolio
        14.3.2    Funskool Ltd.
           14.3.2.1 Company Overview
           14.3.2.2 Product Portfolio
        14.3.3    Hasbro Inc.
           14.3.3.1 Company Overview
           14.3.3.2 Product Portfolio
           14.3.3.3 Financials
           14.3.3.4 SWOT Analysis
        14.3.4    Lego A/S (Kirkbi A/S)
           14.3.4.1 Company Overview
           14.3.4.2 Product Portfolio
           14.3.4.3 SWOT Analysis
        14.3.5    Mattel Inc.
           14.3.5.1 Company Overview
           14.3.5.2 Product Portfolio
           14.3.5.3 Financials
           14.3.5.4 SWOT Analysis
        14.3.6    Playmobil (Brandstätter Group)
           14.3.6.1 Company Overview
           14.3.6.2 Product Portfolio
        14.3.7    Pressman Toy Corporation (Goliath B.V.)
           14.3.7.1 Company Overview
           14.3.7.2 Product Portfolio
        14.3.8    Simba Dickie Group
           14.3.8.1 Company Overview
           14.3.8.2 Product Portfolio
        14.3.9    Spin Master
           14.3.9.1 Company Overview
           14.3.9.2 Product Portfolio
           14.3.9.3 Financials
        14.3.10    Talicor Inc.
           14.3.10.1 Company Overview
           14.3.10.2 Product Portfolio
        14.3.11    Thinkfun Inc. (Ravensburger North America Inc.)
           14.3.11.1 Company Overview
           14.3.11.2 Product Portfolio
        14.3.12    Tomy Company Ltd.
           14.3.12.1 Company Overview
           14.3.12.2 Product Portfolio
           14.3.12.3 Financials

List of Figures

Figure 1: Global: Toys Market: Major Drivers and Challenges
Figure 2: Global: Toys Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Toys Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Toys Market: Breakup by Product Type (in %), 2022
Figure 5: Global: Toys Market: Breakup by Age Group (in %), 2022
Figure 6: Global: Toys Market: Breakup by Sales Channel (in %), 2022
Figure 7: Global: Toys Market: Breakup by Region (in %), 2022
Figure 8: Global: Toys (Action Figures) Market: Sales Value (in Million US$), 2017 & 2022
Figure 9: Global: Toys (Action Figures) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 10: Global: Toys (Building Sets) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: Toys (Building Sets) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: Toys (Dolls) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: Toys (Dolls) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: Toys (Games and Puzzles) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Toys (Games and Puzzles) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Toys (Sports and Outdoor Toys) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: Toys (Sports and Outdoor Toys) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: Toys (Plush) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: Toys (Plush) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: Toys (Other Product Types) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: Toys (Other Product Types) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: Toys (Up to 5 Years) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: Toys (Up to 5 Years) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: Toys (5 to 10 Years) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Global: Toys (5 to 10 Years) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Global: Toys (Above 10 Years) Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: Global: Toys (Above 10 Years) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: Global: Toys (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: Global: Toys (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Global: Toys (Specialty Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Global: Toys (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Global: Toys (Department Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: Global: Toys (Department Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: Global: Toys (Online Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: Global: Toys (Online Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: Global: Toys (Other Sales Channels) Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: Global: Toys (Other Sales Channels) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: North America: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: North America: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: United States: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: United States: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: Canada: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: Canada: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: Asia-Pacific: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: Asia-Pacific: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: China: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: China: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: Japan: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: Japan: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: India: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: India: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 52: South Korea: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 53: South Korea: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 54: Australia: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 55: Australia: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 56: Indonesia: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 57: Indonesia: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: Others: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: Others: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 60: Europe: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 61: Europe: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 62: Germany: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 63: Germany: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 64: France: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 65: France: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: United Kingdom: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 67: United Kingdom: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 68: Italy: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 69: Italy: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 70: Spain: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 71: Spain: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 72: Russia: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 73: Russia: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 74: Others: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 75: Others: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 76: Latin America: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 77: Latin America: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 78: Brazil: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 79: Brazil: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 80: Mexico: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 81: Mexico: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 82: Others: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 83: Others: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 84: Middle East and Africa: Toys Market: Sales Value (in Million US$), 2017 & 2022
Figure 85: Middle East and Africa: Toys Market: Breakup by Country (in %), 2022
Figure 86: Middle East and Africa: Toys Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 87: Global: Toys Industry: SWOT Analysis
Figure 88: Global: Toys Industry: Value Chain Analysis
Figure 89: Global: Toys Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Toys Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Toys Market Forecast: Breakup by Product Type (in Million US$), 2023-2028
Table 3: Global: Toys Market Forecast: Breakup by Age Group (in Million US$), 2023-2028
Table 4: Global: Toys Market Forecast: Breakup by Sales Channel (in Million US$), 2023-2028
Table 5: Global: Toys Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 6: Global: Toys Market: Competitive Structure
Table 7: Global: Toys Market: Key Players

　

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