Summary

The Europe Fairway Mower Market is set to grow substantially in the coming years. Valued at $208.39 million in 2024, the market is projected to reach $244.64 million by 2031, achieving a CAGR of 2.30%. This growth is driven by increased use of golf courses, technological advancements, government initiatives to reduce noise pollution, and the expansion of green areas. These factors are expected to contribute to the market's steady expansion, ensuring robust performance in the future.

Key Drivers of Fairway Mower Market Growth

Increased Use of Golf Courses and Green Spaces

With nearly 40,000 golf courses worldwide, Europe hosts 8,940, accounting for 23% of the global total. The rise in golf course usage, coupled with the development of public gardens, parks, and commercial offices in European countries, significantly drives market growth. Additionally, the high density of green spaces in Northern and Western Europe boosts the demand for fairway mowers.

Technological Advancements and Industry 4.0

Technological improvements, particularly with Industry 4.0 integration in fairway mowers, are enhancing the market in Europe. Due to labor shortages and cost-cutting measures, golf course owners and end-users increasingly prefer fairway mowers that offer a high return on investment. Innovations such as all-wheel drive systems improve performance on uneven ground, making these mowers more attractive to buyers.

Government Initiatives to Reduce Noise Pollution

Government initiatives aimed at reducing noise pollution are prompting manufacturers to innovate and release new models. The European Commission has established noise emission standards and guidelines for outdoor equipment, leading to the development of quieter lawnmowers. Regional governments are also expanding green areas, including public parks and shared outdoor spaces, to maintain environmental balance.

Opportunities in the Fairway Mower Market

Highly Efficient Machines Boost Productivity

Fairway mowers, designed to maintain the short grass on golf courses, are becoming more efficient and cost-effective. With tight operating budgets and rising labor costs, customers seek high-quality, efficient grass-cutting products. Manufacturers are investing in research and development to create durable, low-maintenance mowers that improve performance. Innovations such as smart and driverless fairway mowers, new blade materials, and fuel-efficient engines are expected to attract more customers.

Brushless motors in fairway mowers offer benefits like compact design, increased efficiency, and reduced noise. Technological advancements in producing efficient and cost-effective fairway mowers are expected to thrive globally. Electric-powered and autonomous fairway mowers are becoming more prevalent, and manufacturers believe that staying updated with technological developments is crucial for maintaining competitiveness.

Emerging Trends in the Fairway Mower Market

Smart Fairway Mowers

Smart and autonomous mowers are anticipated to play a significant role in golf course maintenance. As industries face labor shortages, AI and technologically advanced fairway mowers enhance cutting efficiency and performance. Vendors are focusing on introducing robotic mowers to meet the growing demand for convenience and environmentally friendly options. Remote-controlled fairway mowers are gaining popularity, and the decreasing cost of robotic mowers is increasing their demand in developing countries.

Government-backed infrastructure projects and commercial space development will also drive the adoption of fairway mowers in the commercial sector.

Regulatory Impact on Fairway Mower Sales

Strengthening Environmental Norms

Mowing can cause significant noise pollution, leading to the development of new mowing policies. The European government has introduced noise pollution standards to mitigate unwanted noise, which negatively impacts human health, wildlife, and the environment. These regulations encourage vendors to release new models with enhanced features, complying with the European Commission's Directive 2000/14/EC, which established guidelines for outdoor equipment noise emissions. The Commission's "Green Paper on Future Noise Policy" identified extreme noise as a major local environmental issue, driving the development of quieter fairway mowers.

Key Market Players

•Deere & Company

•The Toro Company

•Textron Specialized Vehicles Inc. (Jacobsen)

•Kyoeisha Co. Ltd.

•Kesmac Inc.

•IHI Shibaura Machinery Corporation

•Turf Equipment Renta

•Kubota Corporation

•Ariens Company

•Kesmac Inc.

•Trimax Mowing Systems Inc.

•Venture Products, Inc.

•Turflynx

•Baroness USA

•Howardson Limited

Market Segmentation

Europe Fairway Mower Market by Drive Type:

•Hydraulic Fairway Mowers

•Electric Fairway Mowers

Europe Fairway Mower Market by Cutting Width Type:

•Up to 80’’

•80.1 to 100’’

•Above 100’’

Europe Fairway Mower Market by Power Rating Type:

•Up to 25 HP Fairway Mowers

•25.1 – 40 HP Fairway Mowers

•40.1 – 55 HP Fairway Mowers

•Above 55 HP Fairway Mowers

Europe Fairway Mower Market by Country:

•Germany

•Italy

•France

•UK

•Spain

•BENELUX

•Russia

•Rest of Europe

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Table of Contents

1. Executive Summary
1.1. Europe Fairway Mower Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value and Volume, 2024
1.5. Analyst Recommendations
2. Market Overview
2.1. Market Definitions and Segmentations
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter’s Five Forces Analysis
2.5. COVID-19 Impact Analysis
2.5.1. Supply
2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
2.7.1. World Economic Projections
2.8. PESTLE Analysis
3. Price Analysis, 2019-2023
3.1. Global Average Price Analysis, by Drive Type/ Application, US$ Per Unit, 2019-2023
3.2. Prominent Factor Affecting Breast Tissue Markers Prices
3.3. Global Average Price Analysis, by Region, US$ Per Unit
4. Europe Fairway Mower Market Outlook, 2019-2031
4.1. Europe Fairway Mower Market Outlook, by Drive Type, Value (US$ Mn) and Volume (Million Units), 2019-2031
4.1.1. Key Highlights
4.1.1.1. Hydraulic Fairway Mowers
4.1.1.2. Electric Fairway Mowers
4.2. Europe Fairway Mower Market Outlook, by Cutting Width Type, Value (US$ Mn) and Volume (Million Units), 2019-2031
4.2.1. Key Highlights
4.2.1.1. Up to 80’’
4.2.1.2. 80.1 to 100’’
4.2.1.3. Above 100’’
4.3. Europe Fairway Mower Market Outlook, by Power Rating Type, Value (US$ Mn) and Volume (Million Units), 2019-2031
4.3.1. Key Highlights
4.3.1.1. Up to 25 HP Fairway Mowers
4.3.1.2. 25.1 – 40 HP Fairway Mowers
4.3.1.3. 40.1 – 55 HP Fairway Mowers
4.3.1.4. Above 55 HP Fairway Mowers
4.4. Europe Fairway Mower Market Outlook, by Region, Value (US$ Mn) and Volume (Million Units), 2019-2031
4.4.1. Key Highlights
4.4.1.1. Germany
4.4.1.2. Italy
4.4.1.3. France
4.4.1.4. UK
4.4.1.5. Spain
4.4.1.6. BENELUX
4.4.1.7. Russia
4.4.1.8. Rest of Europe
4.4.2. BPS Analysis/Market Attractiveness Analysis
5. Competitive Landscape
5.1. Artery Type vs Indication Heatmap
5.2. Company Market Share Analysis, 2024
5.3. Competitive Dashboard
5.4. Company Profiles
5.4.1. Deere & Company
5.4.1.1. Company Overview
5.4.1.2. Product Portfolio
5.4.1.3. Financial Overview
5.4.1.4. Business Strategies and Development
5.4.2. The Toro Company
5.4.2.1. Company Overview
5.4.2.2. Product Portfolio
5.4.2.3. Financial Overview
5.4.2.4. Business Strategies and Development
5.4.3. Textron Specialized Vehicles Inc. (Jacobsen)
5.4.3.1. Company Overview
5.4.3.2. Product Portfolio
5.4.3.3. Financial Overview
5.4.3.4. Business Strategies and Development
5.4.4. Kyoeisha Co. Ltd.
5.4.4.1. Company Overview
5.4.4.2. Product Portfolio
5.4.4.3. Financial Overview
5.4.4.4. Business Strategies and Development
5.4.5. Kesmac Inc.
5.4.5.1. Company Overview
5.4.5.2. Product Portfolio
5.4.5.3. Financial Overview
5.4.5.4. Business Strategies and Development
5.4.6. IHI Shibaura Machinery Corporation
5.4.6.1. Company Overview
5.4.6.2. Product Portfolio
5.4.6.3. Financial Overview
5.4.6.4. Business Strategies and Development
5.4.7. Turf Equipment Rental
5.4.7.1. Company Overview
5.4.7.2. Product Portfolio
5.4.7.3. Financial Overview
5.4.7.4. Business Strategies and Development
6. Appendix
6.1. Research Methodology
6.2. Report Assumptions
6.3. Acronyms and Abbreviations