Summary

Home laundry appliances is another category which benefited from the home-improvements trend during the era of the pandemic lockdowns, as consumers sought to make their home environments as comfortable and convenient as possible. As such, investments were made in home laundry appliances – especially in light of the increased personal and home sanitation trends seen at that time. As such, higher sales during the 2020-2021 period have resulted in lower sales seen in 2022, due to both replacement l...

Euromonitor International's Home Laundry Appliances in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Automatic Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Semi-Automatic Washing Machines.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Laundry Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

Home Laundry Appliances in Austria
Euromonitor International
April 2023

List Of Contents And Tables

HOME LAUNDRY APPLIANCES IN AUSTRIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales fall after pandemic era spike, although automatic washer driers continue to attract attention
Notable price increases clash with increased level of price-sensitivity
BSH maintains its lead, trailed by Beko Grundig Österreich with its name-change
PROSPECTS AND OPPORTUNITIES
Solid forecast overshadowed by uncertainty factors
Some untapped potential remains in sight for home laundry appliances
Rental trends could play an increasing role in home laundry appliances
CATEGORY DATA
Table 1 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 2 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 12 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 13 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 14 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
CONSUMER APPLIANCES IN AUSTRIA
EXECUTIVE SUMMARY
Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 16 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 17 Replacement Cycles of Consumer Appliances by Category 2018-2023
MARKET DATA
Table 18 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 19 Sales of Consumer Appliances by Category: Value 2017-2022
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 26 Sales of Small Appliances by Category: Volume 2017-2022
Table 27 Sales of Small Appliances by Category: Value 2017-2022
Table 28 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 29 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 30 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 31 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 32 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 33 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 34 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 35 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 44 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 45 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources