インドにおけるエナジードリンクEnergy Drinks in India 2020年と同様に、パンデミックはオフトレード全体でエナジードリンクのマーケティングと消費を阻害し続け、2020年にわずかに減少した後、2021年にはごくわずかな数量増しか見られませんでした。2021年のCOVID-19... もっと見る
サマリー2020年と同様に、パンデミックはオフトレード全体でエナジードリンクのマーケティングと消費を阻害し続け、2020年にわずかに減少した後、2021年にはごくわずかな数量増しか見られませんでした。2021年のCOVID-19の第二波は、再び消費のピークである夏と重なりました。エナジードリンクのブランドは、歴史的にスポーツやエンターテインメントのイベントと関係があります。しかし、主催者は、このようなイベントの中止、スケジュール変更、定員制限を余儀なくされ、その結果、消費量は減少しました。Euromonitor Internationalの「インドのエナジードリンク」レポートは、国レベルの市場規模と形状に関する包括的なガイドを提供します。最新の小売販売データ(2017-2021年)を提供しており、成長を牽引するセクターを特定することが可能です。主要企業や主要ブランドを特定し、市場に影響を与える主要要因(法律、流通、パッケージ、価格問題など)の戦略的分析も提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 対象製品低糖質エナジードリンク、レギュラーエナジードリンク。 データ範囲:市場規模(過去および予測)、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * エナジードリンク市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年後を予測し、市場の発展予測を評価します。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Energy Drinks in IndiaEuromonitor International February 2022 List Of Contents And Tables ENERGY DRINKS IN INDIA KEY DATA FINDINGS 2021 DEVELOPMENTS Reduction in consumption occasions continues to hamper off-trade penetration and growth Energy drinks remains heavily underpenetrated due to caffeine concerns and price Red Bull dominates on the back of its partnerships and new product launches PROSPECTS AND OPPORTUNITIES India’s demographic expected to remain attractive for companies operating in energy drinks Products with natural or healthier ingredients expected to be demanded Caffeine concerns may limit the growth potential of energy drinks CATEGORY DATA Table 1 Off-trade Sales of Energy Drinks: Volume 2016-2021 Table 2 Off-trade Sales of Energy Drinks: Value 2016-2021 Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021 Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021 Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021 Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021 Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021 Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021 Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026 Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026 Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026 Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026 CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026 CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026 CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026 CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026 SOFT DRINKS IN INDIA EXECUTIVE SUMMARY Soft drinks in 2021: The big picture Communication around functional references is of paramount importance Competitive landscape Retailing developments Foodservice vs retail split What next for soft drinks? MARKET DATA Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021 Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021 Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021 Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021 Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020 Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020 Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020 Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020 Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021 Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021 Table 23 Off-trade Sales of Soft Drinks by Category: Value 2016-2021 Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021 Table 25 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2017-2021 Table 26 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2018-2021 Table 27 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2017-2021 Table 28 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2018-2021 Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021 Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021 Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021 Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021 Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021 Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021 Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026 Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026 Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026 Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026 Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026 Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026 Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026 Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026 APPENDIX Fountain sales in India Trends DISCLAIMER SOURCES Summary 1 Research Sources
SummaryAs in 2020, the pandemic continued to hamper the marketing and consumption of energy drinks across the off-trade in 2021, with only negligible volume growth seen, after a slight decline in 2020. The second wave of COVID-19 in 2021 again coincided with the summer, which is the peak period for consumption. Energy drinks brands have historically associated themselves with sporting and entertainment events. However, organisers were forced to cancel, reschedule or limit capacity at these events due t... Table of ContentsEnergy Drinks in IndiaEuromonitor International February 2022 List Of Contents And Tables ENERGY DRINKS IN INDIA KEY DATA FINDINGS 2021 DEVELOPMENTS Reduction in consumption occasions continues to hamper off-trade penetration and growth Energy drinks remains heavily underpenetrated due to caffeine concerns and price Red Bull dominates on the back of its partnerships and new product launches PROSPECTS AND OPPORTUNITIES India’s demographic expected to remain attractive for companies operating in energy drinks Products with natural or healthier ingredients expected to be demanded Caffeine concerns may limit the growth potential of energy drinks CATEGORY DATA Table 1 Off-trade Sales of Energy Drinks: Volume 2016-2021 Table 2 Off-trade Sales of Energy Drinks: Value 2016-2021 Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021 Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021 Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021 Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021 Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021 Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021 Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026 Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026 Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026 Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026 CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026 CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026 CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026 CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026 SOFT DRINKS IN INDIA EXECUTIVE SUMMARY Soft drinks in 2021: The big picture Communication around functional references is of paramount importance Competitive landscape Retailing developments Foodservice vs retail split What next for soft drinks? MARKET DATA Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021 Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021 Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021 Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021 Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020 Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020 Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020 Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020 Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021 Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021 Table 23 Off-trade Sales of Soft Drinks by Category: Value 2016-2021 Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021 Table 25 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2017-2021 Table 26 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2018-2021 Table 27 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2017-2021 Table 28 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2018-2021 Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021 Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021 Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021 Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021 Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021 Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021 Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026 Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026 Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026 Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026 Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026 Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026 Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026 Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026 APPENDIX Fountain sales in India Trends DISCLAIMER SOURCES Summary 1 Research Sources
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